Huaraz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ancash, Peru

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Huaraz in 2025? Explore comprehensive Airbnb analytics for Huaraz, Ancash, Peru to uncover income potential. This 2025 STR market report for Huaraz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 232 active listings.

Whether you're considering an Airbnb investment in Huaraz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Huaraz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Huaraz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$39
The average rental revenue earned for an occupied room per day in Huaraz.
Occupancy Rate(?)
31.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,066
Typical annual income for an Airbnb listing in Huaraz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
37.0%
Strong growth (37.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Huaraz.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Huaraz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
232
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Huaraz (2025)

Understanding the monthly revenue variations for Airbnb listings in Huaraz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huaraz is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huaraz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $907+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $600 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $324 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $136, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Huaraz

Huaraz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Huaraz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huaraz:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Huaraz

Average Daily Rate (ADR) Airbnb Trends in Huaraz (2025)

Effective short term rental pricing strategy in Huaraz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huaraz typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $69+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $46 or more.
  • Typical properties (Median) charge around $31 per night.
  • Entry-level properties (Bottom 25%) earn around $18 per night.

Average Daily Rate (ADR) Trend by Month in Huaraz

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Airbnb Seasonality Analysis & Trends in Huaraz (2025)

Peak Season (May, April, June)
  • Revenue averages $601 per month
  • Occupancy rates average 38.9%
  • Daily rates average $41
Shoulder Season
  • Revenue averages $409 per month
  • Occupancy maintains around 35.2%
  • Daily rates hold near $39
Low Season (February, March, November)
  • Revenue drops to average $277 per month
  • Occupancy decreases to average 26.9%
  • Daily rates adjust to average $38

Seasonality Insights for Huaraz

  • The Airbnb seasonality in Huaraz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Huaraz's highest earning potential, with monthly revenues capable of climbing to $603, occupancy reaching a high of 41.4%, and ADRs peaking at $43.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $258, occupancy could drop to 23.5%, and ADRs may adjust down to $36.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huaraz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Huaraz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Huaraz (2025)

Exploring the top neighborhoods for short-term rentals in Huaraz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Huascaran National Park
A UNESCO World Heritage site renowned for its stunning landscapes and outdoor activities. Ideal for adventure tourists and nature lovers seeking trekking and mountaineering experiences.
Huascarán Mountain, Laguna 69, Paron Lake, Chavín de Huantar, Llanganuco Lakes, Yungay memorial
Huaraz City Center
The vibrant heart of Huaraz, where visitors can enjoy local markets, restaurants, and cultural experiences. A convenient base for exploring the surrounding attractions.
Plaza de Armas, Museo Arqueológico, local eateries, artisan shops, Huaraz Cathedral, Cruz del Callejon
Lake Paron
A picturesque lake surrounded by majestic mountains, perfect for those seeking tranquility and breathtaking views. A popular spot for both day-trippers and overnight visitors.
Parón Lake, Trekking trails, Scenic viewpoints, Local flora and fauna, Photography spots, Boat rentals
Calle José de la Riva Aguero
A well-known street in Huaraz filled with shops, eateries, and local culture, it attracts visitors looking for authentic experiences and local cuisine.
Local cafes, Shops and boutiques, Cultural events, Street vendors, Art galleries, Historic buildings
Laguna 69 Base Camp
The starting point for treks to the stunning Laguna 69, which is famous for its turquoise waters. A hotspot for trekkers and nature enthusiasts.
Trekking routes, Laguna 69, Mountain views, Native flora, Wildlife sightings, Challenging trails
Yungay
A historic town close to Huaraz, offering rich cultural experiences and access to nearby natural wonders. Great for tourists interested in history and nature.
Yungay ruins, Cemetery of Yungay, Traditional festivals, Local food markets, Scenic beauty, Cultural heritage
Chavín de Huantar
An archaeological site of great importance, where guests can explore ancient ruins and understand the rich history of the region. Ideal for history buffs and cultural tourists.
Chavín temple, Archaeological museum, Cultural exhibits, Scenic hikes, Local guides, Heritage tours
Laguna Wilcacocha
A lesser-known lake that offers a peaceful escape and stunning views, ideal for hiking and photography. Attracts visitors looking for off-the-beaten-path experiences.
Wilcacocha lake, Trekking paths, Scenic vistas, Photography spots, Local wildlife, Nature trails

Understanding Airbnb License Requirements & STR Laws in Huaraz (2025)

