Airbnb Market Analytics, Statistics and Data in Sighișoara, Mureș, Romania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sighișoara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sighișoara:
How much do Airbnb hosts make on average per month in Sighișoara?
The short-term rental market in Sighișoara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $391 per month
- Strong performing properties (top 25%) make $764 or more
- Best-in-class properties (top 10%) achieve $1,339+ monthly
- Entry-level properties (bottom 25%) typically earn around $172
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sighișoara
The market in Sighișoara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 58%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sighișoara
Daily rates in Sighișoara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $78 or more
- Best-in-class properties (top 10%) pull in $108+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Sighișoara
Peak Season (August, July, June)
- Revenue peaks at $956.99 per month
- Occupancy rates reach 42.29%
- Daily rates average $78.80
Shoulder Season
- Revenue averages $584.34 per month
- Occupancy maintains 26.94%
- Daily rates hold at $70.13
Low Season (November, December, January)
- Revenue drops to $299.83 per month
- Occupancy decreases to 15.48%
- Daily rates adjust to $62.78
Is it still profitable to do Airbnb in Sighișoara in 2025?
Yes! Sighișoara demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $584 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sighișoara
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Sighișoara | A UNESCO World Heritage site known for its well-preserved medieval architecture and vibrant history. Ideal for tourists interested in culture and historical experiences. | Sighișoara Citadel, Clock Tower, Scara Acoperită, Birthplace of Vlad the Impaler, Church on the Hill |
| Sighișoara Fortress | Offers a unique experience staying within the historic fortress walls, attracting visitors looking to immerse themselves in medieval life. | The Citadel's walls, Historic churches, Museums, Local artisan shops, Scenic viewpoints |
| Breite Plateau | A serene area near Sighișoara, popular for its natural beauty and giant oaks, attracting tourists looking to escape the urban bustle. | Breite Oak Tree Reservation, Walking trails, Picnic spots, Views of the city |
| Nearby Villages (Biertan, Viscri) | Charming Transylvanian villages known for their fortified churches and traditional culture. Perfect for travelers seeking authenticity and tranquility. | Biertan Fortified Church, Viscri Fortified Church, Local crafts and traditions, Peaceful countryside |
| Sighișoara Nightlife | Vibrant nightlife scene with cafes, bars, and restaurants that appeal to younger travelers and social crowds. | Local pubs, Live music venues, Themed bars, Cafes with outdoor seating |
| Transylvanian Highlands | Beautiful natural landscapes surrounding Sighișoara, ideal for outdoor enthusiasts and adventurers. | Hiking trails, Nature reserves, Wildlife spotting, Scenic drives |
| Cultural Festivals | Sighișoara hosts various cultural festivals throughout the year, attracting visitors looking for immersive experiences. | Sighișoara Medieval Festival, Music and arts festivals, Local food festivals |
| Grocery and Local Markets area | A great area for visitors interested in local cuisine and shopping, providing a taste of the local culture. | Local farmers' market, Gourmet shops, Traditional Transylvanian food |
Do you need a license for Airbnb in Sighișoara?
We recommend checking directly with Sighișoara's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sighișoara
Sighisoara central private house
Entire Place • 3 bedrooms
♚ Deluxe Apartment - Citadel View ♚
Private Room • 2 bedrooms
Stylish apartment in the center with terrace and bathroom
Entire Place • 1 bedroom
Marko’s apartament
Entire Place • 1 bedroom
The Getaway
Entire Place • 1 bedroom
♕ Standard Loft Room - Attic with Patio View ♕
Private Room • 1 bedroom
Top Performing Professional Hosts in Sighișoara
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catalin & Alexandra | 11 | $109,462 | 447 | 4.46/5.0 |
| Alexandra | 5 | $95,847 | 249 | 4.99/5.0 |
| Volker | 17 | $43,052 | 192 | 4.09/5.0 |
| Lazar | 4 | $34,423 | 175 | 4.88/5.0 |
| Ion | 10 | $32,128 | 475 | 4.83/5.0 |
| Oana | 4 | $27,279 | 30 | 2.47/5.0 |
| Valeriu | 3 | $26,850 | 81 | 4.94/5.0 |
| Aura | 3 | $25,399 | 463 | 4.96/5.0 |
| Ioan Horea | 3 | $22,983 | 602 | 4.88/5.0 |
| Like Home Feeling | 2 | $20,962 | 180 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sighișoara
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.6%), with apartment & condo and house properties comprising 76.0% of inventory
- Strong specialty sector (23.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (1.2% combined)
Room Capacity Distribution
Analysis of 175 properties in Sighișoara shows that 1 bedroom properties are most prevalent, making up 60.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.6% of all listings.
Key Insights
- Most common: 1 bedroom (60.6%)
- Least common: 4 bedrooms (1.1%)
- Market concentration: 80.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 175 properties in Sighișoara reveals that 2 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 2 guests (31.4% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in Sighișoara, the most common availability pattern is 271-366 days (68.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.1% of properties).
Key Insights
- Most common availability window: 271-366 days (68.6%)
- Most common booking duration: 31-90 days (37.1%)
- Properties with high availability (180+ days): 92.0%
- Properties with long-term bookings (180+ days): 8.6%
Minimum Stay Distributions
1 Night
135 listings
82.8% of total
2 Nights
21 listings
12.9% of total
3 Nights
3 listings
1.8% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
3 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.7%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 97.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
63 listings
39.1% of total
Moderate
70 listings
43.5% of total
Firm
14 listings
8.7% of total
Strict
14 listings
8.7% of total
Key Insights
- Moderate is the preferred policy at 43.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.6% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 8.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 74 days
- Shortest booking windows are in Feb, Mar, Nov, averaging 33 days
- Summer shows the longest average booking window at 74 days, while Spring has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Sighișoara
Below is the distribution of amenities across listings in Sighișoara:
Traveler Demographics
Key Insights
- Domestic travelers make up 20.8% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (24%) and United Kingdom (15.9%)
- English is the top language at 52.8%, followed by French (13.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Bucharest and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sighișoara. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $2,137 | $322.27 | 31% |
| Călățele | 13 | $1,603 | $203.60 | 32% |
| Bran | 144 | $1,370 | $215.40 | 28% |
| Breaza | 20 | $1,335 | $227.07 | 24% |
| Săcele | 27 | $1,315 | $191.62 | 30% |
| Șaru Dornei | 13 | $1,291 | $205.47 | 29% |
| Porumbacu de Jos | 28 | $1,260 | $171.09 | 28% |
| Fundata | 36 | $1,245 | $227.32 | 27% |
| Moeciu de Jos | 100 | $1,236 | $176.81 | 27% |
| Rasnov | 102 | $1,210 | $169.80 | 30% |
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