General Luna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Caraga, Philippines

Source: AirROI
Last updated: 2025-12-01

Is Airbnb profitable in General Luna in 2025? Explore comprehensive Airbnb analytics for General Luna, Caraga, Philippines to uncover income potential. This 2025 STR market report for General Luna, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 81 active listings.

Whether you're considering an Airbnb investment in General Luna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the General Luna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key General Luna Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$96
The average rental revenue earned for an occupied room per day in General Luna.
Occupancy Rate(?)
31.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,948
Typical annual income for an Airbnb listing in General Luna. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
273.5%
Strong growth (273.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in General Luna.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in General Luna.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
81
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in General Luna (2025)

Understanding the monthly revenue variations for Airbnb listings in General Luna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in General Luna is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in General Luna across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,488+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,325 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $572 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $258, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in General Luna

General Luna Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the General Luna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in General Luna:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in General Luna

Average Daily Rate (ADR) Airbnb Trends in General Luna (2025)

Effective short term rental pricing strategy in General Luna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in General Luna typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
  • Typical properties (Median) charge around $53 per night.
  • Entry-level properties (Bottom 25%) earn around $37 per night.

Average Daily Rate (ADR) Trend by Month in General Luna

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Airbnb Seasonality Analysis & Trends in General Luna (2025)

Peak Season (June, October, August)
  • Revenue averages $1,505 per month
  • Occupancy rates average 43.3%
  • Daily rates average $81
Shoulder Season
  • Revenue averages $669 per month
  • Occupancy maintains around 19.5%
  • Daily rates hold near $88
Low Season (March, April, December)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $94

Seasonality Insights for General Luna

  • The Airbnb seasonality in General Luna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases General Luna's highest earning potential, with monthly revenues capable of climbing to $1,607, occupancy reaching a high of 47.2%, and ADRs peaking at $96.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $75.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in General Luna.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these General Luna seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in General Luna (2025)

Exploring the top neighborhoods for short-term rentals in General Luna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cloud 9
Famous surfing spot known for its powerful waves, attracting surfers and beach enthusiasts from around the world. Ideal for hosting adventure seekers and surf tourists.
Surfing competitions, Cloud 9 Boardwalk, Surf schools, Beachfront cafes, Scenic viewpoints
General Luna Beach
Beautiful beach known for its white sand and clear waters, perfect for relaxation and water activities. A prime location for those seeking leisure and tropical vibes.
Beaches, Water sports, Beach bars, Sunset views, Snorkeling spots
Daku Island
Popular for day trips and island hopping, Daku Island offers stunning natural beauty and tranquil environments. Great for attracting tourists looking for island experiences.
Pristine beaches, Local seafood, Snorkeling, Island hopping tours, Relaxation spots
Naked Island
A unique sandbar that attracts visitors for its stunning views and swimming opportunities. It's a must-visit for those wanting a picturesque getaway.
Swimming, Sunbathing, Photography, Scenic views
Guyam Island
A small island known for its beautiful beaches and relaxed atmosphere. It's a favorite spot for tourists looking for a quick island escape.
Sandy beaches, Snorkeling, Beach picnics, Hammocks, Relaxation
Siargao Island
Known as the surfing capital of the Philippines, Siargao has become a hotspot for tourists, offering both surfing and beautiful landscapes.
Surfing, Island tours, Lagoon visits, Local markets, Cultural experiences
SanggO Beach
A lesser-known beach that offers serene beauty and tranquility, attracting visitors looking for peaceful retreats.
Quiet beaches, Natural beauty, Relaxation spots, Cozy accommodations
Magpupungko Rock Pools
Famous for its natural rock pools that form during low tide, this area attracts both tourists and locals looking for a unique swimming experience.
Rock pools, Tide pool swimming, Scenic landscapes, Photography spots

Understanding Airbnb License Requirements & STR Laws in General Luna (2025)

While General Luna, Caraga, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for General Luna to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in General Luna (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in General Lunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Malipaya Beachfront Villa

Malipaya Beachfront Villa

Entire Place • 6 bedrooms

$69,541
Revenue
53.2%
Occupancy
$577.29
Daily Rate
Serene Escape by Kalo (Entire Villa)

Serene Escape by Kalo (Entire Villa)

Entire Place • 5 bedrooms

$40,746
Revenue
47.5%
Occupancy
$705.00
Daily Rate
Central 4BR House: Private patio, Starlink, A/Cs

