Sokcho-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gangwon State, South Korea
Is Airbnb profitable in Sokcho-si in 2025? Explore comprehensive Airbnb analytics for Sokcho-si, Gangwon State, South Korea to uncover income potential. This 2025 STR market report for Sokcho-si, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,182 active listings.
Whether you're considering an Airbnb investment in Sokcho-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sokcho-si Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sokcho-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sokcho-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Sokcho-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sokcho-si is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sokcho-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,508+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,650 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $777 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sokcho-si
Sokcho-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sokcho-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sokcho-si:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sokcho-si
Average Daily Rate (ADR) Airbnb Trends in Sokcho-si (2025)
Effective short term rental pricing strategy in Sokcho-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sokcho-si typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Sokcho-si
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Airbnb Seasonality Analysis & Trends in Sokcho-si (2025)
Peak Season (August, May, April)
- Revenue averages $1,607 per month
- Occupancy rates average 32.3%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,117 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $115
Low Season (February, March, November)
- Revenue drops to average $686 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $94
Seasonality Insights for Sokcho-si
- The Airbnb seasonality in Sokcho-si shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sokcho-si's highest earning potential, with monthly revenues capable of climbing to $1,739, occupancy reaching a high of 39.9%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $572, occupancy could drop to 21.9%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sokcho-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sokcho-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sokcho-si (2025)
Exploring the top neighborhoods for short-term rentals in Sokcho-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sokcho Beach | Famous for its beautiful coastline and access to various water activities. A must-visit for tourists who want to enjoy beach life and scenic views. | Sokcho Beach, Sokcho Expo Tower, Abai Village, Sokcho Lighthouse, Sokcho Port |
| Seoraksan National Park | A stunning national park known for its majestic mountains and hiking trails. Attracts nature lovers and hikers from all over, perfect for those seeking outdoor adventures. | Seoraksan Mountain, Ulsanbawi Rock, Biryong Falls, Sokcho National Museum, Sinheungsa Temple |
| Daepo Port | A lively fishing port known for its seafood offerings and vibrant atmosphere. Ideal for guests interested in local cuisine and fresh seafood experiences. | Daepo Port, Abai Fishing Village, Fresh Seafood Market, Sokcho Sea Fishing Village, Daepo Jusangjeolli Cliff |
| Naksan Beach | Quiet beachside area suitable for families seeking a relaxing beach holiday. Offers a calm environment with beautiful sunset views. | Naksan Beach, Naksansa Temple, Naksan Coastal Walk, Sea Perspective Wetland, Hyangiram Hermitage |
| Cheongcho Lake | A serene spot perfect for those who enjoy scenic lakeside walks and picnics. Great for families and nature enthusiasts. | Cheongcho Lake, Cheongchoho Lake Park, Sokcho City Museum, Walking Trail around the lake, Art installations along the lake |
| Hiking Trails | Sokcho is a gateway for various hiking trails that offer breathtaking views. Popular among adventure seekers and nature lovers. | Seoraksan Hiking Trails, Biryong Falls Trail, Osaek Jujeongol Valley, Gokyungggol Valley, Geumganggul Cave |
| Cultural Sites | Rich in history and culture, ideal for those interested in Korean traditions and historical sites. Attracts cultural explorers and history enthusiasts. | Sokcho Culture Center, Sokcho Old Market, Abai Village Cultural Heritage, Sokcho Traditional Market, Yeonggeumjeong Pavilion |
| Sokcho City Center | The urban center of Sokcho, offering shopping, dining, and local experiences. Perfect for tourists looking for convenient access to city life. | Sokcho Central Market, Sokcho Tourist Information Center, Local Boutique Shops, Cafes and Restaurants, Cultural Events and Fairs |
Understanding Airbnb License Requirements & STR Laws in Sokcho-si (2025)
While Sokcho-si, Gangwon State, South Korea currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sokcho-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Sokcho-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sokcho-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
@ Newly opened @ 270 degrees Surround View # 20th floor 35 pyeong # Spacious and cozy # Ocean view #
Entire Place • 3 bedrooms
@ Newly open @ Top-quality appliances # High-rise ocean view # 20th floor 35 pyeong # Sokcho Rapatro
Entire Place • 3 bedrooms
Cheongho House. A private accommodation with a yard near the beach
Entire Place • 4 bedrooms
420 House
Entire Place • 3 bedrooms
Neoulzip stay
Private Room • 1 bedroom
@ Save me Holmes Broadcasting Performance @ 30th floor 33 pyeong # Ocean view # City view # City vie
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sokcho-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sokcho-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blue Twelve 속초테라 | 77 | $1,262,707 | 6355 | 4.54/5.0 |
| 케렌시아 | 49 | $696,118 | 2348 | 4.76/5.0 |
| UH FLAT The Sokcho | 118 | $554,608 | 51 | 0.32/5.0 |
| Blueterra | 23 | $417,181 | 5737 | 4.85/5.0 |
| Host #443508957 | 82 | $301,946 | 789 | 1.34/5.0 |
| BLUE TWELVE Oceanpark | 32 | $296,877 | 2462 | 4.74/5.0 |
| 지니 | 10 | $264,226 | 1360 | 4.90/5.0 |
| Dylan | 3 | $174,382 | 372 | 4.91/5.0 |
| Soo | 5 | $157,206 | 968 | 4.97/5.0 |
| Suho | 8 | $156,744 | 393 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sokcho-si.
