Chuncheon-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gangwon State, South Korea

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Chuncheon-si in 2025? Explore comprehensive Airbnb analytics for Chuncheon-si, Gangwon State, South Korea to uncover income potential. This 2025 STR market report for Chuncheon-si, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 439 active listings.

Whether you're considering an Airbnb investment in Chuncheon-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chuncheon-si Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Chuncheon-si Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$138
The average rental revenue earned for an occupied room per day in Chuncheon-si.
Occupancy Rate(?)
29.4%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,984
Typical annual income for an Airbnb listing in Chuncheon-si. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.3%
Strong growth (12.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Chuncheon-si.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Chuncheon-si.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
439
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Chuncheon-si (2025)

Understanding the monthly revenue variations for Airbnb listings in Chuncheon-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chuncheon-si is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chuncheon-si across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,049+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,779 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $915 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $422, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chuncheon-si

Chuncheon-si Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Chuncheon-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chuncheon-si:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chuncheon-si

Average Daily Rate (ADR) Airbnb Trends in Chuncheon-si (2025)

Effective short term rental pricing strategy in Chuncheon-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chuncheon-si typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
  • Typical properties (Median) charge around $117 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Chuncheon-si

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Airbnb Seasonality Analysis & Trends in Chuncheon-si (2025)

Peak Season (August, July, September)
  • Revenue averages $1,611 per month
  • Occupancy rates average 33.2%
  • Daily rates average $142
Shoulder Season
  • Revenue averages $1,371 per month
  • Occupancy maintains around 31.5%
  • Daily rates hold near $135
Low Season (February, March, April)
  • Revenue drops to average $1,094 per month
  • Occupancy decreases to average 27.8%
  • Daily rates adjust to average $131

Seasonality Insights for Chuncheon-si

  • The Airbnb seasonality in Chuncheon-si shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Chuncheon-si's highest earning potential, with monthly revenues capable of climbing to $1,865, occupancy reaching a high of 37.8%, and ADRs peaking at $148.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,090, occupancy could drop to 26.3%, and ADRs may adjust down to $129.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chuncheon-si.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Chuncheon-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Chuncheon-si (2025)

Exploring the top neighborhoods for short-term rentals in Chuncheon-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Nami Island
Famous for its beautiful tree-lined roads, Nami Island is a popular destination for both locals and tourists, especially for couples. Ideal for hosting, as visitors seek accommodations close to this picturesque location.
Nami Island, Nami Island Zip Wire, The Namine Museum, Biking on Nami Island, Garden of Morning Calm
Chuncheon Lake
Known for its serene views and tranquility, Chuncheon Lake attracts many nature lovers and is a great spot for outdoor activities, making it ideal for Airbnb hosts who cater to families and adventure seekers.
Chuncheon Lake, Mulle-gil Walking Trail, Chuncheon National Museum, Lake Fishing, Kayaking and Paddleboarding
Soyang Dam
The largest rock-fill dam in South Korea, Soyang Dam features stunning vistas and is popular for photography and sightseeing. Investors can benefit from the influx of visitors seeking nearby accommodations.
Soyang Dam, Soyang Lake, Hiking Trails, Fishing Spots, Scenic Viewpoints
Downtown Chuncheon
The bustling heart of the city, Downtown Chuncheon is filled with restaurants, shops, and nightlife. It's a vibrant area that attracts both local and foreign tourists, making it an excellent choice for Airbnb hosting.
Chuncheon Myeongdong Street, Noodle Alley, Chuncheon Play Park, Theater District, Local markets
Gyeongpo Beach
While not a traditional beach town, Gyeongpo Beach is close enough to attract summer visitors looking for a beach experience combined with Chuncheon's attractions, a good opportunity for hosting.
Gyeongpo Beach, Gyeongpo Lake, Sunsets, Beach Activities, Nearby cafes and seafood restaurants
Seoraksan National Park
This UNESCO Biosphere Reserve is perfect for nature lovers and hikers, making it an attractive area for Airbnb stays for those looking to explore the stunning national park's trails and views.
Seoraksan Peak, Biryong Falls, Sokcho Beach, Cable Car Rides, Buddhist Temples
Han River
The Han River provides stunning views and recreational activities right in Chuncheon, a picturesque location for hosting visitors who want to experience both nature and urban life.
Han River Walking Paths, Park Areas, Fishing Spots, Kayaking Opportunities, Scenic Views
Chuncheon Puppet Show
This historic and cultural event attracts many visitors. Airbnb hosting in the area can capture those interested in local culture and performing arts, an underrepresented niche for hosting.
Chuncheon Puppet Show Theater, Cultural Performances, Art Festivals, Local Artisan Shops, Nearby Restaurants

Understanding Airbnb License Requirements & STR Laws in Chuncheon-si (2025)

While Chuncheon-si, Gangwon State, South Korea currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chuncheon-si to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Chuncheon-si (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Chuncheon-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

