Airbnb Market Analytics, Statistics and Data in Santa Ana, Panamá Province, Panama
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Ana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Ana:
How much do Airbnb hosts make on average per month in Santa Ana?
The short-term rental market in Santa Ana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,373 per month
- Strong performing properties (top 25%) make $1,731 or more
- Best-in-class properties (top 10%) achieve $2,292+ monthly
- Entry-level properties (bottom 25%) typically earn around $993
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Ana
The market in Santa Ana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 37%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Ana
Daily rates in Santa Ana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $59 per night
- Strong performing properties (top 25%) secure $76 or more
- Best-in-class properties (top 10%) pull in $105+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Santa Ana
Peak Season (June, March, May)
- Revenue peaks at $1774.02 per month
- Occupancy rates reach 62.70%
- Daily rates average $80.52
Shoulder Season
- Revenue averages $1424.53 per month
- Occupancy maintains 56.24%
- Daily rates hold at $68.56
Low Season (November, October, September)
- Revenue drops to $1019.65 per month
- Occupancy decreases to 46.97%
- Daily rates adjust to $60.75
Is it still profitable to do Airbnb in Santa Ana in 2025?
Yes! Santa Ana demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and monthly revenue averaging $1425 and The market's 114 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Ana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Casco Viejo | Historic district with colonial architecture, vibrant nightlife, and cultural attractions. A UNESCO World Heritage site attracting tourists for its charm and history. | Metropolitan Cathedral, Palacio de las Garzas, Casco Viejo's vibrant bars and restaurants, Museo del Canal Interoceánico, Plaza de Francia |
| Costa del Este | Modern and upscale neighborhood with luxury developments and proximity to the beach. Popular for business travelers and families seeking comforts and amenities. | Multiplaza Pacific Mall, Costa del Este beach, City of Knowledge, Amador Causeway, Jogging and cycling paths |
| El Cangrejo | Lively area known for its dining options, entertainment, and easy access to public transport. Great for young travelers and those looking to explore the city. | Feria del Libro, Iglesia del Carmen, Parque Andres Bello, Calle Uruguay nightlife, Local shops and cafes |
| Albrook | Family-friendly area with spacious accommodations and proximity to shopping and parks. Ideal for longer stays and leisure travelers. | Albrook Mall, Parque Natural Metropolitano, Panama Canal Museum, Las Andes Mall, Local parks |
| Ancon | Quiet residential neighborhood with green spaces and closer access to nature. Attracts travelers looking for peace while remaining close to the city. | Ancon Hill, Panama Canal Administration Building, Biodiversity Museum, Cerro Ancón hiking, Taboga Island nearby ferries |
| Balboa Avenue | Famous waterfront street with beautiful views of the Panama Bay and nearby amenities. Popular for both tourists and business people. | Cinta Costera, Biomuseo, Maritime Museum of Panama, Panama City skyline views, Casco Viejo nearby |
| San Francisco | Upscale residential area with many dining and shopping options, suitable for both leisure and business travelers due to its central location. | Parque Omar, Shopping malls, Diverse culinary scene, Cafes and bars, Proximity to public transport |
| Chiriquí Province | Offers a mix of natural beauty and adventure, attracting tourists seeking outdoor experiences, ideal for eco-tourism in the surrounding areas. | Boquete coffee plantations, Barú Volcano, Hot springs, Cameron Park, Local craft markets |
Do you need a license for Airbnb in Santa Ana?
We recommend checking directly with Santa Ana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Ana
w* | Dreamy 3BR in Casco Viejo
Entire Place • 3 bedrooms
w* | Monochrome 2BR in Casco Viejo
Entire Place • 2 bedrooms
w* | Fantastic 2BR in Casco Viejo
Entire Place • 2 bedrooms
Tropicool Loft w/rooftop steps from Casco
Entire Place • 1 bedroom
w* | Fantastic 1BR in Casco Viejo
Entire Place • 1 bedroom
Apartamento en PH Yoo av. Balboa
Entire Place • 1 bedroom
Top Performing Professional Hosts in Santa Ana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 33 | $577,533 | 1779 | 4.41/5.0 |
| Juan | 10 | $238,021 | 437 | 4.75/5.0 |
| Elena | 5 | $78,534 | 691 | 4.93/5.0 |
| Mr Anderson | 4 | $68,971 | 335 | 4.95/5.0 |
| Li | 4 | $56,863 | 130 | 4.85/5.0 |
| Andrew | 5 | $36,915 | 781 | 4.67/5.0 |
| Joey | 1 | $33,186 | 33 | 4.97/5.0 |
| Kathy | 2 | $31,336 | 99 | 4.88/5.0 |
| AcoModo | 2 | $28,284 | 46 | 4.42/5.0 |
| 243661391 | 1 | $27,782 | 46 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Ana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.1%), with apartment & condo and boutique & hotels properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels, house segments (5.3% combined)
Room Capacity Distribution
Analysis of 114 properties in Santa Ana shows that 1 bedroom properties are most prevalent, making up 72.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 95.6% of all listings.
Key Insights
- Most common: 1 bedroom (72.8%)
- Least common: 3 bedrooms (0.9%)
- Market concentration: 95.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 114 properties in Santa Ana reveals that 2 guests properties dominate the market, representing 45.6% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 71.9% of the market.
Key Insights
- Most common capacity: 2 guests (45.6% of market)
- Least common capacity: 6 guests (2.6% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 71.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 114 properties in Santa Ana, the most common availability pattern is 31-90 days (44.7% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (44.7% of properties).
Key Insights
- Most common availability window: 31-90 days (44.7%)
- Most common booking duration: 271-366 days (44.7%)
- Properties with high availability (180+ days): 37.7%
- Properties with long-term bookings (180+ days): 64.9%
Minimum Stay Distributions
1 Night
65 listings
63.7% of total
2 Nights
20 listings
19.6% of total
3 Nights
5 listings
4.9% of total
4-6 Nights
5 listings
4.9% of total
7-29 Nights
3 listings
2.9% of total
30+ Nights
4 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.3%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
25.3% of total
Moderate
52 listings
54.7% of total
Firm
9 listings
9.5% of total
Strict
10 listings
10.5% of total
Key Insights
- Moderate is the preferred policy at 54.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.0% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, Dec, averaging 41 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 20 days
- Winter shows the longest average booking window at 39 days, while Fall has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Santa Ana
Every property in Santa Ana comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 10% of total guests, indicating a mostly international-driven market.
- Primary international markets: Panama (16.7%) and Colombia (11.4%)
- English is the top language at 47.5%, followed by Spanish (34.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Panama City and Bogotá markets
- Develop localized content for Panama and Colombia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Ana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Buenaventura | 21 | $6,104 | $457.70 | 37% |
| Maria Chiquita | 48 | $5,326 | $407.01 | 42% |
| Palenque | 10 | $3,228 | $445.45 | 29% |
| Playa Venao | 70 | $2,467 | $264.05 | 33% |
| Panamá | 102 | $2,309 | $149.47 | 55% |
| San Blas Islands | 31 | $2,270 | $357.38 | 29% |
| Las Escobas del Venado | 54 | $2,244 | $238.76 | 37% |
| Altos del Maria | 19 | $2,175 | $219.36 | 34% |
| Panamá | 108 | $2,092 | $118.35 | 59% |
| Panama City | 13 | $2,014 | $147.62 | 47% |
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