Somerset West Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Cape, South Africa
Is Airbnb profitable in Somerset West in 2025? Explore comprehensive Airbnb analytics for Somerset West, Western Cape, South Africa to uncover income potential. This 2025 STR market report for Somerset West, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 415 active listings.
Whether you're considering an Airbnb investment in Somerset West, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset West Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset West Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset West (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset West is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset West is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset West across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,595 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $786 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset West
Somerset West Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset West STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset West:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset West
Average Daily Rate (ADR) Airbnb Trends in Somerset West (2025)
Effective short term rental pricing strategy in Somerset West involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset West typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Somerset West
Get Live Somerset West Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Somerset West (2025)
Peak Season (December, January, February)
- Revenue averages $2,139 per month
- Occupancy rates average 56.4%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,272 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $110
Low Season (June, July, August)
- Revenue drops to average $836 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $106
Seasonality Insights for Somerset West
- The Airbnb seasonality in Somerset West shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset West's highest earning potential, with monthly revenues capable of climbing to $2,267, occupancy reaching a high of 56.8%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $811, occupancy could drop to 26.3%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset West.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset West seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset West (2025)
Exploring the top neighborhoods for short-term rentals in Somerset West? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lighthouse Road | A scenic area featuring the iconic lighthouse and stunning views of the ocean and mountains. Popular among tourists for its natural beauty and proximity to local beaches. | Cape Hangklip, Kleinmond Beach, Fernkloof Nature Reserve, Arabella Golf Club, Kogelberg Biosphere Reserve |
| Somerset Mall | A shopping hub surrounded by numerous restaurants and entertainment options, ideal for attracting visitors who want convenience and access to various amenities. | Somerset Mall, Mountain Views, Local Dining Options, Outdoor Activities, Nearby Wine Estates |
| Gordon's Bay | A picturesque coastal village known for its beautiful beaches and charming harbor. A favorite destination for beach lovers and families. | Gordon's Bay Beach, Harbour Island, Kleinmond Coast, Promenade Walks, Local Seafood Restaurants |
| Western Cape Wine Route | Rolling vineyards and fine wine estates make this area a prime spot for those seeking a taste of South African wine culture. | Somerset West Wine Estate, Vergelegen Estate, Ernie Els Wines, Waterkloof Wine Estate, Local Wine Tastings |
| Sir Lowry's Pass | Offers stunning mountain views and the chance to enjoy nature, attracting outdoor enthusiasts and hikers. | Sir Lowry's Pass Lookout, Hiking Trails, Nature Reserves, Birdwatching, Scenic Picnic Spots |
| Strand Beachfront | Known for its long, sandy beaches and attracting a steady stream of visitors during the summer months. Great for beach activities and water sports. | Strand Beach, Water sports rentals, Beachfront Restaurants, Promenade, Local Markets |
| Helderberg Nature Reserve | A beautiful reserve perfect for nature lovers and hikers, offering panoramic views and diverse flora and fauna. | Hiking Trails, Bird Watching, Picnic Areas, Scenic Views, Nature Photography |
| Somerset West Golf Club | An appealing destination for golf enthusiasts, surrounded by beautiful landscapes and providing a tranquil environment for relaxation. | Somerset West Golf Course, Clubhouse Dining, Golf Tournaments, Practice Facilities, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Somerset West (2025)
While Somerset West, Western Cape, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset West to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Somerset West (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somerset Westbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Avontuur Wine Estate Manor House
Entire Place • 10 bedrooms
Kings Kloof Country House.
Entire Place • 3 bedrooms
Luxurious Villa ~ Rooftop Pool ~ Stunning Views!
Entire Place • 7 bedrooms
Amelie's Secret Hideaway
Entire Place • 4 bedrooms
Natures Valley Wineland Villa (9 Bd, 7.5Ba)
Entire Place • 9 bedrooms
Spacious 4-bedroom family home with pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset West (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset West based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 1 | $235,215 | 14 | 5.00/5.0 |
| Penelope | 2 | $85,420 | 57 | 4.98/5.0 |
| Philipp | 3 | $82,838 | 131 | 4.83/5.0 |
| Kamal | 1 | $73,707 | 21 | 4.76/5.0 |
| Laurence | 1 | $72,365 | 24 | 5.00/5.0 |
| Michael | 1 | $66,345 | 101 | 4.85/5.0 |
| Elbe | 1 | $65,917 | 35 | 4.91/5.0 |
| Clarisse | 1 | $65,296 | 51 | 4.90/5.0 |
| Caren | 2 | $63,433 | 18 | 4.94/5.0 |
| Didima Blue Pools | 4 | $61,081 | 89 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset West.
Dive Deeper: Advanced Somerset West STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset West. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset West Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset West
- The Somerset West Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 415 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset West, House properties are the most common (37.8%), reflecting the local real estate landscape.
- Houses represent a significant 37.8% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Somerset West Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset West
- The dominant room capacity in Somerset West is 1 bedroom listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in Somerset West, indicating a high concentration in these sizes.
- With over half the market (51.1%) consisting of studios or 1-bedroom units, Somerset West is particularly well-suited for individuals or couples.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset West.
Somerset West Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset West
- The most common guest capacity trend in Somerset West vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Somerset West STR market, accounting for 65.3% of listings.
- A significant 46.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Somerset West.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset West.
- On average, properties in Somerset West are equipped to host 3.4 guests.
Somerset West Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset West
- The most common availability pattern in Somerset West falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Somerset West (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset West Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
25.4% of total
2 Nights
128 listings
32.8% of total
3 Nights
31 listings
7.9% of total
4-6 Nights
40 listings
10.3% of total
7-29 Nights
31 listings
7.9% of total
30+ Nights
61 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset West is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Somerset West, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.8% of Somerset West hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset West.
Somerset West Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
21 listings
6.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Refundable
18 listings
5.4% of total
Flexible
90 listings
26.8% of total
Moderate
82 listings
24.4% of total
Firm
44 listings
13.1% of total
Strict
80 listings
23.8% of total
Cancellation Policy Insights for Somerset West
- The prevailing Airbnb cancellation policy trend in Somerset West is Flexible, used by 26.8% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.8% market standard in Somerset West.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset West.
Somerset West STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset West
- The overall average booking lead time for vacation rentals in Somerset West is 70 days.
- Guests book furthest in advance for stays during February (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (100 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Somerset West.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Somerset West averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset West (2025)
Amenity Prevalence
Amenity Insights for Somerset West
- Essential amenities in Somerset West that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset West: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset West to stay competitive.
Somerset West Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset West
- The typical guest profile for Airbnb in Somerset West consists of a mix of domestic (63%) and international guests, often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 62.6% of guests.
- Key international markets include South Africa (62.6%) and United Kingdom (9%).
- Top languages spoken are English (55%) followed by Afrikaans (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cape Town and Johannesburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset West Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,172 | $1,851 | $171.81 | 45% |
| Cape Town | 11,254 | $1,699 | $169.00 | 47% |
| Noordhoek | 200 | $1,683 | $202.83 | 41% |
| Hout Bay | 446 | $1,681 | $183.48 | 43% |
| Witzenberg Local Municipality | 231 | $1,435 | $125.48 | 37% |
| Sir Lowry's Pass | 17 | $1,358 | $156.32 | 35% |
| Simon's Town | 260 | $1,306 | $132.53 | 41% |
| Overstrand Local Municipality | 1,797 | $1,248 | $161.29 | 34% |
| Gordons Bay | 13 | $1,227 | $109.64 | 42% |
| Pine Haven | 13 | $1,184 | $121.22 | 38% |