Villa Rica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pasco, Peru

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villa Rica in 2025? Explore comprehensive Airbnb analytics for Villa Rica, Pasco, Peru to uncover income potential. This 2025 STR market report for Villa Rica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.

Whether you're considering an Airbnb investment in Villa Rica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa Rica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villa Rica Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$48
The average rental revenue earned for an occupied room per day in Villa Rica.
Occupancy Rate(?)
25.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,234
Typical annual income for an Airbnb listing in Villa Rica. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
27.7%
Strong growth (27.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Villa Rica.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Villa Rica.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villa Rica (2025)

Understanding the monthly revenue variations for Airbnb listings in Villa Rica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa Rica is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa Rica across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $954+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $585 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $246 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $163, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villa Rica

Villa Rica Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villa Rica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa Rica:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villa Rica

Average Daily Rate (ADR) Airbnb Trends in Villa Rica (2025)

Effective short term rental pricing strategy in Villa Rica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa Rica typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $129+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
  • Typical properties (Median) charge around $36 per night.
  • Entry-level properties (Bottom 25%) earn around $18 per night.

Average Daily Rate (ADR) Trend by Month in Villa Rica

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Airbnb Seasonality Analysis & Trends in Villa Rica (2025)

Peak Season (June, April, May)
  • Revenue averages $1,040 per month
  • Occupancy rates average 57.3%
  • Daily rates average $58
Shoulder Season
  • Revenue averages $266 per month
  • Occupancy maintains around 21.3%
  • Daily rates hold near $53
Low Season (February, March, September)
  • Revenue drops to average $133 per month
  • Occupancy decreases to average 15.3%
  • Daily rates adjust to average $51

Seasonality Insights for Villa Rica

  • The Airbnb seasonality in Villa Rica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villa Rica's highest earning potential, with monthly revenues capable of climbing to $1,075, occupancy reaching a high of 69.3%, and ADRs peaking at $58.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $107, occupancy could drop to 12.5%, and ADRs may adjust down to $48.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa Rica.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villa Rica seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villa Rica (2025)

Exploring the top neighborhoods for short-term rentals in Villa Rica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Central Villa Rica
The heart of Villa Rica with easy access to local shops, restaurants and cultural sites. Popular among tourists looking to experience the local lifestyle and amenities.
Plaza de Armas, Local markets, Villa Rica Coffee Plantations, Casa de la Cultura, Restaurants and cafes
Rio Azul
A vibrant area known for its natural beauty, perfect for tourists seeking adventure and eco-tourism experiences in the lush forests surrounding Villa Rica.
Catarata de Rio Azul, Hiking trails, Birdwatching, Private coffee tours, Natural swimming pools
Chanchamayo Valley
Known for its coffee plantations and stunning landscapes, this area attracts tourists interested in nature and rural experiences away from the city.
Coffee plantations, Scenic viewpoints, Rural tourism, Ecotourism activities, Local crafts shops
Lima Vieja
An up-and-coming location with beautiful landscapes and a mix of traditional and modern architecture,
N/A
El Tigre
A secluded area ideal for those looking to escape city life and enjoy nature, attracting visitors for its peace and tranquility.
Nature trails, Wildlife watching, Picnic areas, Fishing spots, Scenic views
Catarata Pucallpa
Tourist hotspot due to its stunning waterfalls, drawing visitors seeking natural beauty and adventure activities.
Pucallpa Waterfall, Hiking/running trails, Breathtaking views, Camping spots, Photography opportunities
Aguaytía
A key area known for its cultural significance and traditional festivals, popular among tourists who want to experience local culture and folklore.
Traditional markets, Festivals, Cultural exhibitions, Local dance shows, Artisan crafts
San Ramón
A picturesque town near Villa Rica popular for its charming streets, local cuisine, and historical significance, attracting culinary and history enthusiasts.
San Ramón Church, Local cuisine restaurants, Artisan markets, Cultural experiences, Historical sites

Understanding Airbnb License Requirements & STR Laws in Villa Rica (2025)

While Villa Rica, Pasco, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa Rica to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Villa Rica (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa Ricabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Farm in Oxapampa

Farm in Oxapampa

Entire Place • 10 bedrooms

$12,114
Revenue
27.0%
Occupancy
$173.65
Daily Rate
Apartment A en La CASA DE VITO

