Makati Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalakhang Maynila, Philippines
Is Airbnb profitable in Makati in 2025? Explore comprehensive Airbnb analytics for Makati, Kalakhang Maynila, Philippines to uncover income potential. This 2025 STR market report for Makati, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Makati, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makati Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makati Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makati (2025)
Understanding the monthly revenue variations for Airbnb listings in Makati is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makati is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makati across different performance tiers:
- Best-in-class properties (Top 10%) achieve $847+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makati
Makati Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makati STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makati:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makati
Average Daily Rate (ADR) Airbnb Trends in Makati (2025)
Effective short term rental pricing strategy in Makati involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makati typically peaks in October and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $61+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $46 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Makati
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Airbnb Seasonality Analysis & Trends in Makati (2025)
Peak Season (June, October, September)
- Revenue averages $505 per month
- Occupancy rates average 39.5%
- Daily rates average $41
Shoulder Season
- Revenue averages $241 per month
- Occupancy maintains around 19.6%
- Daily rates hold near $41
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $41
Seasonality Insights for Makati
- The Airbnb seasonality in Makati shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makati's highest earning potential, with monthly revenues capable of climbing to $538, occupancy reaching a high of 46.1%, and ADRs peaking at $42.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makati.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makati seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makati (2025)
Exploring the top neighborhoods for short-term rentals in Makati? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Makati Central Business District (CBD) | Makati CBD is the financial hub of the Philippines with a high concentration of businesses, shopping, and dining options. It's a prime location for both business travelers and tourists looking for luxury and convenience. | Ayala Museum, Greenbelt Mall, Glorietta Mall, Makati Park, St. Andrew the Apostle Church |
| Poblacion | Poblacion is known for its vibrant nightlife and eclectic dining scene, making it popular among millennials and young professionals. It offers a mix of traditional Filipino culture and modern influences. | Century City Mall, Poblacion Street bars and restaurants, The Wild Poppy, Mr. Sanchos, Kanto Freestyle Breakfast |
| Salcedo Village | Salcedo Village is an upscale residential area known for its Sunday market and proximity to parks. It's favored by expats and business executives seeking a more tranquil environment within the city. | Salcedo Park, Greenbelt Park, The Link, Ayala Triangle Gardens, Salcedo Weekend Market |
| Legaspi Village | Legaspi Village is a peaceful neighborhood with plenty of green spaces, restaurants, and art galleries. It attracts those looking for a quieter stay yet close to vibrant areas. | Legaspi Active Park, Ayala Museum, Greenbelt Shopping Complex, Makati Sports Club, Luneta Park |
| Rockwell Center | Rockwell Center is a premier lifestyle destination known for its upscale malls, condominiums, and dining options. It’s popular for those wanting luxury and exclusivity. | Power Plant Mall, Rockwell Land, The Proscenium, The Collective, The Open Park |
| Makati Avenue | Makati Avenue is one of the main roads in Makati known for its hotels, bars, and restaurants. It's ideal for attracting business and leisure travelers alike. | Ayala Triangle Gardens, Makati Cinema Square, Bourbon Street, Black Market, Makati Medical Center |
| Barangay San Lorenzo | This area is characterized by its upscale residences and proximity to international schools, making it a popular choice for expats and families. | San Lorenzo Village Club, Greater Manila Association, St. James College, Greenbelt, Makati Sports Club |
| Makati Business Park | A business park that houses several multinational companies and offices, attracting a lot of business travelers year-round. | Makati Business Club, Alliance Global City, Greenfield District, Unique Mahogany Market, Centuria Medical Makati |
Understanding Airbnb License Requirements & STR Laws in Makati (2025)
While Makati, Kalakhang Maynila, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makati to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Makati (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makatibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 2Bedroom Condo in Makati | 2 Balcony & AirCon
Entire Place • 2 bedrooms
Gramercy Rustic Chic Stay
Entire Place • N/A
2Br Condo in Ayala Makati @ Air Residences
Entire Place • 2 bedrooms
Makati City Oasis: Luxury 2BR/2CR Retreat
Entire Place • 2 bedrooms
Music Lover's Oasis at Greenbelt
Entire Place • 1 bedroom
Living Blue-tiful Air Res. l WiFi+Netflix
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makati (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makati based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 4 | $12,576 | 186 | 4.88/5.0 |
| Lyka | 1 | $10,383 | 9 | 5.00/5.0 |
| Junkui | GemstoneBR | 4 | $8,189 | 37 | 4.97/5.0 |
| Levyl | 2 | $6,673 | 34 | 4.91/5.0 |
| Roland | 1 | $6,274 | 50 | 5.00/5.0 |
| Shel | 2 | $5,513 | 16 | 5.00/5.0 |
| John | 1 | $5,399 | 7 | 4.43/5.0 |
| Qiang | 4 | $4,920 | 12 | 4.11/5.0 |
| Remi | 1 | $4,879 | 20 | 5.00/5.0 |
| Roxanne | 1 | $4,701 | 18 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makati.
