Matjhabeng Local Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Free State, South Africa
Is Airbnb profitable in Matjhabeng Local Municipality in 2025? Explore comprehensive Airbnb analytics for Matjhabeng Local Municipality, Free State, South Africa to uncover income potential. This 2025 STR market report for Matjhabeng Local Municipality, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Matjhabeng Local Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matjhabeng Local Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matjhabeng Local Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matjhabeng Local Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Matjhabeng Local Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matjhabeng Local Municipality is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matjhabeng Local Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,012+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $251 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $98, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matjhabeng Local Municipality
Matjhabeng Local Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matjhabeng Local Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matjhabeng Local Municipality:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 13%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matjhabeng Local Municipality
Average Daily Rate (ADR) Airbnb Trends in Matjhabeng Local Municipality (2025)
Effective short term rental pricing strategy in Matjhabeng Local Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matjhabeng Local Municipality typically peaks in October and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $54 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Matjhabeng Local Municipality
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Airbnb Seasonality Analysis & Trends in Matjhabeng Local Municipality (2025)
Peak Season (April, May, August)
- Revenue averages $515 per month
- Occupancy rates average 20.1%
- Daily rates average $51
Shoulder Season
- Revenue averages $344 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $50
Low Season (February, March, November)
- Revenue drops to average $285 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $46
Seasonality Insights for Matjhabeng Local Municipality
- The Airbnb seasonality in Matjhabeng Local Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matjhabeng Local Municipality's highest earning potential, with monthly revenues capable of climbing to $635, occupancy reaching a high of 29.0%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $222, occupancy could drop to 16.0%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matjhabeng Local Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matjhabeng Local Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matjhabeng Local Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Matjhabeng Local Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Welkom | The largest town in Matjhabeng, known for its history in gold mining. Welkom offers good amenities and is well connected, making it popular for both short and long-term stays. | Goldfields Mall, Welkom Museum, St. John's Church, The Central Park, Welkom Golf Club, Ernest Oppenheimer Theatre |
| Virginia | A smaller, charming town known for its peaceful environment and proximity to major mines, attracting workers and business visitors. | Virginia Observatory, Virginia Golf Club, Local markets, Museum of Mining, Nature reserves nearby |
| Odendaalsrus | A quiet town with a growing population, ideal for travelers seeking serenity yet close to larger cities like Welkom. | Odendaalsrus Golf Club, Local parks, Historical buildings, Cultural heritage sites |
| Hennenman | Known for its agricultural landscape, Hennenman attracts guests looking for a rural getaway or those visiting farms and related businesses. | Hennenman Museum, Cultural experiences, Nearby nature reserves |
| Kroonstad | While slightly outside Matjhabeng, it's a significant urban area that serves as a business hub, attracting many short-term stays for business purposes. | Kroonstad Golf Club, Merebank Nature Reserve, Historical railway station, Shopping centers |
| Brandfort | A historical town with cultural significance, attracting guests interested in history and heritage, as well as those visiting nearby attractions. | Chris Hani Memorial, Historical sites, Local markets |
| Bultfontein | A small town known for its agriculture, appealing to tourists seeking an authentic rural experience and natural beauty in the region. | Bultfontein Museum, Historical sites |
| Thabong | Part of the Welkom urban area, Thabong is a vibrant community that attracts visitors for its local culture and amenities. | Local shops, Community events, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Matjhabeng Local Municipality (2025)
While Matjhabeng Local Municipality, Free State, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matjhabeng Local Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matjhabeng Local Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matjhabeng Local Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
RR Luxury apartment
Entire Place • 1 bedroom
Cozy Garden Cottage *Escape*
Entire Place • 1 bedroom
Welcome Stay Over
Entire Place • 1 bedroom
Enchanting Farm Cabin 1 (Queen Bed with TV)
Private Room • N/A
Bakhuto Crib
Entire Place • 4 bedrooms
Double Room 6
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matjhabeng Local Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matjhabeng Local Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ruan | 1 | $10,841 | 12 | 4.83/5.0 |
| Izelna | 6 | $9,640 | 4 | 0.67/5.0 |
| Christiaan | 3 | $7,789 | 18 | 5.00/5.0 |
| Thandiwe | 2 | $7,777 | 6 | 4.50/5.0 |
| Joy | 1 | $7,437 | 20 | 5.00/5.0 |
| Mpete & Lindiwe | 2 | $7,123 | 167 | 4.95/5.0 |
| Leonard | 3 | $7,014 | 73 | 4.55/5.0 |
| Nadine | 1 | $5,720 | 15 | 4.53/5.0 |
| Marelize | 1 | $2,189 | 10 | 4.50/5.0 |
| Host #430979996 | 2 | $1,577 | 4 | 2.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matjhabeng Local Municipality.
