Bloemfontein Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Free State, South Africa
Is Airbnb profitable in Bloemfontein in 2025? Explore comprehensive Airbnb analytics for Bloemfontein, Free State, South Africa to uncover income potential. This 2025 STR market report for Bloemfontein, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 468 active listings.
Whether you're considering an Airbnb investment in Bloemfontein, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bloemfontein Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bloemfontein Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bloemfontein (2025)
Understanding the monthly revenue variations for Airbnb listings in Bloemfontein is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bloemfontein is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bloemfontein across different performance tiers:
- Best-in-class properties (Top 10%) achieve $991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $355 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bloemfontein
Bloemfontein Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bloemfontein STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bloemfontein:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bloemfontein
Average Daily Rate (ADR) Airbnb Trends in Bloemfontein (2025)
Effective short term rental pricing strategy in Bloemfontein involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bloemfontein typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $53 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Bloemfontein
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Airbnb Seasonality Analysis & Trends in Bloemfontein (2025)
Peak Season (May, December, April)
- Revenue averages $650 per month
- Occupancy rates average 36.0%
- Daily rates average $47
Shoulder Season
- Revenue averages $465 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $48
Low Season (February, July, August)
- Revenue drops to average $387 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $48
Seasonality Insights for Bloemfontein
- The Airbnb seasonality in Bloemfontein shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bloemfontein's highest earning potential, with monthly revenues capable of climbing to $668, occupancy reaching a high of 43.7%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $371, occupancy could drop to 25.7%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bloemfontein.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bloemfontein seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bloemfontein (2025)
Exploring the top neighborhoods for short-term rentals in Bloemfontein? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westdene | A vibrant neighborhood known for its close proximity to the city center, local markets, and parks. Ideal for travelers looking for a homely atmosphere with access to urban conveniences. | Naval Hill, Bloemfontein Zoo, Wemmer Park, The Mall at Rosebank, University of the Free State |
| Henneman Park | A popular area for both locals and tourists featuring various recreational activities and easy access to major city routes, making it a great spot for Airbnb guests. | The Rose Garden, Free State National Botanical Garden, Old Presidency, Bloemfontein Golf Club, Local dining spots |
| Fichardt Park | Known for its spacious homes and peaceful environment, this area attracts families and long-term visitors looking for a quiet retreat while still having access to the city's amenities. | Fichardt Park Shopping Centre, Nearby parks, Family-friendly restaurants, Art galleries, Community events |
| Brandwag | Home to several universities and colleges, making it a hub for students and academic visitors. It's lively and full of student-friendly entertainment options. | University of the Free State, Mangaung African Cultural Festival, Bloemfontein Theatre, Local cafes, Shopping centers |
| Naval Hill | One of the most scenic spots in Bloemfontein, offering panoramic views of the city. It's a historical area that attracts tourists seeking both nature and culture. | Naval Hill Planetarium, Franklin Game Reserve, Historical monuments, Scenic viewpoints, Cycling paths |
| Lorraine | A quiet suburb with several parks and green spaces, this area is great for families and those who prefer a calmer environment while still being close to the city. | Lorraine Park, Family-friendly activities, Local markets, Cafes, Green spaces |
| Langenhoven Park | A residential area with a growing number of guesthouses and short-term rentals, attracting both business travelers and tourists looking for local hospitality. | Shopping malls, Restaurants, Local attractions, Cultural spots, Nearby workout facilities |
| Bloemdustria | An industrial and commercial zone that is also becoming popular for short stays, appealing to business travelers and visitors to nearby businesses and events. | Industrial parks, Local businesses, Easy transport routes, Cafes, Dining options |
Understanding Airbnb License Requirements & STR Laws in Bloemfontein (2025)
While Bloemfontein, Free State, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bloemfontein to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bloemfontein (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bloemfonteinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Luxury Home - ParkHill Escape
Entire Place • 4 bedrooms
Private luxurious 3 bedroom complete house
Entire Place • 3 bedrooms
Safe and Modern Apartment in Waverly Bloemfontein
Entire Place • 2 bedrooms
OLYF guesthouse: cottage
Entire Place • 1 bedroom
Preller Place Luxury in Bloemfontein
Entire Place • 2 bedrooms
Container stories
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bloemfontein (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bloemfontein based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grizelda | 5 | $109,639 | 189 | 4.93/5.0 |
| Calliope | 2 | $69,753 | 49 | 4.74/5.0 |
| Host #274781038 | 11 | $50,146 | 2 | 0.00/5.0 |
| Margaret | 3 | $43,014 | 577 | 4.90/5.0 |
| Francelle | 3 | $42,133 | 85 | 3.33/5.0 |
| Host #487257282 | 9 | $37,159 | 0 | 0.00/5.0 |
| Riaan | 6 | $33,068 | 124 | 4.92/5.0 |
| Juan | 9 | $31,158 | 874 | 4.02/5.0 |
| Alexander | 5 | $27,088 | 881 | 4.84/5.0 |
| Marie | 1 | $23,509 | 22 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bloemfontein.
