Rosebank Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa
Is Airbnb profitable in Rosebank in 2025? Explore comprehensive Airbnb analytics for Rosebank, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Rosebank, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 624 active listings.
Whether you're considering an Airbnb investment in Rosebank, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rosebank Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rosebank Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rosebank (2025)
Understanding the monthly revenue variations for Airbnb listings in Rosebank is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rosebank is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rosebank across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,339 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $751 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $342, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rosebank
Rosebank Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rosebank STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rosebank:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rosebank
Average Daily Rate (ADR) Airbnb Trends in Rosebank (2025)
Effective short term rental pricing strategy in Rosebank involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rosebank typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $83 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Rosebank
Get Live Rosebank Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rosebank (2025)
Peak Season (December, April, May)
- Revenue averages $1,233 per month
- Occupancy rates average 45.8%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,012 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $78
Low Season (February, March, August)
- Revenue drops to average $863 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $78
Seasonality Insights for Rosebank
- The Airbnb seasonality in Rosebank shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rosebank's highest earning potential, with monthly revenues capable of climbing to $1,263, occupancy reaching a high of 52.3%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $828, occupancy could drop to 38.0%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rosebank.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rosebank seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rosebank (2025)
Exploring the top neighborhoods for short-term rentals in Rosebank? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rosebank Central | A vibrant commercial hub with a mix of shopping, dining, and cultural attractions. Ideal for urban explorers and business travelers, with easy access to public transport and amenities. | Rosebank Mall, The Zone @ Rosebank, Ruby Rose Cafe, Market on the Park, Rosebank Art & Craft Market |
| The Zone | A trendy area filled with retail stores and restaurants, popular among younger demographics and tourists looking for shopping and dining experiences in one place. | The Zone @ Rosebank, Restaurants at The Zone, Shopping outlets, Entertainment venues |
| Rosebank Art & Craft Market | A bustling market showcasing local arts, crafts, and food. A unique spot for visitors to experience local culture and creativity. | Art & Craft market stalls, Local food vendors, Cultural performances, Handmade goods |
| Rosebank Place | A popular residential area that offers a blend of quiet living and proximity to the vibrant commercial areas, perfect for long-term stays. | Parks and green spaces, Cafes and eateries, Community events |
| Cradock Avenue | Known for upscale living and green spaces, this area attracts families and professionals looking for a serene environment close to the city. | Nearby parks, Safe residential areas, Family-friendly amenities |
| Oxford Road | A main thoroughfare lined with restaurants, shops, and hotels. Excellent for visitors wanting to immerse themselves in local life. | Restaurant Row, Boutique shops, Nightlife options, Public transport access |
| Rosebank Gautrain Station | A key transportation hub connecting the area with Johannesburg and Pretoria. Popular among business travelers and tourists needing easy transit. | Gautrain services, Convenient transport links, Proximity to major attractions |
| Pine Park | A quieter residential zone that offers a relaxed atmosphere while still being close to all the amenities and attractions of Rosebank. | Pine Park, Local cafes, Community amenities |
Understanding Airbnb License Requirements & STR Laws in Rosebank (2025)
While Rosebank, Gauteng, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rosebank to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rosebank (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosebankbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Little Chelsea House Parkhurst
Entire Place • 4 bedrooms
Luxury House in Hyde Park
Entire Place • 7 bedrooms
Exceptional Penthouse 4 Bedroom Suite Apartment
Entire Place • 4 bedrooms
Luxury Hyde Park 5 Bedroom Home - Walk to Mall
Entire Place • 5 bedrooms
Luxury home in the heart of Parkhurst
Entire Place • 3 bedrooms
Bespoke Luxury Hyde Park
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rosebank (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rosebank based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easy Stays | 40 | $466,913 | 4230 | 4.80/5.0 |
| Propr Pty Ltd | 14 | $208,691 | 504 | 4.36/5.0 |
| Massimo | 9 | $166,708 | 796 | 4.65/5.0 |
| Massimo | 8 | $124,681 | 612 | 4.63/5.0 |
| CAG The Vantage | 14 | $120,825 | 703 | 4.62/5.0 |
| Rabhelani Ndodana | 8 | $117,979 | 70 | 3.49/5.0 |
| Urban Oasis | 32 | $111,055 | 133 | 1.97/5.0 |
| Michael | 2 | $96,553 | 67 | 5.00/5.0 |
| Massimo | 5 | $94,541 | 154 | 4.68/5.0 |
| Ben | 10 | $84,268 | 237 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rosebank.
Dive Deeper: Advanced Rosebank STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rosebank. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRosebank Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rosebank
- The Rosebank Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 624 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rosebank, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.3%) offer potential for unique stay experiences.
Rosebank Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rosebank
- The dominant room capacity in Rosebank is 1 bedroom listings, making up 54.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.9% of the active Airbnb listings in Rosebank, indicating a high concentration in these sizes.
- With over half the market (54.3%) consisting of studios or 1-bedroom units, Rosebank is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rosebank.
Rosebank Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rosebank
- The most common guest capacity trend in Rosebank vacation rentals is listings accommodating 2 guests (53.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rosebank STR market, accounting for 82.0% of listings.
- A significant 55.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Rosebank.
- On average, properties in Rosebank are equipped to host 2.8 guests.
Rosebank Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rosebank
- The most common availability pattern in Rosebank falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rosebank (25.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rosebank Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
285 listings
48.1% of total
2 Nights
167 listings
28.2% of total
3 Nights
40 listings
6.8% of total
4-6 Nights
31 listings
5.2% of total
7-29 Nights
12 listings
2% of total
30+ Nights
57 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rosebank is 1 Night, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.3%) of the Rosebank Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.1% of Rosebank hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rosebank.
Rosebank Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
33 listings
6.2% of total
Non-refundable
29 listings
5.4% of total
Flexible
161 listings
30% of total
Moderate
171 listings
31.9% of total
Firm
54 listings
10.1% of total
Strict
88 listings
16.4% of total
Cancellation Policy Insights for Rosebank
- The prevailing Airbnb cancellation policy trend in Rosebank is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (26.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Rosebank.
- Regularly review your cancellation policy against competitors and market demand shifts in Rosebank.
Rosebank STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rosebank
- The overall average booking lead time for vacation rentals in Rosebank is 32 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Rosebank.
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Rosebank averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rosebank (2025)
Amenity Prevalence
Amenity Insights for Rosebank
- Essential amenities in Rosebank that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rosebank: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rosebank to stay competitive.
Rosebank Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rosebank
- The typical guest profile for Airbnb in Rosebank consists of a mix of domestic (54%) and international guests, often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 54.4% of guests.
- Key international markets include South Africa (54.4%) and United States (11.1%).
- Top languages spoken are English (58.3%) followed by Afrikaans (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rosebank Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 48 | $2,098 | $259.23 | 33% |
| Metsimaholo Local Municipality | 44 | $1,111 | $184.60 | 23% |
| Madibeng Local Municipality | 302 | $928 | $132.57 | 27% |
| Ngwathe Local Municipality | 119 | $638 | $100.09 | 25% |
| Emfuleni Local Municipality | 106 | $633 | $116.38 | 22% |
| Sandton | 1,246 | $628 | $74.12 | 37% |
| Bronkhorstspruit | 19 | $591 | $119.19 | 20% |
| Hammanskraal | 23 | $577 | $96.16 | 23% |
| Randburg | 660 | $563 | $62.28 | 37% |
| Mogale City Local Municipality | 171 | $558 | $87.57 | 25% |