Airbnb Market Analytics, Statistics and Data in Trujillo, La Libertad, Peru
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Trujillo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Trujillo:
How much do Airbnb hosts make on average per month in Trujillo?
The short-term rental market in Trujillo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $371 per month
- Strong performing properties (top 25%) make $753 or more
- Best-in-class properties (top 10%) achieve $1,053+ monthly
- Entry-level properties (bottom 25%) typically earn around $143
Revenue Variations by Month
Occupancy Rates Throughout the Year in Trujillo
The market in Trujillo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Trujillo
Daily rates in Trujillo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $29 per night
- Strong performing properties (top 25%) secure $39 or more
- Best-in-class properties (top 10%) pull in $51+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Trujillo
Peak Season (June, April, May)
- Revenue peaks at $670.41 per month
- Occupancy rates reach 43.66%
- Daily rates average $33.94
Shoulder Season
- Revenue averages $492.32 per month
- Occupancy maintains 35.78%
- Daily rates hold at $32.26
Low Season (September, January, December)
- Revenue drops to $350.77 per month
- Occupancy decreases to 30.34%
- Daily rates adjust to $30.54
Is it still profitable to do Airbnb in Trujillo in 2025?
Yes! Trujillo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $492 and With 303 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Trujillo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Trujillo's Historic Center is rich in colonial architecture and is a UNESCO World Heritage site. It's ideal for tourists exploring historical sites and cultural experiences. | Plaza Mayor, Cathedral of Trujillo, Huaca del Sol y la Luna, Casa Urquiaga, Museo de Arqueología, La Casa de la Emancipación |
| Huanchaco | Huanchaco is a popular beach destination known for its surf culture and laid-back vibe. Ideal for visitors looking for a beach getaway close to Trujillo. | Huanchaco Beach, Las Caballitas, Chicama surf spot, El Brujo archaeological site, Local seafood restaurants |
| La Libertad | This area is known for its traditional culture and proximity to ancient ruins, appealing to those interested in Peruvian heritage and natural landscapes. | Trujillo's dance festivals, Local artisan markets, Archaeological sites, Natural parks, Scenic views of the countryside |
| Cerro Blanco | Cerro Blanco is a unique natural dune area that offers activities for adventure seekers as well as tranquil views for those interested in nature. | Cerro Blanco Dunes, Sandboarding activities, Scenic walking trails, Views of the coastline, Wildlife watching |
| El Golf | El Golf is a residential area that is becoming increasingly popular among travelers looking for comfortable accommodations and a quiet environment. | Golf course, Quiet parks, Local cafes and restaurants, Proximity to Trujillo city center, Residential areas |
| Salaverry | Salaverry is a coastal town offering a more relaxed atmosphere, ideal for beach lovers and those wanting a break from the city hustle. | Salaverry Beach, Local markets, Marine wildlife, Fishing activities, Coastal views |
| La Esperanza | La Esperanza is a growing neighborhood that attracts visitors looking for local experiences and cultural immersion while still being close to urban amenities. | Local artisan shops, Neighborhood parks, Cultural events, Street food markets, Proximity to Trujillo city |
| Pampa de Riecito | This area provides a unique mix of nature and local culture, great for those interested in outdoor activities and rural tourism. | Hiking trails, Nature reserves, Traditional farming experiences, Rural festivals, Scenic landscapes |
Do you need a license for Airbnb in Trujillo?
We recommend checking directly with Trujillo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Trujillo
Beautiful multi-family residence with two garage
Entire Place • 6 bedrooms
Penthouse (11) El Carmen
Entire Place • 2 bedrooms
FRIDA Apartamnt 1erpisoCENTRIC
Entire Place • 3 bedrooms
Apartment Duplex (502) El Pilar
Entire Place • 2 bedrooms
La Merced 101 + Terrace
Entire Place • 3 bedrooms
Exclusive/iIdeal families/friends, very Central
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Trujillo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristian | 18 | $156,477 | 677 | 3.92/5.0 |
| Ana Lucía | 4 | $54,621 | 90 | 4.92/5.0 |
| Claudia | 5 | $45,449 | 144 | 4.74/5.0 |
| Vanessa | 7 | $43,873 | 130 | 3.95/5.0 |
| Oswaldo | 4 | $38,174 | 319 | 4.92/5.0 |
| Karen | 2 | $21,578 | 33 | 4.76/5.0 |
| Carla | 2 | $20,810 | 115 | 4.81/5.0 |
| Ernesto | 5 | $18,140 | 199 | 4.88/5.0 |
| Marilyn | 3 | $17,731 | 102 | 3.11/5.0 |
| Jean | 2 | $17,601 | 48 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Trujillo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 88.5% of inventory
- Untapped potential in others segments (1.7% combined)
Room Capacity Distribution
Analysis of 303 properties in Trujillo shows that 1 bedroom properties are most prevalent, making up 29.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 1 bedroom (29.7%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 303 properties in Trujillo reveals that 2 guests properties dominate the market, representing 22.1% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 41.6% of the market.
Key Insights
- Most common capacity: 2 guests (22.1% of market)
- Least common capacity: 7 guests (4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 41.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 303 properties in Trujillo, the most common availability pattern is 271-366 days (53.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (53.8%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 80.2%
- Properties with long-term bookings (180+ days): 20.8%
Minimum Stay Distributions
1 Night
132 listings
48% of total
2 Nights
96 listings
34.9% of total
3 Nights
27 listings
9.8% of total
4-6 Nights
4 listings
1.5% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
14 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.9%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 92.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
125 listings
50.2% of total
Moderate
71 listings
28.5% of total
Firm
25 listings
10% of total
Strict
28 listings
11.2% of total
Key Insights
- Flexible is the preferred policy at 50.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Feb, averaging 20 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 13 days
- Spring shows the longest average booking window at 19 days, while Fall has the shortest at 13 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 19 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Trujillo
Below is the distribution of amenities across listings in Trujillo:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.1%) and France (1.9%)
- Spanish is the top language at 58.1%, followed by English (31.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Lima and Trujillo markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Trujillo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laredo | 15 | $835 | $217.30 | 20% |
| Comandante Noel | 52 | $580 | $112.70 | 24% |
| Moche | 12 | $434 | $58.62 | 28% |
| Víctor Larco Herrera | 78 | $409 | $39.06 | 36% |
| Pacasmayo | 30 | $381 | $54.86 | 25% |
| Huanchaco | 156 | $337 | $53.00 | 29% |
| Nuevo Chimbote | 24 | $265 | $27.55 | 31% |
| Cajamarca | 413 | $261 | $38.99 | 34% |
| Los Baños del Inca | 83 | $256 | $59.19 | 28% |
| Distrito de Víctor Larco Herrera | 27 | $255 | $36.98 | 35% |
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