Dive Deeper: Advanced Sokcho-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sokcho-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSokcho-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sokcho-si
- The Sokcho-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 1,182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sokcho-si, Hotel/Boutique properties are the most common (42.4%), reflecting the local real estate landscape.
- The presence of 42.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.1%) offer potential for unique stay experiences.
Sokcho-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sokcho-si
- The dominant room capacity in Sokcho-si is 1 bedroom listings, making up 75.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.3% of the active Airbnb listings in Sokcho-si, indicating a high concentration in these sizes.
- With over half the market (75.6%) consisting of studios or 1-bedroom units, Sokcho-si is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sokcho-si.
Sokcho-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sokcho-si
- The most common guest capacity trend in Sokcho-si vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sokcho-si STR market, accounting for 68.0% of listings.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sokcho-si.
- On average, properties in Sokcho-si are equipped to host 3.3 guests.
Sokcho-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sokcho-si
- The most common availability pattern in Sokcho-si falls within the 271-366 days range, representing 59.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sokcho-si (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sokcho-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
976 listings
94.5% of total
2 Nights
32 listings
3.1% of total
3 Nights
1 listings
0.1% of total
4-6 Nights
4 listings
0.4% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
18 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sokcho-si is 1 Night, adopted by 94.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.6%) of the Sokcho-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.5% of Sokcho-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sokcho-si.
Sokcho-si Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Refundable
1 listings
0.1% of total
Flexible
81 listings
10.5% of total
Moderate
407 listings
52.8% of total
Firm
118 listings
15.3% of total
Strict
163 listings
21.1% of total
Cancellation Policy Insights for Sokcho-si
- The prevailing Airbnb cancellation policy trend in Sokcho-si is Moderate, used by 52.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.8% market standard in Sokcho-si.
- Regularly review your cancellation policy against competitors and market demand shifts in Sokcho-si.
Sokcho-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sokcho-si
- The overall average booking lead time for vacation rentals in Sokcho-si is 17 days.
- Guests book furthest in advance for stays during October (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Sokcho-si.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Sokcho-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sokcho-si (2025)
Amenity Prevalence
Amenity Insights for Sokcho-si
- Essential amenities in Sokcho-si that guests expect include: Air conditioning, Wifi, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sokcho-si: Air conditioning, Wifi, Heating, TV, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, TV, Hot water.
- Consider adding popular differentiators like Hair dryer or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sokcho-si to stay competitive.
Sokcho-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sokcho-si
- The typical guest profile for Airbnb in Sokcho-si consists of primarily domestic travelers (83%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 82.5% of guests.
- Key international markets include South Korea (82.5%) and United States (4.4%).
- Top languages spoken are Korean (46.4%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Incheon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sokcho-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 13 | $2,623 | $204.72 | 40% |
| Nomun-ri | 10 | $2,592 | $293.05 | 21% |
| Seorak-myeon | 11 | $2,503 | $189.54 | 35% |
| Yeoju-si | 28 | $2,169 | $217.27 | 30% |
| Homyeong-ri | 24 | $2,126 | $345.34 | 28% |
| Jeonjin-ri | 13 | $1,988 | $146.20 | 39% |
| Yangpyeong-gun | 13 | $1,962 | $234.60 | 30% |
| Mugan-ri | 15 | $1,923 | $218.08 | 26% |
| Gapcheon-myeon | 11 | $1,820 | $142.37 | 41% |
| Seorak | 10 | $1,744 | $190.40 | 30% |