Airbnb Market Analytics, Statistics and Data in San Fernando, Pampanga, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Fernando? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Fernando:
How much do Airbnb hosts make on average per month in San Fernando?
The short-term rental market in San Fernando shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $711 per month
- Strong performing properties (top 25%) make $1,036 or more
- Best-in-class properties (top 10%) achieve $1,722+ monthly
- Entry-level properties (bottom 25%) typically earn around $317
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Fernando
The market in San Fernando shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Fernando
Daily rates in San Fernando vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $59 or more
- Best-in-class properties (top 10%) pull in $116+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in San Fernando
Peak Season (June, April, May)
- Revenue peaks at $1462.71 per month
- Occupancy rates reach 38.91%
- Daily rates average $69.57
Shoulder Season
- Revenue averages $916.73 per month
- Occupancy maintains 32.76%
- Daily rates hold at $64.85
Low Season (August, September, January)
- Revenue drops to $517.83 per month
- Occupancy decreases to 26.53%
- Daily rates adjust to $62.27
Is it still profitable to do Airbnb in San Fernando in 2025?
Yes! San Fernando demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $917 and With 392 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Fernando
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Fernando City Center | The bustling heart of San Fernando with a mix of commercial and residential spaces. Ideal for tourists and business travelers looking for convenience and accessibility to major attractions and amenities. | San Fernando Train Station, Robinsons Starmills, Metropolis Open Park, San Fernando Heritage District, Lourdes Grotto |
| Bale Dutung | A culinary haven renowned for its traditional Kapampangan cuisine. This area attracts food enthusiasts and culinary tourists looking for authentic local dining experiences and cultural immersion. | Bale Dutung, Local Kapampangan Restaurants, Culinary Classes, Food Tours |
| The Manila North Road | A prime thoroughfare connecting San Fernando to Manila, attracting both transient and local travelers. Offers a variety of accommodation options and easy access to neighboring provinces. | SM City San Fernando, San Fernando Exit for travelers, Various Hotels and Motels, Accessibility to Clark Freeport Zone |
| Legacy Park | A serene residential area popular for its green spaces and parks, appealing to families and leisure travelers seeking relaxation and outdoor activities. | Legacy Park, Nature Trails, Picnic Areas, Children's Playground |
| Angeles City | Just a short drive from San Fernando, known for its nightlife and entertainment. Draws tourists looking for vibrant nightlife and a variety of dining options. | Walking Street, Clark Freeport and Air Base, Casino Filipino, Local Bars and Clubs |
| San Felipe | A developing area with emerging attractions and potential for future growth. Suitable for investors looking for new opportunities as tourism develops. | Emerging Local Businesses, Future Tourist Spots Development, Accessible Beaches |
| Mexico, Pampanga | A neighboring municipality with its own charm and attractions, appealing to budget-conscious travelers and locals needing short-term stays. | Mexico Public Market, Local Food Stops, Community Events |
| Clark Freeport Zone | A key economic zone with numerous businesses, resorts, and adventure parks, appealing to both business and leisure travelers looking for diverse experiences. | Aqua Planet, Fontana Leisure Parks, Clark International Airport, Various Golf Courses |
Do you need a license for Airbnb in San Fernando?
We recommend checking directly with San Fernando's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Fernando
3Br modern tropical bali-inspired home
Entire Place • 3 bedrooms
Casa Maribel: Elegant & Exclusive Villa with Pool
Entire Place • 4 bedrooms
Ho’onanea Homestay
Entire Place • 2 bedrooms
GLASS HOUSE, The Pad Heritage with swimming pool
Entire Place • 6 bedrooms
Spacious 3 bedroom nature type Villa,The Moongate
Entire Place • 3 bedrooms
Homey & Cozy Villa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in San Fernando
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joy Joan | 38 | $359,709 | 1122 | 4.89/5.0 |
| Evenezer | 1 | $100,965 | 5 | 4.80/5.0 |
| Karen Ivy | 7 | $92,323 | 83 | 4.25/5.0 |
| Kenneth | 6 | $79,461 | 363 | 4.63/5.0 |
| Cozy Home PH | 23 | $77,933 | 532 | 4.32/5.0 |
| Rex | 1 | $70,510 | 21 | 5.00/5.0 |
| Adrienne Theresa Dizon | 1 | $50,285 | 13 | 5.00/5.0 |
| Gina | 1 | $42,563 | 18 | 4.94/5.0 |
| Billy | 1 | $40,711 | 12 | 4.58/5.0 |
| Frederick | 5 | $38,359 | 59 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Fernando
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.9%), with apartment & condo and house properties comprising 86.0% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 392 properties in San Fernando shows that 1 bedroom properties are most prevalent, making up 53.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (53.6%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 392 properties in San Fernando reveals that 4 guests properties dominate the market, representing 45.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 62.8% of the market.
Key Insights
- Most common capacity: 4 guests (45.4% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 62.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 392 properties in San Fernando, the most common availability pattern is 271-366 days (54.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (54.1%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 77.0%
- Properties with long-term bookings (180+ days): 23.5%
Minimum Stay Distributions
1 Night
334 listings
90.5% of total
2 Nights
24 listings
6.5% of total
3 Nights
3 listings
0.8% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
3 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.0%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 97.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
88 listings
32.1% of total
Moderate
85 listings
31% of total
Firm
38 listings
13.9% of total
Strict
63 listings
23% of total
Key Insights
- Flexible is the preferred policy at 32.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.1% of the market
- Firm policies are least common at 13.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Nov, Jan, averaging 28 days
- Shortest booking windows are in Oct, Sep, Dec, averaging 19 days
- Spring shows the longest average booking window at 24 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 24 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in San Fernando
Below is the distribution of amenities across listings in San Fernando:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.8%) and Australia (2%)
- English is the top language at 53.1%, followed by Filipino (26.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for Quezon City and Manila markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Fernando. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jalajala | 17 | $2,654 | $378.70 | 28% |
| Beneg | 10 | $2,255 | $270.62 | 23% |
| Bustos | 10 | $2,198 | $230.79 | 39% |
| Cabangan | 35 | $2,139 | $181.14 | 30% |
| Binoclutan | 10 | $1,840 | $170.85 | 26% |
| Lubao | 23 | $1,723 | $181.88 | 33% |
| Alfonso | 172 | $1,567 | $181.19 | 25% |
| Talogtog | 36 | $1,471 | $136.73 | 26% |
| Lingayen | 11 | $1,407 | $137.98 | 25% |
| Danacbunga | 15 | $1,383 | $120.92 | 20% |
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