Airbnb Market Analytics, Statistics and Data in Brasov, Brașov, Romania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brasov? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brasov:
How much do Airbnb hosts make on average per month in Brasov?
The short-term rental market in Brasov shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $810 per month
- Strong performing properties (top 25%) make $1,457 or more
- Best-in-class properties (top 10%) achieve $2,243+ monthly
- Entry-level properties (bottom 25%) typically earn around $390
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brasov
The market in Brasov shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brasov
Daily rates in Brasov vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $65 per night
- Strong performing properties (top 25%) secure $94 or more
- Best-in-class properties (top 10%) pull in $150+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Brasov
Peak Season (August, June, July)
- Revenue peaks at $1357.58 per month
- Occupancy rates reach 49.97%
- Daily rates average $101.23
Shoulder Season
- Revenue averages $1111.36 per month
- Occupancy maintains 37.11%
- Daily rates hold at $91.43
Low Season (September, January, November)
- Revenue drops to $862.35 per month
- Occupancy decreases to 30.20%
- Daily rates adjust to $86.85
Is it still profitable to do Airbnb in Brasov in 2025?
Yes! Brasov demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and monthly revenue averaging $1111 and As a mature market with 1599 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brasov
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Center | The heart of Brașov, featuring medieval architecture and vibrant local life. A prime location for tourists due to its historical sites, restaurants, and shops. | Council Square, Black Church, Strada Republicii, Bran Castle, Rope Street, Schei District |
| Poiana Brașov | A famous ski resort that attracts both winter sports enthusiasts and summer hikers. It offers a stunning mountain setting and is close to Brașov. | Poiana Brașov Ski Resort, Postăvaru Mountain, Outdoor activities, Mountain biking trails, Hiking trails |
| Schei | A culturally rich neighborhood that reflects the history of Brașov's Romanian community. It is close to many historical sites and has a unique charm. | St. Nicholas Church, First Romanian School, Schei Gate, Cultural events, Local artisan shops |
| Timiș-Triaj | A tranquil residential area that provides easy access to the city center and offers a local feel with amenities and parks. | Parcul Timiș-Triaj, Local markets, Close to public transport, Residential areas, Family-friendly environment |
| Coresi | An up-and-coming area known for its shopping center and modern developments. It is popular with families and young professionals. | Coresi Shopping Resort, Cinema City, Restaurants and cafes, Family parks, Accessibility to public transport |
| Strada Sforii | One of the narrowest streets in Europe, famous for its historical significance and picturesque views. Great for tourists interested in local culture. | Strada Sforii, Local shops, Cafés, Photogenic spots, Historical architecture |
| Brașov Industrial Park | A growing area that is attracting business investments, ideal for corporate travelers and entrepreneurs. It provides a different type of lodging option. | Business facilities, Industrial amenities, Accessibility for corporate events, Networking opportunities |
| Zăvoi | A quiet neighborhood located on the outskirts, perfect for those seeking peace and nature while still being close to the city. | Green spaces, Natural parks, Hiking areas, Scenic views, Tranquil living atmosphere |
Do you need a license for Airbnb in Brasov?
We recommend checking directly with Brasov's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brasov
Transilvania Mansion
Entire Place • 9 bedrooms
LeGrand - Brasov
Entire Place • 5 bedrooms
Citadel 58 - Split level house
Entire Place • 4 bedrooms
Roots Villa | Sequoia
Entire Place • 4 bedrooms
Hanul Anei - Ana's Cottage
Entire Place • 4 bedrooms
Jungle Family Villa near Park Aventura, Lake, Zoo
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Brasov
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cosmin | 50 | $985,412 | 917 | 4.43/5.0 |
| Liviu | 63 | $645,981 | 1376 | 4.65/5.0 |
| Magda | 37 | $613,096 | 1114 | 4.76/5.0 |
| Alexandru | 16 | $302,712 | 722 | 4.93/5.0 |
| Iulia | 9 | $212,439 | 301 | 4.84/5.0 |
| Vlad | 20 | $183,716 | 1370 | 4.61/5.0 |
| Elena | 9 | $148,851 | 317 | 4.97/5.0 |
| Alin | 10 | $146,538 | 243 | 4.64/5.0 |
| Bogdan | 2 | $142,631 | 41 | 5.00/5.0 |
| Angela | 8 | $136,536 | 421 | 4.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brasov
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.1%), with apartment & condo and house properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.3% combined)
Room Capacity Distribution
Analysis of 1,599 properties in Brasov shows that 1 bedroom properties are most prevalent, making up 63.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.7% of all listings.
Key Insights
- Most common: 1 bedroom (63.4%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 84.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,599 properties in Brasov reveals that 4 guests properties dominate the market, representing 42.3% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.9% of the market.
Key Insights
- Most common capacity: 4 guests (42.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 66.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,599 properties in Brasov, the most common availability pattern is 271-366 days (51% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (51%)
- Most common booking duration: 31-90 days (29.6%)
- Properties with high availability (180+ days): 76.7%
- Properties with long-term bookings (180+ days): 24.5%
Minimum Stay Distributions
1 Night
484 listings
32.9% of total
2 Nights
651 listings
44.2% of total
3 Nights
105 listings
7.1% of total
4-6 Nights
25 listings
1.7% of total
7-29 Nights
17 listings
1.2% of total
30+ Nights
190 listings
12.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.1%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (12.9%) suggest a stable extended-stay market
- High market flexibility with 84.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.1% of total
Flexible
475 listings
34.9% of total
Moderate
556 listings
40.9% of total
Firm
95 listings
7% of total
Strict
232 listings
17.1% of total
Key Insights
- Moderate is the preferred policy at 40.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, May, averaging 45 days
- Shortest booking windows are in Mar, Oct, Nov, averaging 28 days
- Summer shows the longest average booking window at 45 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Nov when lead times are shortest
Popular Airbnb Amenities in Brasov
Below is the distribution of amenities across listings in Brasov:
Traveler Demographics
Key Insights
- Domestic travelers make up 34.9% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (17.7%) and United States (15.2%)
- English is the top language at 53.7%, followed by Romanian (20%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Bucharest and London markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Romanian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brasov. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bran | 144 | $1,370 | $215.40 | 28% |
| Breaza | 20 | $1,335 | $227.07 | 24% |
| Săcele | 27 | $1,315 | $191.62 | 30% |
| Balotești | 11 | $1,269 | $155.17 | 42% |
| Porumbacu de Jos | 28 | $1,260 | $171.09 | 28% |
| Fundata | 36 | $1,245 | $227.32 | 27% |
| Moeciu de Jos | 100 | $1,236 | $176.81 | 27% |
| Rasnov | 102 | $1,210 | $169.80 | 30% |
| Valea Doftanei | 17 | $1,193 | $195.60 | 24% |
| Avrig | 19 | $1,154 | $206.00 | 26% |
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