Gunsan-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jeonbuk State, South Korea

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gunsan-si in 2025? Explore comprehensive Airbnb analytics for Gunsan-si, Jeonbuk State, South Korea to uncover income potential. This 2025 STR market report for Gunsan-si, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 174 active listings.

Whether you're considering an Airbnb investment in Gunsan-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gunsan-si Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gunsan-si Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$89
The average rental revenue earned for an occupied room per day in Gunsan-si.
Occupancy Rate(?)
35.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,581
Typical annual income for an Airbnb listing in Gunsan-si. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
14.6%
Strong growth (14.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Gunsan-si.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Gunsan-si.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
174
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gunsan-si (2025)

Understanding the monthly revenue variations for Airbnb listings in Gunsan-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gunsan-si is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gunsan-si across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,629 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $858 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $415, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gunsan-si

Gunsan-si Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gunsan-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gunsan-si:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gunsan-si

Average Daily Rate (ADR) Airbnb Trends in Gunsan-si (2025)

Effective short term rental pricing strategy in Gunsan-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gunsan-si typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
  • Typical properties (Median) charge around $70 per night.
  • Entry-level properties (Bottom 25%) earn around $44 per night.

Average Daily Rate (ADR) Trend by Month in Gunsan-si

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Airbnb Seasonality Analysis & Trends in Gunsan-si (2025)

Peak Season (June, May, April)
  • Revenue averages $1,675 per month
  • Occupancy rates average 33.9%
  • Daily rates average $90
Shoulder Season
  • Revenue averages $1,152 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $93
Low Season (February, March, September)
  • Revenue drops to average $932 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $91

Seasonality Insights for Gunsan-si

  • The Airbnb seasonality in Gunsan-si shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gunsan-si's highest earning potential, with monthly revenues capable of climbing to $1,741, occupancy reaching a high of 45.7%, and ADRs peaking at $97.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $821, occupancy could drop to 29.8%, and ADRs may adjust down to $88.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gunsan-si.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gunsan-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gunsan-si (2025)

Exploring the top neighborhoods for short-term rentals in Gunsan-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gunsan Waterfront Park
A scenic area next to the water with beautiful views and recreational spaces, perfect for families and couples seeking relaxation.
Gunsan Modern History Museum, Gunsan Lake Park, Gunsan Lighthouse, Yeonan Pier, Gunsan Saemangeum Seawall
Jinyang Lake
A tranquil area popular for its natural beauty and outdoor activities such as walking and picnicking. Attractive to nature lovers and those seeking peace.
Jinyang Lake Park, Gunsan Equestrian Park, Birdwatching opportunities, Cycling paths around the lake, Café with lake views
Old Gunsan (Gunsan Port District)
Rich in history and culture, offering a glimpse into the past with its colonial buildings and cultural sites.
Gunsan First Customs House, Gunsan Old Railway Station, Western-style houses, Gunsan Modern History Museum, Gunsan Market
Gunsan International Airport Area
Ideal for business travelers and those looking to travel to and from Gunsan quickly, with easy access to accommodations.
Air travel convenience, Proximity to local businesses, Various hotels and accommodations
Deokjin Park
A popular park known for its beautiful cherry blossoms in spring, attracting both tourists and locals for leisure activities.
Cherry blossom trees, Walking paths, Children's playground, Jogging trails, Park cafes
Seonam Lake Park
An ideal outdoor destination for families and friends, with scenic walking trails and facilities for recreational activities.
Seonam Lake, Outdoor sports facilities, Picnic areas, Walking and biking paths
Gunsan Shopping District
A bustling area filled with shops, restaurants, and local markets, attracting tourists and locals alike for shopping and dining.
Local restaurants, Street food markets, Boutiques, Shopping centers
Historical Gunhoji Temple
A tranquil and spiritual site that attracts visitors interested in culture and history, providing a unique experience away from the city.
Gunhoji Temple, Scenic hiking trails, Cultural significance, Peaceful surroundings

Understanding Airbnb License Requirements & STR Laws in Gunsan-si (2025)

With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gunsan-si. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gunsan-si to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 15% licensed listings)

Top Performing Airbnb Properties in Gunsan-si (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gunsan-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Time for Moe - Warm and sweet time l Toilet (3) & Bathroom (2) l Footbath

Time for Moe - Warm and sweet time l Toilet (3) & Bathroom (2) l Footbath

Entire Place • 2 bedrooms

$62,695
Revenue
86.8%
Occupancy
$189.64
Daily Rate
Doomchit Dumchit - Gunsan

Doomchit Dumchit - Gunsan

Entire Place • 3 bedrooms

$51,938
Revenue
56.3%
Occupancy
$255.11
Daily Rate
[1st and 2nd floor private house] Up to 7 people, memories of a relaxing trip Malang Malang Bookstay

[1st and 2nd floor private house] Up to 7 people, memories of a relaxing trip Malang Malang Bookstay

Entire Place • 3 bedrooms

$44,223
Revenue
73.0%
Occupancy
$167.38
Daily Rate
Private rooftop house in the city (4 minutes on foot from Bokseong-ro) -It's a name.