Dive Deeper: Advanced Matjhabeng Local Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matjhabeng Local Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatjhabeng Local Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matjhabeng Local Municipality
- The Matjhabeng Local Municipality Airbnb market composition is heavily skewed towards Private Room listings, which make up 70% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matjhabeng Local Municipality, Hotel/Boutique properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 23.3% portion, catering likely to families or larger groups.
- The presence of 43.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Matjhabeng Local Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matjhabeng Local Municipality
- The dominant room capacity in Matjhabeng Local Municipality is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Matjhabeng Local Municipality, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Matjhabeng Local Municipality is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Matjhabeng Local Municipality.
Matjhabeng Local Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matjhabeng Local Municipality
- The most common guest capacity trend in Matjhabeng Local Municipality vacation rentals is listings accommodating 2 guests (53.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Matjhabeng Local Municipality STR market, accounting for 66.6% of listings.
- A significant 56.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Matjhabeng Local Municipality.
- On average, properties in Matjhabeng Local Municipality are equipped to host 2.2 guests.
Matjhabeng Local Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matjhabeng Local Municipality
- The most common availability pattern in Matjhabeng Local Municipality falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Matjhabeng Local Municipality (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matjhabeng Local Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Matjhabeng Local Municipality is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Matjhabeng Local Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Matjhabeng Local Municipality hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matjhabeng Local Municipality.
Matjhabeng Local Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
14.3% of total
Flexible
11 listings
52.4% of total
Moderate
3 listings
14.3% of total
Firm
1 listings
4.8% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Matjhabeng Local Municipality
- The prevailing Airbnb cancellation policy trend in Matjhabeng Local Municipality is Flexible, used by 52.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (19.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Matjhabeng Local Municipality.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matjhabeng Local Municipality.
Matjhabeng Local Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matjhabeng Local Municipality
- The overall average booking lead time for vacation rentals in Matjhabeng Local Municipality is 20 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Matjhabeng Local Municipality.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Matjhabeng Local Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matjhabeng Local Municipality (2025)
Amenity Prevalence
Amenity Insights for Matjhabeng Local Municipality
- Popular amenities like Wifi, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matjhabeng Local Municipality to stay competitive.
Matjhabeng Local Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matjhabeng Local Municipality
- The typical guest profile for Airbnb in Matjhabeng Local Municipality consists of primarily domestic travelers (88%), often arriving from nearby Johannesburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Zulu.
- Domestic travelers account for 88.1% of guests.
- Key international markets include South Africa (88.1%) and Lesotho (3.4%).
- Top languages spoken are English (55.7%) followed by Zulu (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Johannesburg and Pretoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matjhabeng Local Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ngwathe Local Municipality | 119 | $638 | $100.09 | 25% |
| Emfuleni Local Municipality | 106 | $633 | $116.38 | 22% |
| Randburg | 660 | $563 | $62.28 | 37% |
| Tlokwe Local Municipality | 192 | $400 | $63.39 | 28% |
| Roodepoort | 243 | $337 | $51.91 | 32% |
| Setsoto Local Municipality | 27 | $250 | $78.64 | 19% |
| Moqhaka Local Municipality | 32 | $230 | $49.42 | 24% |
| Matlosana Local Municipality | 79 | $229 | $42.38 | 24% |
| Ditsobotla Local Municipality | 22 | $219 | $43.69 | 25% |