While Huaraz, Ancash, Peru currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Huaraz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Huaraz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Huarazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

una casa con 4 departamentos

una casa con 4 departamentos

Entire Place • 8 bedrooms

$19,053
Revenue
52.2%
Occupancy
$224.58
Daily Rate
Z&R  Home Perú_Duplex Apartment 1

Z&R Home Perú_Duplex Apartment 1

Entire Place • 3 bedrooms

$14,701
Revenue
54.5%
Occupancy
$73.45
Daily Rate
Z&R Home Perú_Duplex Apartment 2

Z&R Home Perú_Duplex Apartment 2

Entire Place • 3 bedrooms

$11,638
Revenue
43.7%
Occupancy
$72.45
Daily Rate
Apartment super large Mercado Huaraz 14 people

Apartment super large Mercado Huaraz 14 people

Entire Place • 3 bedrooms

$10,983
Revenue
50.7%
Occupancy
$59.16
Daily Rate
Modern, early check-in, hot water

Modern, early check-in, hot water

Entire Place • 3 bedrooms

$10,705
Revenue
32.0%
Occupancy
$59.86
Daily Rate
102 apartment for the whole family

102 apartment for the whole family

Entire Place • 2 bedrooms

$10,496
Revenue
46.4%
Occupancy
$48.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Huaraz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Huaraz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Victor Apolinario13$83,183913.80/5.0
Juvel6$51,6395154.73/5.0
Patricia3$35,8985324.86/5.0
María6$32,5023434.84/5.0
Violeta5$31,4671074.84/5.0
Johny Alfredo5$27,2373054.77/5.0
Noemi18$20,511311.91/5.0
Elízabeth2$19,322954.83/5.0
Greta4$19,2191104.81/5.0
Pablo8$17,5201034.23/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huaraz.

Dive Deeper: Advanced Huaraz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huaraz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Huaraz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Huaraz

  • The Huaraz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 232 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 40.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Huaraz, Apartment/Condo properties are the most common (53%), reflecting the local real estate landscape.
  • Houses represent a significant 22.4% portion, catering likely to families or larger groups.
  • The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.

Huaraz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Huaraz

  • The dominant room capacity in Huaraz is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 59.5% of the active Airbnb listings in Huaraz, indicating a high concentration in these sizes.
  • A significant 25.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Huaraz.

Huaraz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Huaraz

  • The most common guest capacity trend in Huaraz vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Huaraz STR market, accounting for 48.7% of listings.
  • 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huaraz.
  • On average, properties in Huaraz are equipped to host 3.3 guests.

Huaraz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Huaraz

  • The most common availability pattern in Huaraz falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Huaraz (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Huaraz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (54.5%)

1 Night

121 listings

54.5% of total

2 Nights (36%)

2 Nights

80 listings

36% of total

3 Nights (6.3%)

3 Nights

14 listings

6.3% of total

30+ Nights (3.2%)

30+ Nights

7 listings

3.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Huaraz is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.5%) of the Huaraz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 54.5% of Huaraz hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huaraz.

Huaraz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (46.7%)

Flexible

84 listings

46.7% of total

Moderate (22.8%)

Moderate

41 listings

22.8% of total

Firm (10%)

Firm

18 listings

10% of total

Strict (20.6%)

Strict

37 listings

20.6% of total

Cancellation Policy Insights for Huaraz

  • The prevailing Airbnb cancellation policy trend in Huaraz is Flexible, used by 46.7% of listings.
  • There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 46.7% market standard in Huaraz.
  • Regularly review your cancellation policy against competitors and market demand shifts in Huaraz.

Huaraz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Huaraz

  • The overall average booking lead time for vacation rentals in Huaraz is 28 days.
  • Guests book furthest in advance for stays during June (average 36 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Huaraz.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Huaraz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Huaraz (2025)

Amenity Prevalence

Amenity Insights for Huaraz

  • Essential amenities in Huaraz that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Huaraz: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Huaraz to stay competitive.

Huaraz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Huaraz

  • The typical guest profile for Airbnb in Huaraz consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 47.7% of guests.
  • Key international markets include Peru (47.7%) and United States (11.7%).
  • Top languages spoken are Spanish (41.3%) followed by English (36.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Huaraz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laredo15$719$205.2420%
Comandante Noel53$530$115.3725%
Barranca28$261$59.9424%
Rupa-Rupa41$241$41.5726%
Huarmey14$219$52.7125%
Nuevo Chimbote25$212$25.1131%
Huánuco27$203$26.6934%
Independencia121$200$43.9028%
Amarilis14$171$27.0431%
Chimbote16$163$31.4226%

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