Santa Clara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Coclé, Panama
Is Airbnb profitable in Santa Clara in 2025? Explore comprehensive Airbnb analytics for Santa Clara, Coclé, Panama to uncover income potential. This 2025 STR market report for Santa Clara, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Santa Clara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Clara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Clara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Clara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Clara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clara is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,882 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,118 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clara
Santa Clara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Clara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clara:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clara
Average Daily Rate (ADR) Airbnb Trends in Santa Clara (2025)
Effective short term rental pricing strategy in Santa Clara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clara typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clara
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Airbnb Seasonality Analysis & Trends in Santa Clara (2025)
Peak Season (February, August, November)
- Revenue averages $1,808 per month
- Occupancy rates average 32.1%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,423 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $191
Low Season (May, September, October)
- Revenue drops to average $1,114 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $183
Seasonality Insights for Santa Clara
- The Airbnb seasonality in Santa Clara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Clara's highest earning potential, with monthly revenues capable of climbing to $2,204, occupancy reaching a high of 40.8%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,085, occupancy could drop to 23.0%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Clara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Clara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Clara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Clara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Blanca | One of the most popular beach destinations in Panama, known for its beautiful white sand beaches and luxury resorts. A hotspot for tourists seeking relaxation and leisure activities. | Playa Blanca Beach, The Decameron Resort, Scuba diving and snorkeling, Horseback riding on the beach, Water sports activities |
| El Valle de Antón | A picturesque mountain town located in a volcanic crater, famous for its cool climate, lush landscapes, and vibrant flora. Ideal for nature lovers and adventure seekers. | El Valle de Antón Zoo, Hiking in the surrounding hills, Las Mozas Waterfall, Local artisan markets, Hot springs |
| San Carlos | A coastal town offering a more laid-back atmosphere with beautiful beaches. Perfect for those looking to escape the hustle and bustle and enjoy the tranquility of beach life. | Playa San Carlos, Scuba diving locations, Fishing charters, Local restaurants, Surfing spots |
| Rio Hato | A growing tourist destination with beautiful beaches and luxury resorts. Known for its family-friendly atmosphere and various recreational activities. | Playa Blanca, Royal Decameron Resort, Local markets, Recreational parks, Water sports |
| Penonomé | A charming town that serves as a gateway to various attractions in Coclé province, known for its warm hospitality and local culture. | Penonomé Cathedral, Local handicrafts, Cultural festivals, Nearby nature reserves, Historical sites |
| Antón | A bustling town known for its close proximity to beautiful beaches and a range of outdoor activities, making it an attractive spot for visitors. | Playa La Pintada, Artisan markets, Local dining options, Cultural events, Nature tours |
| El Chiru | A quieter area near the coast, known for its natural beauty and peaceful environment. Great for those looking to unwind away from busy tourist spots. | Nature reserves, Beaches, Bird watching, Hiking trails, Local cuisine |
| Coclé Province Beaches | The stretch of coastline with various beautiful beaches, offering a mix of relaxation and adventure. Ideal for beachgoers and water sports enthusiasts. | Playa El Palmar, Playa Santa Clara, Surfing spots, Coastal tours, Tropical ecosystems |
Understanding Airbnb License Requirements & STR Laws in Santa Clara (2025)
While Santa Clara, Coclé, Panama currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Santa Clara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Clarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa GiGi - Beach Home Panama Santa Clara
Entire Place • 4 bedrooms
Beach Front Paradise!
Entire Place • 3 bedrooms
Poolside Paradise in Santa Clara
Entire Place • 3 bedrooms
Bed & Breakfast T.T
Private Room • N/A
Bijao facing the sea. Comfortable and family-friendly.
Entire Place • 4 bedrooms
Bed & Breakfast T. T
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Clara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roger | 1 | $45,848 | 90 | 4.80/5.0 |
| Berta | 1 | $33,514 | 78 | 4.94/5.0 |
| Vincent | 2 | $31,958 | 177 | 4.96/5.0 |
| Philip | 1 | $23,463 | 95 | 4.87/5.0 |
| Talia | 1 | $14,202 | 13 | 4.00/5.0 |
| Octavio | 1 | $11,491 | 19 | 4.89/5.0 |
| Leonardo Daniel | 1 | $5,526 | 0 | N/A/5.0 |
| Guido | 1 | $4,874 | 36 | 4.75/5.0 |
| Host #406986956 | 1 | $3,460 | 0 | N/A/5.0 |
| Joey | 1 | $2,691 | 65 | 4.37/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clara.
Dive Deeper: Advanced Santa Clara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clara
- The Santa Clara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Clara, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Clara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clara
- The dominant room capacity in Santa Clara is 3 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 59.1% of the active Airbnb listings in Santa Clara, indicating a high concentration in these sizes.
- A significant 59.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Clara.
Santa Clara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clara
- The most common guest capacity trend in Santa Clara vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Santa Clara STR market, accounting for 59.1% of listings.
- 68.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clara.
- On average, properties in Santa Clara are equipped to host 5.7 guests.
Santa Clara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clara
- The most common availability pattern in Santa Clara falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Clara (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Clara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
5 listings
22.7% of total
3 Nights
2 listings
9.1% of total
7-29 Nights
4 listings
18.2% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clara is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Santa Clara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Santa Clara hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clara.
Santa Clara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
50% of total
Moderate
4 listings
22.2% of total
Firm
4 listings
22.2% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Santa Clara
- The prevailing Airbnb cancellation policy trend in Santa Clara is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Santa Clara may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Santa Clara.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clara.
Santa Clara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clara
- The overall average booking lead time for vacation rentals in Santa Clara is 39 days.
- Guests book furthest in advance for stays during November (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (85 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Santa Clara.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Clara (2025)
Amenity Prevalence
Amenity Insights for Santa Clara
- Essential amenities in Santa Clara that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Santa Clara.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clara: Wifi, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: TV, Free parking on premises.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clara to stay competitive.
Santa Clara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Clara
- The typical guest profile for Airbnb in Santa Clara consists of a mix of domestic (57%) and international guests, often arriving from nearby Panama City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 56.6% of guests.
- Key international markets include Panama (56.6%) and United States (14.5%).
- Top languages spoken are Spanish (39.2%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Clara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buenaventura | 22 | $5,052 | $527.74 | 35% |
| Maria Chiquita | 52 | $4,534 | $444.82 | 40% |
| Las Escobas del Venado | 56 | $2,683 | $303.46 | 40% |
| Playa Venao | 71 | $2,407 | $280.84 | 34% |
| Panama City | 29 | $2,400 | $160.92 | 53% |
| Panama City | 11 | $2,388 | $162.35 | 51% |
| Panamá | 96 | $2,283 | $156.82 | 53% |
| El Chirú | 60 | $1,927 | $390.26 | 27% |
| Altos del Maria | 23 | $1,866 | $224.35 | 36% |
| Panamá | 141 | $1,746 | $131.78 | 53% |