Airbnb Market Analytics, Statistics and Data in Pretoria, Gauteng, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pretoria? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pretoria:
How much do Airbnb hosts make on average per month in Pretoria?
The short-term rental market in Pretoria shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $482 per month
- Strong performing properties (top 25%) make $979 or more
- Best-in-class properties (top 10%) achieve $1,545+ monthly
- Entry-level properties (bottom 25%) typically earn around $198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pretoria
The market in Pretoria shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pretoria
Daily rates in Pretoria vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $65 or more
- Best-in-class properties (top 10%) pull in $104+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Pretoria
Peak Season (March, April, May)
- Revenue peaks at $805.99 per month
- Occupancy rates reach 39.51%
- Daily rates average $62.99
Shoulder Season
- Revenue averages $699.18 per month
- Occupancy maintains 33.46%
- Daily rates hold at $58.55
Low Season (January, July, August)
- Revenue drops to $566.02 per month
- Occupancy decreases to 26.63%
- Daily rates adjust to $56.60
Is it still profitable to do Airbnb in Pretoria in 2025?
Yes! Pretoria demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $699 and As a mature market with 1200 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pretoria
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hatfield | Vibrant neighborhood close to the University of Pretoria and numerous embassies. It's popular among students and young professionals, making it a prime location for short-term rentals. | University of Pretoria, Hatfield Plaza, Brooklyn Mall, Pretoria Botanical Gardens, Loftus Versfeld Stadium |
| Brooklyn | Upscale suburb known for its tree-lined streets and proximity to various cultural institutions. Ideal for families and tourists seeking a quieter stay with easy access to the city. | Zoological Gardens, Brooklyn Mall, Pretoria Arts Festival, Pretoria National Botanical Gardens |
| Menlyn | Modern commercial area renowned for its shopping centers and entertainment options. High demand for accommodation due to business travelers and shoppers visiting Menlyn Maine. | Menlyn Park Shopping Centre, Menlyn Maine, Sun Arena, Game City Mall, Menlyn Retail Park |
| Centurion | Rapidly growing suburb with a mix of residential, corporate, and shopping complexes. Strategic location between Pretoria and Johannesburg attracts many visitors. | Centurion Mall, Riverside Square, Centurion Lake, Smuts House Museum, SuperSport Park |
| Eastwood | Close to the University of Pretoria and vibrant nightlife. Popular with students, university staff, and young professionals looking for affordable accommodation. | University of Pretoria, Pretoria Farmer's Market, Eastwoody Restaurant, Planet Fitness Eastwood |
| Lynnwood | A central neighborhood with a mix of residential and commercial spaces. Family-friendly with parks and schools, ideal for longer-term stays. | Gautrain Station, Lynnwood Bridge, Lynnwood Mall, Pretoria Country Club |
| Sunnyside | Famous for its diverse community and proximity to the city center. Popular with students and international travelers looking for affordable lodging options. | Sunnyside Park, Presidential House, Sunnyside Redeemed Christian Church |
| Waterkloof | Affluent suburban area known for its upscale residences and security. Attracts business professionals and tourists looking for luxury accommodations. | Waterkloof Golf Club, The Club at Waterkloof, Blue Valley Golf Estate, Village Walk Shopping Centre |
Do you need a license for Airbnb in Pretoria?
We recommend checking directly with Pretoria's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pretoria
Menlyn Maine - The Smart Home
Entire Place • 4 bedrooms
Rocky Road Mountain Lodge
Entire Place • 1 bedroom
Apex Arcadia
Entire Place • 3 bedrooms
Cloud 11 Luxury Apartment-The Trilogy Menlyn Maine
Entire Place • 2 bedrooms
Rocknest-An Architect’s Contemporary Mountain Home
Entire Place • 2 bedrooms
Waterfront Property 20min from Pretoria
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pretoria
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Srw | 9 | $182,146 | 346 | 4.78/5.0 |
| Mbali | 16 | $126,574 | 298 | 3.69/5.0 |
| Massimo | 8 | $116,497 | 436 | 4.60/5.0 |
| Monique | 30 | $111,629 | 548 | 4.45/5.0 |
| Steve | 5 | $98,826 | 236 | 4.94/5.0 |
| Dina | 5 | $86,975 | 255 | 4.92/5.0 |
| Elsa | 6 | $73,117 | 103 | 4.06/5.0 |
| 351862457 | 9 | $67,453 | 3 | 0.00/5.0 |
| Sindile | 5 | $57,840 | 115 | 4.58/5.0 |
| Alimama Spaces | 9 | $54,547 | 282 | 3.51/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pretoria
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.7%), with apartment & condo and boutique & hotels properties comprising 70.0% of inventory
- Strong specialty sector (21.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 1,200 properties in Pretoria shows that 1 bedroom properties are most prevalent, making up 57.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.2% of all listings.
Key Insights
- Most common: 1 bedroom (57.1%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 76.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,200 properties in Pretoria reveals that 2 guests properties dominate the market, representing 50.7% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 69.8% of the market.
Key Insights
- Most common capacity: 2 guests (50.7% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 69.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,200 properties in Pretoria, the most common availability pattern is 271-366 days (60.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (60.7%)
- Most common booking duration: 31-90 days (32.2%)
- Properties with high availability (180+ days): 83.7%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
764 listings
68.7% of total
2 Nights
247 listings
22.2% of total
3 Nights
44 listings
4% of total
4-6 Nights
14 listings
1.3% of total
7-29 Nights
16 listings
1.4% of total
30+ Nights
27 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.9%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 94.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
69 listings
7.5% of total
Super Strict 30 Days
1 listings
0.1% of total
Non-refundable
63 listings
6.9% of total
Flexible
364 listings
39.7% of total
Moderate
233 listings
25.4% of total
Firm
72 listings
7.9% of total
Strict
115 listings
12.5% of total
Key Insights
- Flexible is the preferred policy at 39.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Nov, May, averaging 39 days
- Shortest booking windows are in Jul, Jun, Sep, averaging 28 days
- Spring shows the longest average booking window at 36 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 36 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Pretoria
Below is the distribution of amenities across listings in Pretoria:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.9%) and United Kingdom (3%)
- English is the top language at 63.3%, followed by Afrikaans (22.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Pretoria and Cape Town markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Afrikaans language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pretoria. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 52 | $2,123 | $248.89 | 32% |
| Bela Bela Local Municipality | 270 | $1,741 | $259.25 | 27% |
| Metsimaholo Local Municipality | 47 | $1,104 | $175.77 | 25% |
| Madibeng Local Municipality | 315 | $926 | $128.16 | 28% |
| Rosebank | 646 | $729 | $73.84 | 41% |
| Thabazimbi Local Municipality | 42 | $714 | $109.69 | 30% |
| Mookgopong Local Municipality | 37 | $669 | $171.58 | 23% |
| Hammanskraal | 20 | $635 | $97.23 | 23% |
| Sandton | 1,258 | $633 | $70.81 | 38% |
| Ngwathe Local Municipality | 119 | $633 | $100.25 | 25% |
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