Airbnb Market Analytics, Statistics and Data in Parow, Western Cape, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Parow? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Parow:
How much do Airbnb hosts make on average per month in Parow?
The short-term rental market in Parow shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $410 per month
- Strong performing properties (top 25%) make $787 or more
- Best-in-class properties (top 10%) achieve $1,552+ monthly
- Entry-level properties (bottom 25%) typically earn around $173
Revenue Variations by Month
Occupancy Rates Throughout the Year in Parow
The market in Parow shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Parow
Daily rates in Parow vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $58 or more
- Best-in-class properties (top 10%) pull in $91+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Parow
Peak Season (October, December, November)
- Revenue peaks at $1264.54 per month
- Occupancy rates reach 44.33%
- Daily rates average $75.50
Shoulder Season
- Revenue averages $934.97 per month
- Occupancy maintains 33.56%
- Daily rates hold at $72.17
Low Season (August, July, June)
- Revenue drops to $656.81 per month
- Occupancy decreases to 21.30%
- Daily rates adjust to $67.10
Is it still profitable to do Airbnb in Parow in 2025?
Yes! Parow demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $935 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Parow
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Parow North | A residential area that serves as a gateway for tourists visiting nearby Cape Town, making it affordable while still being close to major attractions. | Cape Town International Airport, Tyger Valley Shopping Centre, Parow Golf Club, Burgundy Estate Wine Farm, Bellville Velodrome |
| Parow Valley | Nestled in the valley with lush scenery, it's a great location for visitors looking for a quieter, more suburban experience close to nature. | Las Palmas Garden, Tygerberg Nature Reserve, Parow Valley Farmers' Market, Parow Sanlam Centre |
| De Tyger | Known for its family-friendly atmosphere, it attracts both leisure and business travelers looking for a peaceful stay near the city. | De Tyger Sports Club, Oosterzee Primary School, Bellville Botanic Gardens |
| Parow East | A historical area rich in culture, it’s appealing for tourists who want to explore the old architecture and local community. | Wembley Square, Cape Town Railway Station, Parow Museum |
| Aurora | A charming neighborhood providing easy access to main roads and local amenities, attracting those looking for convenience. | Aurora Park, local shops and cafes, community events throughout the year |
| Goodwood | Just a short distance from Parow, Goodwood is well-connected and has a variety of accommodation options for guests. | Goodwood Mall, Karl Bremer Hospital, The Goodwood Track |
| Plattekloof | An upscale area known for its scenic views and luxury accommodations, good for hosting high-end guests. | Plattekloof Village Shopping Centre, Tygerberg Nature Reserve, golf courses, Stellenbosch Wine Route |
| Bellville | Nearby Bellville offers a bustling atmosphere with numerous shops, restaurants, and entertainment options, making it attractive for visitors. | Tyger Valley Centre, Bellville Velodrome, Newlands Cricket Ground, Stellenbosch Wine Farms |
Do you need a license for Airbnb in Parow?
We recommend checking directly with Parow's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Parow
Large Family House | With Solar | Grill | Parking
Entire Place • 8 bedrooms
Capo Cabana Holiday Home
Private Room • 7 bedrooms
5 Bedroom | Cape Town | Family Home | Pet Friendly
Entire Place • 5 bedrooms
Hello Home for 6
Entire Place • 3 bedrooms
Luxury, Panoramic Views on Foothills of Signal Hil
Entire Place • 4 bedrooms
Central Golfcourse Apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Parow
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dorea Gottardo | 2 | $228,265 | 32 | 4.79/5.0 |
| Johannie | 1 | $48,107 | 8 | 4.88/5.0 |
| Arlene | 1 | $32,028 | 16 | 4.88/5.0 |
| Jeremy | 6 | $23,141 | 112 | 2.29/5.0 |
| 487012580 | 1 | $19,406 | 0 | 0.00/5.0 |
| Jarryd | 1 | $16,605 | 15 | 4.53/5.0 |
| Liezel | 2 | $14,435 | 53 | 4.82/5.0 |
| Linda | 2 | $13,429 | 58 | 4.95/5.0 |
| Rixie | 2 | $12,242 | 87 | 4.84/5.0 |
| Karin | 1 | $11,612 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Parow
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.5%), with apartment & condo and house properties comprising 56.4% of inventory
- Strong specialty sector (25.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 101 properties in Parow shows that 1 bedroom properties are most prevalent, making up 67.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.2% of all listings.
Key Insights
- Most common: 1 bedroom (67.3%)
- Least common: 4 bedrooms (3%)
- Market concentration: 81.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Parow reveals that 2 guests properties dominate the market, representing 50.5% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.3% of the market.
Key Insights
- Most common capacity: 2 guests (50.5% of market)
- Least common capacity: 5 guests (1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 72.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Parow, the most common availability pattern is 271-366 days (74.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (46.5% of properties).
Key Insights
- Most common availability window: 271-366 days (74.3%)
- Most common booking duration: 1-30 days (46.5%)
- Properties with high availability (180+ days): 88.1%
- Properties with long-term bookings (180+ days): 11.9%
Minimum Stay Distributions
1 Night
47 listings
54.7% of total
2 Nights
19 listings
22.1% of total
3 Nights
11 listings
12.8% of total
4-6 Nights
5 listings
5.8% of total
7-29 Nights
3 listings
3.5% of total
30+ Nights
1 listings
1.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 5.8% of listings
- Monthly+ stays (1.2%) suggest a stable extended-stay market
- High market flexibility with 89.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
6.9% of total
Refundable
3 listings
5.2% of total
Flexible
16 listings
27.6% of total
Moderate
14 listings
24.1% of total
Firm
7 listings
12.1% of total
Strict
14 listings
24.1% of total
Key Insights
- Flexible is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (51.7%) and strict (36.2%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 5.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jan, Feb, averaging 50 days
- Shortest booking windows are in Jun, Aug, Jul, averaging 21 days
- Spring shows the longest average booking window at 46 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Parow
Every property in Parow comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.1%) and Kenya (1.8%)
- English is the top language at 64%, followed by Afrikaans (25.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Cape Town and Johannesburg markets
- Develop localized content for United Kingdom and Kenya
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Parow. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,189 | $1,743 | $162.80 | 45% |
| Cape Town | 11,413 | $1,601 | $160.08 | 47% |
| Hout Bay | 460 | $1,551 | $173.66 | 42% |
| Noordhoek | 203 | $1,548 | $196.88 | 41% |
| Witzenberg Local Municipality | 233 | $1,371 | $117.92 | 37% |
| Sir Lowry's Pass | 15 | $1,342 | $157.91 | 32% |
| Simon's Town | 254 | $1,255 | $122.05 | 42% |
| Overstrand Local Municipality | 1,818 | $1,178 | $153.21 | 34% |
| Pine Haven | 13 | $1,129 | $114.59 | 38% |
| Drakenstein Local Municipality | 419 | $1,057 | $130.60 | 34% |
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