Airbnb Market Analytics, Statistics and Data in Târgu Mureș, Mureș, Romania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Târgu Mureș? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Târgu Mureș:
How much do Airbnb hosts make on average per month in Târgu Mureș?
The short-term rental market in Târgu Mureș shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $555 per month
- Strong performing properties (top 25%) make $976 or more
- Best-in-class properties (top 10%) achieve $1,327+ monthly
- Entry-level properties (bottom 25%) typically earn around $263
Revenue Variations by Month
Occupancy Rates Throughout the Year in Târgu Mureș
The market in Târgu Mureș shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Târgu Mureș
Daily rates in Târgu Mureș vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $59 or more
- Best-in-class properties (top 10%) pull in $79+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
Get Live Târgu Mureș Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Târgu Mureș
Peak Season (June, April, July)
- Revenue peaks at $909.29 per month
- Occupancy rates reach 45.16%
- Daily rates average $56.24
Shoulder Season
- Revenue averages $688.80 per month
- Occupancy maintains 35.85%
- Daily rates hold at $52.97
Low Season (November, December, January)
- Revenue drops to $372.28 per month
- Occupancy decreases to 23.98%
- Daily rates adjust to $50.73
Is it still profitable to do Airbnb in Târgu Mureș in 2025?
Yes! Târgu Mureș demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $689 and The market's 193 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Târgu Mureș
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Târgu Mure ș with historical landmarks and cultural attractions. It attracts tourists visiting the city’s museums and parks, making it ideal for travelers seeking convenience and culture. | Târgu Mureș Fortress, Cultural Palace, Central Park, Teleki-Bolyai Library, Reformat Church |
| Unirii Square | A vibrant square surrounded by cafes and shops, perfect for vacationers looking to experience the local lifestyle. It’s a bustling area that attracts both locals and tourists. | Unirii Square, Palace of Culture, Târgu Mureș Cinema, Shopping centers, Local restaurants |
| Weekend Getaway | This area is popular for short vacations and relaxations, with nature and spas nearby. Attractive for both domestic and international guests looking for a refreshing escape. | Weekend Village, Băile Știrbey Spa, Mureș River, Nature parks |
| Aleea Carpați | A residential neighborhood often chosen by families and long-term stay guests. It offers a more local experience and is close to amenities ideal for longer visits. | Local markets, Family-friendly parks, Restaurants, Playgrounds |
| Cergău | A picturesque and quiet area on the outskirts, great for guests wanting nature and tranquility away from the city’s hustle and bustle. It attracts nature lovers and those looking for a peaceful retreat. | Hiking trails, Scenic views, Nature reserves |
| Falciș | Emerging suburb with more affordable housing options. It attracts budget travelers looking for cheaper accommodations while still being close to Târgu Mureș attractions. | Budget-friendly cafes, Local shops, Transportation links to city center |
| Corunca | Known for its residential charm and community feel. Popular among business travelers looking for a quiet stay just outside the busy center. | Community parks, Local festivals, Small cafes, Access to public transport |
| Sâncraiu de Mureș | A charming village nearby that attracts guests interested in rural tourism and experiencing the Romanian countryside. Ideal for hosting rural retreats and getaway experiences. | Traditional Romanian cuisine, Local crafts, Countryside activities |
Do you need a license for Airbnb in Târgu Mureș?
We recommend checking directly with Târgu Mureș's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Târgu Mureș
Casa Good Vibes
Entire Place • 5 bedrooms
Apartment near University of Medicine (UMFST)
Entire Place • 3 bedrooms
The Train Stop
Entire Place • 2 bedrooms
Apartment with sea panoramic terrace
Entire Place • 2 bedrooms
Cozy Glen
Entire Place • 1 bedroom
Dream cottage
Entire Place • 1 bedroom
Top Performing Professional Hosts in Târgu Mureș
Additional analytics on vacation rental, real estate, short term rental data in Târgu Mureș
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in others segments (1.0% combined)
Room Capacity Distribution
Analysis of 193 properties in Târgu Mureș shows that 1 bedroom properties are most prevalent, making up 74.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 90.2% of all listings.
Key Insights
- Most common: 1 bedroom (74.1%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 90.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 193 properties in Târgu Mureș reveals that 2 guests properties dominate the market, representing 38.3% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 75.1% of the market.
Key Insights
- Most common capacity: 2 guests (38.3% of market)
- Least common capacity: 8+ guests (0.5% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 75.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 193 properties in Târgu Mureș, the most common availability pattern is 271-366 days (53.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (53.9%)
- Most common booking duration: 1-30 days (26.9%)
- Properties with high availability (180+ days): 79.8%
- Properties with long-term bookings (180+ days): 22.3%
Minimum Stay Distributions
1 Night
130 listings
73.9% of total
2 Nights
37 listings
21% of total
3 Nights
6 listings
3.4% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
1 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.6%) suggest a stable extended-stay market
- High market flexibility with 98.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
109 listings
72.2% of total
Moderate
30 listings
19.9% of total
Firm
11 listings
7.3% of total
Strict
1 listings
0.7% of total
Key Insights
- Flexible is the preferred policy at 72.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 92.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 48 days
- Shortest booking windows are in Dec, Mar, Feb, averaging 20 days
- Summer shows the longest average booking window at 46 days, while Winter has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Târgu Mureș
Below is the distribution of amenities across listings in Târgu Mureș:
Traveler Demographics
Key Insights
- Domestic travelers make up 56.3% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (12.5%) and Hungary (7.6%)
- English is the top language at 47.6%, followed by Romanian (26.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Bucharest and Cluj-Napoca markets
- Develop localized content for United Kingdom and Hungary
- Prioritize English and Romanian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Târgu Mureș. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $2,137 | $322.27 | 31% |
| Călățele | 13 | $1,603 | $203.60 | 32% |
| Bran | 144 | $1,370 | $215.40 | 28% |
| Breaza | 20 | $1,335 | $227.07 | 24% |
| Săcele | 27 | $1,315 | $191.62 | 30% |
| Șaru Dornei | 13 | $1,291 | $205.47 | 29% |
| Porumbacu de Jos | 28 | $1,260 | $171.09 | 28% |
| Fundata | 36 | $1,245 | $227.32 | 27% |
| Moeciu de Jos | 100 | $1,236 | $176.81 | 27% |
| Rasnov | 102 | $1,210 | $169.80 | 30% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights