Airbnb Market Analytics, Statistics and Data in General Santos, Soccsksargen, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in General Santos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in General Santos:
How much do Airbnb hosts make on average per month in General Santos?
The short-term rental market in General Santos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $426 per month
- Strong performing properties (top 25%) make $685 or more
- Best-in-class properties (top 10%) achieve $1,028+ monthly
- Entry-level properties (bottom 25%) typically earn around $177
Revenue Variations by Month
Occupancy Rates Throughout the Year in General Santos
The market in General Santos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in General Santos
Daily rates in General Santos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $74+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in General Santos
Peak Season (June, May, April)
- Revenue peaks at $867.27 per month
- Occupancy rates reach 41.70%
- Daily rates average $60.40
Shoulder Season
- Revenue averages $498.72 per month
- Occupancy maintains 33.96%
- Daily rates hold at $48.90
Low Season (September, August, January)
- Revenue drops to $303.63 per month
- Occupancy decreases to 26.85%
- Daily rates adjust to $34.97
Is it still profitable to do Airbnb in General Santos in 2025?
Yes! General Santos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $499 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in General Santos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| General Santos City Proper | The city center of General Santos, known for its accessibility and commercial activities. A hub for travelers looking to explore local markets, dining, and shopping. | KCC Mall, General Santos Fish Port Complex, Tuna Capital of the Philippines, Sarangani Bay, Local street food markets |
| Lagao District | A bustling residential and commercial area known for its proximity to schools and hospitals. Suitable for families and professionals looking for convenience. | Lagao Market, St. Joseph Cathedral, Schools and colleges nearby, Various dining options, Local businesses |
| Bula | A rapidly developing area with a mix of residential and commercial properties. Great for investors looking for upcoming neighborhoods. | Public markets, Accessibility to key transport routes, Local dining and entertainment spots, Growing community amenities |
| San Isidro | A quiet and peaceful area with lots of natural scenery. Ideal for guests looking for a relaxing getaway close to city amenities. | San Isidro Farm, Nature parks, Local agriculture tours, Fishing spots, Tranquil neighborhoods |
| Dadiangas | Known for its lively community and events, Dadiangas offers tourists a glimpse into the local culture and lifestyle, making it appealing for short-term stays. | Dadiangas Fish Port, Local cultural festivals, Nearby beaches, Street food culture, Events and fairs |
| Pacquiao Village | Named after the famous boxer, this area has seen growth due to its popularity and is great for lodging due to its unique local identity. | Pacquiao's residence, Local restaurants, Sports-themed attractions, Community events |
| Nangalisan | A newer suburban area surrounded by nature, appealing to those seeking a quieter stay while still being close to city amenities. | Nature trails, Community parks, Outdoor activities, Cultural sites |
| Tinagacan | A developing district with significant potential for growth and investment, appealing to both locals and tourists exploring the outskirts of the city. | Emerging local businesses, Community events, Nature and outdoor activities, Local markets |
Do you need a license for Airbnb in General Santos?
We recommend checking directly with General Santos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in General Santos
Balai ni Zerina, up to 10 pax,h&c t&b
Entire Place • 3 bedrooms
WJAS Residence GSC (Private, simple and elegant)
Entire Place • 3 bedrooms
Japandi Home A - FullyAircon,WIFI,Hotshwr,24hGuard
Entire Place • 3 bedrooms
Beautiful Modern Home in Gensan w/ Wi-fi & Netflix
Entire Place • 2 bedrooms
Balai AA-10pax,h&c shower,pool,bar&dining/Netflix
Entire Place • 3 bedrooms
The Cozy Corner House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in General Santos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jen | 7 | $45,156 | 203 | 4.72/5.0 |
| Cristine | 12 | $41,835 | 312 | 4.00/5.0 |
| Mazel Kaye | 3 | $25,383 | 83 | 4.95/5.0 |
| Mary Joy | 5 | $25,249 | 162 | 4.88/5.0 |
| Renato | 5 | $19,742 | 112 | 2.91/5.0 |
| Melinda | 2 | $19,096 | 151 | 4.92/5.0 |
| Kimberly | 4 | $16,692 | 70 | 4.86/5.0 |
| Celeste | 3 | $16,135 | 11 | 1.67/5.0 |
| Janet | 1 | $12,842 | 3 | 5.00/5.0 |
| Roi | 1 | $12,292 | 25 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in General Santos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with house and apartment & condo properties comprising 82.4% of inventory
- Untapped potential in others, outdoor & mobile segments (5.6% combined)
Room Capacity Distribution
Analysis of 142 properties in General Santos shows that 2 bedrooms properties are most prevalent, making up 37.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.4% of all listings.
Key Insights
- Most common: 2 bedrooms (37.3%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 70.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in General Santos reveals that 8+ guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 44.4% of the market.
Key Insights
- Most common capacity: 8+ guests (23.2% of market)
- Least common capacity: 7 guests (2.8% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 44.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in General Santos, the most common availability pattern is 271-366 days (63.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (63.4%)
- Most common booking duration: 1-30 days (35.2%)
- Properties with high availability (180+ days): 81.0%
- Properties with long-term bookings (180+ days): 19.7%
Minimum Stay Distributions
1 Night
106 listings
79.1% of total
2 Nights
20 listings
14.9% of total
3 Nights
7 listings
5.2% of total
4-6 Nights
1 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.0%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
34 listings
34% of total
Moderate
19 listings
19% of total
Firm
13 listings
13% of total
Strict
34 listings
34% of total
Key Insights
- Flexible is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (53.0%) and strict (47.0%) policies
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Mar, averaging 43 days
- Shortest booking windows are in Sep, Jan, May, averaging 21 days
- Spring shows the longest average booking window at 35 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 35 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-May when lead times are shortest
Popular Airbnb Amenities in General Santos
Below is the distribution of amenities across listings in General Santos:
Traveler Demographics
Key Insights
- Domestic travelers make up 66.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (18.3%) and Australia (3%)
- English is the top language at 56.9%, followed by Filipino (20.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.4%
Recommendations
- Target marketing campaigns for Davao City and General Santos City markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding General Santos. These nearby markets offer diverse opportunities for property investors and hosts:
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