Dive Deeper: Advanced Makati STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makati. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakati Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makati
- The Makati Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makati, Apartment/Condo properties are the most common (95.3%), reflecting the local real estate landscape.
- Smaller segments like house, unique stays, others (combined 4.8%) offer potential for unique stay experiences.
Makati Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makati
- The dominant room capacity in Makati is 1 bedroom listings, making up 71.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Makati, indicating a high concentration in these sizes.
- With over half the market (71.8%) consisting of studios or 1-bedroom units, Makati is particularly well-suited for individuals or couples.
Makati Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makati
- The most common guest capacity trend in Makati vacation rentals is listings accommodating 4 guests (32.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Makati STR market, accounting for 64.7% of listings.
- On average, properties in Makati are equipped to host 3.2 guests.
Makati Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makati
- The most common availability pattern in Makati falls within the 271-366 days range, representing 87.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Makati (49.4%), reflecting common guest stay durations or potential owner blocking patterns.
Makati Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
72.9% of total
2 Nights
4 listings
4.7% of total
3 Nights
2 listings
2.4% of total
4-6 Nights
3 listings
3.5% of total
30+ Nights
14 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Makati is 1 Night, adopted by 72.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.6%) of the Makati Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Makati, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.9% of Makati hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makati.
Makati Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Limited
2 listings
2.4% of total
Flexible
30 listings
35.3% of total
Moderate
24 listings
28.2% of total
Firm
26 listings
30.6% of total
Strict
2 listings
2.4% of total
Cancellation Policy Insights for Makati
- The prevailing Airbnb cancellation policy trend in Makati is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.5%) and stricter (33.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Makati.
- Using a Strict policy might deter some guests, as only 2.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Makati.
Makati STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makati
- The overall average booking lead time for vacation rentals in Makati is 13 days.
- Guests book furthest in advance for stays during September (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (19 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Makati.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Makati averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makati (2025)
Amenity Prevalence
Amenity Insights for Makati
- Essential amenities in Makati that guests expect include: Air conditioning, Wifi, TV, Kitchen, Pool. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Fire extinguisher, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makati: Air conditioning, Wifi, TV, Kitchen, Pool.
- Prioritize adding missing essentials: Kitchen, Pool.
- Consider adding popular differentiators like Smoke alarm or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makati to stay competitive.
Makati Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makati
- The typical guest profile for Airbnb in Makati consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 48.8% of guests.
- Key international markets include Philippines (48.8%) and United States (16.8%).
- Top languages spoken are English (49.9%) followed by Tagalog (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Makati Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bustos | 10 | $1,981 | $223.80 | 30% |
| Cabangan | 43 | $1,734 | $211.63 | 27% |
| Lian | 118 | $1,681 | $229.86 | 25% |
| Jalajala | 19 | $1,572 | $242.14 | 23% |
| Arew | 11 | $1,482 | $200.25 | 23% |
| Beneg | 13 | $1,440 | $271.71 | 22% |
| Laoag | 19 | $1,405 | $160.90 | 31% |
| Cabuyao | 26 | $1,286 | $113.48 | 36% |
| Meycauayan | 10 | $1,271 | $145.55 | 29% |
| Los Baños | 157 | $1,222 | $249.00 | 22% |