Airbnb Market Analytics, Statistics and Data in Apia, Tuamasaga, Samoa
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Apia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Apia:
How much do Airbnb hosts make on average per month in Apia?
The short-term rental market in Apia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,220 per month
- Strong performing properties (top 25%) make $2,864 or more
- Best-in-class properties (top 10%) achieve $5,224+ monthly
- Entry-level properties (bottom 25%) typically earn around $489
Revenue Variations by Month
Occupancy Rates Throughout the Year in Apia
The market in Apia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Apia
Daily rates in Apia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $223+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Apia
Peak Season (July, June, December)
- Revenue peaks at $2333.16 per month
- Occupancy rates reach 60.10%
- Daily rates average $129.47
Shoulder Season
- Revenue averages $2071.64 per month
- Occupancy maintains 46.22%
- Daily rates hold at $113.29
Low Season (February, September, November)
- Revenue drops to $1767.78 per month
- Occupancy decreases to 35.74%
- Daily rates adjust to $102.26
Is it still profitable to do Airbnb in Apia in 2025?
Yes! Apia demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2072 and The market's 120 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Apia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mulinuʻu | Historic area known for its cultural significance and beautiful coastal views. A popular spot for tourists wanting to experience Samoan heritage and natural beauty. | Robert Louis Stevenson Museum, Mulinuʻu Beach, Samoan Cultural Village, Falefa Waterfall |
| Apia Waterfront | Vibrant area with shops, restaurants, and a beautiful view of the ocean. Ideal for visitors looking for a mix of relaxation and local culture. | Apia Market, Palolo Deep Marine Reserve, Matareva Beach, Fagali'i Airport |
| Toamua | Quiet village area that offers an authentic Samoan experience. Perfect for families and travelers seeking peace away from the city. | Toamua Beach, Local village tours, Samoan traditional crafts |
| Vaimoana | A stunning coastal area known for its luxurious resorts and stunning beaches. Targeted at high-end tourists looking for a relaxing getaway. | Vaimoana Beach, Spa services, Water sports, Snorkeling spots |
| Lotofaga | Beautiful natural surroundings and a laid-back atmosphere. Great for eco-tourists and those interested in outdoor activities. | Lotofaga Blowholes, Lalomanu Beach, Snorkeling and diving spots |
| Tafatafa | Known for its picturesque beaches and tranquility. A great choice for beach lovers and those looking to escape the bustle of Apia. | Tafatafa Beach, Beachfront dining, Diving experiences |
| Savaii | Not directly in Apia, but easily accessible by ferry. Famous for its untouched nature and local culture, appealing to adventurous travelers. | Afu Aau Waterfall, Lava fields, Savaii's pristine beaches |
| Fagaliʻi | Close to the airport and known for its beaches. Attracts travelers looking for convenient accommodation before or after flights. | Fagali'i Beach, Nearby restaurants, Quick access to Apia |
Do you need a license for Airbnb in Apia?
We recommend checking directly with Apia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Apia
Tranquil Riverside 7 Bedroom Home
Entire Place • 7 bedrooms
Villa Vaoala
Entire Place • 3 bedrooms
TnT Home
Entire Place • 3 bedrooms
Vernier Homes Samoa
Entire Place • 5 bedrooms
Hilltop 4 Bedroom Alcohol-Free Suite with Pool
Entire Place • 4 bedrooms
Apia Oasis - Holiday Home & Retreat
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Apia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Homes Team | 15 | $394,507 | 440 | 4.45/5.0 |
| Daniel F. | 1 | $122,671 | 14 | 4.93/5.0 |
| Villa | 1 | $99,952 | 22 | 4.64/5.0 |
| Violette | 3 | $88,847 | 63 | 4.78/5.0 |
| Jenn | 1 | $88,000 | 28 | 4.96/5.0 |
| Vernier | 1 | $79,632 | 26 | 4.88/5.0 |
| Kisa | 1 | $75,809 | 91 | 4.89/5.0 |
| Willie | 1 | $73,883 | 82 | 4.89/5.0 |
| Athena | 3 | $69,104 | 102 | 4.86/5.0 |
| Asotas1 - | 6 | $66,888 | 238 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Apia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.8%), with house and boutique & hotels properties comprising 83.3% of inventory
- Untapped potential in others, unique stays segments (4.1% combined)
Room Capacity Distribution
Analysis of 120 properties in Apia shows that 2 bedrooms properties are most prevalent, making up 24.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 46.7% of all listings.
Key Insights
- Most common: 2 bedrooms (24.2%)
- Least common: 5+ bedrooms (8.3%)
- Market concentration: 46.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 120 properties in Apia reveals that 8+ guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 8+ guests (24.2% of market)
- Least common capacity: 3 guests (5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 120 properties in Apia, the most common availability pattern is 271-366 days (39.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (24.2% of properties).
Key Insights
- Most common availability window: 271-366 days (39.2%)
- Most common booking duration: 91-180 days (24.2%)
- Properties with high availability (180+ days): 62.5%
- Properties with long-term bookings (180+ days): 37.5%
Minimum Stay Distributions
1 Night
37 listings
32.7% of total
2 Nights
29 listings
25.7% of total
3 Nights
22 listings
19.5% of total
4-6 Nights
17 listings
15% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
6 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.4%
- Mid-length stays (4-6 nights) represent 15% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 77.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
26.4% of total
Moderate
35 listings
33% of total
Firm
17 listings
16% of total
Strict
26 listings
24.5% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (59.4%) and strict (40.5%) policies
- Firm policies are least common at 16.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 70 days
- Shortest booking windows are in Aug, Sep, Feb, averaging 39 days
- Spring shows the longest average booking window at 63 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Apia
Below is the distribution of amenities across listings in Apia:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (36.3%) and United States (14.7%)
- English is the top language at 80%, followed by Spanish (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Apia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Maninoa | 12 | $1,099 | $109.58 | 33% |
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