Airbnb Market Analytics, Statistics and Data in Jeonju-si, Jeonbuk State, South Korea
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jeonju-si? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jeonju-si:
How much do Airbnb hosts make on average per month in Jeonju-si?
The short-term rental market in Jeonju-si shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $630 per month
- Strong performing properties (top 25%) make $1,439 or more
- Best-in-class properties (top 10%) achieve $2,840+ monthly
- Entry-level properties (bottom 25%) typically earn around $257
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jeonju-si
The market in Jeonju-si shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jeonju-si
Daily rates in Jeonju-si vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $107 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Jeonju-si
Peak Season (May, October, April)
- Revenue peaks at $1321.78 per month
- Occupancy rates reach 34.66%
- Daily rates average $98.68
Shoulder Season
- Revenue averages $1139.57 per month
- Occupancy maintains 29.59%
- Daily rates hold at $91.63
Low Season (September, December, July)
- Revenue drops to $990.11 per month
- Occupancy decreases to 22.66%
- Daily rates adjust to $86.54
Is it still profitable to do Airbnb in Jeonju-si in 2025?
Yes! Jeonju-si demonstrates strong year-round potential with stable demand, featuring a growing occupancy rate of 30% and monthly revenue averaging $1140 and As a mature market with 1365 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jeonju-si
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hanok Village | A cultural hub showcasing traditional Korean architecture, attracting tourists interested in history and culture. Ideal for those looking for an authentic experience in Jeonju. | Jeonju Hanok Village, Gyeonggijeon Shrine, Jeondong Cathedral, Nambu Market, Jeonju Korean Traditional Wine Museum |
| Jeonju City Center | The bustling heart of Jeonju filled with shops, restaurants, and nightlife. Convenient location for visitors who want to explore the city’s amenities and cultural offerings. | Jeonju Hanok Village, Nambu Market, Jeonju National Museum, Deokjin Park, Jeonju Film Studio |
| Deokjin Park | A beautiful park that offers a serene getaway within the city. Perfect for families and nature lovers looking for a relaxing stay. | Deokjin Observatory, Lotus flowers in summer, Walking trails, Pond and picnic areas |
| Jeonju Hanok Living Experience Center | An area dedicated to immersing oneself in traditional hanok living, appealing to those interested in unique lodging experiences. | Cultural workshops, Traditional tea ceremonies, Local crafts demonstrations |
| Pungnammun Gate | A historic landmark near the city center, great for tourists wanting to explore Jeonju's rich history and architecture. | Pungnammun Gate, Ogamsaji Historic Site, Nearby cafes and eateries |
| Jeonju International Film Festival Area | A dynamic area known for the annual film festival, attracting cinema lovers and cultural enthusiasts year-round. | Film screenings, Cultural events, Cinema-related exhibitions |
| Nambu Market Area | Famous local market offering a taste of traditional Korean food and culture, ideal for foodies and those wanting a local experience. | Street food stalls, Local crafts, Jeonju bibimbap |
| Wansan Park | A popular park with recreational facilities that attract families and outdoor enthusiasts, providing a peaceful retreat from the urban hustle. | Walking trails, Picnic areas, Scenic views of Jeonju |
Do you need a license for Airbnb in Jeonju-si?
We recommend checking directly with Jeonju-si's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (11% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jeonju-si
Omeng Satisfied. Jeonju Hanok Village Private Pool Villa A day like a "gift"
Entire Place • 1 bedroom
Entire house in a gallery-type hanok experience accommodation located in Jeonju (private house)
Entire Place • 3 bedrooms
Hanok Stay in a private house located in Jeonju Hanok Village is today.
Entire Place • 2 bedrooms
Hanok Stay 'time', the time when a quiet moment stays in your memory.
Entire Place • 2 bedrooms
Stay Hoshi, Emotional Jacuzzi and Finnish Sauna
Entire Place • 2 bedrooms
더한옥 123평독채(본채+사랑채, 20인~30인 )
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Jeonju-si
Additional analytics on vacation rental, real estate, short term rental data in Jeonju-si
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.8%), with boutique & hotels and house properties comprising 89.4% of inventory
- Strong specialty sector (49.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 1,365 properties in Jeonju-si shows that 1 bedroom properties are most prevalent, making up 59.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.3% of all listings.
Key Insights
- Most common: 1 bedroom (59.9%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 75.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,365 properties in Jeonju-si reveals that 2 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.3% of the market.
Key Insights
- Most common capacity: 2 guests (26.7% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 47.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,365 properties in Jeonju-si, the most common availability pattern is 271-366 days (63.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (63.4%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 82.8%
- Properties with long-term bookings (180+ days): 18.1%
Minimum Stay Distributions
1 Night
1197 listings
97.4% of total
2 Nights
20 listings
1.6% of total
3 Nights
8 listings
0.7% of total
4-6 Nights
1 listings
0.1% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
1 listings
0.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.0%
- Mid-length stays (4-6 nights) represent 0.1% of listings
- Monthly+ stays (0.1%) suggest a stable extended-stay market
- High market flexibility with 99.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
101 listings
10.8% of total
Moderate
512 listings
54.6% of total
Firm
137 listings
14.6% of total
Strict
188 listings
20% of total
Key Insights
- Moderate is the preferred policy at 54.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.4% of the market
- Strong market consensus around Moderate policies
- Flexible policies are least common at 10.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Mar, averaging 43 days
- Shortest booking windows are in Jul, Jan, Dec, averaging 22 days
- Spring shows the longest average booking window at 43 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Dec when lead times are shortest
Popular Airbnb Amenities in Jeonju-si
Below is the distribution of amenities across listings in Jeonju-si:
Traveler Demographics
Key Insights
- Domestic travelers make up 69% of total guests, indicating a significant local market share.
- Primary international markets: United States (8%) and France (5.6%)
- Korean is the top language at 42.4%, followed by English (40.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Seoul and Jeonju-si markets
- Develop localized content for United States and France
- Prioritize Korean and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jeonju-si. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gui-myeon | 12 | $1,825 | $180.03 | 30% |
| Chunyang-myeon | 11 | $1,556 | $101.05 | 52% |
| Sanggwan-myeon | 16 | $1,545 | $155.57 | 29% |
| Gimje-si | 14 | $1,509 | $167.78 | 25% |
| Buyeo-eup | 13 | $1,437 | $110.70 | 41% |
| Hwayang-eup | 33 | $1,396 | $172.48 | 27% |
| Gwangui-myeon | 10 | $1,389 | $121.90 | 35% |
| Miryang-si | 135 | $1,388 | $218.06 | 28% |
| Hakdong-ri | 41 | $1,351 | $295.38 | 28% |
| Nonsan-si | 23 | $1,226 | $143.19 | 30% |
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