Private rooftop house in the city (4 minutes on foot from Bokseong-ro) -It's a name.

Entire Place • 2 bedrooms

$42,379
Revenue
83.0%
Occupancy
$137.48
Daily Rate
Palais Gunsan - Ciel (jacuzzi + barbecue + breakfast service), Meadow Photo Gallery/Lee Cathedral -

Palais Gunsan - Ciel (jacuzzi + barbecue + breakfast service), Meadow Photo Gallery/Lee Cathedral -

Entire Place • 1 bedroom

$40,961
Revenue
76.6%
Occupancy
$134.81
Daily Rate
Palais Gunsan - Romance (jacuzzi + barbecue + breakfast service), Meadow Photo Gallery/Lee Cathedral

Palais Gunsan - Romance (jacuzzi + barbecue + breakfast service), Meadow Photo Gallery/Lee Cathedral

Entire Place • 1 bedroom

$40,813
Revenue
77.9%
Occupancy
$133.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gunsan-si (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gunsan-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jake7$219,0387704.94/5.0
홀리4$86,5854644.97/5.0
Joongsik2$73,149224.63/5.0
지연1$62,695784.97/5.0
종서5$54,138514.67/5.0
엄지3$50,282634.87/5.0
Hyunjin1$44,223684.84/5.0
승진2$43,749374.93/5.0
다혜1$42,3795644.98/5.0
영란4$42,0122634.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gunsan-si.

Dive Deeper: Advanced Gunsan-si STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gunsan-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gunsan-si Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gunsan-si

  • The Gunsan-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 174 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gunsan-si, House properties are the most common (50.6%), reflecting the local real estate landscape.
  • Houses represent a significant 50.6% portion, catering likely to families or larger groups.
  • The presence of 22.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.

Gunsan-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gunsan-si

  • The dominant room capacity in Gunsan-si is 1 bedroom listings, making up 49.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Gunsan-si, indicating a high concentration in these sizes.

Gunsan-si Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gunsan-si

  • The most common guest capacity trend in Gunsan-si vacation rentals is listings accommodating 2 guests (25.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Gunsan-si STR market, accounting for 47.1% of listings.
  • 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gunsan-si.
  • On average, properties in Gunsan-si are equipped to host 4.0 guests.

Gunsan-si Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gunsan-si

  • The most common availability pattern in Gunsan-si falls within the 271-366 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gunsan-si (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gunsan-si Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (95.8%)

1 Night

159 listings

95.8% of total

2 Nights (1.8%)

2 Nights

3 listings

1.8% of total

3 Nights (0.6%)

3 Nights

1 listings

0.6% of total

4-6 Nights (1.2%)

4-6 Nights

2 listings

1.2% of total

30+ Nights (0.6%)

30+ Nights

1 listings

0.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Gunsan-si is 1 Night, adopted by 95.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.6%) of the Gunsan-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (0.6%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 95.8% of Gunsan-si hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gunsan-si.

Gunsan-si Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24.2%)

Flexible

36 listings

24.2% of total

Moderate (45%)

Moderate

67 listings

45% of total

Firm (9.4%)

Firm

14 listings

9.4% of total

Strict (21.5%)

Strict

32 listings

21.5% of total

Cancellation Policy Insights for Gunsan-si

  • The prevailing Airbnb cancellation policy trend in Gunsan-si is Moderate, used by 45% of listings.
  • There's a relatively balanced mix between guest-friendly (69.2%) and stricter (30.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 45% market standard in Gunsan-si.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gunsan-si.

Gunsan-si STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gunsan-si

  • The overall average booking lead time for vacation rentals in Gunsan-si is 22 days.
  • Guests book furthest in advance for stays during September (average 32 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (26 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Gunsan-si.
  • Target marketing efforts for the Summer season well in advance (at least 26 days) to capture early planners.
  • Monitor your own booking lead times against these Gunsan-si averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gunsan-si (2025)

Amenity Prevalence

Amenity Insights for Gunsan-si

  • Essential amenities in Gunsan-si that guests expect include: Air conditioning, Wifi, Heating, Shampoo. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gunsan-si: Air conditioning, Wifi, Heating, Shampoo.
  • Prioritize adding missing essentials: Wifi, Heating, Shampoo.
  • Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gunsan-si to stay competitive.

Gunsan-si Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gunsan-si

  • The typical guest profile for Airbnb in Gunsan-si consists of primarily domestic travelers (92%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
  • Domestic travelers account for 91.8% of guests.
  • Key international markets include South Korea (91.8%) and United States (3%).
  • Top languages spoken are Korean (57.8%) followed by English (30.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seoul and Daegu.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gunsan-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gui-myeon12$1,626$181.8729%
Hakdong-ri41$1,525$267.7027%
Gimje-si13$1,421$176.6924%
Sanggwan-myeon15$1,377$153.6927%
Yongso-ri11$1,299$168.8726%
Gwangui-myeon10$1,297$126.8034%
Nonsan-si20$1,289$143.3232%
Wonyul-ri23$1,286$211.4727%
Buyeo-eup14$1,266$113.8337%
Jeongeup-si39$1,132$149.1829%

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