Airbnb Market Analytics, Statistics and Data in Stellenbosch Local Municipality, Western Cape, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stellenbosch Local Municipality? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stellenbosch Local Municipality:
How much do Airbnb hosts make on average per month in Stellenbosch Local Municipality?
The short-term rental market in Stellenbosch Local Municipality shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,412 per month
- Strong performing properties (top 25%) make $2,844 or more
- Best-in-class properties (top 10%) achieve $5,021+ monthly
- Entry-level properties (bottom 25%) typically earn around $726
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stellenbosch Local Municipality
The market in Stellenbosch Local Municipality shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stellenbosch Local Municipality
Daily rates in Stellenbosch Local Municipality vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $310+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Stellenbosch Local Municipality
Peak Season (December, January, February)
- Revenue peaks at $3329.97 per month
- Occupancy rates reach 62.04%
- Daily rates average $190.56
Shoulder Season
- Revenue averages $2285.34 per month
- Occupancy maintains 45.42%
- Daily rates hold at $175.17
Low Season (June, August, July)
- Revenue drops to $1316.70 per month
- Occupancy decreases to 28.69%
- Daily rates adjust to $161.60
Is it still profitable to do Airbnb in Stellenbosch Local Municipality in 2025?
Yes! Stellenbosch Local Municipality demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2285 and As a mature market with 1189 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stellenbosch Local Municipality
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Stellenbosch Central | Heart of Stellenbosch known for its historical charm, wine estates, and vibrant cultural scene. A prime location for tourists exploring the Winelands, offering easy access to restaurants, shops, and art galleries. | Stellenbosch Village Museum, Dorp Street, Stellenbosch Botanical Garden, Dutch Reform Church, De Wet Centre |
| Devon Valley | A peaceful, picturesque area surrounded by vineyards and mountains. Offers a tranquil retreat for tourists wanting to relax and enjoy wine tastings amidst stunning scenery. | Peter Falke Winery, Devon Valley Hotel, wine estates, Ernie Els Wines, Vineyard walks |
| Paradyskloof | A tranquil, residential area that is close to nature and adventure activities. Ideal for those seeking a peaceful stay while still being close to town. | Jonkershoek Nature Reserve, Mountain biking trails, Hiking routes, wine tasting in nearby estates |
| Jonkershoek | Known for its natural beauty and outdoor activities, this area is perfect for adventure travelers and nature lovers wanting to explore hiking and biking trails. | Jonkershoek Nature Reserve, Hiking trails, Mountain biking, Scenic views, Wildlife |
| Voorburg | A quiet suburb that offers easy access to the town center while providing a more relaxed atmosphere. Attracts families and longer-term stays. | Nearby parks, Family-friendly activities, Proximity to local schools and amenities |
| Boschendal | Famous for its wine estate and bakery, this area attracts tourists looking for a unique wine and culinary experience amidst gorgeous scenery. | Boschendal Wine Estate, Stunning gardens, Farm-to-table dining, Wine experiences |
| Pniel | A small historical village situated on the banks of the Berg River. Ideal for guests looking for local culture and a more rustic experience. | Historical buildings, Cultural experiences, Outdoor activities along the river |
| Angola Hill | A scenic area providing beautiful views of the mountains and vineyards, making it perfect for romantic getaways and relaxing stays. | Scenic viewpoints, Local wine estates, Proximity to hiking trails |
Do you need a license for Airbnb in Stellenbosch Local Municipality?
We recommend checking directly with Stellenbosch Local Municipality's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stellenbosch Local Municipality
Le Jardin Exclusive Use
Entire Place • 6 bedrooms
☆ Farm Lorraine Estate ☆
Entire Place • 8 bedrooms
Le Bas de Laine Villa. Sleeps 6 - 12 guests.
Entire Place • 6 bedrooms
Balderjan - 4 Bedroom Villa
Entire Place • 4 bedrooms
The Manor House - Just Beautiful
Entire Place • 4 bedrooms
The Oasis of Stellenbosch - On the Oewer
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Stellenbosch Local Municipality
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ann | 18 | $803,665 | 889 | 4.57/5.0 |
| Elaine | 12 | $758,923 | 1278 | 4.95/5.0 |
| Cherice | 19 | $440,828 | 982 | 4.74/5.0 |
| Host Agents | 25 | $393,018 | 148 | 4.19/5.0 |
| Jo | 7 | $358,461 | 475 | 4.96/5.0 |
| Tracey | 4 | $354,366 | 69 | 3.75/5.0 |
| Nelius | 11 | $315,437 | 1688 | 4.84/5.0 |
| Jennie | 7 | $286,317 | 436 | 4.92/5.0 |
| Helene | 4 | $283,221 | 99 | 4.92/5.0 |
| Sam | 6 | $279,411 | 1127 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stellenbosch Local Municipality
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.5%), with house and apartment & condo properties comprising 69.6% of inventory
- Strong specialty sector (20.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 1,189 properties in Stellenbosch Local Municipality shows that 1 bedroom properties are most prevalent, making up 43% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 1 bedroom (43%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,189 properties in Stellenbosch Local Municipality reveals that 2 guests properties dominate the market, representing 38.9% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.2% of the market.
Key Insights
- Most common capacity: 2 guests (38.9% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 61.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,189 properties in Stellenbosch Local Municipality, the most common availability pattern is 271-366 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.7% of properties).
Key Insights
- Most common availability window: 271-366 days (36.2%)
- Most common booking duration: 91-180 days (30.7%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 34.6%
Minimum Stay Distributions
1 Night
445 listings
39.8% of total
2 Nights
422 listings
37.8% of total
3 Nights
73 listings
6.5% of total
4-6 Nights
75 listings
6.7% of total
7-29 Nights
22 listings
2% of total
30+ Nights
80 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.6%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
24 listings
2.2% of total
Refundable
143 listings
13.1% of total
Non-refundable
154 listings
14.1% of total
Flexible
172 listings
15.8% of total
Moderate
160 listings
14.7% of total
Firm
186 listings
17.1% of total
Strict
250 listings
22.9% of total
Key Insights
- Strict is the preferred policy at 22.9% of listings
- The market shows a balanced distribution between guest-friendly (30.5%) and strict (40.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 95 days
- Shortest booking windows are in Sep, Aug, Jul, averaging 50 days
- Winter shows the longest average booking window at 91 days, while Summer has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 91 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Stellenbosch Local Municipality
Below is the distribution of amenities across listings in Stellenbosch Local Municipality:
Traveler Demographics
Key Insights
- Domestic travelers make up 44.9% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (18.9%) and Germany (11.6%)
- English is the top language at 59.9%, followed by Afrikaans (15%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Cape Town and London markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stellenbosch Local Municipality. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cape Town | 11,413 | $1,601 | $160.08 | 47% |
| Hout Bay | 460 | $1,551 | $173.66 | 42% |
| Noordhoek | 203 | $1,548 | $196.88 | 41% |
| Witzenberg Local Municipality | 233 | $1,371 | $117.92 | 37% |
| Sir Lowry's Pass | 15 | $1,342 | $157.91 | 32% |
| Simon's Town | 254 | $1,255 | $122.05 | 42% |
| Overstrand Local Municipality | 1,818 | $1,178 | $153.21 | 34% |
| Pine Haven | 13 | $1,129 | $114.59 | 38% |
| Drakenstein Local Municipality | 419 | $1,057 | $130.60 | 34% |
| Saldanha Bay Local Municipality | 1,171 | $1,043 | $132.13 | 32% |
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