Stellenbosch Local Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Cape, South Africa
Is Airbnb profitable in Stellenbosch Local Municipality in 2025? Explore comprehensive Airbnb analytics for Stellenbosch Local Municipality, Western Cape, South Africa to uncover income potential. This 2025 STR market report for Stellenbosch Local Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,271 active listings.
Whether you're considering an Airbnb investment in Stellenbosch Local Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stellenbosch Local Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stellenbosch Local Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stellenbosch Local Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Stellenbosch Local Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stellenbosch Local Municipality is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stellenbosch Local Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,277+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,487 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $776, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stellenbosch Local Municipality
Stellenbosch Local Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stellenbosch Local Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stellenbosch Local Municipality:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stellenbosch Local Municipality
Average Daily Rate (ADR) Airbnb Trends in Stellenbosch Local Municipality (2025)
Effective short term rental pricing strategy in Stellenbosch Local Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stellenbosch Local Municipality typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Stellenbosch Local Municipality
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Airbnb Seasonality Analysis & Trends in Stellenbosch Local Municipality (2025)
Peak Season (January, February, March)
- Revenue averages $3,846 per month
- Occupancy rates average 65.1%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,245 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $182
Low Season (June, July, August)
- Revenue drops to average $1,334 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $168
Seasonality Insights for Stellenbosch Local Municipality
- The Airbnb seasonality in Stellenbosch Local Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stellenbosch Local Municipality's highest earning potential, with monthly revenues capable of climbing to $4,074, occupancy reaching a high of 67.9%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,202, occupancy could drop to 27.7%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stellenbosch Local Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stellenbosch Local Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stellenbosch Local Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Stellenbosch Local Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stellenbosch Central | The heart of Stellenbosch, known for its wine estates, historic architecture, and vibrant student life. Ideal for tourists and business travelers. | Stellenbosch University, Dorp Street, Stellenbosch Village Museum, Oom Samie Se Winkel, The Botanical Garden |
| Jonkershoek | Famous for its stunning natural scenery and hiking trails. Perfect for nature lovers and those looking to escape into the mountains. | Jonkershoek Nature Reserve, Hiking trails, Mountain biking routes, Waterfalls, Wildlife viewing |
| Pniel | A quaint village with a rich history and proximity to stunning vineyards. Suitable for guests seeking tranquility and local culture. | Historical buildings, Winelands tours, Local farm experiences, Artisan shops, Cultural heritage sites |
| Kleine Zalze | An upscale wine estate area offering beautiful scenery and luxury accommodations. Attracts tourists for wine tasting and gourmet dining. | Kleine Zalze Golf Club, Wine tasting tours, Restaurant at Kleine Zalze, Relaxation and spa services, Scenic views |
| De Zalze Golf Estate | A luxurious golf estate offering premium accommodation and gallery views of the golf course. A good choice for golf enthusiasts and luxury travelers. | Golfing, Fine dining, Spa facilities, Scenic walking paths, Vineyard tours |
| Stellenbosch Winelands | Renowned worldwide for its wine production, this area offers vineyard tours and exquisite wine experiences. Perfect for wine lovers. | Wine farms, Wine tasting, Gourmet restaurants, Scenic drives, Picnic spots |
| Technopark | A modern business park attracting corporate travelers and professional events. Offers proximity to universities and innovation hubs. | Business facilities, Conference centers, Restaurants, Networking opportunities, Proximity to tech services |
| Simonsberg | A serene area surrounded by mountains and vineyards, ideal for guests seeking peace and a closer connection to nature. | Outdoor activities, Horse riding, Wine tasting, Scenic views, Nature exploration |
Understanding Airbnb License Requirements & STR Laws in Stellenbosch Local Municipality (2025)
While Stellenbosch Local Municipality, Western Cape, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stellenbosch Local Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Stellenbosch Local Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stellenbosch Local Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Manor House at La Roche Estate
Entire Place • 6 bedrooms
Stay on a Working Flower Farm in a Modern Home
Entire Place • 4 bedrooms
Le Jardin Exclusive Use
Entire Place • 6 bedrooms
Le Bas de Laine Villa. Sleeps 6–12 guests.
Entire Place • 6 bedrooms
☆ Farm Lorraine Estate ☆
Entire Place • 8 bedrooms
Large 5 Bed, 5 Bath house, centre of Franschhoek.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stellenbosch Local Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stellenbosch Local Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ann | 22 | $882,833 | 918 | 4.87/5.0 |
| Elaine | 12 | $757,968 | 1295 | 4.95/5.0 |
| Cherice | 19 | $549,480 | 985 | 4.74/5.0 |
| Robyn Bouwer | 5 | $435,153 | 555 | 4.91/5.0 |
| Jo | 5 | $365,491 | 416 | 4.94/5.0 |
| Jennie | 7 | $348,622 | 441 | 4.92/5.0 |
| Nelius | 11 | $318,556 | 1705 | 4.84/5.0 |
| Host Agents | 24 | $316,060 | 147 | 4.56/5.0 |
| Franschhoek Farm Cottages | 10 | $312,155 | 731 | 4.83/5.0 |
| Sam | 6 | $304,128 | 1197 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stellenbosch Local Municipality.
