Airbnb Market Analytics, Statistics and Data in Somerset West, Western Cape, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Somerset West? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Somerset West:
How much do Airbnb hosts make on average per month in Somerset West?
The short-term rental market in Somerset West shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $782 per month
- Strong performing properties (top 25%) make $1,566 or more
- Best-in-class properties (top 10%) achieve $3,074+ monthly
- Entry-level properties (bottom 25%) typically earn around $392
Revenue Variations by Month
Occupancy Rates Throughout the Year in Somerset West
The market in Somerset West shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Somerset West
Daily rates in Somerset West vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $211+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Somerset West
Peak Season (December, January, November)
- Revenue peaks at $2126.30 per month
- Occupancy rates reach 54.85%
- Daily rates average $118.21
Shoulder Season
- Revenue averages $1358.48 per month
- Occupancy maintains 39.68%
- Daily rates hold at $105.96
Low Season (July, June, August)
- Revenue drops to $757.22 per month
- Occupancy decreases to 26.56%
- Daily rates adjust to $100.31
Is it still profitable to do Airbnb in Somerset West in 2025?
Yes! Somerset West demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1358 and With 430 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Somerset West
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Helderberg | Beautiful coastal area known for its stunning views of the Helderberg Mountain and proximity to the beach. It's ideal for vacationers seeking relaxation and outdoor activities. | Vergelegen Estate, The Helderberg Nature Reserve, Bikini Beach, Somerset Mall, Helderberg Wine Estate, Gordon's Bay |
| Somerset West Central | A burgeoning area with a lively vibe, offering various dining, shopping, and entertainment options. It appeals to both tourists and locals. | Somerset West Golf Club, Waterstone Village, The Village Square, Cheetah Outreach, De Zalze Golf Club |
| Gordon's Bay | Famous for its beachfront and scenic harbor. A fantastic spot for guests looking for beach access and a charming small-town feel. | Gordon's Bay Beach, Selfie Point, Kogel Bay Beach, Harbour Island, The scenic coastal drive |
| Strand | Known for its long sandy beach and warm waters, it's a favorite for families and those looking to enjoy the sun and sea during their stay. | Strand Beach, Gansbaai Whale Watching, The Helderberg Winelands, Strand Golf Club, Shopping at Strand Mall |
| Somerset West Estate | A peaceful residential area surrounded by nature and wine farms, perfect for those looking for a tranquil setting away from the hustle and bustle. | Cheetah Outreach, Erinvale Golf Club, Lwandle Migrant Labour Museum, Somerset Village, Wine Estates |
| Silverhurst Estate | An upscale neighborhood that offers luxury accommodations and a serene atmosphere, attracting affluent visitors looking for comfort. | Wine Tasting at Local Estates, Nature Trails, Private Secure Estates, Wine and Food Pairing Experiences |
| Ceres Village | A quaint village surrounded by nature with fresh produce markets, it’s ideal for guests seeking a rural getaway with plenty of outdoor activities. | Ceres Railway, Ceres Golf Club, The Mountain Reserve, Nature Hikes |
| Cape Winelands | A bit further but an iconic region known for its vineyards, making it a great choice for wine lovers and those seeking scenic getaways. | Stellenbosch Wine Route, Franschhoek Village, Historic Cape Dutch Architecture, Wine Tasting Experiences, Gourmet Restaurants |
Do you need a license for Airbnb in Somerset West?
We recommend checking directly with Somerset West's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Somerset West
Avontuur Wine Estate Manor House
Entire Place • 10 bedrooms
Amelie's Secret Hideaway
Entire Place • 4 bedrooms
Kings Kloof Country House.
Entire Place • 3 bedrooms
Natures Valley Wineland Villa (9 Bd, 7.5Ba)
Entire Place • 9 bedrooms
Die Rietdak: Thatched house Cape Town - 4 bedrooms
Entire Place • 4 bedrooms
The Views Guesthouse. Happy home incl cont. B'fast
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Somerset West
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 1 | $264,326 | 14 | 5.00/5.0 |
| Penelope | 2 | $85,390 | 57 | 4.98/5.0 |
| Philipp | 2 | $84,127 | 93 | 4.87/5.0 |
| Laurence | 1 | $77,394 | 24 | 5.00/5.0 |
| Michael | 1 | $70,692 | 101 | 4.85/5.0 |
| Christine | 1 | $67,942 | 51 | 4.92/5.0 |
| Kamal | 1 | $67,243 | 21 | 4.76/5.0 |
| Clarisse | 1 | $64,628 | 51 | 4.90/5.0 |
| Elbe | 1 | $64,160 | 35 | 4.91/5.0 |
| Caren | 2 | $62,976 | 18 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Somerset West
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with house and apartment & condo properties comprising 73.4% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 430 properties in Somerset West shows that 1 bedroom properties are most prevalent, making up 51.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.8% of all listings.
Key Insights
- Most common: 1 bedroom (51.9%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 72.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 430 properties in Somerset West reveals that 2 guests properties dominate the market, representing 45.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 66.0% of the market.
Key Insights
- Most common capacity: 2 guests (45.8% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 66.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 430 properties in Somerset West, the most common availability pattern is 271-366 days (54.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (54.7%)
- Most common booking duration: 31-90 days (28.6%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
101 listings
26% of total
2 Nights
153 listings
39.4% of total
3 Nights
36 listings
9.3% of total
4-6 Nights
44 listings
11.3% of total
7-29 Nights
36 listings
9.3% of total
30+ Nights
18 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.4%
- Mid-length stays (4-6 nights) represent 11.3% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 74.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Refundable
17 listings
4.8% of total
Non-refundable
22 listings
6.3% of total
Flexible
96 listings
27.4% of total
Moderate
82 listings
23.4% of total
Firm
45 listings
12.8% of total
Strict
88 listings
25.1% of total
Key Insights
- Flexible is the preferred policy at 27.4% of listings
- The market shows a balanced distribution between guest-friendly (50.8%) and strict (37.9%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 95 days
- Shortest booking windows are in Sep, Jul, Jun, averaging 36 days
- Winter shows the longest average booking window at 93 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 93 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Somerset West
Below is the distribution of amenities across listings in Somerset West:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.3% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (10.5%) and Germany (7.4%)
- English is the top language at 61.3%, followed by Afrikaans (23.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Cape Town and Johannesburg markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Somerset West. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,189 | $1,743 | $162.80 | 45% |
| Cape Town | 11,413 | $1,601 | $160.08 | 47% |
| Hout Bay | 460 | $1,551 | $173.66 | 42% |
| Noordhoek | 203 | $1,548 | $196.88 | 41% |
| Witzenberg Local Municipality | 233 | $1,371 | $117.92 | 37% |
| Sir Lowry's Pass | 15 | $1,342 | $157.91 | 32% |
| Simon's Town | 254 | $1,255 | $122.05 | 42% |
| Overstrand Local Municipality | 1,818 | $1,178 | $153.21 | 34% |
| Pine Haven | 13 | $1,129 | $114.59 | 38% |
| Drakenstein Local Municipality | 419 | $1,057 | $130.60 | 34% |
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