Maras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cusco, Peru
Is Airbnb profitable in Maras in 2025? Explore comprehensive Airbnb analytics for Maras, Cusco, Peru to uncover income potential. This 2025 STR market report for Maras, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Maras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maras Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maras (2025)
Understanding the monthly revenue variations for Airbnb listings in Maras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maras is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $600 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $133, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maras
Maras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maras:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maras
Average Daily Rate (ADR) Airbnb Trends in Maras (2025)
Effective short term rental pricing strategy in Maras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maras typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $88+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Maras
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Airbnb Seasonality Analysis & Trends in Maras (2025)
Peak Season (May, April, June)
- Revenue averages $971 per month
- Occupancy rates average 33.8%
- Daily rates average $51
Shoulder Season
- Revenue averages $602 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $55
Low Season (March, July, September)
- Revenue drops to average $470 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $53
Seasonality Insights for Maras
- The Airbnb seasonality in Maras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maras's highest earning potential, with monthly revenues capable of climbing to $1,233, occupancy reaching a high of 43.8%, and ADRs peaking at $59.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $450, occupancy could drop to 19.6%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maras (2025)
Exploring the top neighborhoods for short-term rentals in Maras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ollantaytambo | A historic town with Incan ruins and access to popular hiking trails, ideal for tourists interested in culture and nature. | Ollantaytambo Archaeological Site, Inca Trail, Sacred Valley, Patacancha Valley, Chinchero Market |
| Pisac | Known for its artisanal market and Inca ruins, Pisac attracts visitors looking for local crafts and breathtaking views of the Sacred Valley. | Pisac Archaeological Park, Pisac Market, Sacred Valley, Intihuatana, Scenic viewpoints |
| Chinchero | Famous for its weaving traditions and Inca ruins, Chinchero is a quieter alternative for travelers seeking authentic cultural experiences. | Chinchero Archaeological Park, Chinchero Market, Sacred Valley, Weaving workshops, Traditional Incan agriculture |
| Maras | Home to the stunning Salinas de Maras salt mines and proximity to the Sacred Valley, Maras is perfect for nature and adventure enthusiasts. | Salinas de Maras, Moray Agricultural Terraces, Chinchero Market, Sacred Valley, Hiking trails |
| Cusco City Center | The heart of Cusco, featuring historic sites, vibrant nightlife, and a base for exploring Machu Picchu and the Sacred Valley. | Sacsayhuamán, Qorikancha, Cusco Cathedral, San Blas, Plaza de Armas |
| Sacred Valley | A picturesque area filled with lush landscapes and cultural heritage, the Sacred Valley provides numerous outdoor activities and historical sites. | Urubamba, Moray, Pisaq, Ollantaytambo, Chinchero |
| Urubamba | A major hub for travelers exploring the Sacred Valley, known for its stunning scenery and outdoor activities like rafting and zip-lining. | Urubamba River, Cultural Experiences, Local Cuisine, Biking Trails, Scenic Views |
| Qenqo | An archaeological site near Cusco, Qenqo provides a mystical experience with its ancient rituals and stone carvings, attracting history buffs. | Qenqo Archaeological Site, Sacsayhuamán, Scenic Trails, Cultural Tours, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Maras (2025)
While Maras, Cusco, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maras to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious house with hot pool
Entire Place • 6 bedrooms
Ecological house - must-see view!
Entire Place • 2 bedrooms
Cabaña Verónica with amazing view + Breakfast
Entire Place • 2 bedrooms
Cabaña Q’euña with amazing view + Breakfast
Entire Place • 2 bedrooms
Cabaña Yura with amazing view + Breakfats
Entire Place • 2 bedrooms
Nido Cabin with a spectacular view + breakfast
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryan | 1 | $55,699 | 28 | 4.96/5.0 |
| Eduardo | 5 | $27,478 | 199 | 4.88/5.0 |
| Alain | 1 | $11,569 | 77 | 4.92/5.0 |
| Host #128153867 | 7 | $8,509 | 0 | 0.00/5.0 |
| Luz Marina | 4 | $5,687 | 44 | 2.39/5.0 |
| Host #352573229 | 1 | $3,280 | 3 | 4.67/5.0 |
| Amilcar | 2 | $2,282 | 8 | 4.74/5.0 |
| Brendali | 1 | $2,190 | 14 | 5.00/5.0 |
| Host #405391558 | 1 | $1,989 | 0 | 0.00/5.0 |
| Diego | 2 | $1,416 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maras.
Dive Deeper: Advanced Maras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maras
- The Maras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maras, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 10.2%) offer potential for unique stay experiences.
Maras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maras
- The dominant room capacity in Maras is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.8% of the active Airbnb listings in Maras, indicating a high concentration in these sizes.
Maras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maras
- The most common guest capacity trend in Maras vacation rentals is listings accommodating 3 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Maras STR market, accounting for 55.1% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maras.
- On average, properties in Maras are equipped to host 3.4 guests.
Maras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maras
- The most common availability pattern in Maras falls within the 271-366 days range, representing 82.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maras (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
53.6% of total
2 Nights
5 listings
17.9% of total
30+ Nights
8 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Maras is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Maras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Maras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.6% of Maras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maras.
Maras Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
66.7% of total
Moderate
3 listings
20% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Maras
- The prevailing Airbnb cancellation policy trend in Maras is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 86.7% of listings offering Flexible or Moderate policies. This suggests guests in Maras may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Maras.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maras.
Maras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maras
- The overall average booking lead time for vacation rentals in Maras is 34 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Maras.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Maras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maras (2025)
Amenity Prevalence
Amenity Insights for Maras
- Essential amenities in Maras that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maras: Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maras to stay competitive.
Maras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maras
- The typical guest profile for Airbnb in Maras consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.7% of guests.
- Key international markets include Peru (22.7%) and United States (22%).
- Top languages spoken are English (40.9%) followed by Spanish (26.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lamay | 13 | $1,364 | $81.17 | 46% |
| Huayllabamba | 47 | $1,230 | $135.54 | 31% |
| Calca | 83 | $769 | $108.59 | 36% |
| Urubamba | 231 | $552 | $81.60 | 29% |
| San Salvador | 20 | $535 | $56.06 | 41% |
| Distrito de Cusco | 1,995 | $449 | $37.68 | 43% |
| Machupicchu | 245 | $345 | $43.85 | 31% |
| Mollepata | 13 | $322 | $72.63 | 22% |
| Pisac | 168 | $308 | $38.88 | 34% |
| Wanchaq | 510 | $297 | $30.46 | 38% |