Setsoto Local Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Free State, South Africa
Is Airbnb profitable in Setsoto Local Municipality in 2025? Explore comprehensive Airbnb analytics for Setsoto Local Municipality, Free State, South Africa to uncover income potential. This 2025 STR market report for Setsoto Local Municipality, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Setsoto Local Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Setsoto Local Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Setsoto Local Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Setsoto Local Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Setsoto Local Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Setsoto Local Municipality is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Setsoto Local Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $980+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $542 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $313 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $135, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Setsoto Local Municipality
Setsoto Local Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Setsoto Local Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Setsoto Local Municipality:
- Best-in-class properties (Top 10%) achieve 42%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 22% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Setsoto Local Municipality
Average Daily Rate (ADR) Airbnb Trends in Setsoto Local Municipality (2025)
Effective short term rental pricing strategy in Setsoto Local Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Setsoto Local Municipality typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $72 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Setsoto Local Municipality
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Airbnb Seasonality Analysis & Trends in Setsoto Local Municipality (2025)
Peak Season (December, November, January)
- Revenue averages $619 per month
- Occupancy rates average 23.6%
- Daily rates average $73
Shoulder Season
- Revenue averages $373 per month
- Occupancy maintains around 20.2%
- Daily rates hold near $68
Low Season (June, July, October)
- Revenue drops to average $257 per month
- Occupancy decreases to average 12.2%
- Daily rates adjust to average $64
Seasonality Insights for Setsoto Local Municipality
- The Airbnb seasonality in Setsoto Local Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Setsoto Local Municipality's highest earning potential, with monthly revenues capable of climbing to $773, occupancy reaching a high of 29.3%, and ADRs peaking at $77.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $213, occupancy could drop to 10.2%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Setsoto Local Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Setsoto Local Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Setsoto Local Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Setsoto Local Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Clarens | Known for its picturesque scenery and vibrant art scene, Clarens attracts tourists for its outdoor activities, art galleries, and quaint shops. It’s a popular getaway for nature lovers and families. | Clarens Village, Golden Gate Highlands National Park, Art galleries, Hiking trails, Whistle-stop brewery |
| Fouriesburg | A charming small town close to the Lesotho border, ideal for tourists looking for tranquility and nature, Fouriesburg is surrounded by beautiful landscapes and offers a peaceful retreat. | Fouriesburg Nature Reserve, Scenic Views of the Maluti Mountains, Local craft shops, Birdwatching opportunities |
| Ladybrand | This town is rich in history and culture, making it popular for heritage tourism. Its proximity to Lesotho makes it a strategic location for visitors who want to explore the region. | Ladybrand Museum, Local history tours, Nearby hiking trails, Cultural experiences with local communities |
| Ficksburg | Famous for its cherry festival, Ficksburg is a vibrant town that attracts visitors for its agriculture, festivals, and the stunning views of the surrounding mountains. | Cherry Festival, Ficksburg Golf Club, Hiking in the scenic areas, Ficksburg Botanic Gardens |
| Bethlehem | A major town in the Free State, Bethlehem offers a mix of business and leisure activities with various amenities and attractions for visitors to explore. | Bethlehem Mall, Historical architecture, Local markets, Nearby nature reserves |
| Edenburg | Often overlooked, Edenburg provides a quiet escape with rural charm and is perfect for travelers seeking a peaceful stay away from busy tourist spots. | Rural countryside, Fishing opportunities, Scenic drives, Local farms |
| Kestell | A small town that offers a unique rustic experience, Kestell is ideal for visitors looking to experience the Free State's agricultural lifestyle and local cuisine. | Agricultural tours, Biking and hiking trails, Local festivals, Countryside retreats |
| Harrismith | A key town in the region, Harrismith serves as a hub for travelers and offers a variety of attractions such as historical sites and access to nature reserves. | Harrismith Gazebo, Glen Reenen Nature Reserve, Historical walking tours, Local craft markets |
Understanding Airbnb License Requirements & STR Laws in Setsoto Local Municipality (2025)
While Setsoto Local Municipality, Free State, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Setsoto Local Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Setsoto Local Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Setsoto Local Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mongoose Cottage
Private Room • 1 bedroom
Game Farm Retreat
Entire Place • 4 bedrooms
Porcupine Cottage
Private Room • 1 bedroom
Guinea Fowl Cottage
Private Room • 2 bedrooms
The Condor
Private Room • 1 bedroom
Franshoek Farm - The Stables Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Setsoto Local Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Setsoto Local Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #255541380 | 5 | $26,330 | 0 | 0.00/5.0 |
| Tracey | 3 | $12,657 | 19 | 2.87/5.0 |
| Esme | 3 | $9,053 | 14 | 3.18/5.0 |
| Megan | 1 | $6,619 | 4 | 4.50/5.0 |
| Ansie | 4 | $6,297 | 83 | 4.66/5.0 |
| Host #157239011 | 2 | $6,165 | 4 | 0.00/5.0 |
| Lindie | 1 | $4,405 | 46 | 4.85/5.0 |
| Helene | 1 | $3,023 | 9 | 5.00/5.0 |
| Annelie | 1 | $2,692 | 10 | 5.00/5.0 |
| Willem | 1 | $1,453 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Setsoto Local Municipality.
