Gyeongju-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Gyeongsang, South Korea
Is Airbnb profitable in Gyeongju-si in 2025? Explore comprehensive Airbnb analytics for Gyeongju-si, North Gyeongsang, South Korea to uncover income potential. This 2025 STR market report for Gyeongju-si, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,557 active listings.
Whether you're considering an Airbnb investment in Gyeongju-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gyeongju-si Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gyeongju-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gyeongju-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Gyeongju-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gyeongju-si is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gyeongju-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,435+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $885 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gyeongju-si
Gyeongju-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gyeongju-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gyeongju-si:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gyeongju-si
Average Daily Rate (ADR) Airbnb Trends in Gyeongju-si (2025)
Effective short term rental pricing strategy in Gyeongju-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gyeongju-si typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Gyeongju-si
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Airbnb Seasonality Analysis & Trends in Gyeongju-si (2025)
Peak Season (May, April, June)
- Revenue averages $1,832 per month
- Occupancy rates average 27.9%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,368 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $136
Low Season (February, March, September)
- Revenue drops to average $1,082 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $129
Seasonality Insights for Gyeongju-si
- The Airbnb seasonality in Gyeongju-si shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gyeongju-si's highest earning potential, with monthly revenues capable of climbing to $1,974, occupancy reaching a high of 32.2%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,026, occupancy could drop to 22.3%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gyeongju-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gyeongju-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gyeongju-si (2025)
Exploring the top neighborhoods for short-term rentals in Gyeongju-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Gyeongju | A UNESCO World Heritage site filled with ancient temples, tombs, and palaces. Attracts tourists interested in Korean history and culture, offering unique opportunities for cultural tourism. | Bulguksa Temple, Seokguram Grotto, Anapji Pond, Daereungwon Tomb Complex, Gyeongju National Museum, Cheomseongdae Observatory |
| Bomun Lake | A popular recreational area surrounded by beautiful scenery and resorts. Ideal for visitors seeking relaxation and leisure activities, including water sports and bike trails. | Bomun Lake, Gyeongju World Amusement Park, Gyeongju Art Center, hot spring resorts, nature trails, bike rentals |
| Gyeongju City Center | The vibrant heart of Gyeongju with shopping, dining, and entertainment options. Attracts both domestic and international tourists, making it a convenient location for Airbnb hosts. | Gyeongju Market, Cafes and restaurants, Shopping districts, Cultural festivals, Local street food |
| Namsan Mountain | A scenic area known for hiking trails and ancient relics. Great for nature lovers and history enthusiasts, offering a mix of outdoor activities and cultural exploration. | Namsan Mountain trails, Statues and stone relics, Temples, Views of Gyeongju city, Hiking tours |
| Heungnyunsa Temple | A historic temple site that offers a peaceful atmosphere and beautiful landscapes. Attracts spiritual tourists and those seeking tranquility. | Heungnyunsa Temple, Scenic walking paths, Cultural events, Nature observations, Temple cuisine |
| Yangdong Village | A historical village that showcases traditional Korean architecture and rural life. Ideal for cultural tourism and experiencing traditional Korean heritage. | Yangdong Folk Village, Preserved hanok houses, Cultural experiences, Local artisan crafts, Traditional Korean food |
| Silla Millennium Park | A theme park that blends amusement with historical education, showcasing the heritage of the Silla Dynasty. Perfect for families and educational tourism. | Silla Millennium Park, Cultural performances, Exhibitions of Silla history, Entertainment rides, Picnic areas |
| Geumgwang Mountain | Known for its scenic views and historical sites, this area is perfect for outdoor activities and exploring Gyeongju's natural beauty. | Geumgwang Mountain hiking trails, Historical relics, Scenic viewpoints, Nature photography, Local flora and fauna |
Understanding Airbnb License Requirements & STR Laws in Gyeongju-si (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gyeongju-si. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gyeongju-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Gyeongju-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gyeongju-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Happy Tree
Entire Place • 3 bedrooms
Staysanwi
Entire Place • 2 bedrooms
House with stone lantern 2 main house (main house + lower house) 150 year old house
Entire Place • 3 bedrooms
Stone Lantern House Manimsil + Grand Chamber Private House Woljeong Bridge Night View (200 Years Old
Entire Place • 2 bedrooms
Anok Stay_ l, Hanok private house with jacuzzi
Entire Place • 3 bedrooms
![< Terra > [3rd floor single-family home] arcade room karaoke ping pong table trampoline rooftop](https://a0.muscache.com/im/ml/photo_enhancement/pictures/315fa958-2337-4cb3-a4f3-277789498485.jpg?im_w=480&im_format=avif)
< Terra > [3rd floor single-family home] arcade room karaoke ping pong table trampoline rooftop
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gyeongju-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gyeongju-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Unboundi.KJ | 19 | $307,867 | 216 | 3.73/5.0 |
| Jay Jaegwang | 6 | $257,497 | 930 | 4.91/5.0 |
| Onda | 6 | $247,020 | 39 | 4.11/5.0 |
| 운형 | 4 | $241,958 | 104 | 4.97/5.0 |
| Onda | 33 | $235,492 | 50 | 0.76/5.0 |
| Host #494554472 | 18 | $205,142 | 4 | 0.00/5.0 |
| 지환 | 5 | $192,521 | 501 | 4.87/5.0 |
| 라벤다 | 6 | $191,364 | 77 | 3.87/5.0 |
| Onda | 11 | $180,989 | 13 | 1.12/5.0 |
| Sukhee | 3 | $180,942 | 342 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gyeongju-si.
