Veracruz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Panamá Oeste, Panama

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Veracruz in 2025? Explore comprehensive Airbnb analytics for Veracruz, Panamá Oeste, Panama to uncover income potential. This 2025 STR market report for Veracruz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 77 active listings.

Whether you're considering an Airbnb investment in Veracruz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Veracruz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Veracruz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Veracruz.
Occupancy Rate(?)
34.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,553
Typical annual income for an Airbnb listing in Veracruz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.3%
Slight decrease (-5.3%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Veracruz.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Veracruz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
77
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Veracruz (2025)

Understanding the monthly revenue variations for Airbnb listings in Veracruz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Veracruz is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Veracruz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,553 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,412 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $596, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Veracruz

Veracruz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Veracruz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Veracruz:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Veracruz

Average Daily Rate (ADR) Airbnb Trends in Veracruz (2025)

Effective short term rental pricing strategy in Veracruz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Veracruz typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Veracruz

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Airbnb Seasonality Analysis & Trends in Veracruz (2025)

Peak Season (April, January, May)
  • Revenue averages $2,408 per month
  • Occupancy rates average 37.1%
  • Daily rates average $155
Shoulder Season
  • Revenue averages $1,960 per month
  • Occupancy maintains around 38.8%
  • Daily rates hold near $157
Low Season (August, September, October)
  • Revenue drops to average $1,440 per month
  • Occupancy decreases to average 31.7%
  • Daily rates adjust to average $141

Seasonality Insights for Veracruz

  • The Airbnb seasonality in Veracruz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Veracruz's highest earning potential, with monthly revenues capable of climbing to $2,559, occupancy reaching a high of 44.3%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,342, occupancy could drop to 27.2%, and ADRs may adjust down to $141.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Veracruz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Veracruz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Veracruz (2025)

Exploring the top neighborhoods for short-term rentals in Veracruz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Casco Viejo
Historic district with colonial architecture, vibrant nightlife, and a strong cultural identity. Popular with tourists and locals for its cafes, restaurants, and art galleries.
Panama Canal Museum, Plaza Francia, Metropolitan Cathedral, Vasco Núñez de Balboa Statue, Fonda Lo Que Hay
Amador Causeway
Scenic waterfront area perfect for walking, biking, and enjoying stunning views of the city skyline. Close to the Biomuseo and other attractions, appealing to tourists.
Biomuseo, Maritime Museum, Amador Islas Fundacion, Joyeria La Huaca, Coastal Strip
El Cangrejo
A trendy neighborhood known for its lively atmosphere, restaurants, and nightlife. Attracts both locals and tourists seeking a vibrant urban experience.
Plaza del Cangrejo, Café Coca-Cola, Calle Uruguay, Hospital Nacional, Local shops and eateries
Obarrio
Business district known for modern high-rises and proximity to shopping and dining. Appeals to business travelers and urban dwellers.
Multiplaza Pacific Mall, Cinta Costera, Cafés and dining options, Local boutiques, Casino
San Francisco
A family-friendly area with parks, restaurants, and a good mix of local and international culture. Ideal for those looking for a more tranquil yet accessible setting.
Parque Omar, Iglesia del Nazareno, Plaza San Francisco, Local food spots, Shopping centers
La Chorrera
Growing residential area with a focus on community and local attractions, appealing to travelers looking for an authentic Panamanian experience.
Parque Pedro Pablo Sánchez, Chorrera River, Local marketplaces, Cultural festivals, Nearby hiking opportunities
Bocas del Toro (islands)
A tropical paradise known for its stunning beaches, biodiversity, and laid-back atmosphere. A popular destination for eco-tourists and backpackers.
Starfish Beach, Red Frog Beach, Bocas Town, Dolphin Bay, Snorkeling tours
David
The capital of Chiriquí province and a hub for local culture. Attracts visitors looking to explore the highlands and engage with local traditions.
Parque de Las Madres, Cerro El Vigneto, Local markets, Panama's highland coffee, Boca del Toro access

Understanding Airbnb License Requirements & STR Laws in Veracruz (2025)

While Veracruz, Panamá Oeste, Panama currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Veracruz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Veracruz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Veracruzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxurious beach front home in Veracruz

Luxurious beach front home in Veracruz

Entire Place • 6 bedrooms

$81,862
Revenue
30.0%
Occupancy
$478.17
Daily Rate
Oceanview Apt Near Panama City w/ King Bed & More

Oceanview Apt Near Panama City w/ King Bed & More

Entire Place • 3 bedrooms

$60,952
Revenue
62.5%
Occupancy
$233.34
Daily Rate
22M Spectacular Penthouse New Design Oceanview

