Airbnb Market Analytics, Statistics and Data in Santa Rosa, Laguna, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Rosa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Rosa:
How much do Airbnb hosts make on average per month in Santa Rosa?
The short-term rental market in Santa Rosa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $472 per month
- Strong performing properties (top 25%) make $789 or more
- Best-in-class properties (top 10%) achieve $1,192+ monthly
- Entry-level properties (bottom 25%) typically earn around $196
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Rosa
The market in Santa Rosa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Rosa
Daily rates in Santa Rosa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $52 or more
- Best-in-class properties (top 10%) pull in $83+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Santa Rosa
Peak Season (April, June, May)
- Revenue peaks at $970.60 per month
- Occupancy rates reach 42.04%
- Daily rates average $53.29
Shoulder Season
- Revenue averages $604.08 per month
- Occupancy maintains 32.18%
- Daily rates hold at $48.83
Low Season (August, October, September)
- Revenue drops to $371.27 per month
- Occupancy decreases to 24.27%
- Daily rates adjust to $44.15
Is it still profitable to do Airbnb in Santa Rosa in 2025?
Yes! Santa Rosa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $604 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Rosa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pook | A serene and peaceful area ideal for those looking for a quiet retreat while still being close to attractions. Great for families and groups. | Pook Beach, Mount Taal, local markets, nature trails, restaurant options |
| San Lorenzo Village | A vibrant community with easy access to shopping and dining options. Attracts both tourists and business travelers. | SM City Santa Rosa, Robinsons Place Santa Rosa, churches, parks, local eateries |
| Laguna Technopark | A hub for business and industry, great for corporate guests and business travel. Proximity to industrial zones and amenities make it appealing. | Laguna Technopark, business parks, conference centers, cafes and restaurants |
| Nuvali | A modern, eco-friendly and upscale community that is becoming a popular destination for both tourists and locals. Ideal for those looking for outdoor activities. | Nuvali Park, Sky Ranch, shopping centers, outdoor activities, eco-tourism spots |
| Bañaderos | Known for its local attractions, it's ideal for guests wanting to explore authentic Laguna culture amidst natural beauty. | Bañaderos River, hiking trails, local food, waterfalls, lakes |
| Carmona | A developing area with potential, attracting visitors for its proximity to major highways and access to both urban and rural attractions. | Carmona Flea Market, local parks, historical sites, restaurants, event venues |
| Santa Rosa City Proper | The city center offers numerous conveniences and attractions, making it ideal for guests seeking urban experience and local nightlife. | City hall, shopping districts, local bars, food markets, cultural sites |
| Mataasnakahoy | A beautiful rural area with stunning views and access to nature, perfect for guests seeking tranquility and natural exploration. | Mount Banahaw, nature trails, local farms, scenic views, picnic areas |
Do you need a license for Airbnb in Santa Rosa?
We recommend checking directly with Santa Rosa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Rosa
Casa Rosa
Entire Place • 4 bedrooms
Anchor’s Place Fully AC Home up to 15pax
Entire Place • 3 bedrooms
HOUSE of Kaiden near Nuvali, Enchanted & Tagaytay
Entire Place • 4 bedrooms
Unit 1 & 2 Evexia Garden, 16 pax
Entire Place • 4 bedrooms
JCLAD Transient House (max 10pax, with Parking)
Entire Place • 3 bedrooms
Spacious Fully AC 3BR Home up to 10pax
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santa Rosa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zernan Joy | 13 | $85,531 | 80 | 2.69/5.0 |
| Rosan | 1 | $36,405 | 3 | 5.00/5.0 |
| Marigold | 1 | $32,042 | 136 | 4.91/5.0 |
| Cathy | 7 | $29,159 | 148 | 4.09/5.0 |
| Maicah | 1 | $26,126 | 14 | 4.93/5.0 |
| Aileen | 2 | $21,552 | 55 | 4.92/5.0 |
| Rochelle | 3 | $20,346 | 463 | 4.93/5.0 |
| Belle | 3 | $18,042 | 386 | 4.83/5.0 |
| April Lyn | 4 | $16,660 | 334 | 4.76/5.0 |
| Sam | 4 | $15,900 | 168 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Rosa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.4%), with house and apartment & condo properties comprising 91.2% of inventory
Room Capacity Distribution
Analysis of 147 properties in Santa Rosa shows that 1 bedroom properties are most prevalent, making up 37.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.2% of all listings.
Key Insights
- Most common: 1 bedroom (37.4%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 61.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Santa Rosa reveals that 8+ guests properties dominate the market, representing 32% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.3% of the market.
Key Insights
- Most common capacity: 8+ guests (32% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 48.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Santa Rosa, the most common availability pattern is 271-366 days (51.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (51.7%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 83.7%
- Properties with long-term bookings (180+ days): 17.0%
Minimum Stay Distributions
1 Night
120 listings
82.8% of total
2 Nights
10 listings
6.9% of total
3 Nights
3 listings
2.1% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
6 listings
4.1% of total
30+ Nights
5 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.7%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 91.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
25.6% of total
Moderate
34 listings
28.1% of total
Firm
12 listings
9.9% of total
Strict
44 listings
36.4% of total
Key Insights
- Strict is the preferred policy at 36.4% of listings
- The market shows a balanced distribution between guest-friendly (53.7%) and strict (46.3%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 9.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jul, Aug, averaging 28 days
- Shortest booking windows are in Apr, Jun, Oct, averaging 18 days
- Summer shows the longest average booking window at 24 days, while Fall has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 24 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Santa Rosa
Every property in Santa Rosa comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.1%) and Australia (1.4%)
- English is the top language at 52.7%, followed by Filipino (24.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Manila and Quezon City markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Rosa. These nearby markets offer diverse opportunities for property investors and hosts:
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