Borșa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maramureș, Romania
Is Airbnb profitable in Borșa in 2025? Explore comprehensive Airbnb analytics for Borșa, Maramureș, Romania to uncover income potential. This 2025 STR market report for Borșa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Borșa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borșa Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borșa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borșa (2025)
Understanding the monthly revenue variations for Airbnb listings in Borșa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borșa is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borșa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,506+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $304, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borșa
Borșa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borșa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borșa:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borșa
Average Daily Rate (ADR) Airbnb Trends in Borșa (2025)
Effective short term rental pricing strategy in Borșa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borșa typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Borșa
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Airbnb Seasonality Analysis & Trends in Borșa (2025)
Peak Season (August, April, December)
- Revenue averages $1,031 per month
- Occupancy rates average 26.7%
- Daily rates average $147
Shoulder Season
- Revenue averages $755 per month
- Occupancy maintains around 23.2%
- Daily rates hold near $150
Low Season (May, June, November)
- Revenue drops to average $500 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $148
Seasonality Insights for Borșa
- The Airbnb seasonality in Borșa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borșa's highest earning potential, with monthly revenues capable of climbing to $1,212, occupancy reaching a high of 36.1%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $423, occupancy could drop to 13.8%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borșa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borșa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borșa (2025)
Exploring the top neighborhoods for short-term rentals in Borșa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borșa Resort | A popular mountain resort known for its stunning natural landscapes, hiking trails, and winter sports. Ideal for tourists seeking outdoor adventures and relaxation in nature. | Rodna Mountains National Park, Moisei Monastery, Ski slopes at Borșa, The Waterfall of Cailor, Lake Moisei |
| Maramureș Village | A traditional village that showcases the rich cultural heritage and wooden architecture of the Maramureș region. Attractive for tourists interested in cultural experiences and rural tourism. | Merry Cemetery of Săpânța, Historic Wooden Churches, Local craft fairs, Traditional festivals, Maramureș land art |
| Gutîi Mountains | A stunning mountain range offering breathtaking scenery and a tranquil environment, appealing to nature lovers and hikers looking for peace and adventure. | Gutâi Peak, Hiking trails, Florești Lake, Local wildlife, Panoramic views |
| Vișeu de Sus | Known for its scenic beauty and the famous Mocănița narrow-gauge steam train, attracting visitors interested in heritage and unique transportation experiences. | Mocănița Steam Train, Wooden Churches, Vișeu River, Local markets, Scenic landscapes |
| Sighetu Marmației | A historical town with rich cultural significance and various museums, perfect for tourists interested in history and local traditions. | Sighet Memorial Museum, The Maramureș Village Museum, Historic town center, Local cuisine, Ethnographic Museum |
| Târgu Lăpuș | A charming town famous for its natural beauty and cultural festivals. Ideal for tourists who want to explore local traditions and enjoy the outdoors. | Lăpuș Mountains, Local fairs, Traditional crafts, Nearby hiking trails, Cultural events |
| Borsa Waterfall | A natural attraction providing beautiful scenery and a perfect spot for picnics and hiking, catering to nature enthusiasts and families. | Cailor Waterfall, Hiking routes, Natural park, Picnic areas, Flora and fauna observation |
| Dragomirești | A picturesque village in Maramureș, known for its hospitality and tranquil atmosphere, attracting visitors looking for a quiet getaway. | Local farms, Traditional cooking experiences, Cultural exchanges, Nature walks, Countryside tourism |
Understanding Airbnb License Requirements & STR Laws in Borșa (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Borșa. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borșa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Borșa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borșabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Livada 45 II
Entire Place • 2 bedrooms
Cabana La Batranu Borsa - aer curat si relaxare
Entire Place • 4 bedrooms
Mariza's cottage is where you can forget about stress
Entire Place • 2 bedrooms
Casuta Fulgu Borsa - where you'll feel at home.
Entire Place • 1 bedroom
Livada 45
Private Room • 2 bedrooms
Pensiunea Edia
Entire Place • 12 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borșa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borșa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steopoaie | 2 | $25,117 | 29 | 4.98/5.0 |
| Gabriel | 2 | $14,259 | 91 | 4.77/5.0 |
| Host #492803427 | 1 | $12,620 | 1 | N/A/5.0 |
| Roman | 2 | $11,572 | 20 | 4.79/5.0 |
| Antonia | 1 | $9,123 | 17 | 4.94/5.0 |
| Host #369252052 | 1 | $6,455 | 0 | N/A/5.0 |
| Host #498332862 | 1 | $5,949 | 1 | N/A/5.0 |
| Daniela | 2 | $5,884 | 23 | 4.92/5.0 |
| Gabriela | 1 | $5,096 | 3 | 5.00/5.0 |
| Razvan Alexandru | 1 | $4,478 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borșa.
Dive Deeper: Advanced Borșa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borșa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorșa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borșa
- The Borșa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borșa, Outdoor/Unique properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 29% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Borșa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borșa
- The dominant room capacity in Borșa is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Borșa, indicating a high concentration in these sizes.
- A significant 54.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borșa.
Borșa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borșa
- The most common guest capacity trend in Borșa vacation rentals is listings accommodating 8+ guests (41.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Borșa STR market, accounting for 67.7% of listings.
- 67.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borșa.
- On average, properties in Borșa are equipped to host 6.1 guests.
Borșa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borșa
- The most common availability pattern in Borșa falls within the 271-366 days range, representing 87.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Borșa (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
Borșa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
51.6% of total
2 Nights
10 listings
32.3% of total
4-6 Nights
1 listings
3.2% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Borșa is 1 Night, adopted by 51.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.9%) of the Borșa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Borșa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.6% of Borșa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borșa.
Borșa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
58.3% of total
Moderate
4 listings
16.7% of total
Firm
2 listings
8.3% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Borșa
- The prevailing Airbnb cancellation policy trend in Borșa is Flexible, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Borșa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.3% market standard in Borșa.
- Given the high prevalence of Flexible policies (58.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Borșa.
Borșa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borșa
- The overall average booking lead time for vacation rentals in Borșa is 37 days.
- Guests book furthest in advance for stays during December (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Borșa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Borșa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borșa (2025)
Amenity Prevalence
Amenity Insights for Borșa
- Essential amenities in Borșa that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borșa: Kitchen, TV, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borșa to stay competitive.
Borșa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borșa
- The typical guest profile for Airbnb in Borșa consists of a mix of domestic (57%) and international guests, often arriving from nearby Cluj-Napoca, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 57.1% of guests.
- Key international markets include Romania (57.1%) and Spain (8.9%).
- Top languages spoken are English (40.2%) followed by Romanian (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borșa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Băișoara | 13 | $1,582 | $359.73 | 24% |
| Călățele | 17 | $1,354 | $215.72 | 30% |
| Gilău | 17 | $1,105 | $257.91 | 27% |
| Râșca | 12 | $1,023 | $242.77 | 24% |
| Șaru Dornei | 15 | $1,020 | $255.07 | 25% |
| Vama | 13 | $940 | $151.63 | 30% |
| Zetea | 30 | $888 | $214.54 | 22% |
| Bistrița Bârgăului | 39 | $836 | $265.92 | 22% |
| Mărișel | 16 | $805 | $194.94 | 24% |
| Tiha Bârgăului | 11 | $794 | $218.11 | 21% |