Airbnb Market Analytics, Statistics and Data in Sandton, Gauteng, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sandton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sandton:
How much do Airbnb hosts make on average per month in Sandton?
The short-term rental market in Sandton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $756 per month
- Strong performing properties (top 25%) make $1,270 or more
- Best-in-class properties (top 10%) achieve $2,072+ monthly
- Entry-level properties (bottom 25%) typically earn around $317
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sandton
The market in Sandton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sandton
Daily rates in Sandton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $51 per night
- Strong performing properties (top 25%) secure $75 or more
- Best-in-class properties (top 10%) pull in $124+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Sandton
Peak Season (December, April, May)
- Revenue peaks at $1197.86 per month
- Occupancy rates reach 46.89%
- Daily rates average $79.09
Shoulder Season
- Revenue averages $1010.41 per month
- Occupancy maintains 40.50%
- Daily rates hold at $70.09
Low Season (August, January, July)
- Revenue drops to $793.51 per month
- Occupancy decreases to 34.02%
- Daily rates adjust to $64.85
Is it still profitable to do Airbnb in Sandton in 2025?
Yes! Sandton demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and monthly revenue averaging $1010 and As a mature market with 1258 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sandton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bryanston | Affluent suburb known for its luxurious homes and proximity to major business hubs. Ideal for business travelers and families looking for a comfortable stay. | Bryanston Country Club, The Bryanston Organic and Natural Market, River Club, Montecasino, Fourways Mall |
| Sandhurst | One of the most prestigious neighborhoods in Sandton, offering high-end accommodation options. Great for luxury travelers seeking privacy and exclusivity. | Sandhurst Shopping Centre, Hyde Park Corner, The Gautrain, Nelson Mandela Square, Michelin-Star Restaurants |
| Morningside | Vibrant area with a mix of residential and commercial spaces. Close to Sandton City and other major attractions, perfect for both business and leisure. | Sandton City, Morningside Shopping Centre, Johannesburg Stock Exchange, The Wanderers Club, Morningside Medi-Clinic |
| Craighall Park | Trendy suburb with a relaxed atmosphere, offering easy access to parks and cafes. Attracts young professionals and couples looking for a peaceful stay. | Delta Park, Craighall Park Centre, The Cradle of Humankind, Johannesburg Botanical Garden, Nearby parks and rivers |
| Hyde Park | Upscale area with a luxurious vibe, featuring high-end shopping and exclusive dining options. A magnet for affluent travelers and business executives. | Hyde Park Corner, Wanderers Golf Club, The Zone @ Rosebank, Life Healthcare, Private schools and hospitals |
| Rosebank | A bustling hub with a mix of culture and commerce. It's a great spot for tourists, business travelers, and locals with plenty of shops and eateries. | Rosebank Mall, The Rooftop Market, The African Craft Market, The Zone @ Rosebank, Rosebank Art & Craft Market |
| Illovo | A charming neighborhood offering a blend of residential and commercial spaces. Suitable for travelers seeking a quieter, yet convenient location. | Illovo Village, Atholl Square, The Melrose Arch Precinct, Nearby parks, Restaurants and cafes |
| Sunninghill | Quickly developing suburb providing affordable accommodation options close to major highways. Popular with families and business travelers alike. | Sunninghill Village, Riverside Shopping Centre, Sunninghill Park, Nearby corporate offices, Proximity to major highways |
Do you need a license for Airbnb in Sandton?
We recommend checking directly with Sandton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sandton
Private Modern 10 bdrm Home tucked away in Sandton
Entire Place • 10 bedrooms
Luxury 5-bedroom, Solar + Wi-Fi
Entire Place • 5 bedrooms
Luxury 5 Bedroom, 5 baths.Sandton Millionares Raw
Entire Place • 5 bedrooms
Luxurious & Spacious Home in the heart of Sandton
Entire Place • 4 bedrooms
The City Escape
Entire Place • 5 bedrooms
Luxurious 5 Bedroom Bryanston Getaway
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sandton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Babalwa | 23 | $352,927 | 237 | 3.06/5.0 |
| Alimama Spaces | 55 | $194,516 | 565 | 2.61/5.0 |
| La Vista | 9 | $182,497 | 135 | 3.54/5.0 |
| Monique | 16 | $152,708 | 1182 | 4.62/5.0 |
| Amanda | 5 | $135,516 | 177 | 4.66/5.0 |
| Nondumiso | 12 | $128,507 | 186 | 4.63/5.0 |
| Miguel | 11 | $119,787 | 505 | 4.41/5.0 |
| Thuli | 1 | $116,938 | 67 | 4.90/5.0 |
| Massimo | 15 | $116,476 | 1743 | 4.51/5.0 |
| VentureHost | 7 | $114,690 | 648 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sandton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.9%), with apartment & condo and house properties comprising 86.9% of inventory
- Untapped potential in others, unique stays segments (4.4% combined)
Room Capacity Distribution
Analysis of 1,258 properties in Sandton shows that 1 bedroom properties are most prevalent, making up 49% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.5% of all listings.
Key Insights
- Most common: 1 bedroom (49%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 82.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,258 properties in Sandton reveals that 2 guests properties dominate the market, representing 49.8% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 81.7% of the market.
Key Insights
- Most common capacity: 2 guests (49.8% of market)
- Least common capacity: 7 guests (0.1% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 81.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,258 properties in Sandton, the most common availability pattern is 271-366 days (50.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.8%)
- Most common booking duration: 31-90 days (25.3%)
- Properties with high availability (180+ days): 74.0%
- Properties with long-term bookings (180+ days): 27.8%
Minimum Stay Distributions
1 Night
581 listings
52.1% of total
2 Nights
321 listings
28.8% of total
3 Nights
70 listings
6.3% of total
4-6 Nights
43 listings
3.9% of total
7-29 Nights
48 listings
4.3% of total
30+ Nights
52 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.9%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
18 listings
1.9% of total
Non-refundable
36 listings
3.7% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
400 listings
41.2% of total
Moderate
236 listings
24.3% of total
Firm
98 listings
10.1% of total
Strict
180 listings
18.6% of total
Key Insights
- Flexible is the preferred policy at 41.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.5% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 31 days
- Shortest booking windows are in Aug, May, Jul, averaging 23 days
- Winter shows the longest average booking window at 31 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 31 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in Sandton
Below is the distribution of amenities across listings in Sandton:
Traveler Demographics
Key Insights
- Domestic travelers make up 60.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.4%) and United Kingdom (7.3%)
- English is the top language at 69.8%, followed by Afrikaans (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Johannesburg and Cape Town markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sandton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 52 | $2,123 | $248.89 | 32% |
| Metsimaholo Local Municipality | 47 | $1,104 | $175.77 | 25% |
| Madibeng Local Municipality | 315 | $926 | $128.16 | 28% |
| Rosebank | 646 | $729 | $73.84 | 41% |
| Hammanskraal | 20 | $635 | $97.23 | 23% |
| Ngwathe Local Municipality | 119 | $633 | $100.25 | 25% |
| Emfuleni Local Municipality | 109 | $605 | $111.00 | 23% |
| Randburg | 680 | $601 | $63.47 | 38% |
| Irene | 70 | $562 | $49.52 | 39% |
| Bronkhorstspruit | 20 | $553 | $118.81 | 21% |
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