Central 4BR House: Private patio, Starlink, A/Cs

Entire Place • 4 bedrooms

$27,818
Revenue
74.4%
Occupancy
$153.12
Daily Rate
2BR Private Pool & Garden at Seaclub

2BR Private Pool & Garden at Seaclub

Entire Place • 2 bedrooms

$24,103
Revenue
39.9%
Occupancy
$267.66
Daily Rate
Nami Villas Siargao 3

Nami Villas Siargao 3

Entire Place • 2 bedrooms

$21,734
Revenue
65.2%
Occupancy
$159.03
Daily Rate
2BR Private Pool & Garden at Seaclub

2BR Private Pool & Garden at Seaclub

Entire Place • 2 bedrooms

$19,614
Revenue
37.1%
Occupancy
$269.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in General Luna (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in General Luna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maria Raquel Pamela1$69,54175.00/5.0
Kalo Villa Siargao4$68,056215.00/5.0
Seaclub3$57,12765.00/5.0
AJT Ventures7$41,212284.62/5.0
Surfer Homes1$27,818385.00/5.0
Alexa Ray Angelie1$21,734234.74/5.0
Vintana Villa1$17,540194.95/5.0
Angel1$12,876114.82/5.0
Shei1$12,638234.74/5.0
Blauset1$11,954134.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in General Luna.

Dive Deeper: Advanced General Luna STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for General Luna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

General Luna Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for General Luna

  • The General Luna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 81 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in General Luna, House properties are the most common (51.9%), reflecting the local real estate landscape.
  • Houses represent a significant 51.9% portion, catering likely to families or larger groups.
  • The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.

General Luna Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for General Luna

  • The dominant room capacity in General Luna is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in General Luna, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in General Luna.

General Luna Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for General Luna

  • The most common guest capacity trend in General Luna vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the General Luna STR market, accounting for 43.2% of listings.
  • 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in General Luna.
  • On average, properties in General Luna are equipped to host 2.3 guests.

General Luna Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for General Luna

  • The most common availability pattern in General Luna falls within the 271-366 days range, representing 84% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in General Luna (43.2%), reflecting common guest stay durations or potential owner blocking patterns.

General Luna Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.7%)

1 Night

33 listings

40.7% of total

2 Nights (44.4%)

2 Nights

36 listings

44.4% of total

3 Nights (2.5%)

3 Nights

2 listings

2.5% of total

30+ Nights (12.3%)

30+ Nights

10 listings

12.3% of total

Key Insights

  • The most prevalent minimum stay requirement in General Luna is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.1%) of the General Luna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.3%) caters to monthly stays (30+ nights) in General Luna, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.4% of General Luna hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in General Luna.

General Luna Airbnb Cancellation Policy Trends Analysis (2025)

Limited (18.5%)

Limited

15 listings

18.5% of total

Flexible (25.9%)

Flexible

21 listings

25.9% of total

Moderate (16%)

Moderate

13 listings

16% of total

Firm (37%)

Firm

30 listings

37% of total

Strict

2 listings

2.5% of total

Cancellation Policy Insights for General Luna

  • The prevailing Airbnb cancellation policy trend in General Luna is Firm, used by 37% of listings.
  • There's a relatively balanced mix between guest-friendly (41.9%) and stricter (39.5%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (2.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37% market standard in General Luna.
  • Using a Strict policy might deter some guests, as only 2.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in General Luna.

General Luna STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for General Luna

  • The overall average booking lead time for vacation rentals in General Luna is 19 days.
  • Guests book furthest in advance for stays during October (average 33 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (30 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in General Luna.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
  • Monitor your own booking lead times against these General Luna averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in General Luna (2025)

Amenity Prevalence

Amenity Insights for General Luna

  • Popular amenities like Wifi, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in General Luna to stay competitive.

General Luna Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for General Luna

  • The typical guest profile for Airbnb in General Luna consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 23.0% of guests.
  • Key international markets include Philippines (23%) and United States (13.8%).
  • Top languages spoken are English (45.5%) followed by French (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the General Luna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
General Luna929$913$83.1944%
Dapa25$722$62.5537%
San Isidro49$519$43.6641%
Burgos36$328$44.4938%
Santa Monica10$304$32.4439%
Malaybalay45$230$46.3426%
Surigao City18$206$50.1323%
Butuan120$178$35.6427%

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