Apartment A en La CASA DE VITO

Entire Place • 2 bedrooms

$11,366
Revenue
16.3%
Occupancy
$83.73
Daily Rate
Departamento Equipado centrico

Departamento Equipado centrico

Entire Place • 2 bedrooms

$7,677
Revenue
38.7%
Occupancy
$60.59
Daily Rate
Minidepartment

Minidepartment

Entire Place • 2 bedrooms

$6,473
Revenue
18.9%
Occupancy
$51.07
Daily Rate
Amazing loft 360° city view

Amazing loft 360° city view

Entire Place • 2 bedrooms

$4,467
Revenue
56.1%
Occupancy
$130.31
Daily Rate
Apartment B in La CASA DE VITO

Apartment B in La CASA DE VITO

Entire Place • 3 bedrooms

$3,962
Revenue
13.4%
Occupancy
$118.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villa Rica (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villa Rica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Edgar3$17,284133.33/5.0
Juan Carlos6$12,899454.88/5.0
Mariale2$12,52894.42/5.0
Arbocco1$7,67754.60/5.0
Brenda5$6,400254.00/5.0
Host #840267655$5,21320.00/5.0
Host #4610939601$4,46710.00/5.0
Milagros2$3,314204.43/5.0
Host #3512048371$2,83910.00/5.0
Jean André1$2,678664.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa Rica.

Dive Deeper: Advanced Villa Rica STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa Rica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villa Rica Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villa Rica

  • The Villa Rica Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.5% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villa Rica, House properties are the most common (40.5%), reflecting the local real estate landscape.
  • Houses represent a significant 40.5% portion, catering likely to families or larger groups.
  • The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.

Villa Rica Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villa Rica

  • The dominant room capacity in Villa Rica is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.8% of the active Airbnb listings in Villa Rica, indicating a high concentration in these sizes.

Villa Rica Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villa Rica

  • The most common guest capacity trend in Villa Rica vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 5 guests dominate the Villa Rica STR market, accounting for 45.9% of listings.
  • 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa Rica.
  • On average, properties in Villa Rica are equipped to host 2.8 guests.

Villa Rica Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villa Rica

  • The most common availability pattern in Villa Rica falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Villa Rica (45.9%), reflecting common guest stay durations or potential owner blocking patterns.

Villa Rica Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (67.6%)

1 Night

25 listings

67.6% of total

2 Nights (21.6%)

2 Nights

8 listings

21.6% of total

3 Nights (5.4%)

3 Nights

2 listings

5.4% of total

30+ Nights (5.4%)

30+ Nights

2 listings

5.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Villa Rica is 1 Night, adopted by 67.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.2%) of the Villa Rica Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 67.6% of Villa Rica hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa Rica.

Villa Rica Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.2%)

Flexible

12 listings

52.2% of total

Moderate (21.7%)

Moderate

5 listings

21.7% of total

Firm

1 listings

4.3% of total

Strict (21.7%)

Strict

5 listings

21.7% of total

Cancellation Policy Insights for Villa Rica

  • The prevailing Airbnb cancellation policy trend in Villa Rica is Flexible, used by 52.2% of listings.
  • The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Villa Rica may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.2% market standard in Villa Rica.
  • Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villa Rica.

Villa Rica STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villa Rica

  • The overall average booking lead time for vacation rentals in Villa Rica is 26 days.
  • Guests book furthest in advance for stays during December (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (29 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Villa Rica.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Villa Rica averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villa Rica (2025)

Amenity Prevalence

Amenity Insights for Villa Rica

  • Essential amenities in Villa Rica that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villa Rica: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villa Rica to stay competitive.

Villa Rica Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villa Rica

  • The typical guest profile for Airbnb in Villa Rica consists of primarily domestic travelers (93%), often arriving from nearby Lima, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 93.1% of guests.
  • Key international markets include Peru (93.1%) and United States (1.7%).
  • Top languages spoken are Spanish (54.3%) followed by English (25.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lima and Santiago de Surco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villa Rica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ricardo Palma11$1,278$222.3224%
Santa Eulalia44$939$200.4324%
Huancabamba40$674$111.2231%
Santa Rosa de Quives31$644$166.3418%
Santa Cruz de Cocachacra14$473$182.5419%
Chontabamba81$417$80.9326%
Oxapampa210$341$66.7427%
Rupa-Rupa41$241$41.5726%
San Ramón26$240$60.5820%
Huánuco27$203$26.6934%

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