Airbnb Market Analytics, Statistics and Data in Midrand, Gauteng, South Africa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Midrand? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Midrand:
How much do Airbnb hosts make on average per month in Midrand?
The short-term rental market in Midrand shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $688 per month
- Strong performing properties (top 25%) make $1,127 or more
- Best-in-class properties (top 10%) achieve $1,621+ monthly
- Entry-level properties (bottom 25%) typically earn around $270
Revenue Variations by Month
Occupancy Rates Throughout the Year in Midrand
The market in Midrand shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Midrand
Daily rates in Midrand vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $46 per night
- Strong performing properties (top 25%) secure $64 or more
- Best-in-class properties (top 10%) pull in $93+ per night
- Entry-level properties (bottom 25%) earn around $35
Daily Rate Variations by Month
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Seasonality patterns in Midrand
Peak Season (May, March, June)
- Revenue peaks at $1105.52 per month
- Occupancy rates reach 43.08%
- Daily rates average $66.52
Shoulder Season
- Revenue averages $856.33 per month
- Occupancy maintains 36.06%
- Daily rates hold at $59.81
Low Season (August, September, January)
- Revenue drops to $586.70 per month
- Occupancy decreases to 29.96%
- Daily rates adjust to $55.23
Is it still profitable to do Airbnb in Midrand in 2025?
Yes! Midrand demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $856 and With 472 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Midrand
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sandridge | A rapidly developing area in Midrand known for its proximity to major business hubs and shopping centers. An attractive location for business travelers and families due to its modern amenities. | Mall of Africa, Midrand Gautrain Station, Lakeside Mall, Blue Hills Shopping Centre, Kyalami Grand Prix Circuit |
| Carlswald | Carlswald offers a mix of residential and commercial spaces, making it appealing for both short-term and long-term rentals. It's close to various amenities and transport links. | Carlswald Lifestyle Shopping Centre, Kyalami Corner, Gautrain Station, Medi-Clinic, Local parks and schools |
| Halfway House | Conveniently located near the N1 highway and the Gautrain, Halfway House is ideal for commuters and business travelers. It has a good balance of residential and commercial properties. | Halfway House Shopping Centre, Midrand Medical Centre, Gautrain Station, Various eateries, Local parks |
| Midstream Estate | A prestigious residential estate known for its security and family-friendly environment. Attracts guests looking for a peaceful stay with good amenities. | Midstream Ridge Shopping Centre, Nice parks and walking trails, Schools and preschools, Golf course, Centurion Mall (nearby) |
| Vorna Valley | A well-established suburb with a mix of residential and commercial developments. Vorna Valley caters to both families and business travelers, offering various rental options. | Vorna Valley Shopping Centre, Local restaurants and cafes, Greenstone Hill, Wilds View Park, Near major roads |
| Glen Austin | Known for its spacious properties and quiet environment, Glen Austin appeals to those seeking a tranquil stay while being close to business hubs. | Glen Austin Shopping Centre, Various schools, Midrand Police Station, Local parks, Kyalami Village |
| Beaulieu | A semi-rural development with horse properties, offering a unique experience for guests seeking nature and tranquility close to urban areas. Ideal for guests preferring a private stay. | Beaulieu College, Beaulieu Equestrian Centre, Centurion Golf Club (nearby), Nature walks, Local farms |
| Kyalami | A suburban area known for its horse farms and the Kyalami Grand Prix Circuit. It attracts motorsport fans and those looking for a unique stay close to nature. | Kyalami Grand Prix Circuit, Kyalami Castle, Horse riding schools, Kyalami Corner Shopping Centre, Local restaurants |
Do you need a license for Airbnb in Midrand?
We recommend checking directly with Midrand's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Midrand
Johannesburg Luxury Villa- Namoleka
Entire Place • 7 bedrooms
Luxurious House in Security Estate
Entire Place • 4 bedrooms
Luxury 5-Bedroom Home in Kyalami + Back-Up Power
Entire Place • 5 bedrooms
Elegant Penthouse Waterfall City
Entire Place • 2 bedrooms
Waterfall Ellipse Two Bedroom Apartment
Private Room • 2 bedrooms
Explore | Ellipse Waterfall
Entire Place • 1 bedroom
Top Performing Professional Hosts in Midrand
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manoke | 1 | $140,655 | 16 | 4.81/5.0 |
| Alimama Spaces | 52 | $132,706 | 718 | 3.27/5.0 |
| Paton | 6 | $96,920 | 161 | 4.98/5.0 |
| Henk | 2 | $79,748 | 46 | 4.99/5.0 |
| Charmaine | 1 | $64,443 | 83 | 4.98/5.0 |
| Miriam | 6 | $54,069 | 72 | 3.02/5.0 |
| Anita | 2 | $50,780 | 76 | 4.84/5.0 |
| Pearl | 8 | $47,742 | 204 | 4.82/5.0 |
| Omolara | 4 | $45,825 | 100 | 4.82/5.0 |
| Nondumiso | 3 | $42,334 | 106 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Midrand
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86%), with apartment & condo and house properties comprising 90.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.7% combined)
Room Capacity Distribution
Analysis of 472 properties in Midrand shows that 1 bedroom properties are most prevalent, making up 54.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 88.3% of all listings.
Key Insights
- Most common: 1 bedroom (54.9%)
- Least common: 4 bedrooms (1.1%)
- Market concentration: 88.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 472 properties in Midrand reveals that 2 guests properties dominate the market, representing 50.8% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 84.5% of the market.
Key Insights
- Most common capacity: 2 guests (50.8% of market)
- Least common capacity: 5 guests (0.8% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 84.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 472 properties in Midrand, the most common availability pattern is 271-366 days (56.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (56.4%)
- Most common booking duration: 31-90 days (29%)
- Properties with high availability (180+ days): 78.6%
- Properties with long-term bookings (180+ days): 22.5%
Minimum Stay Distributions
1 Night
292 listings
67.1% of total
2 Nights
105 listings
24.1% of total
3 Nights
12 listings
2.8% of total
4-6 Nights
7 listings
1.6% of total
7-29 Nights
6 listings
1.4% of total
30+ Nights
13 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.2%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 94.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
7 listings
1.9% of total
Refundable
10 listings
2.7% of total
Flexible
187 listings
50.1% of total
Moderate
64 listings
17.2% of total
Firm
30 listings
8% of total
Strict
75 listings
20.1% of total
Key Insights
- Flexible is the preferred policy at 50.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.3% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 1.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Dec, averaging 30 days
- Shortest booking windows are in Jun, Sep, Jul, averaging 18 days
- Spring shows the longest average booking window at 29 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 29 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Midrand
Below is the distribution of amenities across listings in Midrand:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4%) and United Kingdom (3.5%)
- English is the top language at 68.4%, followed by Zulu (13.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Johannesburg and Pretoria markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Zulu language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Midrand. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 52 | $2,123 | $248.89 | 32% |
| Bela Bela Local Municipality | 270 | $1,741 | $259.25 | 27% |
| Metsimaholo Local Municipality | 47 | $1,104 | $175.77 | 25% |
| Madibeng Local Municipality | 315 | $926 | $128.16 | 28% |
| Rosebank | 646 | $729 | $73.84 | 41% |
| Thabazimbi Local Municipality | 42 | $714 | $109.69 | 30% |
| Mookgopong Local Municipality | 37 | $669 | $171.58 | 23% |
| Hammanskraal | 20 | $635 | $97.23 | 23% |
| Sandton | 1,258 | $633 | $70.81 | 38% |
| Ngwathe Local Municipality | 119 | $633 | $100.25 | 25% |
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