Gangneung-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gangwon State, South Korea
Is Airbnb profitable in Gangneung-si in 2025? Explore comprehensive Airbnb analytics for Gangneung-si, Gangwon State, South Korea to uncover income potential. This 2025 STR market report for Gangneung-si, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,898 active listings.
Whether you're considering an Airbnb investment in Gangneung-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gangneung-si Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gangneung-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gangneung-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Gangneung-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gangneung-si is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gangneung-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,230+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,926 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $884 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gangneung-si
Gangneung-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gangneung-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gangneung-si:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gangneung-si
Average Daily Rate (ADR) Airbnb Trends in Gangneung-si (2025)
Effective short term rental pricing strategy in Gangneung-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gangneung-si typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Gangneung-si
Get Live Gangneung-si Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Gangneung-si (2025)
Peak Season (May, April, August)
- Revenue averages $1,885 per month
- Occupancy rates average 30.4%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,318 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $127
Low Season (February, March, November)
- Revenue drops to average $992 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $114
Seasonality Insights for Gangneung-si
- The Airbnb seasonality in Gangneung-si shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gangneung-si's highest earning potential, with monthly revenues capable of climbing to $2,005, occupancy reaching a high of 36.4%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $835, occupancy could drop to 22.6%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gangneung-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gangneung-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gangneung-si (2025)
Exploring the top neighborhoods for short-term rentals in Gangneung-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gyeongpo Beach | Famous for its beautiful sandy beach and scenic views, Gyeongpo Beach attracts a lot of tourists during summer. Ideal for those looking for outdoor activities and relaxation by the sea. | Gyeongpo Lake, Gyeongpo Beach, Gyeongpo Observatory, Gyeongpo Coastal Walk, Sunset at Gyeongpo |
| Anmok Beach | Known for its stunning sunsets and coffee street, Anmok Beach is a popular spot for both relaxation and socializing. Great for visitors looking to enjoy a beach day with local cafes. | Anmok Coffee Street, Anmok Beach, Coastal bike paths, Cafes and restaurants, Nearby parks |
| Seongyojang | A historic area with traditional hanok buildings, Seongyojang offers cultural experiences and is great for those interested in the heritage of Gangneung. A unique spot for cultural tourism. | Seongyojang House, Gangneung Seongyojang, Traditional tea houses, Cultural performances, Historical tours |
| Chamsori Gramophone Museum and Music Center | A unique museum dedicated to the history of music and gramophones. Attracts music lovers and those interested in unique cultural exhibits. | Gramophone exhibitions, Live music events, Workshops, Cultural events, Nearby cafes |
| Ojukheon | Famous for being the birthplace of the Confucian scholar Yulgok, this area offers a glimpse into Korean history and culture. Suitable for educational tourism. | Ojukheon House, Yulgok Cultural Center, Adjacent historical sites, Traditional gardens, Cultural events |
| Naksan Beach | A picturesque beach known for its stunning scenery and nearby attractions. Popular among beachgoers looking for a less crowded experience. | Naksan Beach, Naksansa Temple, Local seafood restaurants, Hiking trails, Scenic coastal views |
| Gangneung Coastal Trail | This scenic trail along the coast is perfect for nature lovers and those looking to explore the beautiful landscapes of Gangneung while enjoying outdoor activities. | Coastal views, Hiking and biking, Beach access points, Parks, Scenic lookouts |
| Downtown Gangneung | The vibrant downtown area offers shopping, dining, and cultural experiences. Great for visitors wanting to experience local lifestyle and urban atmosphere. | Shopping districts, Local street food, Cafes and bars, Cultural sites, Community events |
Understanding Airbnb License Requirements & STR Laws in Gangneung-si (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gangneung-si. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gangneung-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Gangneung-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gangneung-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![The Chodang- [Time to slow down]
December-Jan-February
Geumto/Saturday
10% off for consecutive stay](https://a0.muscache.com/im/pictures/85f3e688-71df-485a-8aa2-d8ef6974e8de.jpg?im_w=480&im_format=avif)
The Chodang- [Time to slow down] December-Jan-February Geumto/Saturday 10% off for consecutive stay
Entire Place • 3 bedrooms
70 pyeong private house, 3 minutes from Songjeong Beach, family trip, workshop
Entire Place • 3 bedrooms
Pleasant accommodation with ocean view of Gangneung 3 room ocean view08
Entire Place • 3 bedrooms
Hiliya_One team perfect private house/fireplace/outdoor fire pit/barbecue/karaoke/patio
Entire Place • 3 bedrooms
The best group pension! Karaoke barbecue for all 3 buildings, barbecue, fire pit, cafe, entertainmen
Entire Place • 3 bedrooms
Ocean View Accommodation at Sacheon Beach with quiet surroundings (family recommended-32 pyeong, 3 r
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gangneung-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gangneung-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Onda | 39 | $765,774 | 134 | 1.52/5.0 |
| Onda | 46 | $461,613 | 130 | 1.61/5.0 |
| Onda | 25 | $442,615 | 34 | 0.59/5.0 |
| Onda | 38 | $422,944 | 47 | 0.65/5.0 |
| Onda | 41 | $354,840 | 91 | 1.21/5.0 |
| Onda | 31 | $348,324 | 39 | 0.62/5.0 |
| Onda | 28 | $272,992 | 8 | 0.35/5.0 |
| Onda | 23 | $270,098 | 23 | 0.41/5.0 |
| Onda | 16 | $206,961 | 131 | 2.68/5.0 |
| Onda | 15 | $197,183 | 63 | 1.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gangneung-si.
