Mala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lima, Peru
Is Airbnb profitable in Mala in 2025? Explore comprehensive Airbnb analytics for Mala, Lima, Peru to uncover income potential. This 2025 STR market report for Mala, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in Mala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mala (2025)
Understanding the monthly revenue variations for Airbnb listings in Mala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mala is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,001 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $941 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mala
Mala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mala:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mala
Average Daily Rate (ADR) Airbnb Trends in Mala (2025)
Effective short term rental pricing strategy in Mala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mala typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Mala
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Airbnb Seasonality Analysis & Trends in Mala (2025)
Peak Season (February, January, March)
- Revenue averages $2,249 per month
- Occupancy rates average 33.2%
- Daily rates average $223
Shoulder Season
- Revenue averages $1,293 per month
- Occupancy maintains around 24.5%
- Daily rates hold near $191
Low Season (May, June, July)
- Revenue drops to average $798 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $195
Seasonality Insights for Mala
- The Airbnb seasonality in Mala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mala's highest earning potential, with monthly revenues capable of climbing to $2,569, occupancy reaching a high of 39.0%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $515, occupancy could drop to 16.8%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mala (2025)
Exploring the top neighborhoods for short-term rentals in Mala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Miraflores | A vibrant district known for its parks, ocean views, and bustling nightlife. Popular with tourists looking for shopping, dining, and cultural experiences. | Malecón, Larcomar, Parque Kennedy, Huaca Pucllana, Punta Roquitas, Plaza Mayor |
| Barranco | A bohemian neighborhood characterized by its artistic vibe and historic architecture. Attracts visitors interested in arts, culture, and nightlife. | Barranco Bridge, Mario Testino Museum, art galleries, Barranco nightlife, The Love Park, Pedro de Osma Museum |
| San Isidro | Upscale residential district known for its business centers and dining options. Appeals to business travelers and tourists looking for luxury. | Huaca Huallamarca, Los Olivos Park, El Olivar Park, San Isidro Golf Club, boutiques and cafes, Lima Golf Club |
| Centro Histórico | The historic center of Lima, recognized for its colonial architecture and rich history. Ideal for tourists interested in culture and heritage. | Plaza Mayor, Lima Cathedral, Government Palace, Monastery of San Francisco, Casa de la Literatura Peruana, Museo de Arte de Lima |
| Callao | A major port district that offers a glimpse into Lima's maritime culture. Enthralling for those interested in history and seafood cuisine. | Fortaleza del Real Felipe, Callao Monumental, La Punta beach, Chucuito Beach, Maritime Museum, local seafood markets |
| La Molina | A wealthy suburban neighborhood offering a quieter atmosphere while remaining close to popular attractions. Suitable for families and long-term stays. | El Polo, La Molina Golf Club, Parque de las Leyendas, Museo de Oro del Perú, shopping centers, natural parks |
| Chorrillos | A coastal district offering stunning ocean views and a relaxed environment. Popular with travelers seeking outdoor activities and local beaches. | Playa Agua Dulce, Morro Solar, Parque de la Amistad, Chorrillos Fishing Pier, local seafood restaurants, Valle de la Conciencia |
| Pueblo Libre | A charming residential area filled with cultural sites and history, popular among those interested in Peru's past and local life. | Museo Larco, Parque de los Anillos, National Museum of Archaeology, historic restaurants, local markets, craft shops |
Understanding Airbnb License Requirements & STR Laws in Mala (2025)
While Mala, Lima, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mala to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Mala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Campo (families only)
Entire Place • 5 bedrooms
Villa in Mala for big groups
Entire Place • 9 bedrooms
Beautiful and comfortable country house in Asia-Peru
Entire Place • 5 bedrooms
Beautiful Casa-Playa Bujama-Asia
Entire Place • 3 bedrooms
Bella cottage with a pool
Entire Place • 3 bedrooms
Opening house in Asia, in exclusive condominium!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alvaro | 2 | $65,404 | 190 | 4.94/5.0 |
| Sebastian | 8 | $47,660 | 368 | 4.79/5.0 |
| Doris Yesica | 1 | $45,059 | 4 | 4.50/5.0 |
| Host #7842273 | 1 | $42,797 | 0 | N/A/5.0 |
| María Betsabeth | 1 | $40,369 | 34 | 4.82/5.0 |
| Milagros | 1 | $39,919 | 3 | 5.00/5.0 |
| Carlos | 1 | $36,534 | 3 | 5.00/5.0 |
| Kathy | 1 | $34,963 | 67 | 4.91/5.0 |
| Alfonso | 1 | $34,833 | 86 | 4.91/5.0 |
| Anilu | 1 | $33,556 | 18 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mala.
Dive Deeper: Advanced Mala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mala
- The Mala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mala, House properties are the most common (82.7%), reflecting the local real estate landscape.
- Houses represent a significant 82.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.3%) offer potential for unique stay experiences.
Mala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mala
- The dominant room capacity in Mala is 5+ bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 54.9% of the active Airbnb listings in Mala, indicating a high concentration in these sizes.
- A significant 75.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mala.
Mala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mala
- The most common guest capacity trend in Mala vacation rentals is listings accommodating 8+ guests (73.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mala STR market, accounting for 83.5% of listings.
- 85.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mala.
- On average, properties in Mala are equipped to host 7.2 guests.
Mala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mala
- The most common availability pattern in Mala falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mala (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
24.2% of total
2 Nights
47 listings
35.6% of total
3 Nights
9 listings
6.8% of total
4-6 Nights
6 listings
4.5% of total
30+ Nights
38 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mala is 2 Nights, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Mala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.6% of Mala hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mala.
Mala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
30.2% of total
Moderate
34 listings
29.3% of total
Firm
27 listings
23.3% of total
Strict
20 listings
17.2% of total
Cancellation Policy Insights for Mala
- The prevailing Airbnb cancellation policy trend in Mala is Flexible, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (59.5%) and stricter (40.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.2% market standard in Mala.
- Regularly review your cancellation policy against competitors and market demand shifts in Mala.
Mala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mala
- The overall average booking lead time for vacation rentals in Mala is 23 days.
- Guests book furthest in advance for stays during December (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Mala.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Mala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mala (2025)
Amenity Prevalence
Amenity Insights for Mala
- Essential amenities in Mala that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mala.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mala: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mala to stay competitive.
Mala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mala
- The typical guest profile for Airbnb in Mala consists of primarily domestic travelers (88%), often arriving from nearby Lima, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include Peru (87.5%) and United States (4.6%).
- Top languages spoken are Spanish (50.7%) followed by English (35.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lima and Lima Region.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Carmen | 86 | $1,430 | $244.89 | 26% |
| Chincha Baja | 38 | $1,209 | $225.39 | 26% |
| Ricardo Palma | 11 | $1,111 | $234.13 | 21% |
| Santa Cruz de Flores | 66 | $1,055 | $203.00 | 24% |
| San Antonio | 108 | $921 | $202.29 | 28% |
| Paracas | 314 | $913 | $163.25 | 25% |
| Santa Eulalia | 51 | $841 | $192.44 | 22% |
| Asia | 379 | $770 | $200.80 | 23% |
| Quilmaná | 17 | $757 | $241.97 | 18% |
| Imperial | 25 | $738 | $153.57 | 22% |