Airbnb Market Analytics, Statistics and Data in Seongnam-si, Gyeonggi, South Korea
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Seongnam-si? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Seongnam-si:
How much do Airbnb hosts make on average per month in Seongnam-si?
The short-term rental market in Seongnam-si shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,248 per month
- Strong performing properties (top 25%) make $1,623 or more
- Best-in-class properties (top 10%) achieve $2,012+ monthly
- Entry-level properties (bottom 25%) typically earn around $742
Revenue Variations by Month
Occupancy Rates Throughout the Year in Seongnam-si
The market in Seongnam-si shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Seongnam-si
Daily rates in Seongnam-si vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $57 per night
- Strong performing properties (top 25%) secure $69 or more
- Best-in-class properties (top 10%) pull in $87+ per night
- Entry-level properties (bottom 25%) earn around $49
Daily Rate Variations by Month
Get Live Seongnam-si Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Seongnam-si
Peak Season (June, October, April)
- Revenue peaks at $1490.34 per month
- Occupancy rates reach 67.63%
- Daily rates average $72.40
Shoulder Season
- Revenue averages $1254.06 per month
- Occupancy maintains 55.91%
- Daily rates hold at $66.85
Low Season (February, September, January)
- Revenue drops to $936.50 per month
- Occupancy decreases to 44.20%
- Daily rates adjust to $61.98
Is it still profitable to do Airbnb in Seongnam-si in 2025?
Yes! Seongnam-si demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and monthly revenue averaging $1254 and With 279 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Seongnam-si
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bundang | A modern and affluent district in Seongnam-si, known for its excellent transportation connectivity and family-friendly environment. It attracts both locals and tourists looking for a comfortable stay near shopping and cultural sites. | Bundang Wald Park, Seongnam Arts Center, Starfield COEX Mall, Hyangrakwon Park, Bundang Sports Center |
| Tancheon Stream | A scenic area alongside a stream that runs through Seongnam, offering beautiful walking paths and recreational activities. It's popular with families and tourists who enjoy nature and outdoor activities. | Tancheon Stream Park, Walking paths and bike trails, Outdoor exercise facilities, Picnic areas, Local cafes and eateries |
| Seongnam Terminal | A bustling area with transportation hubs and shopping options. It's ideal for travelers who want easy access to transportation and local amenities, making it a convenient spot for short stays. | Seongnam Central Park, Seongnam Market, Around Station Shopping areas, Cafes and restaurants nearby, Public transport facilities |
| Pangyo Techno Valley | Known as Korea's Silicon Valley, it's a technology and startup hub that attracts business travelers and tech enthusiasts. It's an ideal location for hosting professionals visiting tech companies. | Pangyo Techno Valley Companies, Nearby Shopping Malls, Cafes and Innovation Centers, Public parks, Networking events |
| Yuldong Park | A serene park offering a natural retreat with walking trails, a lake, and recreational spaces. It's popular among locals and visitors looking for relaxation and outdoor activities. | Yuldong Park Lake, Walking and biking paths, Picnic spots, Outdoor exercise areas, Cafes surrounding the park |
| Jeongja-dong | A trendy area known for its cafes, restaurants, and cultural activities. It's attractive for younger tourists and urban explorers seeking a lively atmosphere. | Jeongja Cafe Street, Local Art Galleries, Various dining options, Nearby parks, Public transportation access |
| Nambusunhwan-ro | A bustling avenue filled with shops, restaurants, and entertainment options. Great for guests wanting a vibrant urban experience close to central Seongnam attractions. | Shopping centers, Restaurants and local food stalls, Entertainment venues, Proximity to public transport, Easily accessible attractions |
| Seongnam City Hall area | The administrative and cultural hub of Seongnam, offering insights into local culture and governance. It's convenient for visitors who want to explore the city's historical aspects. | Seongnam City Hall, Cultural facilities, Nearby parks and green spaces, Local food markets, Art exhibitions and performances |
Do you need a license for Airbnb in Seongnam-si?
We recommend checking directly with Seongnam-si's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Seongnam-si
Cozy Stay/Jeongja Station/Spacious Living Room 2 Rooms/6 Pits/Netflix/Hotel Bedding
Entire Place • 2 bedrooms
판교 CornerSuite14F. LuxAPT. 방3/욕실2/redo
Entire Place • 3 bedrooms
🌿 New open Jeongja Station "Breath studio", long-term accommodation welcome🌿
Entire Place • 1 bedroom
Family House
Entire Place • 3 bedrooms
T-amco02-Jeongja Stn 7mins x Doosan/Naver
Entire Place • 1 bedroom
Two Bedrooms | Jeongja Station 3 minutes | Gangnam station 15 minutes
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Seongnam-si
Additional analytics on vacation rental, real estate, short term rental data in Seongnam-si
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 94.6% of inventory
- Untapped potential in others segments (0.4% combined)
Room Capacity Distribution
Analysis of 279 properties in Seongnam-si shows that 1 bedroom properties are most prevalent, making up 71% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.6% of all listings.
Key Insights
- Most common: 1 bedroom (71%)
- Least common: 4 bedrooms (0.4%)
- Market concentration: 84.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 279 properties in Seongnam-si reveals that 2 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 58.8% of the market.
Key Insights
- Most common capacity: 2 guests (32.6% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 279 properties in Seongnam-si, the most common availability pattern is 91-180 days (38.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.6% of properties).
Key Insights
- Most common availability window: 91-180 days (38.4%)
- Most common booking duration: 181-270 days (37.6%)
- Properties with high availability (180+ days): 45.5%
- Properties with long-term bookings (180+ days): 55.9%
Minimum Stay Distributions
1 Night
94 listings
40.2% of total
2 Nights
50 listings
21.4% of total
3 Nights
27 listings
11.5% of total
4-6 Nights
26 listings
11.1% of total
7-29 Nights
17 listings
7.3% of total
30+ Nights
20 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.6%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 73.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
20 listings
8.6% of total
Moderate
47 listings
20.3% of total
Firm
61 listings
26.3% of total
Strict
104 listings
44.8% of total
Key Insights
- Strict is the preferred policy at 44.8% of listings
- Stricter policies (Firm & Strict) dominate at 71.1% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 8.6% of listings
Recommendations
- The market supports stricter policies, with 71.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Oct, averaging 44 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 28 days
- Summer shows the longest average booking window at 41 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Seongnam-si
Every property in Seongnam-si comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 57.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (24.3%) and Canada (3.8%)
- Korean is the top language at 47.2%, followed by English (41.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Seoul and Seongnam-si markets
- Develop localized content for United States and Canada
- Prioritize Korean and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Seongnam-si. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nomun-ri | 10 | $3,284 | $298.82 | 24% |
| Seorak-myeon | 11 | $3,111 | $205.05 | 36% |
| Wondeok-ri | 13 | $2,713 | $204.50 | 43% |
| Yeoju-si | 29 | $2,414 | $215.35 | 32% |
| Jeonjin-ri | 13 | $2,382 | $154.10 | 39% |
| Mugan-ri | 15 | $2,021 | $233.40 | 27% |
| Gapcheon-myeon | 11 | $1,983 | $146.28 | 45% |
| Gimpo-si | 30 | $1,937 | $116.63 | 48% |
| Seorak | 12 | $1,853 | $198.07 | 27% |
| Yangpyeong | 15 | $1,790 | $259.28 | 22% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights