Trujillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in La Libertad, Peru
Is Airbnb profitable in Trujillo in 2025? Explore comprehensive Airbnb analytics for Trujillo, La Libertad, Peru to uncover income potential. This 2025 STR market report for Trujillo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 293 active listings.
Whether you're considering an Airbnb investment in Trujillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Trujillo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Trujillo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Trujillo (2025)
Understanding the monthly revenue variations for Airbnb listings in Trujillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Trujillo is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Trujillo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $287 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $123, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Trujillo
Trujillo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Trujillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Trujillo:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Trujillo
Average Daily Rate (ADR) Airbnb Trends in Trujillo (2025)
Effective short term rental pricing strategy in Trujillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Trujillo typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $49+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $37 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Trujillo
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Airbnb Seasonality Analysis & Trends in Trujillo (2025)
Peak Season (May, April, June)
- Revenue averages $544 per month
- Occupancy rates average 33.4%
- Daily rates average $30
Shoulder Season
- Revenue averages $375 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $30
Low Season (March, September, November)
- Revenue drops to average $304 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $30
Seasonality Insights for Trujillo
- The Airbnb seasonality in Trujillo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Trujillo's highest earning potential, with monthly revenues capable of climbing to $550, occupancy reaching a high of 43.5%, and ADRs peaking at $30.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $275, occupancy could drop to 30.0%, and ADRs may adjust down to $29.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Trujillo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Trujillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Trujillo (2025)
Exploring the top neighborhoods for short-term rentals in Trujillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Huanchaco | A popular beach destination known for surfing, seafood, and traditional fishing culture. Attracts tourists looking for a relaxed beach experience and adventure sports. | Huanchaco Beach, The Temple of the Moon, Surfing schools, Local seafood restaurants, Trujillo Sunset, Traditional caballitos de totora |
| Historic Center of Trujillo | The vibrant historical area featuring colonial architecture and cultural landmarks. Appeals to tourists interested in history, culture, and local traditions. | Plaza de Armas, Cathedral of Trujillo, Casa Trujillo, Arco de Guzmán, Museo de Arqueología, Huaca del Sol y la Luna |
| La Libertad Region | A broad region rich in natural beauty and local attractions. Great for nature lovers and those looking to explore the countryside and coastal areas. | Chicama Beach, Pacasmayo, Sierra de La Libertad, Galletas de Paracas, Salt mines of Maras |
| El Brujo | An archaeological site with pre-Incan ruins, popular among history buffs and tourists. Offers insights into ancient civilizations of Peru. | El Brujo Archaeological Complex, The Lady of Cao Museum, Huaca de la Luna, Excavation sites, Guided historical tours |
| Cerro Blanco | A desert oasis offering adventure tourism such as sandboarding. Suitable for adventurous visitors looking for unique experiences in nature. | Sand dunes, Adventure sports, Desert landscapes, Scenic viewpoints, Nature trails |
| Salaverry | A coastal town close to Trujillo, known for its calm beaches and great seafood. Attractive for tourists looking for a quieter beach getaway. | Salaverry Beach, Local fish markets, Boat tours, Cultural festivals, Coastal walks |
| Vicús | An archaeological site and cultural heritage site that draws history enthusiasts. Provides a glimpse into the region's cultural history. | Vicús Archaeological Site, Museum of Ancient Cultures, Guided archaeological tours, Local craftsmanship, Cultural exchanges |
| Santo Domingo | A neighborhood with a mix of local life and tourist interest, offering hospitality and proximity to attractions. | Local markets, Machu Picchu Expeditions, Cultural festivals, Community events, Dining options |
Understanding Airbnb License Requirements & STR Laws in Trujillo (2025)
While Trujillo, La Libertad, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Trujillo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Trujillo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Trujillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful multi-family residence with two garage
Entire Place • 6 bedrooms
Penthouse (11) El Carmen
Entire Place • 2 bedrooms
Centrally located premeno with garage
Entire Place • 3 bedrooms
La Merced 101 + Terrace
Entire Place • 3 bedrooms
FRIDA Apartamnt 1erpisoCENTRIC
Entire Place • 3 bedrooms
Apartment Duplex (502) El Pilar
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Trujillo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Trujillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristian | 18 | $130,890 | 677 | 3.92/5.0 |
| Ana Lucía | 4 | $61,695 | 90 | 4.92/5.0 |
| Claudia | 5 | $40,382 | 144 | 4.74/5.0 |
| Vanessa | 7 | $40,217 | 130 | 3.95/5.0 |
| Oswaldo | 4 | $35,585 | 319 | 4.92/5.0 |
| Ernesto | 5 | $17,171 | 199 | 4.88/5.0 |
| Carla | 2 | $15,468 | 115 | 4.81/5.0 |
| Karen | 2 | $14,604 | 33 | 4.76/5.0 |
| Gian Paul | 3 | $14,082 | 238 | 4.91/5.0 |
| Jimena | 3 | $13,684 | 352 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Trujillo.
Dive Deeper: Advanced Trujillo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Trujillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTrujillo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Trujillo
- The Trujillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 293 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Trujillo, Apartment/Condo properties are the most common (75.1%), reflecting the local real estate landscape.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Trujillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Trujillo
- The dominant room capacity in Trujillo is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.0% of the active Airbnb listings in Trujillo, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Trujillo.
Trujillo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Trujillo
- The most common guest capacity trend in Trujillo vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Trujillo STR market, accounting for 42.0% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Trujillo.
- On average, properties in Trujillo are equipped to host 3.7 guests.
Trujillo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Trujillo
- The most common availability pattern in Trujillo falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Trujillo (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Trujillo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
129 listings
46.9% of total
2 Nights
98 listings
35.6% of total
3 Nights
22 listings
8% of total
4-6 Nights
3 listings
1.1% of total
7-29 Nights
4 listings
1.5% of total
30+ Nights
19 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Trujillo is 1 Night, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.5%) of the Trujillo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.9% of Trujillo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Trujillo.
Trujillo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
121 listings
49.8% of total
Moderate
69 listings
28.4% of total
Firm
24 listings
9.9% of total
Strict
29 listings
11.9% of total
Cancellation Policy Insights for Trujillo
- The prevailing Airbnb cancellation policy trend in Trujillo is Flexible, used by 49.8% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Trujillo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.8% market standard in Trujillo.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Trujillo.
Trujillo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Trujillo
- The overall average booking lead time for vacation rentals in Trujillo is 16 days.
- Guests book furthest in advance for stays during May (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (19 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Trujillo.
- Target marketing efforts for the Spring season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Trujillo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Trujillo (2025)
Amenity Prevalence
Amenity Insights for Trujillo
- Essential amenities in Trujillo that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Trujillo: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Trujillo to stay competitive.
Trujillo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Trujillo
- The typical guest profile for Airbnb in Trujillo consists of primarily domestic travelers (80%), often arriving from nearby Lima, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 79.9% of guests.
- Key international markets include Peru (79.9%) and United States (5.2%).
- Top languages spoken are Spanish (55.4%) followed by English (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lima and Trujillo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Trujillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laredo | 15 | $719 | $205.24 | 20% |
| San Pedro de Lloc | 10 | $602 | $124.59 | 20% |
| Comandante Noel | 53 | $530 | $115.37 | 25% |
| Víctor Larco Herrera | 76 | $353 | $36.60 | 37% |
| Moche | 13 | $331 | $63.92 | 25% |
| Pacasmayo | 28 | $324 | $53.15 | 23% |
| Huanchaco | 154 | $282 | $51.86 | 28% |
| Distrito de Víctor Larco Herrera | 24 | $237 | $35.37 | 32% |
| Nuevo Chimbote | 25 | $212 | $25.11 | 31% |
| Cajamarca | 408 | $212 | $36.65 | 26% |