Dive Deeper: Advanced Setsoto Local Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Setsoto Local Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSetsoto Local Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Setsoto Local Municipality
- The Setsoto Local Municipality Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Setsoto Local Municipality, Outdoor/Unique properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 40.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Setsoto Local Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Setsoto Local Municipality
- The dominant room capacity in Setsoto Local Municipality is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Setsoto Local Municipality, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Setsoto Local Municipality is particularly well-suited for individuals or couples.
Setsoto Local Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Setsoto Local Municipality
- The most common guest capacity trend in Setsoto Local Municipality vacation rentals is listings accommodating 2 guests (37%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Setsoto Local Municipality STR market, accounting for 51.8% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Setsoto Local Municipality.
- On average, properties in Setsoto Local Municipality are equipped to host 3.6 guests.
Setsoto Local Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Setsoto Local Municipality
- The most common availability pattern in Setsoto Local Municipality falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Setsoto Local Municipality (59.3%), reflecting common guest stay durations or potential owner blocking patterns.
Setsoto Local Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
57.7% of total
2 Nights
4 listings
15.4% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Setsoto Local Municipality is 1 Night, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.1%) of the Setsoto Local Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Setsoto Local Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.7% of Setsoto Local Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Setsoto Local Municipality.
Setsoto Local Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
5.6% of total
Non-refundable
1 listings
5.6% of total
Flexible
9 listings
50% of total
Moderate
2 listings
11.1% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Setsoto Local Municipality
- The prevailing Airbnb cancellation policy trend in Setsoto Local Municipality is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Setsoto Local Municipality.
- Regularly review your cancellation policy against competitors and market demand shifts in Setsoto Local Municipality.
Setsoto Local Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Setsoto Local Municipality
- The overall average booking lead time for vacation rentals in Setsoto Local Municipality is 46 days.
- Guests book furthest in advance for stays during October (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Setsoto Local Municipality.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Setsoto Local Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Setsoto Local Municipality (2025)
Amenity Prevalence
Amenity Insights for Setsoto Local Municipality
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Setsoto Local Municipality to stay competitive.
Setsoto Local Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Setsoto Local Municipality
- The typical guest profile for Airbnb in Setsoto Local Municipality consists of primarily domestic travelers (86%), often arriving from nearby Pretoria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 86.4% of guests.
- Key international markets include South Africa (86.4%) and Canada (4.5%).
- Top languages spoken are English (47.1%) followed by Afrikaans (23.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pretoria and Bloemfontein.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Setsoto Local Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dihlabeng Local Municipality | 358 | $738 | $98.40 | 27% |
| Maseru | 34 | $389 | $131.37 | 22% |
| Bloemfontein | 468 | $349 | $46.56 | 30% |
| Moqhaka Local Municipality | 32 | $230 | $49.42 | 24% |
| Matjhabeng Local Municipality | 30 | $198 | $46.05 | 22% |
| Nketoana Local Municipality | 10 | $152 | $56.68 | 14% |