#Korean Architecture Award #Lake192 #INTHESOOP #Vacation #Korean COMO #Wedding

#Korean Architecture Award #Lake192 #INTHESOOP #Vacation #Korean COMO #Wedding

Entire Place • 8 bedrooms

$185,549
Revenue
54.1%
Occupancy
$821.23
Daily Rate
Light Pavilion

Light Pavilion

Entire Place • 2 bedrooms

$78,762
Revenue
58.0%
Occupancy
$407.03
Daily Rate
Chuncheon Instay 1 INN New Accommodation Private House/Jacuzzi/Terrace

Chuncheon Instay 1 INN New Accommodation Private House/Jacuzzi/Terrace

Entire Place • 1 bedroom

$63,413
Revenue
77.5%
Occupancy
$247.87
Daily Rate
Lutheranism_Luther

Lutheranism_Luther

Entire Place • 1 bedroom

$57,819
Revenue
69.8%
Occupancy
$215.08
Daily Rate
Country Ajumma STAY

Country Ajumma STAY

Entire Place • 2 bedrooms

$54,786
Revenue
61.7%
Occupancy
$242.17
Daily Rate
Lustic Man_Murphy

Lustic Man_Murphy

Entire Place • 2 bedrooms

$54,310
Revenue
50.5%
Occupancy
$285.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Chuncheon-si (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Chuncheon-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lisa1$185,5492104.85/5.0
⁨발리376⁩12$175,6352154.83/5.0
Onda5$154,269185.00/5.0
웅석3$134,9153794.97/5.0
호텔벨라15$127,83913984.90/5.0
인스테이2$116,415305.00/5.0
Jaehoon2$112,129884.95/5.0
Onda6$89,2048Not Rated
Seon Mee3$82,576164.83/5.0
Chea Seon1$78,762765.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chuncheon-si.

Dive Deeper: Advanced Chuncheon-si STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chuncheon-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chuncheon-si Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chuncheon-si

  • The Chuncheon-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 439 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Chuncheon-si, House properties are the most common (52.8%), reflecting the local real estate landscape.
  • Houses represent a significant 52.8% portion, catering likely to families or larger groups.
  • The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 3.8%) offer potential for unique stay experiences.

Chuncheon-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chuncheon-si

  • The dominant room capacity in Chuncheon-si is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.0% of the active Airbnb listings in Chuncheon-si, indicating a high concentration in these sizes.

Chuncheon-si Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chuncheon-si

  • The most common guest capacity trend in Chuncheon-si vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Chuncheon-si STR market, accounting for 49.2% of listings.
  • 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chuncheon-si.
  • On average, properties in Chuncheon-si are equipped to host 4.5 guests.

Chuncheon-si Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chuncheon-si

  • The most common availability pattern in Chuncheon-si falls within the 271-366 days range, representing 60.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Chuncheon-si (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Chuncheon-si Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (97.7%)

1 Night

427 listings

97.7% of total

2 Nights (0.7%)

2 Nights

3 listings

0.7% of total

4-6 Nights (0.2%)

4-6 Nights

1 listings

0.2% of total

7-29 Nights (0.2%)

7-29 Nights

1 listings

0.2% of total

30+ Nights (1.1%)

30+ Nights

5 listings

1.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Chuncheon-si is 1 Night, adopted by 97.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (98.4%) of the Chuncheon-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.1%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 97.7% of Chuncheon-si hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chuncheon-si.

Chuncheon-si Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.5%)

Flexible

37 listings

8.5% of total

Moderate (61.5%)

Moderate

268 listings

61.5% of total

Firm (17.4%)

Firm

76 listings

17.4% of total

Strict (12.6%)

Strict

55 listings

12.6% of total

Cancellation Policy Insights for Chuncheon-si

  • The prevailing Airbnb cancellation policy trend in Chuncheon-si is Moderate, used by 61.5% of listings.
  • There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.5% market standard in Chuncheon-si.
  • Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Chuncheon-si.

Chuncheon-si STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Chuncheon-si

  • The overall average booking lead time for vacation rentals in Chuncheon-si is 20 days.
  • Guests book furthest in advance for stays during October (average 34 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (25 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Chuncheon-si.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
  • Monitor your own booking lead times against these Chuncheon-si averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Chuncheon-si (2025)

Amenity Prevalence

Amenity Insights for Chuncheon-si

  • Essential amenities in Chuncheon-si that guests expect include: Air conditioning, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Chuncheon-si: Air conditioning, Wifi, Heating.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Heating.
  • Consider adding popular differentiators like Fire extinguisher or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Chuncheon-si to stay competitive.

Chuncheon-si Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chuncheon-si

  • The typical guest profile for Airbnb in Chuncheon-si consists of primarily domestic travelers (87%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
  • Domestic travelers account for 87.0% of guests.
  • Key international markets include South Korea (87%) and United States (3%).
  • Top languages spoken are Korean (50.2%) followed by English (32.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seoul and Incheon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Chuncheon-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Homyeong-ri11$3,259$336.7329%
Wondeok-ri11$2,630$215.7638%
Seorak-myeon10$2,210$189.6636%
Dojang-ri12$1,874$195.4531%
Seorak11$1,711$201.7229%
Gapcheon-myeon11$1,551$141.5136%
Bokjang-ri14$1,530$226.9022%
Sang17$1,513$231.2526%
Icheon-ri13$1,486$192.1830%
Yeoju-si38$1,333$196.8529%

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