Pretoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa
Is Airbnb profitable in Pretoria in 2025? Explore comprehensive Airbnb analytics for Pretoria, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Pretoria, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,321 active listings.
Whether you're considering an Airbnb investment in Pretoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pretoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pretoria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pretoria (2025)
Understanding the monthly revenue variations for Airbnb listings in Pretoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pretoria is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pretoria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,272+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $392 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pretoria
Pretoria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pretoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pretoria:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pretoria
Average Daily Rate (ADR) Airbnb Trends in Pretoria (2025)
Effective short term rental pricing strategy in Pretoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pretoria typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Pretoria
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Airbnb Seasonality Analysis & Trends in Pretoria (2025)
Peak Season (March, December, January)
- Revenue averages $672 per month
- Occupancy rates average 35.3%
- Daily rates average $60
Shoulder Season
- Revenue averages $576 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $58
Low Season (June, July, November)
- Revenue drops to average $481 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $54
Seasonality Insights for Pretoria
- The Airbnb seasonality in Pretoria shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pretoria's highest earning potential, with monthly revenues capable of climbing to $719, occupancy reaching a high of 37.8%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $386, occupancy could drop to 24.9%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pretoria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pretoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pretoria (2025)
Exploring the top neighborhoods for short-term rentals in Pretoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hatfield | Vibrant student neighborhood with many universities nearby. Attracts both students and visitors looking for affordable accommodations and lively atmospheres. | University of Pretoria, Hatfield Plaza, Pretoria Botanical Gardens, Loftus Versfeld Stadium, Hazel Food Market |
| Brooklyn | Affluent suburb close to the city center, known for its beautiful homes and upscale amenities. Popular among business travelers and tourists seeking a more residential feel. | Brooklyn Mall, Pretoria Art Museum, Gautrain Station, Pioneer Park, Restaurants and cafes |
| Lynnwood | Family-friendly area with good schools, parks, and shopping centers. Ideal for longer stays, especially for families visiting Pretoria. | Menlyn Park Shopping Centre, Lynnwood Bridge, Atterbury Theatre, Parkview Shopping Centre, Faerie Glen Nature Reserve |
| Menlyn Maine | Modern mixed-use precinct that combines residential, retail, and office spaces. It's a growing area with attractions that draw tourists and locals alike. | Menlyn Park Shopping Centre, SunTime Square, Menlyn Maine Central Square, Pretoria Horse Trails, Restaurants and entertainment |
| Moreleta Park | Suburban area known for its quiet streets and safety. Good option for families and travelers looking for a peaceful environment with access to nature. | Moreleta Kloof Nature Reserve, Rietvalleirand Shopping Centre, Moreleta Park, Golf courses, Local dining options |
| Waterkloof | Wealthy suburb known for its large homes and beautiful views. An excellent choice for luxury travelers and those looking for upscale accommodation. | Waterkloof Golf Club, Hildegarde’s Restaurant, Top restaurants and shopping, Access to embassies, ViewPoints |
| Eastwood | An up-and-coming neighborhood with an eclectic mix of culture and history. Great for those looking for a local vibe and proximity to historical landmarks. | Eastwood Village, Rietondale Park, Various museums, Close to the Union Buildings, Parks and walking paths |
| Capital Park | Mixed-use suburb that offers a mix of residential and commercial opportunities. Ideal for budget travelers looking to explore Pretoria. | Pretoria National Botanical Garden, Nearby shopping centers, Proximity to the train station, Local markets, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Pretoria (2025)
While Pretoria, Gauteng, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pretoria to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Pretoria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pretoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Villa | Mint The Blyde
Private Room • 4 bedrooms
Menlyn Maine - The Smart Home
Entire Place • 4 bedrooms
Rocky Road Mountain Lodge
Entire Place • 1 bedroom
Rocknest-An Architect’s Contemporary Mountain Home
Entire Place • 2 bedrooms
The Stone Cottage
Entire Place • 1 bedroom
Villa Toledo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pretoria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pretoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Srw | 11 | $209,759 | 377 | 4.81/5.0 |
| Elsa | 6 | $131,967 | 103 | 4.87/5.0 |
| Mint Hotels | 9 | $110,725 | 3 | N/A/5.0 |
| Monique | 28 | $96,623 | 553 | 4.77/5.0 |
| Dina | 5 | $91,309 | 276 | 4.92/5.0 |
| Steve | 4 | $90,381 | 202 | 4.93/5.0 |
| Massimo | 8 | $78,276 | 440 | 4.60/5.0 |
| Alimama Spaces | 10 | $74,996 | 272 | 4.42/5.0 |
| Mbali | 21 | $71,740 | 370 | 4.55/5.0 |
| Stephen | 3 | $56,368 | 194 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pretoria.
