Airbnb Market Analytics, Statistics and Data in Sokcho-si, Gangwon State, South Korea

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sokcho-si? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sokcho-si:

Average Daily Rate

$118

Occupancy Rate

29.71%

Annual Revenue

$11,219

Revenue Growth YoY

8.92%

Best Month

August

Worst Month

September

Regulation

Low

Active Listings

1329

How much do Airbnb hosts make on average per month in Sokcho-si?

The short-term rental market in Sokcho-si shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $823 per month
Strong performing properties (top 25%) make $1,861 or more
Best-in-class properties (top 10%) achieve $3,016+ monthly
Entry-level properties (bottom 25%) typically earn around $356

Revenue Variations by Month

Occupancy Rates Throughout the Year in Sokcho-si

The market in Sokcho-si shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 22% occupancy rates
Strong performing properties (top 25%) achieve 43% or higher
Best-in-class properties (top 10%) reach 67%+occupancy
Entry-level properties (bottom 25%) average around 11%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Sokcho-si

Daily rates in Sokcho-si vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $97 per night
Strong performing properties (top 25%) secure $138 or more
Best-in-class properties (top 10%) pull in $191+ per night
Entry-level properties (bottom 25%) earn around $68

Daily Rate Variations by Month

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Seasonality patterns in Sokcho-si

Peak Season (August, June, April)

Revenue peaks at $1812.36 per month
Occupancy rates reach 39.80%
Daily rates average $132.88

Shoulder Season

Revenue averages $1296.65 per month
Occupancy maintains 29.36%
Daily rates hold at $115.37

Low Season (January, November, September)

Revenue drops to $913.39 per month
Occupancy decreases to 23.59%
Daily rates adjust to $99.64

Is it still profitable to do Airbnb in Sokcho-si in 2025?

Yes! Sokcho-si demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1297 and As a mature market with 1329 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Sokcho-si

Area	Why Choose This Area	Key Attractions
Seoraksan National Park	A stunning natural area known for its breathtaking mountain views and hiking trails. It's a popular destination for tourists looking to experience South Korea's natural beauty and outdoor activities.	Seoraksan Mountain, Biryong Falls, Sokcho Beach, Sinheungsa Temple, Sokcho Seashore
Sokcho Beach	A beautiful beach area that attracts both locals and tourists during the summer. The beach offers various recreational activities and is located near many restaurants and cafes.	Sokcho Beach, Deungdaeng Beach, Teddy Bear Museum, Sokcho Tourist & Fishery Market, Naksan Beach
Downtown Sokcho	The vibrant heart of Sokcho city where visitors can enjoy local culture, dining, and shopping. It's ideal for those wanting to explore local attractions with easy access to public transport.	Sokcho Tourist Information Center, Daepo Port, Sokcho Traditional Market, Cheonjin Beach, Chodang Sundubu
Naksan Park	A picturesque coastal park perfect for walking and enjoying views of the ocean. Attracts visitors looking for a scenic and relaxing environment.	Naksan Temple, Naksan Beach, Naksan Park Walking Trail, Sunsets at Naksan, Sculpture Park
Seorak Waterpia	A famous water park and spa resort in the area, drawing families looking for fun and relaxation. A great investment for those wanting to cater to families.	Seorak Waterpia, Cable Car to Seoraksan, Spa facilities, Children's play area, Nearby hiking trails
Naksansa Temple	A historic Buddhist temple located in a scenic area that draws visitors interested in spirituality and culture. Perfect for guests seeking cultural experiences.	Naksansa Temple, Temple exhibits, Seaside views, Cultural events, Day hiking trails
Abai Village	A unique village that offers a glimpse into North Korean culture, attracting tourists interested in heritage and cultural experiences.	Abai Village, Abai Village Ferry, Cultural experiences, Local seafood dining, Walking tours
Sokcho Expo Tower	A landmark offering panoramic views of the city and the sea. It's a popular attraction for visitors seeking scenic viewpoints.	Sokcho Expo Tower, Sky Observation Deck, Cultural exhibitions, Photography spots, Sunset views

Do you need a license for Airbnb in Sokcho-si?

