Airbnb Market Analytics, Statistics and Data in Vigan, Ilocos Sur, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vigan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vigan:
How much do Airbnb hosts make on average per month in Vigan?
The short-term rental market in Vigan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $385 per month
- Strong performing properties (top 25%) make $901 or more
- Best-in-class properties (top 10%) achieve $1,708+ monthly
- Entry-level properties (bottom 25%) typically earn around $133
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vigan
The market in Vigan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vigan
Daily rates in Vigan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $83 or more
- Best-in-class properties (top 10%) pull in $114+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Vigan
Peak Season (June, May, April)
- Revenue peaks at $1121.09 per month
- Occupancy rates reach 30.56%
- Daily rates average $66.84
Shoulder Season
- Revenue averages $705.90 per month
- Occupancy maintains 24.81%
- Daily rates hold at $63.57
Low Season (November, October, September)
- Revenue drops to $436.92 per month
- Occupancy decreases to 19.47%
- Daily rates adjust to $60.68
Is it still profitable to do Airbnb in Vigan in 2025?
Yes! Vigan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $706 and The market's 128 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vigan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vigan City | Vigan is a UNESCO World Heritage Site known for its preserved Spanish colonial and Asian architecture. It attracts tourists seeking historical and cultural experiences, making it a prime location for Airbnb hosts. | Calle Crisologo, Vigan Cathedral, Bantay Bell Tower, Plaza Salcedo, Vigan Heritage Village, Syquia Mansion Museum |
| Syquia Mansion | This historical mansion offers a glimpse into the aristocratic life of the 19th century. It is popular among tourists who are interested in history and heritage, making nearby accommodations appealing. | Syquia Mansion, Vigan's historical landmarks, local cuisine stalls, Vigan's souvenir shops |
| Bantay | Bantay is known for its beautiful church and bell tower, which are popular tourist spots. It has a quaint charm that attracts visitors looking for serene experiences outside of the busier Vigan City. | Bantay Church, Bantay Bell Tower, Bantay River, scenic views of Vigan City, local markets |
| Paoay | A short drive from Vigan, Paoay is famous for its stunning Paoay Church (San Agustin Church), a UNESCO World Heritage site. It also offers natural beauty and cultural heritage. | Paoay Church, Malacañang of the North, Paoay Lake, sand dunes for adventure activities |
| Sandy Beach | A nearby beach area that attracts those looking for a more relaxed getaway with scenic views and coastal activities. Ideal for Airbnb properties that offer beach access. | Sandy Beach, water sports, local seafood restaurants, sunset views |
| Vigan Heritage Village | This area encompasses the cultural heart of Vigan, with preserved architecture and cultural activities. Ideal for attracting tourists interested in local culture. | Heritage Mansion, art galleries, traditional crafts shops, cultural shows, Vigan's local festivals |
| Narvacan | Known for its beautiful coastline and rural landscape, Narvacan is appealing for nature lovers and those looking to explore the Ilocos region further from the city center. | Narvacan Beach, local farms, festivals, natural scenery, small eco-tourism opportunities |
| Santa Maria | This area is known for its stunning churches and local lifestyle. It is becoming more recognized and attracts visitors looking to understand rural Ilocos culture. | Santa Maria Church, local markets, traditional cuisine, walking trails, local crafts |
Do you need a license for Airbnb in Vigan?
We recommend checking directly with Vigan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vigan
Whole House Near Calle Crisologo for big groups.
Entire Place • 4 bedrooms
Little White Cabin (Exclusive Whole-Villa)28-30pax
Entire Place • 6 bedrooms
Safari Hotel and Villas powered by Cocotel
Entire Place • 2 bedrooms
1BR Rooftop Gem in Vigan, 4/F
Entire Place • 1 bedroom
18pax-U4-Rose&Fer Vigan Transient House
Entire Place • 3 bedrooms
Bermudez Whole House
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Vigan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Noli | 6 | $79,975 | 59 | 4.90/5.0 |
| Vacanza | 5 | $70,555 | 325 | 4.84/5.0 |
| Emmeline L | 6 | $46,377 | 67 | 4.16/5.0 |
| Dane John | 3 | $38,662 | 215 | 4.87/5.0 |
| Dianne | 7 | $34,488 | 793 | 4.03/5.0 |
| Michelle | 3 | $33,823 | 6 | 1.08/5.0 |
| Evaristo | 7 | $26,139 | 8 | 1.39/5.0 |
| Sydney | 2 | $24,311 | 7 | 5.00/5.0 |
| 372997625 | 6 | $23,953 | 0 | 0.00/5.0 |
| 285198563 | 1 | $19,968 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vigan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (72.7%), with boutique & hotels and house properties comprising 71.9% of inventory
- Strong specialty sector (42.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 128 properties in Vigan shows that 1 bedroom properties are most prevalent, making up 49.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.0% of all listings.
Key Insights
- Most common: 1 bedroom (49.2%)
- Least common: 4 bedrooms (3.1%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 128 properties in Vigan reveals that 8+ guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 43.8% of the market.
Key Insights
- Most common capacity: 8+ guests (30.5% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 43.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 128 properties in Vigan, the most common availability pattern is 271-366 days (76.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (49.2% of properties).
Key Insights
- Most common availability window: 271-366 days (76.6%)
- Most common booking duration: 1-30 days (49.2%)
- Properties with high availability (180+ days): 92.2%
- Properties with long-term bookings (180+ days): 9.4%
Minimum Stay Distributions
1 Night
119 listings
98.3% of total
2 Nights
2 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 100.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
32.7% of total
Moderate
22 listings
21.8% of total
Firm
8 listings
7.9% of total
Strict
38 listings
37.6% of total
Key Insights
- Strict is the preferred policy at 37.6% of listings
- The market shows a balanced distribution between guest-friendly (54.5%) and strict (45.5%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 7.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Mar, Apr, averaging 37 days
- Shortest booking windows are in Sep, May, Aug, averaging 18 days
- Winter shows the longest average booking window at 33 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 33 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Vigan
Below is the distribution of amenities across listings in Vigan:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (12.1%) and Canada (3.3%)
- English is the top language at 53.8%, followed by Filipino (24.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Manila and Quezon City markets
- Develop localized content for United States and Canada
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vigan. These nearby markets offer diverse opportunities for property investors and hosts:
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