Naga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cebu, Philippines
Is Airbnb profitable in Naga in 2025? Explore comprehensive Airbnb analytics for Naga, Cebu, Philippines to uncover income potential. This 2025 STR market report for Naga, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Naga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naga (2025)
Understanding the monthly revenue variations for Airbnb listings in Naga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naga is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $944+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $659 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $125, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naga
Naga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naga:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naga
Average Daily Rate (ADR) Airbnb Trends in Naga (2025)
Effective short term rental pricing strategy in Naga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naga typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Naga
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Airbnb Seasonality Analysis & Trends in Naga (2025)
Peak Season (August, December, October)
- Revenue averages $529 per month
- Occupancy rates average 41.2%
- Daily rates average $40
Shoulder Season
- Revenue averages $414 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $42
Low Season (April, June, July)
- Revenue drops to average $307 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $48
Seasonality Insights for Naga
- The Airbnb seasonality in Naga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naga's highest earning potential, with monthly revenues capable of climbing to $547, occupancy reaching a high of 42.6%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $234, occupancy could drop to 19.6%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naga (2025)
Exploring the top neighborhoods for short-term rentals in Naga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naga City Center | The bustling center of Naga City is ideal for hosting tourists and business travelers alike. It features shopping malls, restaurants, and accessibility to other attractions in the area. | SM City Naga, Naga City Coliseum, Plaza Quezon, Camsur Watersports Complex, Naga Cathedral |
| Bato | Known for its scenic views and proximity to the beaches, Bato attracts those looking for a more relaxed and nature-oriented stay. It's a perfect getaway from the hustle and bustle of the city. | Bato Church, Beaches of Bato, Scenic viewpoints, Local seafood restaurants |
| Pamplona | A serene area known for its natural beauty and access to outdoor activities, perfect for nature lovers and families looking for a peaceful retreat. | Mt. Isarog National Park, Waterfalls, Local eco-tours, Hiking trails |
| Canaman | Close to Naga, Canaman offers a suburban feel with easy access to city amenities. It's attractive for those who want tranquility while being near urban conveniences. | Local parks, Cafes and restaurants, Social hubs, Community events |
| San Felipe | A quaint and peaceful area known for its agricultural landscape. Suitable for tourists seeking authentic local experiences away from commercialism. | Local farms, Scenic countryside, Traditional Filipino cuisine |
| Balatas | A residential area that provides a glimpse into local life. It appeals to visitors who want to explore cultural sites and engage with the community. | Local markets, Cultural experiences, Traditional crafts |
| Tabuco | A growing area that is developing with new establishments. Suitable for tourists looking for modern accommodations and access to local attractions. | New Cafes, Convenience stores, Accessibility to main roads |
| Naga City Waterfront | Offers stunning views and a relaxing atmosphere. Ideal for tourists looking for places to unwind by the water. | Waterfront parks, Evening markets, Jogging paths, Outdoor dining options |
Understanding Airbnb License Requirements & STR Laws in Naga (2025)
While Naga, Cebu, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Naga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy 3BR, 2BA Beach Getaway
Entire Place • 3 bedrooms
Townhouse: Free Parking|Swimming Pool access|BBQ
Entire Place • 3 bedrooms
Townhouse: Swimming Pool Access&BBQ
Entire Place • 2 bedrooms
Harald’s Air BnB Casamira Cebu
Entire Place • 3 bedrooms
the Olives Residence
Entire Place • 3 bedrooms
Amalfi Oasis 2BR U21 - stylish & modern
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luanna Pit | 2 | $12,492 | 50 | 4.84/5.0 |
| Harvey | 1 | $10,026 | 7 | 4.71/5.0 |
| Mary Joy | 2 | $6,300 | 21 | 5.00/5.0 |
| Klarisse | 1 | $4,202 | 1 | Not Rated |
| Mar | 1 | $3,510 | 2 | Not Rated |
| Ann | 1 | $1,912 | 3 | 5.00/5.0 |
| Margie | 1 | $1,541 | 3 | 5.00/5.0 |
| Mishka | 1 | $1,239 | 11 | 4.91/5.0 |
| Gallardo Jr | 1 | $932 | 2 | Not Rated |
| Host #534491257 | 1 | $850 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naga.
Dive Deeper: Advanced Naga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naga
- The Naga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naga, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Naga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naga
- The dominant room capacity in Naga is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 83.3% of the active Airbnb listings in Naga, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naga.
Naga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naga
- The most common guest capacity trend in Naga vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Naga STR market, accounting for 61.1% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naga.
- On average, properties in Naga are equipped to host 5.1 guests.
Naga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naga
- The most common availability pattern in Naga falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naga (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
3 listings
16.7% of total
3 Nights
2 listings
11.1% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Naga is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Naga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Naga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Naga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naga.
Naga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
6 listings
33.3% of total
Firm
5 listings
27.8% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Naga
- The prevailing Airbnb cancellation policy trend in Naga is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Naga.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naga.
Naga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naga
- The overall average booking lead time for vacation rentals in Naga is 17 days.
- Guests book furthest in advance for stays during July (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Spring (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Naga.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Naga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naga (2025)
Amenity Prevalence
Amenity Insights for Naga
- Popular amenities like Air conditioning, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Naga.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naga to stay competitive.
Naga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naga
- The typical guest profile for Airbnb in Naga consists of predominantly international visitors (70%), with top international origins including Philippines, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 30.0% of guests.
- Key international markets include United States (35%) and Philippines (30%).
- Top languages spoken are English (56%) followed by Filipino (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Philippines.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mantalongon | 11 | $1,354 | $132.58 | 36% |
| Gaas | 10 | $1,304 | $187.24 | 27% |
| Santander | 11 | $1,138 | $119.11 | 35% |
| Banhigan | 10 | $1,123 | $88.41 | 29% |
| Samboan | 11 | $1,077 | $112.71 | 29% |
| Don Salvador Benedicto | 10 | $1,049 | $162.10 | 26% |
| Tuble | 40 | $646 | $58.35 | 34% |
| Lazi | 30 | $583 | $47.12 | 41% |
| Basdiot | 157 | $572 | $56.59 | 38% |
| Lambug | 12 | $560 | $117.33 | 20% |