Dive Deeper: Advanced Gyeongju-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gyeongju-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGyeongju-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gyeongju-si
- The Gyeongju-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 1,557 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gyeongju-si, Hotel/Boutique properties are the most common (53.2%), reflecting the local real estate landscape.
- Houses represent a significant 37.4% portion, catering likely to families or larger groups.
- The presence of 53.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Gyeongju-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gyeongju-si
- The dominant room capacity in Gyeongju-si is 1 bedroom listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Gyeongju-si, indicating a high concentration in these sizes.
- With over half the market (56.6%) consisting of studios or 1-bedroom units, Gyeongju-si is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gyeongju-si.
Gyeongju-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gyeongju-si
- The most common guest capacity trend in Gyeongju-si vacation rentals is listings accommodating 4 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gyeongju-si STR market, accounting for 43.8% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gyeongju-si.
- On average, properties in Gyeongju-si are equipped to host 3.9 guests.
Gyeongju-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gyeongju-si
- The most common availability pattern in Gyeongju-si falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gyeongju-si (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gyeongju-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1398 listings
96.1% of total
2 Nights
33 listings
2.3% of total
3 Nights
3 listings
0.2% of total
4-6 Nights
1 listings
0.1% of total
7-29 Nights
3 listings
0.2% of total
30+ Nights
16 listings
1.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gyeongju-si is 1 Night, adopted by 96.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.4%) of the Gyeongju-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.1% of Gyeongju-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gyeongju-si.
Gyeongju-si Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
96 listings
9.8% of total
Moderate
432 listings
44.3% of total
Firm
200 listings
20.5% of total
Strict
248 listings
25.4% of total
Cancellation Policy Insights for Gyeongju-si
- The prevailing Airbnb cancellation policy trend in Gyeongju-si is Moderate, used by 44.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.3% market standard in Gyeongju-si.
- Regularly review your cancellation policy against competitors and market demand shifts in Gyeongju-si.
Gyeongju-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gyeongju-si
- The overall average booking lead time for vacation rentals in Gyeongju-si is 21 days.
- Guests book furthest in advance for stays during October (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (29 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Gyeongju-si.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Gyeongju-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gyeongju-si (2025)
Amenity Prevalence
Amenity Insights for Gyeongju-si
- Essential amenities in Gyeongju-si that guests expect include: Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gyeongju-si: Air conditioning, Heating, Wifi.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gyeongju-si to stay competitive.
Gyeongju-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gyeongju-si
- The typical guest profile for Airbnb in Gyeongju-si consists of a mix of domestic (59%) and international guests, often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 59.2% of guests.
- Key international markets include South Korea (59.2%) and France (7.2%).
- Top languages spoken are English (36.3%) followed by Korean (29.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gyeongju-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tsushima | 30 | $1,575 | $176.96 | 42% |
| Chunyang-myeon | 11 | $1,477 | $101.62 | 53% |
| Busan | 5,010 | $1,310 | $109.11 | 44% |
| Miryang-si | 128 | $1,238 | $201.68 | 26% |
| Hwayang-eup | 33 | $1,236 | $157.90 | 26% |
| Pyeonghae-eup | 13 | $1,214 | $180.17 | 25% |
| Yeongdeok-eup | 10 | $1,142 | $125.74 | 28% |
| Andong-si | 205 | $1,115 | $135.11 | 31% |
| Changseon-myeon | 44 | $1,097 | $191.26 | 26% |
| Gakbuk-myeon | 12 | $1,025 | $165.12 | 19% |