Dive Deeper: Advanced Stellenbosch Local Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stellenbosch Local Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStellenbosch Local Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stellenbosch Local Municipality
- The Stellenbosch Local Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 1,271 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stellenbosch Local Municipality, House properties are the most common (38.8%), reflecting the local real estate landscape.
- Houses represent a significant 38.8% portion, catering likely to families or larger groups.
- The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.6%) offer potential for unique stay experiences.
Stellenbosch Local Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stellenbosch Local Municipality
- The dominant room capacity in Stellenbosch Local Municipality is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Stellenbosch Local Municipality, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stellenbosch Local Municipality.
Stellenbosch Local Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stellenbosch Local Municipality
- The most common guest capacity trend in Stellenbosch Local Municipality vacation rentals is listings accommodating 2 guests (37.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stellenbosch Local Municipality STR market, accounting for 60.6% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stellenbosch Local Municipality.
- On average, properties in Stellenbosch Local Municipality are equipped to host 3.5 guests.
Stellenbosch Local Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stellenbosch Local Municipality
- The most common availability pattern in Stellenbosch Local Municipality falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stellenbosch Local Municipality (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stellenbosch Local Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
449 listings
35.9% of total
2 Nights
377 listings
30.1% of total
3 Nights
52 listings
4.2% of total
4-6 Nights
62 listings
5% of total
7-29 Nights
35 listings
2.8% of total
30+ Nights
276 listings
22.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stellenbosch Local Municipality is 1 Night, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Stellenbosch Local Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.1%) caters to monthly stays (30+ nights) in Stellenbosch Local Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.9% of Stellenbosch Local Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stellenbosch Local Municipality.
Stellenbosch Local Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
170 listings
14.5% of total
Super Strict 60 Days
1 listings
0.1% of total
Refundable
147 listings
12.6% of total
Super Strict 30 Days
32 listings
2.7% of total
Limited
2 listings
0.2% of total
Flexible
200 listings
17.1% of total
Moderate
170 listings
14.5% of total
Firm
240 listings
20.5% of total
Strict
209 listings
17.8% of total
Cancellation Policy Insights for Stellenbosch Local Municipality
- The prevailing Airbnb cancellation policy trend in Stellenbosch Local Municipality is Firm, used by 20.5% of listings.
- There's a relatively balanced mix between guest-friendly (31.6%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 20.5% market standard in Stellenbosch Local Municipality.
- Regularly review your cancellation policy against competitors and market demand shifts in Stellenbosch Local Municipality.
Stellenbosch Local Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stellenbosch Local Municipality
- The overall average booking lead time for vacation rentals in Stellenbosch Local Municipality is 71 days.
- Guests book furthest in advance for stays during December (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (102 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Stellenbosch Local Municipality.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Stellenbosch Local Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stellenbosch Local Municipality (2025)
Amenity Prevalence
Amenity Insights for Stellenbosch Local Municipality
- Essential amenities in Stellenbosch Local Municipality that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stellenbosch Local Municipality: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stellenbosch Local Municipality to stay competitive.
Stellenbosch Local Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stellenbosch Local Municipality
- The typical guest profile for Airbnb in Stellenbosch Local Municipality consists of a mix of domestic (43%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 43.1% of guests.
- Key international markets include South Africa (43.1%) and United Kingdom (17.7%).
- Top languages spoken are English (52.6%) followed by Afrikaans (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stellenbosch Local Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noordhoek | 216 | $1,721 | $216.79 | 42% |
| Cape Town | 12,359 | $1,713 | $191.27 | 46% |
| Hout Bay | 482 | $1,707 | $198.12 | 43% |
| Pine Haven | 12 | $1,407 | $130.09 | 46% |
| Sir Lowry's Pass | 18 | $1,406 | $144.84 | 41% |
| Witzenberg Local Municipality | 239 | $1,376 | $125.94 | 37% |
| Gordons Bay | 13 | $1,316 | $113.35 | 43% |
| Simon's Town | 270 | $1,313 | $138.94 | 41% |
| Overstrand Local Municipality | 1,917 | $1,243 | $175.32 | 34% |
| Saldanha Bay Local Municipality | 1,178 | $1,101 | $149.02 | 32% |