22M Spectacular Penthouse New Design Oceanview

Entire Place • 4 bedrooms

$58,379
Revenue
37.1%
Occupancy
$511.17
Daily Rate
24o Penthouse Unique Design 2 Balconies Oceanview

24o Penthouse Unique Design 2 Balconies Oceanview

Entire Place • 4 bedrooms

$55,824
Revenue
33.7%
Occupancy
$546.13
Daily Rate
Luxurious Beach House

Luxurious Beach House

Entire Place • 6 bedrooms

$47,771
Revenue
33.4%
Occupancy
$471.68
Daily Rate
19L Breathtaking Oceanview Playa Bonita Resort

19L Breathtaking Oceanview Playa Bonita Resort

Entire Place • 2 bedrooms

$31,466
Revenue
35.3%
Occupancy
$252.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Veracruz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Veracruz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Melissa22$343,8992634.01/5.0
Irving1$81,862314.74/5.0
Jonathan1$60,952274.93/5.0
Ana Cecilia2$50,4811324.83/5.0
Luis1$47,77174.29/5.0
Peter3$46,850485.00/5.0
Robert2$45,9691724.91/5.0
Hilda2$40,111194.83/5.0
Alicia3$33,444864.90/5.0
Ezequiel Alejandro2$28,016574.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Veracruz.

Dive Deeper: Advanced Veracruz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Veracruz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Veracruz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Veracruz

  • The Veracruz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 77 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Veracruz, Apartment/Condo properties are the most common (83.1%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others (combined 3.9%) offer potential for unique stay experiences.

Veracruz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Veracruz

  • The dominant room capacity in Veracruz is 2 bedrooms listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 81.8% of the active Airbnb listings in Veracruz, indicating a high concentration in these sizes.

Veracruz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Veracruz

  • The most common guest capacity trend in Veracruz vacation rentals is listings accommodating 4 guests (37.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Veracruz STR market, accounting for 58.5% of listings.
  • 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Veracruz.
  • On average, properties in Veracruz are equipped to host 4.2 guests.

Veracruz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Veracruz

  • The most common availability pattern in Veracruz falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Veracruz (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Veracruz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11%)

1 Night

8 listings

11% of total

2 Nights (6.8%)

2 Nights

5 listings

6.8% of total

3 Nights (21.9%)

3 Nights

16 listings

21.9% of total

4-6 Nights (52.1%)

4-6 Nights

38 listings

52.1% of total

7-29 Nights (2.7%)

7-29 Nights

2 listings

2.7% of total

30+ Nights (5.5%)

30+ Nights

4 listings

5.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Veracruz is 4-6 Nights, adopted by 52.1% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (17.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 52.1% of Veracruz hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 5.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Veracruz.

Veracruz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20.9%)

Flexible

14 listings

20.9% of total

Moderate (16.4%)

Moderate

11 listings

16.4% of total

Firm (47.8%)

Firm

32 listings

47.8% of total

Strict (14.9%)

Strict

10 listings

14.9% of total

Cancellation Policy Insights for Veracruz

  • The prevailing Airbnb cancellation policy trend in Veracruz is Firm, used by 47.8% of listings.
  • A majority (62.7%) of hosts in Veracruz utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 47.8% market standard in Veracruz.
  • Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Veracruz.

Veracruz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Veracruz

  • The overall average booking lead time for vacation rentals in Veracruz is 43 days.
  • Guests book furthest in advance for stays during February (average 72 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Veracruz.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Veracruz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Veracruz (2025)

Amenity Prevalence

Amenity Insights for Veracruz

  • Essential amenities in Veracruz that guests expect include: Wifi, Free parking on premises, Washer, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Veracruz.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Veracruz: Wifi, Free parking on premises, Washer, Air conditioning, Essentials.
  • Prioritize adding missing essentials: Free parking on premises, Washer, Air conditioning, Essentials.
  • Consider adding popular differentiators like Kitchen or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Veracruz to stay competitive.

Veracruz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Veracruz

  • The typical guest profile for Airbnb in Veracruz consists of predominantly international visitors (84%), with top international origins including Panama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 15.8% of guests.
  • Key international markets include United States (41.9%) and Panama (15.8%).
  • Top languages spoken are English (44.2%) followed by Spanish (32.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Panama.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Veracruz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Buenaventura21$6,184$499.2236%
Maria Chiquita47$5,182$410.7143%
Palenque10$2,890$448.1628%
Las Escobas del Venado48$2,635$244.2738%
Playa Venao68$2,491$263.7734%
Panama City29$2,369$152.7353%
Panamá100$2,252$153.1954%
Altos del Maria19$2,239$224.9734%
Panamá108$2,152$123.2860%
Panama City12$2,092$154.5046%

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