Airbnb Market Analytics, Statistics and Data in Naga, Bicol Region, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naga:
How much do Airbnb hosts make on average per month in Naga?
The short-term rental market in Naga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $485 per month
- Strong performing properties (top 25%) make $848 or more
- Best-in-class properties (top 10%) achieve $1,172+ monthly
- Entry-level properties (bottom 25%) typically earn around $171
Revenue Variations by Month
Occupancy Rates Throughout the Year in Naga
The market in Naga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Naga
Daily rates in Naga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $51 or more
- Best-in-class properties (top 10%) pull in $72+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
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Seasonality patterns in Naga
Peak Season (April, May, June)
- Revenue peaks at $818.69 per month
- Occupancy rates reach 51.12%
- Daily rates average $47.53
Shoulder Season
- Revenue averages $612.21 per month
- Occupancy maintains 33.21%
- Daily rates hold at $45.42
Low Season (January, July, August)
- Revenue drops to $389.28 per month
- Occupancy decreases to 23.82%
- Daily rates adjust to $43.80
Is it still profitable to do Airbnb in Naga in 2025?
Yes! Naga demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $612 and The market's 126 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Naga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Naga City Proper | The bustling heart of Naga, known for its rich culture, historical landmarks, and vibrant local life. Ideal for guests looking to explore the city's heritage and attractions. | Peñafrancia Basilica Minore, Naga Cathedral, Bicol River, Plaza Rizal, Naga City Eco Tourism Park |
| City of Naga | A rapidly developing area with urban amenities and proximity to nature. Good for families and tourists seeking a balance of city life and outdoor activities. | TB5 (The Bicol 5) Waterfalls, Mount Isarog National Park, Nagakhut, Naga City Business District, Aguirangan Island |
| Camsur WaterSports Complex | Famous for water sports and activities, attracting adventure seekers and sports enthusiasts. It's a popular destination for local and international events. | Wakeboarding, Cable Park, Surfing, Biking trails, Restaurant and retail area |
| Sagnay | A peaceful town with natural attractions, perfect for those looking to escape the city hustle and enjoy serene environments and beaches. | Sagnay Beach, Lahong Falls, Lake Bato, Eco Park, Scenic countryside vistas |
| Iriga City | Known for its historical significance and beautiful landscapes, Iriga is great for guests interested in local culture and nature. | Iriga Cathedral, Mount Iriga, Lake Aguas, Pahina, Eco-tourism sites |
| Baao | A quaint town with a traditional feel, ideal for guests looking to explore local folklore and authentic Bicolano culture. | Baao Church, Baao Lake, Local markets, Cultural festivals, Ancient churches |
| Legazpi City | Although slightly farther, Legazpi has many attractions, including the famous Mayon Volcano. It's perfect for tourists interested in natural wonders and adventure. | Mayon Volcano, Cagsawa Ruins, Legazpi Boulevard, Daraga Church, Bicol Adventure |
| Daraga | A town offering stunning views of Mayon Volcano, blending historical and cultural experiences with nature. It's great for travelers seeking scenic spots and historical sites. | Daraga Church, Vista Al Mayon, Cagsawa Ruins, Civic Center, Local artisan shops |
Do you need a license for Airbnb in Naga?
We recommend checking directly with Naga's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Naga
Cheerful fully furnished house with 4 rooms
Entire Place • 4 bedrooms
Your comfortable bungalow house
Entire Place • 4 bedrooms
Pong-Peng's Airbnb
Entire Place • 2 bedrooms
2 BR Condo w/ Balcony (Erwanos Crib)4-6 pax
Entire Place • 2 bedrooms
Fully Air conditioned Townhouse in Naga City
Entire Place • 2 bedrooms
Le Séjour-1 BR w/ Pool+Parking+WiFi+Netflix
Entire Place • 1 bedroom
Top Performing Professional Hosts in Naga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smart Suite | 3 | $31,640 | 110 | 5.00/5.0 |
| SeventeenDons | 7 | $26,577 | 277 | 4.93/5.0 |
| Esther | 1 | $20,340 | 3 | 5.00/5.0 |
| Ian | 2 | $19,090 | 36 | 4.74/5.0 |
| Virginia | 2 | $19,018 | 88 | 4.97/5.0 |
| Merry Glee | 2 | $18,984 | 17 | 4.94/5.0 |
| Erwyn Mae | 3 | $17,870 | 29 | 3.33/5.0 |
| 67086886 | 5 | $14,072 | 142 | 4.81/5.0 |
| 270284511 | 1 | $13,524 | 1 | 0.00/5.0 |
| Agnes | 1 | $13,434 | 23 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Naga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73%), with apartment & condo and house properties comprising 83.3% of inventory
- Untapped potential in others segments (2.4% combined)
Room Capacity Distribution
Analysis of 126 properties in Naga shows that 1 bedroom properties are most prevalent, making up 43.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.7%)
- Least common: 4 bedrooms (2.4%)
- Market concentration: 79.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 126 properties in Naga reveals that 2 guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.7% of the market.
Key Insights
- Most common capacity: 2 guests (21.4% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 39.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 126 properties in Naga, the most common availability pattern is 271-366 days (68.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.9% of properties).
Key Insights
- Most common availability window: 271-366 days (68.3%)
- Most common booking duration: 1-30 days (38.9%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 14.3%
Minimum Stay Distributions
1 Night
72 listings
69.9% of total
2 Nights
19 listings
18.4% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
3 listings
2.9% of total
7-29 Nights
1 listings
1% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.3%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 94.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
25 listings
30.9% of total
Moderate
25 listings
30.9% of total
Firm
14 listings
17.3% of total
Strict
17 listings
21% of total
Key Insights
- Flexible is the preferred policy at 30.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.8% of the market
- Firm policies are least common at 17.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Mar, Feb, averaging 38 days
- Shortest booking windows are in Dec, Apr, Jul, averaging 20 days
- Fall shows the longest average booking window at 35 days, while Summer has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 35 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jul when lead times are shortest
Popular Airbnb Amenities in Naga
Every property in Naga comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (14.3%) and Australia (3.8%)
- English is the top language at 55.7%, followed by Filipino (24.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Manila and Naga markets
- Develop localized content for United States and Australia
- Prioritize English and Filipino language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Naga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Villareal | 18 | $797 | $90.39 | 28% |
| Legazpi | 155 | $367 | $46.39 | 32% |
| Pili | 12 | $352 | $51.42 | 26% |
| Daraga | 67 | $309 | $42.57 | 25% |
| Daet | 28 | $298 | $45.54 | 23% |
| Virac | 15 | $245 | $42.35 | 35% |
| Masbate City | 11 | $241 | $36.80 | 29% |
| Tabaco | 18 | $229 | $50.11 | 25% |
| Sorsogon City | 13 | $203 | $38.54 | 28% |
| Iriga | 18 | $189 | $31.21 | 22% |
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