Salas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ica, Peru
Is Airbnb profitable in Salas in 2025? Explore comprehensive Airbnb analytics for Salas, Ica, Peru to uncover income potential. This 2025 STR market report for Salas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Salas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salas (2025)
Understanding the monthly revenue variations for Airbnb listings in Salas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salas is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,117 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $840 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salas
Salas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salas:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salas
Average Daily Rate (ADR) Airbnb Trends in Salas (2025)
Effective short term rental pricing strategy in Salas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salas typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Salas
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Airbnb Seasonality Analysis & Trends in Salas (2025)
Peak Season (June, May, April)
- Revenue averages $3,054 per month
- Occupancy rates average 25.7%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,204 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $119
Low Season (February, September, November)
- Revenue drops to average $833 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $111
Seasonality Insights for Salas
- The Airbnb seasonality in Salas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salas's highest earning potential, with monthly revenues capable of climbing to $3,101, occupancy reaching a high of 42.7%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $678, occupancy could drop to 4.4%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salas (2025)
Exploring the top neighborhoods for short-term rentals in Salas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ica City Center | The bustling heart of Ica, known for its convenient access to shops, restaurants, and cultural landmarks. Ideal for tourists wanting to experience local life and convenient amenities. | Ica Cathedral, Plaza de Armas, Museo Regional de Ica, Bodega Tacama, Huacachina Oasis |
| Huacachina Oasis | A picturesque desert oasis surrounded by sand dunes, Huacachina is famous for adventure sports and scenic views. It's a hot spot for thrill-seekers and families alike. | Sandboarding, Dune buggy rides, Huacachina Lagoon, Sunset views, Eco-friendly tours |
| Nazca | Famous for the Nazca Lines, this area attracts tourists interested in archaeology and adventure. The unique landscape offers a range of tours and experiences. | Nazca Lines, Nazca Culture, Chauchilla Cemetery, Maria Reiche Museum, Paracas National Reserve |
| Pisco | Known for its pisco production and coastal views, Pisco is a charming town close to beaches and historical sites. Great for guests interested in culinary experiences. | Paracas National Reserve, Islas Ballestas, Pisco Vineyards, Playa de La Mina, Playa Roja |
| Ocucaje | A lesser-known area with rich archaeological findings and beautiful landscapes, perfect for travelers interested in history and nature. | Fossil sites, Unique landscapes, Local wineries, Bird watching, Scenic views |
| Tambo de Mora | A coastal spot ideal for relaxation and enjoying beach activities. Attracts those looking for a tranquil getaway by the sea. | Beautiful beaches, Fishing opportunities, Local seafood restaurants, Coastal scenery, Water sports |
| Santa Rita de Siguas | A scenic area known for its agricultural tourism and traditional practices. Perfect for eco-tourists and those interested in local culture. | Agricultural tours, Local markets, Scenic views, Community workshops, Traditional crafts |
| Cerro Blanco | Home to one of the tallest sand dunes in the world, this area attracts adventure enthusiasts looking for unique outdoor activities like sandboarding and hiking. | Cerro Blanco Dune, Desert landscapes, Sandboarding, Guided tours, Stargazing |
Understanding Airbnb License Requirements & STR Laws in Salas (2025)
While Salas, Ica, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Finca Ica ( 32 people max. capacity)
Entire Place • 6 bedrooms
Desert lodges - House "El Mango" 2 people
Entire Place • 1 bedroom
Desert Lodges - House "La Terracota" 10 people
Entire Place • 3 bedrooms
ICA, Casa de Campo Los Sauces
Entire Place • 2 bedrooms
An Oasis among the Dunes of Ica, Peru
Entire Place • 4 bedrooms
Desert Lodges - House "La Turquesa" 7 people
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eduardo | 3 | $65,133 | 92 | 4.75/5.0 |
| Renán | 10 | $49,650 | 4 | 0.50/5.0 |
| Alejandrina | 1 | $47,658 | 18 | 4.50/5.0 |
| Wilmer | 1 | $14,366 | 12 | 4.83/5.0 |
| Víctor M | 1 | $12,840 | 24 | 4.92/5.0 |
| Host #416213112 | 1 | $163 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salas.
Dive Deeper: Advanced Salas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salas
- The Salas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.7% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Salas, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 35.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Salas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salas
- The dominant room capacity in Salas is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Salas, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salas.
Salas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salas
- The most common guest capacity trend in Salas vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Salas STR market, accounting for 58.8% of listings.
- 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salas.
- On average, properties in Salas are equipped to host 4.4 guests.
Salas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salas
- The most common availability pattern in Salas falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salas (64.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
70.6% of total
2 Nights
2 listings
11.8% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Salas is 1 Night, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Salas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Salas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.6% of Salas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salas.
Salas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
28.6% of total
Moderate
1 listings
14.3% of total
Strict
4 listings
57.1% of total
Cancellation Policy Insights for Salas
- The prevailing Airbnb cancellation policy trend in Salas is Strict, used by 57.1% of listings.
- A majority (57.1%) of hosts in Salas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Salas.
- With 57.1% using Strict terms, this is a viable option in Salas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salas.
Salas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salas
- The overall average booking lead time for vacation rentals in Salas is 32 days.
- Guests book furthest in advance for stays during April (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Salas.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Salas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salas (2025)
Amenity Prevalence
Amenity Insights for Salas
- Essential amenities in Salas that guests expect include: Wifi, TV, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dedicated workspace, Outdoor dining area, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Salas.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salas: Wifi, TV, Free parking on premises, Hot water.
- Consider adding popular differentiators like Dedicated workspace or Outdoor dining area to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salas to stay competitive.
Salas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salas
- The typical guest profile for Airbnb in Salas consists of primarily domestic travelers (72%), often arriving from nearby Lima, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 72.0% of guests.
- Key international markets include Peru (72%) and United States (6%).
- Top languages spoken are Spanish (41.5%) followed by English (36.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lima and Lima Region.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Carmen | 77 | $1,556 | $215.77 | 28% |
| Chincha Baja | 33 | $1,379 | $187.07 | 28% |
| Santa Cruz de Flores | 69 | $1,161 | $199.36 | 25% |
| Paracas | 273 | $1,050 | $164.64 | 25% |
| San Antonio | 94 | $957 | $186.76 | 31% |
| Mala | 115 | $938 | $180.92 | 25% |
| Chilca | 30 | $784 | $157.24 | 21% |
| Asia | 348 | $746 | $188.32 | 25% |
| Quilmaná | 14 | $706 | $194.61 | 22% |
| Sunampe | 15 | $677 | $159.23 | 25% |