Airbnb Market Analytics, Statistics and Data in George, Western Cape, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in George? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in George:
How much do Airbnb hosts make on average per month in George?
The short-term rental market in George shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $789 per month
- Strong performing properties (top 25%) make $1,690 or more
- Best-in-class properties (top 10%) achieve $3,131+ monthly
- Entry-level properties (bottom 25%) typically earn around $338
Revenue Variations by Month
Occupancy Rates Throughout the Year in George
The market in George shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in George
Daily rates in George vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in George
Peak Season (December, January, March)
- Revenue peaks at $2355.35 per month
- Occupancy rates reach 49.63%
- Daily rates average $159.73
Shoulder Season
- Revenue averages $1368.44 per month
- Occupancy maintains 33.30%
- Daily rates hold at $135.10
Low Season (September, July, August)
- Revenue drops to $923.92 per month
- Occupancy decreases to 25.00%
- Daily rates adjust to $127.52
Is it still profitable to do Airbnb in George in 2025?
Yes! George demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1368 and As a mature market with 4713 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in George
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| George Central | The heart of George with easy access to shops, restaurants, and public transport. A great location for tourists who want to explore the Garden Route and surrounding attractions. | George Museum, Garden Route Mall, Fancourt Golf Estate, Montagu Pass, George Botanical Garden |
| Victoria Bay | A stunning beach just a short drive from George, ideal for water sports and relaxation. Attracts holidaymakers seeking a beach escape and natural beauty. | Victoria Bay Beach, Surfing and watersports, Scenic hiking trails, Whale watching, Breathtaking views of the coastline |
| Herolds Bay | A quiet coastal village with a beautiful beach, perfect for families and those seeking a peaceful getaway close to nature. | Herolds Bay Beach, Walking trails, Bird watching, Fishing, Picnic spots |
| Wilderness | Known for its stunning natural landscapes and outdoor activities. A great spot for nature lovers and adventure seekers. | Wilderness National Park, Wilderness Beach, Kaaimans River, Hiking trails, Birds of Paradise |
| Boschendal | A beautiful wine estate near George, perfect for guests interested in gourmet food and wine experiences. A luxurious getaway that attracts foodies and wine lovers. | Wine tasting, Fine dining, Picnic spots, Vineyard tours, Historical buildings |
| Knysna | Just a short drive from George, Knysna is famous for its lagoon and stunning scenery. It attracts tourists who want to explore the Garden Route. | Knysna Heads, Knysna Waterfront, Thesen Island, Featherbed Nature Reserve, Knysna Elephant Park |
| Plettenberg Bay | Another popular destination near George, known for its beaches and outdoor activities. Great for visitors looking for adventure or relaxation by the sea. | Plettenberg Bay Beach, Birds of Eden, Monkeyland, Robberg Nature Reserve, Gansbaai |
| Sedgefield | A quiet town between George and Knysna, known for its relaxed atmosphere and beautiful beaches. Ideal for families and those seeking tranquility. | Sedgefield Lagoon, Sedgefield Beach, Wild Oats Community Farmers Market, Hiking and biking trails, Nature reserves |
Do you need a license for Airbnb in George?
We recommend checking directly with George's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in George
Heaven Can Wait
Entire Place • 4 bedrooms
Villa Oasis - 3 Bedroom Coastal Getaway
Entire Place • 3 bedrooms
Luxury Beach Villa. Heated Pool & Private Cinema
Entire Place • 8 bedrooms
Cliff House
Entire Place • 4 bedrooms
Bellevue on the Knysna lagoon
Entire Place • 6 bedrooms
Loerie's Landing Country Villa
Entire Place • 6 bedrooms
Top Performing Professional Hosts in George
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linda | 40 | $628,076 | 664 | 3.57/5.0 |
| Jonathan | 36 | $492,300 | 518 | 3.50/5.0 |
| Linda | 13 | $463,781 | 74 | 3.00/5.0 |
| Heather | 27 | $431,256 | 773 | 4.33/5.0 |
| Kobus | 26 | $401,594 | 374 | 4.68/5.0 |
| Wayne Ian | 3 | $391,789 | 82 | 4.82/5.0 |
| Frikkie | 9 | $375,011 | 764 | 4.86/5.0 |
| Dean And Matilda | 12 | $340,256 | 271 | 4.87/5.0 |
| Victor | 2 | $291,755 | 19 | 4.90/5.0 |
| Linda | 11 | $282,822 | 183 | 4.35/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in George
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with house and apartment & condo properties comprising 72.8% of inventory
- Strong specialty sector (20.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 4,713 properties in George shows that 1 bedroom properties are most prevalent, making up 30.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 1 bedroom (30.7%)
- Least common: 5+ bedrooms (7.3%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,713 properties in George reveals that 2 guests properties dominate the market, representing 24.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.1% of the market.
Key Insights
- Most common capacity: 2 guests (24.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 47.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,713 properties in George, the most common availability pattern is 271-366 days (62.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.1% of properties).
Key Insights
- Most common availability window: 271-366 days (62.6%)
- Most common booking duration: 31-90 days (35.1%)
- Properties with high availability (180+ days): 85.8%
- Properties with long-term bookings (180+ days): 15.0%
Minimum Stay Distributions
1 Night
1520 listings
34.8% of total
2 Nights
1390 listings
31.8% of total
3 Nights
451 listings
10.3% of total
4-6 Nights
436 listings
10% of total
7-29 Nights
232 listings
5.3% of total
30+ Nights
337 listings
7.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.6%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (7.7%) suggest a stable extended-stay market
- High market flexibility with 76.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
347 listings
9% of total
Super Strict 60 Days
5 listings
0.1% of total
Super Strict 30 Days
51 listings
1.3% of total
Non-refundable
415 listings
10.8% of total
Flexible
635 listings
16.5% of total
Moderate
639 listings
16.6% of total
Firm
668 listings
17.4% of total
Strict
1082 listings
28.2% of total
Key Insights
- Strict is the preferred policy at 28.2% of listings
- The market shows a balanced distribution between guest-friendly (33.1%) and strict (45.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 92 days
- Shortest booking windows are in Jun, Aug, Jul, averaging 46 days
- Winter shows the longest average booking window at 87 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 87 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in George
Below is the distribution of amenities across listings in George:
Traveler Demographics
Key Insights
- Domestic travelers make up 55% of total guests, indicating a significant local market share.
- Primary international markets: Germany (14.6%) and United Kingdom (10.6%)
- English is the top language at 59.2%, followed by Afrikaans (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Cape Town and Johannesburg markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding George. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Prince Albert Local Municipality | 125 | $734 | $99.41 | 29% |
| Laingsburg Local Municipality | 10 | $409 | $53.48 | 29% |
| Beaufort West Local Municipality | 143 | $295 | $50.77 | 22% |
| Baviaans Local Municipality | 16 | $261 | $57.13 | 20% |
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