Airbnb Market Analytics, Statistics and Data in Urubamba, Cusco, Peru
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urubamba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urubamba:
How much do Airbnb hosts make on average per month in Urubamba?
The short-term rental market in Urubamba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $537 per month
- Strong performing properties (top 25%) make $1,109 or more
- Best-in-class properties (top 10%) achieve $2,630+ monthly
- Entry-level properties (bottom 25%) typically earn around $202
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urubamba
The market in Urubamba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urubamba
Daily rates in Urubamba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $40 per night
- Strong performing properties (top 25%) secure $79 or more
- Best-in-class properties (top 10%) pull in $191+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Urubamba
Peak Season (May, June, April)
- Revenue peaks at $1293.93 per month
- Occupancy rates reach 39.93%
- Daily rates average $83.95
Shoulder Season
- Revenue averages $1018.79 per month
- Occupancy maintains 33.97%
- Daily rates hold at $79.42
Low Season (August, September, January)
- Revenue drops to $746.01 per month
- Occupancy decreases to 28.05%
- Daily rates adjust to $75.24
Is it still profitable to do Airbnb in Urubamba in 2025?
Yes! Urubamba demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 34% and monthly revenue averaging $1019 and With 236 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urubamba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Urubamba Center | The heart of Urubamba, ideal for tourists seeking local culture, shops, and restaurants. Easy access to transport for exploring the Sacred Valley. | Main Square, Urubamba Market, Sacred Valley tours, Local dining options, Cultural events |
| Ollantaytambo | Famous for its well-preserved Inca ruins and cobblestone streets, Ollantaytambo is a popular stop for tourists heading to Machu Picchu. | Ollantaytambo ruins, Inca Museum, Patacancha River, Local artisanal shops, Sacred Valley scenery |
| Salineras de Maras | An essential tourist destination offering the stunning salt mines and a glimpse into local mining traditions, attracting nature and photography enthusiasts. | Salt terraces, Scenic views, Photography opportunities, Hiking trails, Cultural significance |
| Moray | Known for its unique circular agricultural terraces, Moray draws visitors interested in agricultural history and breathtaking scenery. | Moray ruins, Ancient agricultural techniques, Landscape views, Local flora, Cultural significance |
| Pisaq | Famous for its archaeological sites and vibrant market, Pisaq attracts both explorers and shoppers keen on local produce and crafts. | Pisaq ruins, Pisaq Market, Scenic views, Local handicrafts, Traditional Andean food |
| Chinchero | A traditional Andean village known for its weaving and textile production, Chinchero offers a cultural experience for visitors interested in local craftsmanship. | Chinchero ruins, Weaving demonstrations, Market days, Traditional food, Cultural performances |
| Tambo del Inka | A luxury hotel that combines elegance with cultural experiences, attracting those looking for a high-end stay with easy access to the Sacred Valley's attractions. | Luxury amenities, Spa services, Guided tours, Scenic river views, Exclusive dining |
| Sacred Valley Tours | Tour companies and agencies that facilitate guided experiences throughout the Sacred Valley, attracting group bookings and adventure seekers. | Guided tours to Machu Picchu, Cultural experiences, Outdoor adventures, Connection to local guides, Scenic landscapes |
Do you need a license for Airbnb in Urubamba?
We recommend checking directly with Urubamba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Urubamba
Skylodge Adventure Suites
Private Room • 1 bedroom
NUNA Andean Luxury GuestHouse
Entire Place • 5 bedrooms
Andean charming house
Entire Place • 4 bedrooms
Luxury Villa Tayta in Urubamba Sacred Valley/Cusco
Entire Place • 4 bedrooms
Casa Tierra Bella
Entire Place • 6 bedrooms
Casa Boutique Esther
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Urubamba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalia | 2 | $94,007 | 309 | 4.96/5.0 |
| Jacqueline | 1 | $81,298 | 24 | 4.96/5.0 |
| Teresa | 1 | $64,865 | 66 | 5.00/5.0 |
| Ia Sl | 1 | $57,568 | 197 | 4.91/5.0 |
| Carlos | 1 | $48,722 | 52 | 4.96/5.0 |
| Aderly | 6 | $47,929 | 343 | 4.90/5.0 |
| Mario | 1 | $46,439 | 71 | 4.90/5.0 |
| Carlos | 2 | $44,318 | 63 | 4.98/5.0 |
| Viviana | 1 | $41,961 | 53 | 4.96/5.0 |
| Enrique | 1 | $41,502 | 90 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urubamba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.6%), with house and apartment & condo properties comprising 72.8% of inventory
- Strong specialty sector (25.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.1% combined)
Room Capacity Distribution
Analysis of 236 properties in Urubamba shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 1 bedroom (38.1%)
- Least common: 5+ bedrooms (9.7%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 236 properties in Urubamba reveals that 2 guests properties dominate the market, representing 25.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 50.8% of the market.
Key Insights
- Most common capacity: 2 guests (25.8% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 50.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 236 properties in Urubamba, the most common availability pattern is 271-366 days (65.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.6% of properties).
Key Insights
- Most common availability window: 271-366 days (65.7%)
- Most common booking duration: 1-30 days (35.6%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 16.9%
Minimum Stay Distributions
1 Night
113 listings
54.3% of total
2 Nights
77 listings
37% of total
3 Nights
11 listings
5.3% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
5 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.3%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 96.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
63 listings
39.4% of total
Moderate
35 listings
21.9% of total
Firm
29 listings
18.1% of total
Strict
33 listings
20.6% of total
Key Insights
- Flexible is the preferred policy at 39.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.3% of the market
- Firm policies are least common at 18.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 65 days
- Shortest booking windows are in Nov, Sep, Feb, averaging 36 days
- Spring shows the longest average booking window at 60 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 60 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Urubamba
Below is the distribution of amenities across listings in Urubamba:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.9% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (36.4%) and Canada (5.3%)
- English is the top language at 45.9%, followed by Spanish (39.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.2%
Recommendations
- Target marketing campaigns for Lima and Cusco markets
- Develop localized content for United States and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urubamba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lamay | 13 | $1,394 | $81.61 | 46% |
| Huayllabamba | 47 | $1,270 | $135.17 | 31% |
| Calca | 84 | $765 | $110.81 | 37% |
| San Salvador | 19 | $581 | $57.44 | 42% |
| Distrito de Cusco | 2,024 | $476 | $38.90 | 44% |
| Pisac | 167 | $348 | $41.08 | 35% |
| Machupicchu | 255 | $333 | $42.77 | 32% |
| Wanchaq | 522 | $330 | $32.78 | 38% |
| Santiago | 204 | $315 | $35.31 | 37% |
| Ollantaytambo | 133 | $310 | $53.80 | 25% |
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