Airbnb Market Analytics, Statistics and Data in Baguio, Cordillera Administrative Region, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Baguio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Baguio:
How much do Airbnb hosts make on average per month in Baguio?
The short-term rental market in Baguio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $695 per month
- Strong performing properties (top 25%) make $1,166 or more
- Best-in-class properties (top 10%) achieve $1,987+ monthly
- Entry-level properties (bottom 25%) typically earn around $298
Revenue Variations by Month
Occupancy Rates Throughout the Year in Baguio
The market in Baguio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Baguio
Daily rates in Baguio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $89 or more
- Best-in-class properties (top 10%) pull in $145+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Baguio
Peak Season (June, April, May)
- Revenue peaks at $1302.39 per month
- Occupancy rates reach 45.53%
- Daily rates average $80.61
Shoulder Season
- Revenue averages $966.08 per month
- Occupancy maintains 36.59%
- Daily rates hold at $77.18
Low Season (October, September, August)
- Revenue drops to $599.70 per month
- Occupancy decreases to 30.20%
- Daily rates adjust to $73.40
Is it still profitable to do Airbnb in Baguio in 2025?
Yes! Baguio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $966 and As a mature market with 2437 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Baguio
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Burnham Park | A central green space in Baguio offering various recreational activities. Its accessibility and attractions make it popular among tourists looking for relaxation and outdoor adventures. | Burnham Lake, Rose Garden, Boat Rentals, Cycling path, Walking paths, Children's Playground |
| Session Road | The main commercial street in Baguio that features numerous shops, cafes, and restaurants. A vibrant area ideal for tourists seeking shopping and dining experiences. | Boutiques and shops, Restaurants and cafes, Baguio Cathedral, Baguio Museum, Panagbenga Flower Festival events, Street food stalls |
| Camp John Hay | A historic and scenic area known for its beautiful landscapes and outdoor activities. It's a favorite spot for tourists looking for nature and leisure. | Wishing well, Campsite, Nature trail, John Hay Historic Core, Mile Hi Center, The Manor |
| Wright Park | Famous for the Pool of Pines and recreational areas. It attracts families and visitors interested in horseback riding and outdoor fun. | Pool of Pines, Horseback riding, Children's playground, Wright Park Gardens, Food stalls, Baguio Public Market nearby |
| Baguio Botanical Garden | A beautiful garden that showcases a variety of floral species and landscapes. It is a tranquil spot for nature lovers and perfect for relaxation and photography. | Various plant species, Miniature native huts, Hanging bridge, Art installations, Flower exhibits, Cultural activities |
| Pink Sisters Convent | A place known for its tranquility and serenity. It attracts visitors who seek a peaceful environment and spiritual reflection. | Chapel and grounds, Peaceful atmosphere, Candle lighting, Retreats and reflection, Beautiful surrounding gardens, Local fruit stalls nearby |
| The Mansion | An iconic landmark that serves as the summer residence of the President. It draws tourists who appreciate history and architecture. | Historic building, Well-maintained gardens, Baguio's rich history, Photo opportunities, Nearby Wright Park, Museum nearby |
| Tam-awan Village | An artist village that showcases the rich culture of the Cordillera region. It's a unique attraction for tourists interested in art and culture. | Art exhibits, Traditional huts, Cultural workshops, Art workshops, Bamboo gallery, Nature trails |
Do you need a license for Airbnb in Baguio?
We recommend checking directly with Baguio's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Baguio
Lot2 1st Floor Pines Forest View(CJH)
Entire Place • 1 bedroom
Lot2 GF Pines View
Entire Place • 4 bedrooms
Cozy Baguio Cabin w/ fireplace & Mountain Views
Entire Place • 5 bedrooms
Manor Luxury 2Bedrooms 2Balconies(Garden view 421)
Private Room • 2 bedrooms
British Home near Bgo Country Club, Camp John Hay
Entire Place • 5 bedrooms
The Manor Hotel Beautiful View with balcony(322)
Private Room • 1 bedroom
Top Performing Professional Hosts in Baguio
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 19 | $1,187,890 | 3786 | 4.67/5.0 |
| Liyan | 24 | $410,585 | 1080 | 4.13/5.0 |
| Herminio | 6 | $237,090 | 1257 | 4.80/5.0 |
| Joseph | 5 | $193,768 | 80 | 3.78/5.0 |
| Susana | 15 | $145,600 | 922 | 4.87/5.0 |
| Carlo | 8 | $144,312 | 331 | 4.91/5.0 |
| 460994898 | 14 | $132,048 | 89 | 3.47/5.0 |
| Ryan | 13 | $129,324 | 686 | 4.62/5.0 |
| Goshen Land Towers | 23 | $128,014 | 1180 | 4.37/5.0 |
| Jorina | 22 | $126,921 | 127 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Baguio
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 84.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 2,437 properties in Baguio shows that 1 bedroom properties are most prevalent, making up 37.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.1% of all listings.
Key Insights
- Most common: 1 bedroom (37.5%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 63.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,437 properties in Baguio reveals that 8+ guests properties dominate the market, representing 34.7% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 8+ guests (34.7% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,437 properties in Baguio, the most common availability pattern is 271-366 days (56% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (56%)
- Most common booking duration: 1-30 days (28.2%)
- Properties with high availability (180+ days): 76.0%
- Properties with long-term bookings (180+ days): 25.0%
Minimum Stay Distributions
1 Night
1558 listings
70% of total
2 Nights
547 listings
24.6% of total
3 Nights
10 listings
0.4% of total
4-6 Nights
3 listings
0.1% of total
7-29 Nights
4 listings
0.2% of total
30+ Nights
105 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.6%
- Mid-length stays (4-6 nights) represent 0.1% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 95.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
0.5% of total
Flexible
306 listings
16.9% of total
Moderate
543 listings
30% of total
Firm
284 listings
15.7% of total
Strict
670 listings
37% of total
Key Insights
- Strict is the preferred policy at 37.0% of listings
- The market shows a balanced distribution between guest-friendly (46.9%) and strict (52.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Oct, Nov, averaging 29 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 21 days
- Winter shows the longest average booking window at 27 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Baguio
Below is the distribution of amenities across listings in Baguio:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.2%) and Canada (1.6%)
- English is the top language at 53.7%, followed by Filipino (24%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Quezon City and Manila markets
- Develop localized content for United States and Canada
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Baguio. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Beneg | 10 | $2,255 | $270.62 | 23% |
| Cabangan | 35 | $2,139 | $181.14 | 30% |
| Binoclutan | 10 | $1,840 | $170.85 | 26% |
| Talogtog | 36 | $1,471 | $136.73 | 26% |
| Lingayen | 11 | $1,407 | $137.98 | 25% |
| Danacbunga | 15 | $1,383 | $120.92 | 20% |
| Palauig | 15 | $1,301 | $99.96 | 48% |
| Porac | 77 | $1,238 | $184.71 | 28% |
| Baroro | 43 | $1,216 | $104.22 | 24% |
| Laoag | 18 | $1,174 | $150.03 | 31% |
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