Airbnb Market Analytics, Statistics and Data in Cluj-Napoca, Cluj, Romania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cluj-Napoca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cluj-Napoca:
How much do Airbnb hosts make on average per month in Cluj-Napoca?
The short-term rental market in Cluj-Napoca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $775 per month
- Strong performing properties (top 25%) make $1,340 or more
- Best-in-class properties (top 10%) achieve $2,151+ monthly
- Entry-level properties (bottom 25%) typically earn around $367
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cluj-Napoca
The market in Cluj-Napoca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cluj-Napoca
Daily rates in Cluj-Napoca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $87 or more
- Best-in-class properties (top 10%) pull in $150+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Cluj-Napoca
Peak Season (June, May, July)
- Revenue peaks at $1519.28 per month
- Occupancy rates reach 47.48%
- Daily rates average $95.86
Shoulder Season
- Revenue averages $1118.06 per month
- Occupancy maintains 39.35%
- Daily rates hold at $80.98
Low Season (September, December, January)
- Revenue drops to $593.81 per month
- Occupancy decreases to 31.35%
- Daily rates adjust to $68.10
Is it still profitable to do Airbnb in Cluj-Napoca in 2025?
Yes! Cluj-Napoca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1118 and As a mature market with 1168 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cluj-Napoca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Cluj-Napoca, filled with historical landmarks, vibrant cafes, and a lively atmosphere. Ideal for tourists who want to explore the city's rich culture and nightlife. | St. Michael's Church, Central Park, The National Museum of Transylvanian History, Union Square, The Hungarian Theater |
| Zona Buna | A trendy neighborhood known for its youthful vibe and modern amenities. It attracts young professionals and students, making it a good spot for short-term rentals. | Iulius Mall, Cluj Arena, Olimpia Park, The Botanical Garden, Students' Club |
| Andrei Mureșanu | A quiet yet upscale district with beautiful homes and proximity to the city center. Popular with families and professionals looking for a peaceful environment. | The Cluj-Napoca Art Museum, Rochus Park, The Art and Design University, Neighborhood cafes and boutiques |
| Mănăștur | One of the largest districts in Cluj, it offers affordable housing and a mix of culture. Interesting for families and those who prefer a local experience away from the tourist spots. | Mănăștur Monastery, Central market, Sub Arini Park, Local restaurants and markets |
| Gheorgheni | A residential neighborhood that appeals to both locals and visitors. It's close to several parks and offers easy access to public transportation. | Este Park, Someșul Mic River, Gheorgheni Sports Center, Nearby shopping centers |
| Grigorescu | A picturesque neighborhood known for its historical architecture and tranquility. It is attractive for those seeking a quiet stay while being near the center. | Art Museum, Parcul Grigorescu, Centrul de Cultura Urbana, Cafes and restaurants along the river |
| Hoia Forest | An area known for its natural beauty, perfect for nature lovers and those looking for green spaces. It attracts visitors interested in outdoor activities. | Hoia Forest, Outdoor adventure activities, Picnic areas, Walking trails |
| Someșeni | A developing residential area with a mix of modern amenities and nature. It's becoming increasingly popular for those seeking a balance between urban life and outdoor experiences. | Someșeni Park, Nearby wineries, Local food markets, Proximity to the hills |
Do you need a license for Airbnb in Cluj-Napoca?
We recommend checking directly with Cluj-Napoca's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cluj-Napoca
5* private villa
Entire Place • 6 bedrooms
Historic Palace in Main Square
Entire Place • 3 bedrooms
Casa Stella - Spacious central villa
Entire Place • 4 bedrooms
Gavas Apartment near Iulius Mall
Entire Place • 1 bedroom
GAVAS Jacuzzi Relax Zen
Entire Place • 1 bedroom
GAVAS Apartment Iulius Mall
Entire Place • 1 bedroom
Top Performing Professional Hosts in Cluj-Napoca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gavas ApartHotel | 16 | $852,359 | 396 | 4.94/5.0 |
| Tudor | 20 | $332,166 | 1355 | 4.92/5.0 |
| Adel | 30 | $255,972 | 1690 | 4.91/5.0 |
| Farcas | 15 | $234,166 | 282 | 4.43/5.0 |
| Ioana | 8 | $206,898 | 706 | 4.76/5.0 |
| DD Apartments | 15 | $193,655 | 951 | 4.65/5.0 |
| Ioan | 20 | $188,235 | 547 | 4.55/5.0 |
| Andrei | 11 | $187,303 | 283 | 4.90/5.0 |
| Adriana | 4 | $185,771 | 89 | 4.84/5.0 |
| Constantin | 7 | $165,579 | 528 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cluj-Napoca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with apartment & condo and house properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (5.2% combined)
Room Capacity Distribution
Analysis of 1,168 properties in Cluj-Napoca shows that 1 bedroom properties are most prevalent, making up 68.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 87.8% of all listings.
Key Insights
- Most common: 1 bedroom (68.8%)
- Least common: 4 bedrooms (0.3%)
- Market concentration: 87.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,168 properties in Cluj-Napoca reveals that 4 guests properties dominate the market, representing 36.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 71.3% of the market.
Key Insights
- Most common capacity: 4 guests (36.7% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 71.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,168 properties in Cluj-Napoca, the most common availability pattern is 271-366 days (50.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (50.9%)
- Most common booking duration: 31-90 days (28.4%)
- Properties with high availability (180+ days): 74.7%
- Properties with long-term bookings (180+ days): 25.9%
Minimum Stay Distributions
1 Night
528 listings
53.2% of total
2 Nights
295 listings
29.7% of total
3 Nights
68 listings
6.9% of total
4-6 Nights
37 listings
3.7% of total
7-29 Nights
5 listings
0.5% of total
30+ Nights
59 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.9%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 89.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
0.5% of total
Flexible
348 listings
38.2% of total
Moderate
213 listings
23.4% of total
Firm
139 listings
15.3% of total
Strict
206 listings
22.6% of total
Key Insights
- Flexible is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 64 days
- Shortest booking windows are in Feb, Mar, Dec, averaging 22 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Cluj-Napoca
Below is the distribution of amenities across listings in Cluj-Napoca:
Traveler Demographics
Key Insights
- Domestic travelers make up 41.5% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (14.5%) and United States (10%)
- English is the top language at 49.6%, followed by Romanian (23.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Bucharest and Cluj-Napoca markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Romanian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cluj-Napoca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Băișoara | 11 | $2,137 | $322.27 | 31% |
| Călățele | 13 | $1,603 | $203.60 | 32% |
| Beliș | 20 | $1,454 | $257.21 | 25% |
| Horea | 15 | $1,389 | $197.40 | 34% |
| Porumbacu de Jos | 28 | $1,260 | $171.09 | 28% |
| Gilău | 12 | $1,174 | $209.83 | 32% |
| Avrig | 19 | $1,154 | $206.00 | 26% |
| Bistrița Bârgăului | 31 | $1,055 | $257.80 | 25% |
| Arefu | 12 | $986 | $137.56 | 34% |
| Tiha Bârgăului | 11 | $940 | $191.78 | 23% |
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