Airbnb Market Analytics, Statistics and Data in San Juan, Batangas, Philippines
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Juan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Juan:
How much do Airbnb hosts make on average per month in San Juan?
The short-term rental market in San Juan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,329 per month
- Strong performing properties (top 25%) make $3,510 or more
- Best-in-class properties (top 10%) achieve $6,619+ monthly
- Entry-level properties (bottom 25%) typically earn around $515
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Juan
The market in San Juan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Juan
Daily rates in San Juan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $172 per night
- Strong performing properties (top 25%) secure $287 or more
- Best-in-class properties (top 10%) pull in $523+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in San Juan
Peak Season (April, May, June)
- Revenue peaks at $3397.72 per month
- Occupancy rates reach 33.00%
- Daily rates average $258.53
Shoulder Season
- Revenue averages $2471.39 per month
- Occupancy maintains 28.28%
- Daily rates hold at $237.67
Low Season (July, January, September)
- Revenue drops to $1473.37 per month
- Occupancy decreases to 21.19%
- Daily rates adjust to $211.61
Is it still profitable to do Airbnb in San Juan in 2025?
Yes! San Juan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and solid monthly revenue averaging $2471 and The market's 157 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Juan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Anilao | Renowned for its stunning coral reefs and diving spots, Anilao is a prime destination for water sports enthusiasts and beach lovers. Its proximity to Manila makes it a popular weekend getaway. | Anilao Beach, Sepoc Beach, Sombrero Island, Dive spots, Marikaban Island |
| San Juan Beach | A beautiful stretch of coastline known for its white sand and surfing spots. Ideal for travelers looking for beach activities and relaxation. | San Juan Surf Resort, Aplayang Munti, Billabong Surf School, Coco Beach, La Luz Beach Resort |
| Mt. Daguldol | A popular hiking destination, attracting nature lovers and adventure seekers. This area offers beautiful mountain views and is perfect for eco-tourism. | Mt. Daguldol Trail, Hiking activities, Camping spots, Scenic views, Nature trails |
| Bauan | A quieter alternative to San Juan, Bauan offers beautiful beaches and rich cultural heritage. It's a great spot for those looking to escape the crowds. | Sepoc Beach, Bauan Church, Bauan Port, Local markets, Cultural sites |
| Laiya | Known for its pristine beaches and luxurious resorts, Laiya is a prime destination for families and vacationers looking for an upscale beach experience. | Laiya Beach, Aqua Sports Center, Palm Beach Resort, Laiya Grande, Beachfront restaurants |
| Balay ni Mayang | This area is well-known for its local cuisine and cultural experiences, attracting visitors interested in food and local culture. | Local restaurants, Food markets, Cultural shows, Historical sites, Community events |
| Taal Lake | Offers breathtaking views and opportunities for water-related activities, including kayaking and boat tours. It's popular among nature lovers. | Taal Volcano, Taal Lake boat tours, Scenic viewpoints, Water activities, Nature photography |
| Casa Marina Beach Resort | A family-friendly beachfront destination that offers various recreational activities and relaxation options, making it suitable for all types of travelers. | Casa Marina beach area, Water sports, Family-friendly amenities, Beachfront dining, Nature activities |
Do you need a license for Airbnb in San Juan?
We recommend checking directly with San Juan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Juan
Casa Kalinaw-San Juan, Batangas (5-Bedroom)
Entire Place • 5 bedrooms
Casa Kalinaw-San Juan, Batangas (4-Bedroom)
Entire Place • 4 bedrooms
Porto by the Bae in Porto Laiya, San Juan Batangas
Entire Place • 4 bedrooms
Porto Laiya Beach House for 28 pax San Juan
Entire Place • 4 bedrooms
FARMilyHOUSE near Bayan ng San Juan
Entire Place • 4 bedrooms
Casa Kalinaw-San Juan, Batangas (3-Bedroom)
Entire Place • 3 bedrooms
Top Performing Professional Hosts in San Juan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hennessy | 3 | $332,904 | 193 | 4.58/5.0 |
| Rhobert | 3 | $203,035 | 35 | 3.21/5.0 |
| Cheza | 5 | $176,319 | 216 | 4.81/5.0 |
| Rona | 1 | $103,321 | 15 | 5.00/5.0 |
| Anne Christine | 1 | $99,729 | 69 | 4.90/5.0 |
| Jojo | 3 | $91,812 | 41 | 1.59/5.0 |
| Regina | 1 | $86,857 | 151 | 4.75/5.0 |
| Asuncion | 1 | $76,694 | 10 | 4.40/5.0 |
| Michael | 1 | $72,185 | 119 | 4.91/5.0 |
| 76671188 | 1 | $65,806 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Juan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.3%), with house and outdoor & mobile properties comprising 86.0% of inventory
- Strong specialty sector (21.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays, others segments (5.1% combined)
Room Capacity Distribution
Analysis of 157 properties in San Juan shows that 1 bedroom properties are most prevalent, making up 25.5% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 46.5% of all listings.
Key Insights
- Most common: 1 bedroom (25.5%)
- Least common: 5+ bedrooms (7%)
- Market concentration: 46.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 157 properties in San Juan reveals that 8+ guests properties dominate the market, representing 73.2% of all listings. The average property accommodates 7.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 85.4% of the market.
Key Insights
- Most common capacity: 8+ guests (73.2% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 7.1 guests per property
- Market concentration: 85.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 157 properties in San Juan, the most common availability pattern is 271-366 days (58.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (58.6%)
- Most common booking duration: 31-90 days (33.8%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
144 listings
96% of total
2 Nights
5 listings
3.3% of total
30+ Nights
1 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 99.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
24.8% of total
Moderate
34 listings
27.2% of total
Firm
24 listings
19.2% of total
Strict
36 listings
28.8% of total
Key Insights
- Strict is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (52.0%) and strict (48.0%) policies
- Firm policies are least common at 19.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Dec, averaging 34 days
- Shortest booking windows are in Aug, Jun, Sep, averaging 18 days
- Winter shows the longest average booking window at 32 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in San Juan
Below is the distribution of amenities across listings in San Juan:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.2%) and Australia (1.6%)
- English is the top language at 56%, followed by Tagalog (20.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.1%
Recommendations
- Target marketing campaigns for Manila and Quezon City markets
- Develop localized content for United States and Australia
- Prioritize English and Tagalog language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Juan. These nearby markets offer diverse opportunities for property investors and hosts:
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