$205.98

Daily Rate

Top Performing Professional Hosts in Sokcho-si

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Blue Twelve 속초테라	78	$1,608,835	6453	4.54/5.0
케렌시아	49	$941,931	2330	4.76/5.0
UH FLAT The Sokcho	118	$652,818	51	0.32/5.0
443508957	136	$521,615	1445	1.83/5.0
Blueterra	23	$424,310	5737	4.85/5.0
BLUE TWELVE Oceanpark	32	$343,695	2462	4.74/5.0
429475693	24	$331,332	924	3.65/5.0
지니	10	$300,669	1360	4.90/5.0
Dylan	3	$191,995	372	4.91/5.0
Suho	8	$185,947	393	4.89/5.0

Additional analytics on vacation rental, real estate, short term rental data in Sokcho-si

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (73.4%), with apartment & condo and boutique & hotels properties comprising 85.7% of inventory
Strong specialty sector (43.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile, others, unique stays segments (2.0% combined)

Room Capacity Distribution

Analysis of 1,329 properties in Sokcho-si shows that 1 bedroom properties are most prevalent, making up 77.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 88.4% of all listings.

Key Insights

Most common: 1 bedroom (77.4%)
Least common: 5+ bedrooms (0.1%)
Market concentration: 88.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,329 properties in Sokcho-si reveals that 2 guests properties dominate the market, representing 40.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 69.8% of the market.

Key Insights

Most common capacity: 2 guests (40.9% of market)
Least common capacity: 1 guest (0.2% of market)
Average guest capacity: 3.3 guests per property
Market concentration: 69.8% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,329 properties in Sokcho-si, the most common availability pattern is 271-366 days (63.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.4% of properties).

Key Insights

Most common availability window: 271-366 days (63.1%)
Most common booking duration: 31-90 days (33.4%)
Properties with high availability (180+ days): 81.9%
Properties with long-term bookings (180+ days): 18.6%

Minimum Stay Distributions

1 Night (94.6%)

1 Night

983 listings

94.6% of total

2 Nights (3.8%)

2 Nights

40 listings

3.8% of total

3 Nights (0.1%)

3 Nights

1 listings

0.1% of total

4-6 Nights (0.2%)

4-6 Nights

2 listings

0.2% of total

7-29 Nights (0.2%)

7-29 Nights

2 listings

0.2% of total

30+ Nights (1.1%)

30+ Nights

11 listings

1.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 98.4%
Mid-length stays (4-6 nights) represent 0.2% of listings
Monthly+ stays (1.1%) suggest a stable extended-stay market
High market flexibility with 98.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (0.1%)

Non-refundable

1 listings

0.1% of total

Refundable (0.3%)

Refundable

2 listings

0.3% of total

Flexible (11.4%)

Flexible

91 listings

11.4% of total

Moderate (52.1%)

Moderate

416 listings

52.1% of total

Firm (14.9%)

Firm

119 listings

14.9% of total

Strict (21.3%)

Strict

170 listings

21.3% of total

Key Insights

Moderate is the preferred policy at 52.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 63.5% of the market
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.1% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, Oct, Aug, averaging 27 days
Shortest booking windows are in Mar, Dec, Jun, averaging 17 days
Fall shows the longest average booking window at 22 days, while Winter has the shortest at 21 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 22 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jun when lead times are shortest

Popular Airbnb Amenities in Sokcho-si

Below is the distribution of amenities across listings in Sokcho-si:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 82.4% of total guests, indicating a dominant local market share.
Primary international markets: United States (4.7%) and France (2.3%)
Korean is the top language at 51.7%, followed by English (36.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%

Recommendations

Target marketing campaigns for Seoul and Incheon markets
Develop localized content for United States and France
Prioritize Korean and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Sokcho-si. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Nomun-ri	10	$3,284	$298.82	24%
Seorak-myeon	11	$3,111	$205.05	36%
Wondeok-ri	13	$2,713	$204.50	43%
Yeoju-si	29	$2,414	$215.35	32%
Jeonjin-ri	13	$2,382	$154.10	39%
Mugan-ri	15	$2,021	$233.40	27%
Gapcheon-myeon	11	$1,983	$146.28	45%
Seorak	12	$1,853	$198.07	27%
Yangpyeong	15	$1,790	$259.28	22%
Yangpyeong-gun	21	$1,704	$207.32	28%

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