Airbnb Market Analytics, Statistics and Data in Panamá, Provincia de Panamá, Panama
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Panamá? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Panamá:
How much do Airbnb hosts make on average per month in Panamá?
The short-term rental market in Panamá shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,139 per month
- Strong performing properties (top 25%) make $3,228 or more
- Best-in-class properties (top 10%) achieve $4,413+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,326
Revenue Variations by Month
Occupancy Rates Throughout the Year in Panamá
The market in Panamá shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 65% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 46%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Panamá
Daily rates in Panamá vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Panamá
Peak Season (January, June, March)
- Revenue peaks at $3066.13 per month
- Occupancy rates reach 64.66%
- Daily rates average $154.80
Shoulder Season
- Revenue averages $2579.51 per month
- Occupancy maintains 61.48%
- Daily rates hold at $119.19
Low Season (July, August, September)
- Revenue drops to $1917.07 per month
- Occupancy decreases to 58.43%
- Daily rates adjust to $102.84
Is it still profitable to do Airbnb in Panamá in 2025?
Yes! Panamá demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 61% and strong monthly revenue averaging $2580 and The market's 108 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Panamá
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Casco Viejo | Historic district with Colonial architecture and vibrant nightlife, ideal for travelers seeking charm and culture. It's a UNESCO World Heritage site that attracts tourists looking to explore Panama's history. | Plaza Francia, Metropolitan Cathedral, Amador Causeway, Casa Casco, Teatro Nacional, Museo del Canal Interoceánico |
| El Cangrejo | A trendy neighborhood known for its bohemian vibe, cozy cafés, and proximity to the city center. It's popular among young professionals and expatriates, offering a mix of modernization and local culture. | Parque Ramón Santamaría, Paseo de las Banderas, Casa de la Cultura, Diverse dining options, Nightlife hotspots |
| Obarrio | An upscale neighborhood that caters to business travelers. It features luxury hotels and is located near shopping centers, making it convenient for both work and leisure trips. | Multiplaza Pacific Mall, Cinta Costera, fine dining restaurants, boutique hotels |
| Panama City Center | The city's bustling downtown is full of skyscrapers, corporate offices, and high-end hotels. It's central for tourists looking to experience the vibrant metropolitan lifestyle. | Cinta Costera, Catedral Metropolitana, Parque Omar, Cerro Ancón, City of Knowledge |
| Amador Causeway | A scenic area stretching into the Pacific, known for its views of the Panama Canal. It's a recreational area that's perfect for tourists enjoying bike rides or strolls along the waterfront. | BioAlfa, Museum of Biodiversity, Frank Gehry's Biomuseo, Restaurants with ocean views |
| Costa del Este | A modern and wealthy suburb of Panama City, known for its luxury residential complexes and natural beauty. It's popular among families and expatriates seeking comfort and quality living. | Costa del Este Beach, Cerro Ancón, shopping centers, modern infrastructure |
| San Francisco | A popular area among locals and expats, known for its restaurants and entertainment. It offers a blend of urban living and relaxation, appealing to a diverse crowd. | Parque Recreativo Omar, Multicentro Mall, Casco Viejo nearby, variety of cuisine options |
| Las Tablas | Known for its traditional Panamanian culture and festivals, it’s a charming town that attracts tourists looking for local experiences and unique cultural celebrations. | Festival de las Tablas, Plaza Mayor, beaches near town, local craft markets |
Do you need a license for Airbnb in Panamá?
We recommend checking directly with Panamá's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Panamá
w* | 3BR Duplex Penthouse With Private Pool
Entire Place • 3 bedrooms
Unique 4 room house - direct access to the beach
Entire Place • 4 bedrooms
Herrera: Simply Extraordinary
Entire Place • 4 bedrooms
Iconic double apartment with billar in front of th
Entire Place • 2 bedrooms
w* | Amazing 2BR in Casco Viejo
Entire Place • 2 bedrooms
w* | Modern 2BR in Casco Viejo
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Panamá
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan | 27 | $989,523 | 1400 | 4.82/5.0 |
| Mauricio | 14 | $502,778 | 455 | 4.76/5.0 |
| Isabel | 4 | $183,493 | 221 | 4.92/5.0 |
| Israel | 5 | $148,900 | 306 | 4.84/5.0 |
| Gabriel | 8 | $112,687 | 683 | 4.73/5.0 |
| AcoModo | 7 | $110,020 | 178 | 3.98/5.0 |
| María Alejandra | 5 | $101,719 | 162 | 4.77/5.0 |
| Michael | 1 | $83,028 | 40 | 4.90/5.0 |
| Brittany | 4 | $62,085 | 125 | 1.24/5.0 |
| Nessim | 2 | $57,755 | 106 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Panamá
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with apartment & condo and house properties comprising 89.8% of inventory
- Untapped potential in others segments (2.8% combined)
Room Capacity Distribution
Analysis of 108 properties in Panamá shows that 1 bedroom properties are most prevalent, making up 56.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.4% of all listings.
Key Insights
- Most common: 1 bedroom (56.5%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 82.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 108 properties in Panamá reveals that 2 guests properties dominate the market, representing 42.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.2% of the market.
Key Insights
- Most common capacity: 2 guests (42.6% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 72.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 108 properties in Panamá, the most common availability pattern is 91-180 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (37% of properties).
Key Insights
- Most common availability window: 91-180 days (34.3%)
- Most common booking duration: 271-366 days (37%)
- Properties with high availability (180+ days): 31.5%
- Properties with long-term bookings (180+ days): 69.4%
Minimum Stay Distributions
1 Night
79 listings
77.5% of total
2 Nights
9 listings
8.8% of total
3 Nights
1 listings
1% of total
4-6 Nights
2 listings
2% of total
7-29 Nights
1 listings
1% of total
30+ Nights
10 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.3%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 87.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
8 listings
8.9% of total
Moderate
44 listings
48.9% of total
Firm
7 listings
7.8% of total
Strict
31 listings
34.4% of total
Key Insights
- Moderate is the preferred policy at 48.9% of listings
- The market shows a balanced distribution between guest-friendly (57.8%) and strict (42.2%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 7.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Jul, averaging 48 days
- Shortest booking windows are in Sep, Nov, Aug, averaging 22 days
- Winter shows the longest average booking window at 47 days, while Fall has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Panamá
Every property in Panamá comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Panama (17.2%) and Canada (8.7%)
- English is the top language at 51%, followed by Spanish (34.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Panama City and New York markets
- Develop localized content for Panama and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Panamá. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Buenaventura | 21 | $6,104 | $457.70 | 37% |
| Maria Chiquita | 48 | $5,326 | $407.01 | 42% |
| Palenque | 10 | $3,228 | $445.45 | 29% |
| Playa Venao | 70 | $2,467 | $264.05 | 33% |
| Panamá | 102 | $2,309 | $149.47 | 55% |
| San Blas Islands | 31 | $2,270 | $357.38 | 29% |
| Las Escobas del Venado | 54 | $2,244 | $238.76 | 37% |
| Altos del Maria | 19 | $2,175 | $219.36 | 34% |
| Panama City | 13 | $2,014 | $147.62 | 47% |
| María Chiquita | 58 | $1,958 | $223.63 | 28% |
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