Tarapoto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Martín, Peru
Is Airbnb profitable in Tarapoto in 2025? Explore comprehensive Airbnb analytics for Tarapoto, San Martín, Peru to uncover income potential. This 2025 STR market report for Tarapoto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Tarapoto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tarapoto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tarapoto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tarapoto (2025)
Understanding the monthly revenue variations for Airbnb listings in Tarapoto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarapoto is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarapoto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $693 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $122, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarapoto
Tarapoto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tarapoto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarapoto:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarapoto
Average Daily Rate (ADR) Airbnb Trends in Tarapoto (2025)
Effective short term rental pricing strategy in Tarapoto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarapoto typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $65+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $15 per night.
Average Daily Rate (ADR) Trend by Month in Tarapoto
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Airbnb Seasonality Analysis & Trends in Tarapoto (2025)
Peak Season (May, April, June)
- Revenue averages $683 per month
- Occupancy rates average 33.3%
- Daily rates average $38
Shoulder Season
- Revenue averages $462 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $36
Low Season (March, September, October)
- Revenue drops to average $355 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $37
Seasonality Insights for Tarapoto
- The Airbnb seasonality in Tarapoto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tarapoto's highest earning potential, with monthly revenues capable of climbing to $717, occupancy reaching a high of 43.8%, and ADRs peaking at $38.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $338, occupancy could drop to 30.4%, and ADRs may adjust down to $34.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarapoto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tarapoto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tarapoto (2025)
Exploring the top neighborhoods for short-term rentals in Tarapoto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Vibrant historic center of Tarapoto, ideal for tourists interested in cultural experiences and local cuisine. Attractions include historical sites and markets that embody the local culture. | Plaza de Armas, Tarapoto Pre-Inca Ruins, Sarcontainer Creek, Local eateries, Artisan markets |
| El Sauce | Scenic area known for its natural beauty and tranquil environment, great for eco-tourism. Visitors can enjoy relaxing by the lake and engaging in outdoor activities. | Lake El Sauce, Natural parks, Hiking trails, Bird watching |
| Lamas | Known for its rich indigenous culture and beautiful landscapes, Lamas offers a unique experience with cultural interactions and traditional festivals. | Lamas Castle, Indigenous communities, Cultural festivals, Traditional handicrafts |
| Shapaja | A peaceful and charming suburb of Tarapoto, perfect for those looking for a quiet retreat with easy access to the city. | Local gardens, Community parks, Cafes, Cultural centers |
| Juan Guerra | A suburban area close to Tarapoto, known for its vibrant community and local shops. Attracts families and visitors looking for a local experience. | Local markets, Family-friendly parks, Cultural events |
| San Antonio | Offers a more rural experience with its lush landscapes and agricultural activities. Perfect for visitors interested in nature and sustainable practices. | Agriculture tours, Nature hikes, Local farms |
| Huallaga River | This area near the river is ideal for adventure seekers, offering activities such as rafting and fishing, appealing to nature lovers. | Rafting, Fishing spots, Scenic views, Picnic areas |
| Tarapoto's Hot Springs | Popular among tourists looking to relax and unwind in natural thermal waters, providing a unique wellness experience in the region. | Thermal baths, Spa services, Relaxation areas |
Understanding Airbnb License Requirements & STR Laws in Tarapoto (2025)
While Tarapoto, San Martín, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tarapoto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tarapoto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarapotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
the house is worth
Entire Place • 7 bedrooms
Home Sweet Home
Entire Place • 3 bedrooms
Stylish Casa Los Helechos with Pool
Entire Place • 3 bedrooms
La Casita Verde
Entire Place • 2 bedrooms
LUNA'S Home 201
Entire Place • 3 bedrooms
LUNA’s Home 301
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tarapoto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tarapoto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 8 | $72,261 | 60 | 4.06/5.0 |
| Alex Martín | 1 | $42,053 | 13 | 4.92/5.0 |
| Simone | 6 | $39,097 | 105 | 4.87/5.0 |
| Libertad | 6 | $32,202 | 151 | 4.88/5.0 |
| Iris Margot | 1 | $28,044 | 64 | 4.86/5.0 |
| Leyla | 8 | $26,341 | 237 | 4.66/5.0 |
| César Benjamín | 3 | $22,299 | 78 | 4.75/5.0 |
| Silvia | 2 | $22,112 | 305 | 4.96/5.0 |
| Simone | 2 | $18,496 | 78 | 4.95/5.0 |
| Miyory | 2 | $16,372 | 21 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarapoto.
Dive Deeper: Advanced Tarapoto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarapoto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarapoto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarapoto
- The Tarapoto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.2% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tarapoto, Apartment/Condo properties are the most common (42%), reflecting the local real estate landscape.
- Houses represent a significant 34.7% portion, catering likely to families or larger groups.
- The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.2%) offer potential for unique stay experiences.
Tarapoto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarapoto
- The dominant room capacity in Tarapoto is 1 bedroom listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Tarapoto, indicating a high concentration in these sizes.
- A significant 24.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tarapoto.
Tarapoto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarapoto
- The most common guest capacity trend in Tarapoto vacation rentals is listings accommodating 2 guests (21.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Tarapoto STR market, accounting for 38.3% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarapoto.
- On average, properties in Tarapoto are equipped to host 3.8 guests.
Tarapoto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarapoto
- The most common availability pattern in Tarapoto falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tarapoto (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tarapoto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
58.7% of total
2 Nights
56 listings
31.3% of total
3 Nights
3 listings
1.7% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
12 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Tarapoto is 1 Night, adopted by 58.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Tarapoto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.7% of Tarapoto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarapoto.
Tarapoto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
84 listings
52.5% of total
Moderate
43 listings
26.9% of total
Firm
18 listings
11.3% of total
Strict
15 listings
9.4% of total
Cancellation Policy Insights for Tarapoto
- The prevailing Airbnb cancellation policy trend in Tarapoto is Flexible, used by 52.5% of listings.
- The market strongly favors guest-friendly terms, with 79.4% of listings offering Flexible or Moderate policies. This suggests guests in Tarapoto may expect booking flexibility.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.5% market standard in Tarapoto.
- Given the high prevalence of Flexible policies (52.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarapoto.
Tarapoto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarapoto
- The overall average booking lead time for vacation rentals in Tarapoto is 20 days.
- Guests book furthest in advance for stays during October (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Tarapoto.
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Tarapoto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tarapoto (2025)
Amenity Prevalence
Amenity Insights for Tarapoto
- Essential amenities in Tarapoto that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarapoto: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarapoto to stay competitive.
Tarapoto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tarapoto
- The typical guest profile for Airbnb in Tarapoto consists of primarily domestic travelers (80%), often arriving from nearby Lima, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 80.2% of guests.
- Key international markets include Peru (80.2%) and United States (8.1%).
- Top languages spoken are Spanish (53.5%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lima and Callao.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tarapoto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sauce | 14 | $616 | $105.20 | 31% |
| La Banda de Shilcayo | 50 | $465 | $53.62 | 28% |
| Cacatachi | 15 | $421 | $120.08 | 26% |
| Lamas | 14 | $188 | $60.72 | 23% |
| Chachapoyas | 34 | $180 | $43.99 | 26% |
| Valera | 11 | $174 | $81.07 | 23% |
| Morales | 23 | $144 | $26.07 | 30% |
| Moyobamba | 34 | $86 | $30.08 | 24% |