Airbnb Market Analytics, Statistics and Data in Tarapoto, San Martín, Peru
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tarapoto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tarapoto:
How much do Airbnb hosts make on average per month in Tarapoto?
The short-term rental market in Tarapoto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $421 per month
- Strong performing properties (top 25%) make $836 or more
- Best-in-class properties (top 10%) achieve $1,186+ monthly
- Entry-level properties (bottom 25%) typically earn around $145
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tarapoto
The market in Tarapoto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tarapoto
Daily rates in Tarapoto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $64+ per night
- Entry-level properties (bottom 25%) earn around $19
Daily Rate Variations by Month
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Seasonality patterns in Tarapoto
Peak Season (June, May, April)
- Revenue peaks at $755.69 per month
- Occupancy rates reach 43.30%
- Daily rates average $41.01
Shoulder Season
- Revenue averages $574.59 per month
- Occupancy maintains 35.36%
- Daily rates hold at $38.00
Low Season (January, December, September)
- Revenue drops to $355.40 per month
- Occupancy decreases to 30.64%
- Daily rates adjust to $35.01
Is it still profitable to do Airbnb in Tarapoto in 2025?
Yes! Tarapoto demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $575 and The market's 197 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tarapoto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | Vibrant area with a mix of local culture, shops, and restaurants. Ideal for tourists wanting to experience the local lifestyle while being close to main attractions. | Plaza de Armas, Tarapoto's local markets, Museo Etnográfico, Local restaurants, Cafes and boutiques |
| Laguna Azul | Popular natural attraction known for its stunning blue waters and diverse wildlife. Great for tourists seeking adventure and relaxation in nature. | Laguna Azul, Kayaking, Hiking trails, Nature tours, Birdwatching |
| Bellavista | A quaint town near Tarapoto known for its scenic views and tranquility. Attracts visitors looking for a peaceful getaway close to urban amenities. | Bellavista Church, Local farms, Views of the surrounding mountains, Cultural experiences, Eco-lodges |
| Rio Huallaga | A key river near Tarapoto that offers activities like rafting and fishing. Great for adventure seekers and nature enthusiasts. | Rafting tours, Fishing spots, Riverboat trips, Scenic views, Nearby waterfalls |
| Ahuashiyacu | A popular waterfall destination that offers hiking and swimming opportunities. Perfect for tourists looking to explore natural beauty nearby. | Ahuashiyacu Waterfall, Hiking trails, Swimming areas, Local flora and fauna, Guided tours |
| Tarapoto's Coffee Farms | Increased interest in eco-tourism and coffee tours makes this an appealing location for tourists interested in agricultural experiences. | Coffee tasting tours, Farm visits, Learning about coffee production, Beautiful landscapes, Local coffee shops |
| Huallaga Valley | Known for its agricultural richness and stunning scenery. Popular with visitors looking to experience local culture and farming. | Scenic agricultural fields, Local festivals, Traditional foods, Cultural interactions, Nature photography |
| Tingo María | Though slightly further away, this area offers unique natural parks and is becoming a popular spot for adventurous travelers. | Tingo María National Park, Cave explorations, Hiking, Wildlife sightings, Cultural exchanges |
Do you need a license for Airbnb in Tarapoto?
We recommend checking directly with Tarapoto's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tarapoto
the house is worth
Entire Place • 7 bedrooms
Home Sweet Home
Entire Place • 3 bedrooms
Casa La Real Tarapoto
Entire Place • 5 bedrooms
LUNA'S Home 201
Entire Place • 3 bedrooms
LUNA’s Home 301
Entire Place • 3 bedrooms
La Casita Verde
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Tarapoto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 8 | $70,979 | 60 | 4.06/5.0 |
| Alex Martín | 1 | $49,195 | 13 | 4.92/5.0 |
| Simone | 6 | $45,702 | 105 | 4.87/5.0 |
| Leyla | 8 | $33,921 | 237 | 4.66/5.0 |
| Iris Margot | 1 | $28,784 | 64 | 4.86/5.0 |
| César Benjamín | 3 | $28,128 | 78 | 4.75/5.0 |
| Silvia | 2 | $25,011 | 305 | 4.96/5.0 |
| Simone | 2 | $24,307 | 78 | 4.95/5.0 |
| Miyory | 2 | $21,664 | 21 | 4.96/5.0 |
| Susi | 2 | $19,473 | 165 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tarapoto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.5%), with apartment & condo and house properties comprising 76.6% of inventory
- Strong specialty sector (21.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 197 properties in Tarapoto shows that 1 bedroom properties are most prevalent, making up 33% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.9% of all listings.
Key Insights
- Most common: 1 bedroom (33%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 59.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 197 properties in Tarapoto reveals that 2 guests properties dominate the market, representing 20.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 38.1% of the market.
Key Insights
- Most common capacity: 2 guests (20.8% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 38.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 197 properties in Tarapoto, the most common availability pattern is 271-366 days (54.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (27.9% of properties).
Key Insights
- Most common availability window: 271-366 days (54.3%)
- Most common booking duration: 1-30 days (27.9%)
- Properties with high availability (180+ days): 75.6%
- Properties with long-term bookings (180+ days): 24.9%
Minimum Stay Distributions
1 Night
107 listings
60.1% of total
2 Nights
60 listings
33.7% of total
3 Nights
4 listings
2.2% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
4 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.8%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 96.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
86 listings
53.4% of total
Moderate
43 listings
26.7% of total
Firm
18 listings
11.2% of total
Strict
14 listings
8.7% of total
Key Insights
- Flexible is the preferred policy at 53.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 8.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 24 days
- Shortest booking windows are in Mar, Feb, Sep, averaging 16 days
- Summer shows the longest average booking window at 24 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 24 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Tarapoto
Below is the distribution of amenities across listings in Tarapoto:
Traveler Demographics
Key Insights
- Domestic travelers make up 81% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.6%) and Germany (1.9%)
- Spanish is the top language at 55%, followed by English (32.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Lima and Callao markets
- Develop localized content for United States and Germany
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tarapoto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sauce | 14 | $638 | $103.22 | 33% |
| La Banda de Shilcayo | 52 | $496 | $52.87 | 29% |
| Cacatachi | 16 | $391 | $109.84 | 28% |
| Chachapoyas | 36 | $247 | $45.65 | 25% |
| Valera | 10 | $226 | $76.96 | 24% |
| Lamas | 14 | $188 | $59.10 | 24% |
| Morales | 26 | $168 | $28.74 | 32% |
| Moyobamba | 36 | $105 | $31.64 | 26% |
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