Airbnb Market Analytics, Statistics and Data in Santa Fe, Cebu, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Fe? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Fe:
How much do Airbnb hosts make on average per month in Santa Fe?
The short-term rental market in Santa Fe shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $340 per month
- Strong performing properties (top 25%) make $694 or more
- Best-in-class properties (top 10%) achieve $1,083+ monthly
- Entry-level properties (bottom 25%) typically earn around $135
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Fe
The market in Santa Fe shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Fe
Daily rates in Santa Fe vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $48 or more
- Best-in-class properties (top 10%) pull in $82+ per night
- Entry-level properties (bottom 25%) earn around $24
Daily Rate Variations by Month
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Seasonality patterns in Santa Fe
Peak Season (May, June, April)
- Revenue peaks at $762.03 per month
- Occupancy rates reach 36.78%
- Daily rates average $45.55
Shoulder Season
- Revenue averages $554.06 per month
- Occupancy maintains 30.19%
- Daily rates hold at $43.83
Low Season (January, September, August)
- Revenue drops to $376.60 per month
- Occupancy decreases to 19.37%
- Daily rates adjust to $40.57
Is it still profitable to do Airbnb in Santa Fe in 2025?
Yes! Santa Fe demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $554 and The market's 130 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Fe
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Santa Fe, known for its historic sites and vibrant cultural scene. A prime location for tourists looking to explore the rich history and lively markets. | Plaza Santo Domingo, Basilica de la San Miguel, Santa Fe Farmers Market, Museum of International Folk Art, Georgia O'Keeffe Museum, Canyon Road Arts District |
| Eldorado | A quiet suburb with stunning mountain views and an artsy vibe. Popular with families and those seeking a peaceful retreat while still being close to the city. | Eldorado Community Center, Walking trails, Local art galleries, Organic farms, Eldorado Montessori School |
| Cerro Gordo | A scenic area offering a mix of nature, culture, and art. Ideal for travelers looking for outdoor activities and local arts. | Cerro Gordo House, Local hiking trails, Chimayo Sanctuary, Local festivals, Art studios and galleries |
| La Tierra | Known for its eco-friendly community and gorgeous natural views. Attracts travelers who prioritize sustainability and nature. | Eco-friendly farms, Nature reserves, Hiking trails, Community events, Artisan markets |
| Historic Eastside | Rich with history and adobe architecture, this area gives visitors a taste of traditional Santa Fe charm. Great for anyone interested in culture and history. | St. John's College, Oldest house in the U.S., Witter Bynner Community Dance, Local galleries and shops, Santa Fe Opera |
| Southside | A rapidly developing area with new shops, restaurants, and entertainment options. Attracts younger crowds and families looking for modern amenities. | Southside Recreation Center, Pinon Hills Golf Course, Local breweries and restaurants, Shopping centers, Parks and playgrounds |
| Bishop's Lodge | Combines luxury and nature, this area is known for its resorts and beautiful landscapes. Perfect for travelers looking for a high-end experience with outdoor activities. | Bishop's Lodge Historic Inn, Spas and wellness retreats, Horseback riding, Nature trails, Cultural experiences |
| Shidoni | A unique spot that features art foundries and studios. A great place for art lovers and those seeking a unique experience away from the city center. | Shidoni Foundry, Local art studios, Galleries, Nature walks, Cultural events |
Do you need a license for Airbnb in Santa Fe?
We recommend checking directly with Santa Fe's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Fe
Alectis Pasir Ris Exclusive Island Vacation Home
Entire Place • 13 bedrooms
Cozy Tropical House near the beach
Entire Place • 3 bedrooms
Exclusive Whole area w/Swimming pool @ Azalea
Entire Place • 5 bedrooms
Basilia Guest House - Cozy 3Bedroom for Family
Entire Place • 3 bedrooms
Family Room-Dennz Guesthouse-Bantayan Island
Private Room • N/A
Dosdos Guest House - YELLOW HOUSE
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santa Fe
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana | 4 | $70,916 | 143 | 4.96/5.0 |
| Alectis Pasir Ris | 3 | $47,811 | 13 | 3.33/5.0 |
| Paul Allen | 4 | $40,237 | 114 | 4.98/5.0 |
| Emelyn | 4 | $34,310 | 138 | 4.99/5.0 |
| Grace | 3 | $26,461 | 73 | 4.82/5.0 |
| Manuel | 5 | $26,409 | 103 | 4.97/5.0 |
| Johanne | 3 | $21,595 | 123 | 4.88/5.0 |
| Mike | 4 | $19,711 | 29 | 3.65/5.0 |
| Louise | 2 | $19,663 | 46 | 4.93/5.0 |
| 44860567 | 3 | $18,704 | 40 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Fe
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (69.2%), with house and boutique & hotels properties comprising 75.4% of inventory
- Strong specialty sector (37.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (3.9% combined)
Room Capacity Distribution
Analysis of 130 properties in Santa Fe shows that 1 bedroom properties are most prevalent, making up 43.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.5% of all listings.
Key Insights
- Most common: 1 bedroom (43.1%)
- Least common: 4 bedrooms (0.8%)
- Market concentration: 51.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 130 properties in Santa Fe reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 2.6 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 47.7% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 3 guests (1.5% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 130 properties in Santa Fe, the most common availability pattern is 271-366 days (60.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (60.8%)
- Most common booking duration: 1-30 days (35.4%)
- Properties with high availability (180+ days): 79.2%
- Properties with long-term bookings (180+ days): 21.5%
Minimum Stay Distributions
1 Night
99 listings
81.1% of total
2 Nights
22 listings
18% of total
7-29 Nights
1 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
36% of total
Moderate
22 listings
19.8% of total
Firm
15 listings
13.5% of total
Strict
34 listings
30.6% of total
Key Insights
- Flexible is the preferred policy at 36.0% of listings
- The market shows a balanced distribution between guest-friendly (55.8%) and strict (44.1%) policies
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, May, Feb, averaging 59 days
- Shortest booking windows are in Oct, Jun, Jul, averaging 23 days
- Spring shows the longest average booking window at 58 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 58 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jul when lead times are shortest
Popular Airbnb Amenities in Santa Fe
Below is the distribution of amenities across listings in Santa Fe:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (12.7%) and United Kingdom (4.4%)
- English is the top language at 57.4%, followed by Filipino (21.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Cebu City and Quezon City markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Fe. These nearby markets offer diverse opportunities for property investors and hosts:
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