Dive Deeper: Advanced Bloemfontein STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bloemfontein. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBloemfontein Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bloemfontein
- The Bloemfontein Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50.9% of the 468 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bloemfontein, Hotel/Boutique properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 15.6% portion, catering likely to families or larger groups.
- The presence of 42.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.2%) offer potential for unique stay experiences.
Bloemfontein Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bloemfontein
- The dominant room capacity in Bloemfontein is 1 bedroom listings, making up 66.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.5% of the active Airbnb listings in Bloemfontein, indicating a high concentration in these sizes.
- With over half the market (66.5%) consisting of studios or 1-bedroom units, Bloemfontein is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bloemfontein.
Bloemfontein Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bloemfontein
- The most common guest capacity trend in Bloemfontein vacation rentals is listings accommodating 2 guests (46.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bloemfontein STR market, accounting for 65.2% of listings.
- A significant 47.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Bloemfontein.
- On average, properties in Bloemfontein are equipped to host 2.8 guests.
Bloemfontein Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bloemfontein
- The most common availability pattern in Bloemfontein falls within the 271-366 days range, representing 62.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bloemfontein (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bloemfontein Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
437 listings
96% of total
2 Nights
8 listings
1.8% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
6 listings
1.3% of total
30+ Nights
2 listings
0.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bloemfontein is 1 Night, adopted by 96% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.8%) of the Bloemfontein Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96% of Bloemfontein hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bloemfontein.
Bloemfontein Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
39 listings
11.9% of total
Non-refundable
46 listings
14.1% of total
Flexible
154 listings
47.1% of total
Moderate
53 listings
16.2% of total
Firm
17 listings
5.2% of total
Strict
18 listings
5.5% of total
Cancellation Policy Insights for Bloemfontein
- The prevailing Airbnb cancellation policy trend in Bloemfontein is Flexible, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (10.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Bloemfontein.
- Using a Strict policy might deter some guests, as only 5.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bloemfontein.
Bloemfontein STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bloemfontein
- The overall average booking lead time for vacation rentals in Bloemfontein is 31 days.
- Guests book furthest in advance for stays during October (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Bloemfontein.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Bloemfontein averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bloemfontein (2025)
Amenity Prevalence
Amenity Insights for Bloemfontein
- Essential amenities in Bloemfontein that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bloemfontein: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bloemfontein to stay competitive.
Bloemfontein Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bloemfontein
- The typical guest profile for Airbnb in Bloemfontein consists of primarily domestic travelers (90%), often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 89.5% of guests.
- Key international markets include South Africa (89.5%) and United States (1.7%).
- Top languages spoken are English (56.6%) followed by Afrikaans (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cape Town and Johannesburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bloemfontein Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Maseru | 34 | $389 | $131.37 | 22% |
| Umsobomvu Local Municipality | 70 | $387 | $50.92 | 28% |
| Kopanong Local Municipality | 82 | $313 | $59.64 | 22% |
| Setsoto Local Municipality | 27 | $250 | $78.64 | 19% |
| Maletswai Local Municipality | 11 | $167 | $35.38 | 28% |
| Mohokare Local Municipality | 15 | $137 | $39.73 | 20% |
| Senqu Local Municipality | 25 | $114 | $55.36 | 16% |