Dive Deeper: Advanced Pretoria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pretoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPretoria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pretoria
- The Pretoria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.5% of the 1,321 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pretoria, Apartment/Condo properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 19.5% portion, catering likely to families or larger groups.
- The presence of 22% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 0.8%) offer potential for unique stay experiences.
Pretoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pretoria
- The dominant room capacity in Pretoria is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Pretoria, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, Pretoria is particularly well-suited for individuals or couples.
Pretoria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pretoria
- The most common guest capacity trend in Pretoria vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pretoria STR market, accounting for 69.1% of listings.
- A significant 52.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pretoria.
- On average, properties in Pretoria are equipped to host 2.7 guests.
Pretoria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pretoria
- The most common availability pattern in Pretoria falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pretoria (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pretoria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
899 listings
69.4% of total
2 Nights
240 listings
18.5% of total
3 Nights
34 listings
2.6% of total
4-6 Nights
16 listings
1.2% of total
7-29 Nights
16 listings
1.2% of total
30+ Nights
91 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Pretoria is 1 Night, adopted by 69.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Pretoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.4% of Pretoria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pretoria.
Pretoria Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
93 listings
8.4% of total
Limited
4 listings
0.4% of total
Non-refundable
71 listings
6.4% of total
Flexible
469 listings
42.5% of total
Moderate
271 listings
24.6% of total
Firm
91 listings
8.3% of total
Strict
104 listings
9.4% of total
Cancellation Policy Insights for Pretoria
- The prevailing Airbnb cancellation policy trend in Pretoria is Flexible, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.1%) and stricter (17.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.5% market standard in Pretoria.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pretoria.
Pretoria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pretoria
- The overall average booking lead time for vacation rentals in Pretoria is 25 days.
- Guests book furthest in advance for stays during December (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Pretoria.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Pretoria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pretoria (2025)
Amenity Prevalence
Amenity Insights for Pretoria
- Essential amenities in Pretoria that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pretoria: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pretoria to stay competitive.
Pretoria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pretoria
- The typical guest profile for Airbnb in Pretoria consists of primarily domestic travelers (77%), often arriving from nearby Pretoria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 77.0% of guests.
- Key international markets include South Africa (77%) and United States (3.6%).
- Top languages spoken are English (57.7%) followed by Afrikaans (20.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pretoria and Cape Town.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pretoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 49 | $2,060 | $265.93 | 33% |
| Bela Bela Local Municipality | 282 | $1,659 | $277.38 | 26% |
| Metsimaholo Local Municipality | 48 | $1,113 | $183.95 | 24% |
| Madibeng Local Municipality | 308 | $897 | $150.71 | 27% |
| Bronkhorstspruit | 17 | $698 | $129.30 | 20% |
| Mookgopong Local Municipality | 42 | $687 | $235.42 | 22% |
| Rosebank | 675 | $644 | $76.44 | 39% |
| Thabazimbi Local Municipality | 46 | $638 | $115.99 | 27% |
| Emfuleni Local Municipality | 105 | $614 | $127.81 | 21% |
| Hammanskraal | 24 | $596 | $94.66 | 24% |