Airbnb Market Analytics, Statistics and Data in Rosebank, Gauteng, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rosebank? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rosebank:
How much do Airbnb hosts make on average per month in Rosebank?
The short-term rental market in Rosebank shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $796 per month
- Strong performing properties (top 25%) make $1,379 or more
- Best-in-class properties (top 10%) achieve $2,121+ monthly
- Entry-level properties (bottom 25%) typically earn around $358
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rosebank
The market in Rosebank shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rosebank
Daily rates in Rosebank vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $80 or more
- Best-in-class properties (top 10%) pull in $115+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Rosebank
Peak Season (March, December, April)
- Revenue peaks at $1246.39 per month
- Occupancy rates reach 50.72%
- Daily rates average $82.69
Shoulder Season
- Revenue averages $1065.86 per month
- Occupancy maintains 43.54%
- Daily rates hold at $75.63
Low Season (January, July, August)
- Revenue drops to $883.05 per month
- Occupancy decreases to 37.96%
- Daily rates adjust to $71.44
Is it still profitable to do Airbnb in Rosebank in 2025?
Yes! Rosebank demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $1066 and As a mature market with 646 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rosebank
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rosebank | A vibrant suburb in Johannesburg known for its cultural diversity and commercial hubs. Rosebank offers a mix of business and leisure, making it ideal for both business travelers and tourists. | Rosebank Mall, The Zone@Rosebank, African Craft Market, Rosebank Sunday Market, Cradle of Humankind, Johannesburg Botanical Gardens |
| Melrose Arch | A trendy lifestyle precinct that combines modern architecture with exceptional dining, shopping, and entertainment options, attracting affluent visitors and locals alike. | Melrose Arch restaurants, The Melrose Gallery, Melrose Arch Square, Shopping boutiques, Parks and outdoor areas |
| Kensington | A charming suburb that offers a mix of history and community vibe. It attracts families and travelers looking for a quieter neighborhood close to the city. | Kensington Market, Diep in die Berg, Kensington Bird Sanctuary, Historical architecture, Local parks |
| Auckland Park | Home to diverse universities and colleges, this area is popular among students and academia, which creates a steady demand for short-term rentals. | University of Johannesburg, The Cradle of Humankind, Auckland Park Training Centre, Local cafes and pubs, Johannesburg Observatory |
| Parktown North | A wealthy neighborhood that is known for its beautiful tree-lined streets and stunning homes, popular with affluent travelers and business professionals. | 44 Stanley, Parktown North restaurants, Local galleries, Parks, Historical landmarks |
| Illovo | Illovo is a fashionable suburb in Joburg with a cosmopolitan atmosphere, offering upscale shopping and dining options, appealing to both local and international visitors. | Illovo Square, Local eateries and cafes, Art galleries, Shops, Parks |
| Sandton | The financial hub of South Africa, known for luxury hotels, shopping, and entertainment, attracting business travelers and tourists alike. | Sandton City, Nelson Mandela Square, Gautrain Sandton Station, Luxury shops, Fine dining restaurants |
| Rivonia | A thriving suburban area that balances commercial and residential properties, with a lively atmosphere and excellent amenities, perfect for short-term rentals. | Rivonia Boulevard, Local nightlife, Rivonia Farmers Market, Cafes and restaurants, Parks and recreation |
Do you need a license for Airbnb in Rosebank?
We recommend checking directly with Rosebank's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rosebank
Luxury House in Hyde Park
Entire Place • 7 bedrooms
Little Chelsea House Parkhurst
Entire Place • 4 bedrooms
Exceptional Penthouse 4 Bedroom Suite Apartment
Entire Place • 4 bedrooms
Riverside House with Indoor Pool
Entire Place • 5 bedrooms
Magnificent Penthouse at The Tyrwhitt in Rosebank
Entire Place • 3 bedrooms
Luxury Hyde Park 5 Bedroom Home - Walk to Mall
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Rosebank
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easy Stays | 40 | $458,748 | 4230 | 4.80/5.0 |
| Propr Pty Ltd | 14 | $226,431 | 504 | 4.36/5.0 |
| Massimo | 11 | $160,098 | 923 | 4.63/5.0 |
| Urban Oasis | 35 | $132,772 | 138 | 1.80/5.0 |
| Rabhelani Ndodana | 8 | $132,132 | 70 | 3.49/5.0 |
| Massimo | 8 | $111,194 | 612 | 4.63/5.0 |
| CAG The Vantage | 14 | $109,640 | 703 | 4.62/5.0 |
| Michael | 2 | $106,736 | 67 | 5.00/5.0 |
| Massimo | 5 | $103,423 | 154 | 4.68/5.0 |
| Sandra | 1 | $98,420 | 4 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rosebank
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and house properties comprising 81.1% of inventory
- Untapped potential in outdoor & mobile segments (0.3% combined)
Room Capacity Distribution
Analysis of 646 properties in Rosebank shows that 1 bedroom properties are most prevalent, making up 55.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.4% of all listings.
Key Insights
- Most common: 1 bedroom (55.3%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 84.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 646 properties in Rosebank reveals that 2 guests properties dominate the market, representing 54.3% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 81.9% of the market.
Key Insights
- Most common capacity: 2 guests (54.3% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 81.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 646 properties in Rosebank, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 91-180 days (26.5%)
- Properties with high availability (180+ days): 69.7%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
293 listings
49.5% of total
2 Nights
176 listings
29.7% of total
3 Nights
49 listings
8.3% of total
4-6 Nights
32 listings
5.4% of total
7-29 Nights
13 listings
2.2% of total
30+ Nights
29 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.2%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
29 listings
5.3% of total
Refundable
33 listings
6% of total
Flexible
167 listings
30.5% of total
Moderate
175 listings
32% of total
Firm
53 listings
9.7% of total
Strict
90 listings
16.5% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.5% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 5.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Mar, averaging 38 days
- Shortest booking windows are in Oct, Jul, Aug, averaging 29 days
- Winter shows the longest average booking window at 35 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 35 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Rosebank
Below is the distribution of amenities across listings in Rosebank:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.7%) and United Kingdom (9.2%)
- English is the top language at 69%, followed by Afrikaans (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for Cape Town and Johannesburg markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rosebank. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 52 | $2,123 | $248.89 | 32% |
| Metsimaholo Local Municipality | 47 | $1,104 | $175.77 | 25% |
| Madibeng Local Municipality | 315 | $926 | $128.16 | 28% |
| Hammanskraal | 20 | $635 | $97.23 | 23% |
| Sandton | 1,258 | $633 | $70.81 | 38% |
| Ngwathe Local Municipality | 119 | $633 | $100.25 | 25% |
| Emfuleni Local Municipality | 109 | $605 | $111.00 | 23% |
| Randburg | 680 | $601 | $63.47 | 38% |
| Irene | 70 | $562 | $49.52 | 39% |
| Bronkhorstspruit | 20 | $553 | $118.81 | 21% |
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