Airbnb Market Analytics, Statistics and Data in Marilao, Bulacan, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marilao? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marilao:
How much do Airbnb hosts make on average per month in Marilao?
The short-term rental market in Marilao shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $549 per month
- Strong performing properties (top 25%) make $844 or more
- Best-in-class properties (top 10%) achieve $1,137+ monthly
- Entry-level properties (bottom 25%) typically earn around $208
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marilao
The market in Marilao shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marilao
Daily rates in Marilao vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $53+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in Marilao
Peak Season (June, April, February)
- Revenue peaks at $1032.42 per month
- Occupancy rates reach 50.46%
- Daily rates average $45.98
Shoulder Season
- Revenue averages $625.54 per month
- Occupancy maintains 32.70%
- Daily rates hold at $42.11
Low Season (December, September, January)
- Revenue drops to $297.21 per month
- Occupancy decreases to 22.22%
- Daily rates adjust to $39.91
Is it still profitable to do Airbnb in Marilao in 2025?
Yes! Marilao demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $626 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marilao
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mabalacat City | A growing urban hub in Pampanga, close to Marilao, it's known for its modern amenities and attractions that appeal to both local and international tourists. | Clark Freeport Zone, Kamikaze East Airfield, Air Force City Park, Nayong Pilipino, Aqua Planet Waterpark |
| Bocaue | Famous for its fireworks industry, Bocaue attracts tourists during the New Year and other festivals, making it a prime location for short-term rentals. | Bocaue Church (Our Lady of Mount Carmel), Bocaue River, Fireworks factories, St. Joseph Parish Church |
| Santa Maria | A nearby municipality known for its historical sites and establishments, ideal for guests looking for a more local experience. | Our Lady of the Abandoned Church, Paz Swimming Pool, Maligaya Park, Santa Maria Historical Cemetery |
| Valenzuela City | An urban area with a mix of residential and business districts, offering a variety of attractions and conveniences for guests. | Valenzuela People's Park, Museo Valenzuela, San Diego De Los Santos Parish Church |
| San Jose del Monte | A rapidly developing city with access to nature and rural attractions, appealing to families and nature lovers. | Mount Purro Nature Reserve, Angat River, Bunsuran Falls, San Jose Del Monte City Park |
| Marilao Town Proper | Central area in Marilao with local shopping and dining options that are convenient for guests. | Marilao Church, Marilao Market, local eateries and shops |
| Bulacan Capitol Complex | The governmental and administrative center of Bulacan, providing easy access for business travelers and those attending local events. | Bulacan Provincial Capitol, Bulacan Museum, Bulacan Heritage Town |
| Pandi | A peaceful area known for its residential communities as well as proximity to nearby attractions, suitable for long-term stays. | St. John the Baptist Parish Church, Pandi Market, local parks and picnic spots |
Do you need a license for Airbnb in Marilao?
We recommend checking directly with Marilao's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marilao
Luxurious Private Pool Villa in Bulacan
Entire Place • 1 bedroom
Janice Place in Marilao
Entire Place • 2 bedrooms
Aesthetic Living by P&R at SMDC Cheer Residences
Entire Place • 1 bedroom
SMDC Cheer Residences Beside SM Marilao with PS4
Entire Place • N/A
C516 Place at SMDC Cheer Residences by Lee Portum
Entire Place • 1 bedroom
![[Free Parking] F524 Place at SMDC Cheer Residences](https://a0.muscache.com/im/pictures/miso/Hosting-910635182066279825/original/4cb089e0-b618-4ed6-a0d1-ea63e9a74d78.png)
[Free Parking] F524 Place at SMDC Cheer Residences
Entire Place • 1 bedroom
Top Performing Professional Hosts in Marilao
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary | 3 | $66,859 | 65 | 4.92/5.0 |
| Homestay.PH By Lee Portum | 5 | $41,964 | 175 | 4.90/5.0 |
| Janice Place | 1 | $17,927 | 16 | 4.75/5.0 |
| Christine | 2 | $14,998 | 15 | 5.00/5.0 |
| Richelle Ann | 6 | $14,496 | 63 | 4.80/5.0 |
| Osmund | 1 | $13,204 | 130 | 4.98/5.0 |
| Jhona | 1 | $13,037 | 11 | 5.00/5.0 |
| Jared Thomas | 2 | $12,430 | 9 | 5.00/5.0 |
| Crizalyn | 2 | $10,791 | 33 | 4.79/5.0 |
| Sienna | 1 | $10,147 | 26 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marilao
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.8%), with apartment & condo and house properties comprising 89.6% of inventory
- Untapped potential in outdoor & mobile, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 125 properties in Marilao shows that 1 bedroom properties are most prevalent, making up 72.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 90.4% of all listings.
Key Insights
- Most common: 1 bedroom (72.8%)
- Least common: 2 bedrooms (17.6%)
- Market concentration: 90.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 125 properties in Marilao reveals that 4 guests properties dominate the market, representing 44.8% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 57.6% of the market.
Key Insights
- Most common capacity: 4 guests (44.8% of market)
- Least common capacity: 5 guests (4.8% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 125 properties in Marilao, the most common availability pattern is 271-366 days (60.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (60.8%)
- Most common booking duration: 31-90 days (29.6%)
- Properties with high availability (180+ days): 82.4%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
101 listings
86.3% of total
2 Nights
11 listings
9.4% of total
30+ Nights
5 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 95.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
25.8% of total
Moderate
19 listings
21.3% of total
Firm
12 listings
13.5% of total
Strict
35 listings
39.3% of total
Key Insights
- Strict is the preferred policy at 39.3% of listings
- The market shows a balanced distribution between guest-friendly (47.1%) and strict (52.8%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 13.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Nov, averaging 68 days
- Shortest booking windows are in Dec, Aug, Mar, averaging 16 days
- Spring shows the longest average booking window at 42 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Mar when lead times are shortest
Popular Airbnb Amenities in Marilao
Every property in Marilao comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (12.4%) and Canada (3.4%)
- English is the top language at 54.8%, followed by Filipino (23.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Manila and Marilao markets
- Develop localized content for United States and Canada
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marilao. These nearby markets offer diverse opportunities for property investors and hosts:
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