Airbnb Market Analytics, Statistics and Data in Cebu City, Central Visayas, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cebu City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cebu City:
How much do Airbnb hosts make on average per month in Cebu City?
The short-term rental market in Cebu City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $598 per month
- Strong performing properties (top 25%) make $898 or more
- Best-in-class properties (top 10%) achieve $1,274+ monthly
- Entry-level properties (bottom 25%) typically earn around $258
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cebu City
The market in Cebu City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cebu City
Daily rates in Cebu City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $44 or more
- Best-in-class properties (top 10%) pull in $69+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Cebu City
Peak Season (June, April, May)
- Revenue peaks at $879.94 per month
- Occupancy rates reach 51.17%
- Daily rates average $45.56
Shoulder Season
- Revenue averages $691.88 per month
- Occupancy maintains 44.76%
- Daily rates hold at $42.27
Low Season (October, January, September)
- Revenue drops to $525.51 per month
- Occupancy decreases to 36.50%
- Daily rates adjust to $38.32
Is it still profitable to do Airbnb in Cebu City in 2025?
Yes! Cebu City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $692 and As a mature market with 3164 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cebu City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| IT Park | A bustling business and tech district with modern amenities, attracting young professionals and expats. It is a prime spot for both business travelers and tourists looking for convenient accommodation. | Cebu IT Park, The Walk, Oakridge Business Park, Heritage of Cebu Monument, Cebu Business Park |
| Ayala Center Cebu | A premier shopping, dining, and entertainment destination in Cebu City, making it highly attractive for tourists and locals alike. Easy access to upscale accommodations and services. | Ayala Center Cebu, Cebu Business Park, The Terraces, Abaca Baking Company, SM Seaside City Cebu |
| Colon Street | The oldest street in the Philippines, rich in history and culture. Attracts tourists interested in heritage tours and is surrounded by various shops and local eateries. | Heritage of Cebu Monument, University of San Carlos, Magellan's Cross, Basilica del Santo Niño, Cebu Metropolitan Cathedral |
| Mandaue City | Just a short distance from Cebu City, Mandaue City is a growing industrial and business hub, offering a mix of urban living with contemporary facilities and easy access to various attractions. | Mactan Cebu International Airport, J Centre Mall, I.T. Park - Mandaue, Mandaue Historical Park, City Times Square |
| Banilad | An upscale residential area with a mix of commercial establishments. Popular with expatriates and long-term travelers seeking a more suburban feel near the city center. | Banilad Town Centre, Cebu Country Club, University of San Jose - Recoletos, Cebu IT Park, Gaisano Country Mall |
| Lahug | Known for its proximity to nature and popular tourist spots, it combines modern living with a laid-back atmosphere. Great for those looking for a retreat while still being close to the city. | Taoist Temple, Cebu Botanical Garden, Sirao Flower Farm, Camp Marina, Ayala Greenfield |
| Talisay City | Located just outside Cebu City, Talisay City offers beautiful coastal views and a more relaxed atmosphere. It is ideal for vacation rentals targeting families and tourists. | Talisay City Beach, San Pedro Calungsod Chapel, Hilltop Garden, Cebu Ocean Park, Punta Engaño Beach |
| Cebu Waterfront | An area that features luxury resorts, hotels, and casinos, attracting both leisure and business travelers. Ideal for high-end Airbnb listings. | Waterfront Cebu City Hotel, Casino Filipino, SM City Cebu, Cebu International Convention Center, Pacific Mall Cebu |
Do you need a license for Airbnb in Cebu City?
We recommend checking directly with Cebu City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cebu City
Luxury Villa Busay
Entire Place • 4 bedrooms
Luxury Nature Lounge w/ Mountain View and Pool
Entire Place • 4 bedrooms
Country Stone House w/ Breathtaking view of Cebu
Entire Place • 3 bedrooms
Amazing 5Bedrm Themed House at City Center w/ Maid
Entire Place • 5 bedrooms
Modern 6BR House ⭐️City & Ocean Views from Jacuzzi
Entire Place • 6 bedrooms
Elegance Penthouse | Terrace Panorama | Netflix
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cebu City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeanne And Justine | 72 | $895,295 | 1294 | 4.59/5.0 |
| Mia & Paul | 48 | $613,859 | 2254 | 4.82/5.0 |
| Allan Don | 42 | $538,140 | 2807 | 4.89/5.0 |
| Paul And Justine | 41 | $370,589 | 905 | 4.14/5.0 |
| Mikhaela Angela | 19 | $304,620 | 1484 | 4.85/5.0 |
| Best Inn | 57 | $239,883 | 442 | 2.78/5.0 |
| Luxury Condo Cebu | 11 | $187,392 | 1699 | 4.83/5.0 |
| Park | 9 | $183,482 | 440 | 4.88/5.0 |
| Rodney | 4 | $176,685 | 886 | 4.89/5.0 |
| Rocz | 8 | $157,346 | 253 | 4.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cebu City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with apartment & condo and boutique & hotels properties comprising 94.8% of inventory
- Untapped potential in house, unique stays, others, outdoor & mobile segments (5.3% combined)
Room Capacity Distribution
Analysis of 3,164 properties in Cebu City shows that 1 bedroom properties are most prevalent, making up 52.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.6% of all listings.
Key Insights
- Most common: 1 bedroom (52.4%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 65.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,164 properties in Cebu City reveals that 2 guests properties dominate the market, representing 34.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 59.3% of the market.
Key Insights
- Most common capacity: 2 guests (34.7% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 59.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,164 properties in Cebu City, the most common availability pattern is 271-366 days (44.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (23.2% of properties).
Key Insights
- Most common availability window: 271-366 days (44.1%)
- Most common booking duration: 91-180 days (23.2%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 33.8%
Minimum Stay Distributions
1 Night
1252 listings
43% of total
2 Nights
818 listings
28.1% of total
3 Nights
336 listings
11.6% of total
4-6 Nights
164 listings
5.6% of total
7-29 Nights
141 listings
4.8% of total
30+ Nights
198 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.1%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
787 listings
31.5% of total
Moderate
614 listings
24.5% of total
Firm
367 listings
14.7% of total
Strict
734 listings
29.3% of total
Key Insights
- Flexible is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (56.0%) and strict (44.0%) policies
- Firm policies are least common at 14.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, Feb, averaging 38 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 27 days
- Winter shows the longest average booking window at 36 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 36 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Cebu City
Below is the distribution of amenities across listings in Cebu City:
Traveler Demographics
Key Insights
- Domestic travelers make up 58% of total guests, indicating a significant local market share.
- Primary international markets: United States (18%) and Australia (4%)
- English is the top language at 58.8%, followed by Filipino (20.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Cebu City and Davao City markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cebu City. These nearby markets offer diverse opportunities for property investors and hosts:
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