Dive Deeper: Advanced Gangneung-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gangneung-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGangneung-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gangneung-si
- The Gangneung-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.6% of the 1,898 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gangneung-si, Hotel/Boutique properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.3% portion, catering likely to families or larger groups.
- The presence of 63.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.1%) offer potential for unique stay experiences.
Gangneung-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gangneung-si
- The dominant room capacity in Gangneung-si is 1 bedroom listings, making up 60.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Gangneung-si, indicating a high concentration in these sizes.
- With over half the market (60.7%) consisting of studios or 1-bedroom units, Gangneung-si is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gangneung-si.
Gangneung-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gangneung-si
- The most common guest capacity trend in Gangneung-si vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gangneung-si STR market, accounting for 51.4% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gangneung-si.
- On average, properties in Gangneung-si are equipped to host 3.7 guests.
Gangneung-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gangneung-si
- The most common availability pattern in Gangneung-si falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gangneung-si (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gangneung-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1664 listings
95% of total
2 Nights
43 listings
2.5% of total
3 Nights
4 listings
0.2% of total
4-6 Nights
10 listings
0.6% of total
7-29 Nights
12 listings
0.7% of total
30+ Nights
18 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Gangneung-si is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.5%) of the Gangneung-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Gangneung-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gangneung-si.
Gangneung-si Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
59 listings
5.6% of total
Moderate
596 listings
56.3% of total
Firm
127 listings
12% of total
Strict
276 listings
26.1% of total
Cancellation Policy Insights for Gangneung-si
- The prevailing Airbnb cancellation policy trend in Gangneung-si is Moderate, used by 56.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in Gangneung-si.
- Regularly review your cancellation policy against competitors and market demand shifts in Gangneung-si.
Gangneung-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gangneung-si
- The overall average booking lead time for vacation rentals in Gangneung-si is 16 days.
- Guests book furthest in advance for stays during August (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (22 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Gangneung-si.
- Target marketing efforts for the Fall season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Gangneung-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gangneung-si (2025)
Amenity Prevalence
Amenity Insights for Gangneung-si
- Essential amenities in Gangneung-si that guests expect include: Air conditioning, Wifi, Heating, Hot water, Smoke alarm, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gangneung-si: Air conditioning, Wifi, Heating, Hot water, Smoke alarm, Essentials, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Hot water, Smoke alarm, Essentials, TV.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gangneung-si to stay competitive.
Gangneung-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gangneung-si
- The typical guest profile for Airbnb in Gangneung-si consists of primarily domestic travelers (88%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 87.9% of guests.
- Key international markets include South Korea (87.9%) and United States (3%).
- Top languages spoken are Korean (51.3%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Incheon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gangneung-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 13 | $2,623 | $204.72 | 40% |
| Nomun-ri | 10 | $2,592 | $293.05 | 21% |
| Seorak-myeon | 11 | $2,503 | $189.54 | 35% |
| Yeoju-si | 28 | $2,169 | $217.27 | 30% |
| Homyeong-ri | 24 | $2,126 | $345.34 | 28% |
| Jeonjin-ri | 13 | $1,988 | $146.20 | 39% |
| Yangpyeong-gun | 13 | $1,962 | $234.60 | 30% |
| Mugan-ri | 15 | $1,923 | $218.08 | 26% |
| Gapcheon-myeon | 11 | $1,820 | $142.37 | 41% |
| Seorak | 10 | $1,744 | $190.40 | 30% |