Irene Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa
Is Airbnb profitable in Irene in 2025? Explore comprehensive Airbnb analytics for Irene, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Irene, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Irene, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Irene Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Irene Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Irene (2025)
Understanding the monthly revenue variations for Airbnb listings in Irene is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Irene is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Irene across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $981 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $501 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Irene
Irene Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Irene STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Irene:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Irene
Average Daily Rate (ADR) Airbnb Trends in Irene (2025)
Effective short term rental pricing strategy in Irene involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Irene typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Irene
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Airbnb Seasonality Analysis & Trends in Irene (2025)
Peak Season (May, June, April)
- Revenue averages $987 per month
- Occupancy rates average 41.1%
- Daily rates average $52
Shoulder Season
- Revenue averages $767 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $52
Low Season (January, February, August)
- Revenue drops to average $642 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $52
Seasonality Insights for Irene
- The Airbnb seasonality in Irene shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Irene's highest earning potential, with monthly revenues capable of climbing to $1,076, occupancy reaching a high of 47.9%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $599, occupancy could drop to 36.0%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Irene.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Irene seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Irene (2025)
Exploring the top neighborhoods for short-term rentals in Irene? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Irene Village | Charming suburb known for its lush greenery and historical ambiance. Ideal for families and those seeking a peaceful stay close to Pretoria and Centurion. | Irene Farm, Irene Village Market, Rietvlei Nature Reserve, Irene Country Club, Centurion Mall, Pretoria Botanical Gardens |
| Centurion | A major urban center with various shopping and entertainment options. Great for business travelers and tourists who want to explore Gauteng. | Centurion Mall, Raslouw Lifestyle Centre, Lakeside Mall, Gallagher Estate, Pretoria's Union Buildings, Mall@Reds |
| Lynnwood | Trendy area that offers a mix of residential and commercial environments. Close to universities and perfect for student accommodations or short-term rentals. | Hazel Food Market, Lynnwood Bridge, University of Pretoria, Woodlands Boulevard, Menlyn Park Shopping Centre, Atterbury Valley Park |
| Menlyn | Modern, expanding neighborhood with a variety of shopping and dining experiences. Very popular with travelers seeking a vibrant atmosphere. | Menlyn Park Shopping Centre, Time Square Casino, Atterbury Theatre, Menlyn Maine, The Grove Mall, Atterbury Value Mart |
| Silver Lakes | Upscale residential area featuring beautiful homes and golf courses. Ideal for hosting families or long-term business travelers. | Silver Lakes Golf Estate, The Silver Lakes Village Mall, Zambezi Junction, The Grove Mall, Pretoria East Hospital, Die Wilgers Hospital |
| Brooklyn | Affluent suburb known for its cultural scene and proximity to educational institutions. Great for hosting academics and students. | Brooklyn Mall, University of Pretoria, Ditsong National Museum of Natural History, Pretoria Art Museum, Austin Roberts Bird Sanctuary, Hatfield Plaza |
| Hatfield | Vibrant student district close to the University of Pretoria, perfect for catering to younger travelers and short-term rentals. | University of Pretoria, Hatfield Plaza, Brooklyn Mall, Pretoria Botanical Gardens, The State Theatre, Various eateries and cafes |
| Daspoort | Becoming an attractive area for short-term rentals due to its evolving landscape and proximity to the city center. | Daspoort Nature Reserve, Local markets, Nearby schools and community centers, Pretoria National Botanical Garden, Various parks and recreational areas |
Understanding Airbnb License Requirements & STR Laws in Irene (2025)
While Irene, Gauteng, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Irene to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Irene (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Irenebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa-on-the-12th
Entire Place • 5 bedrooms
Renovated 2 Bedroom Flatlet on Secure Golf Course
Entire Place • 2 bedrooms
Whole House-solar Lanie se lêplekkie. Sleep 11
Entire Place • 4 bedrooms
Studio Apartment in Irene
Entire Place • N/A
Luxury apartment in golf estate
Entire Place • 1 bedroom
The Peppertree Cottage in Irene
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Irene (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Irene based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 2 | $95,550 | 128 | 4.88/5.0 |
| Sue | 5 | $28,950 | 80 | 4.99/5.0 |
| Lanie | 3 | $26,131 | 11 | 1.67/5.0 |
| Bob | 1 | $23,929 | 74 | 4.99/5.0 |
| Maritha | 2 | $19,308 | 44 | 4.96/5.0 |
| Karen | 1 | $18,627 | 80 | 4.99/5.0 |
| Johan | 1 | $16,993 | 36 | 5.00/5.0 |
| Margot | 1 | $16,350 | 23 | 4.96/5.0 |
| Abrie | 3 | $13,971 | 172 | 4.47/5.0 |
| Stephanie | 1 | $13,214 | 116 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Irene.
Dive Deeper: Advanced Irene STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Irene. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIrene Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Irene
- The Irene Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.4% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Irene, House properties are the most common (31.9%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- The presence of 24.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Irene Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Irene
- The dominant room capacity in Irene is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Irene, indicating a high concentration in these sizes.
Irene Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Irene
- The most common guest capacity trend in Irene vacation rentals is listings accommodating 2 guests (44.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Irene STR market, accounting for 53.6% of listings.
- A significant 49.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Irene.
- 10.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Irene.
- On average, properties in Irene are equipped to host 2.0 guests.
Irene Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Irene
- The most common availability pattern in Irene falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Irene (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Irene Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
49.3% of total
2 Nights
20 listings
29.9% of total
3 Nights
5 listings
7.5% of total
4-6 Nights
2 listings
3% of total
7-29 Nights
5 listings
7.5% of total
30+ Nights
2 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Irene is 1 Night, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Irene Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.3% of Irene hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Irene.
Irene Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
36.9% of total
Moderate
18 listings
27.7% of total
Firm
10 listings
15.4% of total
Strict
13 listings
20% of total
Cancellation Policy Insights for Irene
- The prevailing Airbnb cancellation policy trend in Irene is Flexible, used by 36.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.6%) and stricter (35.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.9% market standard in Irene.
- Regularly review your cancellation policy against competitors and market demand shifts in Irene.
Irene STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Irene
- The overall average booking lead time for vacation rentals in Irene is 36 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Irene.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Irene averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Irene (2025)
Amenity Prevalence
Amenity Insights for Irene
- Essential amenities in Irene that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Irene: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Irene to stay competitive.
Irene Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Irene
- The typical guest profile for Airbnb in Irene consists of primarily domestic travelers (81%), often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 80.6% of guests.
- Key international markets include South Africa (80.6%) and Australia (3.2%).
- Top languages spoken are English (57.7%) followed by Afrikaans (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cape Town and Pretoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Irene Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 48 | $2,098 | $259.23 | 33% |
| Bela Bela Local Municipality | 262 | $1,750 | $264.06 | 26% |
| Metsimaholo Local Municipality | 44 | $1,111 | $184.60 | 23% |
| Madibeng Local Municipality | 302 | $928 | $132.57 | 27% |
| Thabazimbi Local Municipality | 42 | $730 | $107.37 | 29% |
| Rosebank | 624 | $724 | $75.31 | 40% |
| Mookgopong Local Municipality | 39 | $715 | $188.83 | 22% |
| Ngwathe Local Municipality | 119 | $638 | $100.09 | 25% |
| Emfuleni Local Municipality | 106 | $633 | $116.38 | 22% |
| Sandton | 1,246 | $628 | $74.12 | 37% |